Thursday, March 5, 2026

Claudia Sheinbaum announces official 2024 campaign launch location

Claudia Sheinbaum said Tuesday that she will officially launch her campaign for the presidency in Mexico City’s central square or Zócalo on March 1.

Flanked by three of the five people she defeated to win the ruling Morena party’s presidential candidate selection process, the former Mexico City mayor invited citizens to join her in the Zócalo for an address at 4 p.m. on the first day of the official campaign period ahead of the June 2 elections.

The Zócalo often hosts large-scale political rallies. (Rogelio Morales/Cuartoscuro)

Sheinbaum, who will represent a Morena-Labor Party-Green Party alliance called Let’s Keep Making History, said she will provide a “clear definition of what our national project represents” at her campaign launch.

The project, she told a press conference on Tuesday, includes the constitutional reform proposals presented by President Andrés Manuel López Obrador on Monday.

Among 20 proposals submitted to Congress is one aimed at ensuring annual minimum wage increases outpace inflation and another that seeks to allow citizens to directly elect Supreme Court justices and other judges.

Sheinbaum said that she and her team — which includes former interior minister Adán Augusto López and Senator Ricardo Monreal — support the proposals.

“From our perspective, they broaden and strengthen the social and human rights in the constitution and strengthen democracy [and] freedoms,” she said.

Sheinbaum is the clear favorite to win the presidential election, at which Xóchitl Gálvez will represent an opposition alliance made up of the National Action Party, the Institutional revolutionary Party and the Democratic Revolution Party and Jorge Álvarez will be the candidate for the Citizens Movement party.

A poll conducted by the El Financiero newspaper last month found that Sheinbaum had 48% support, ahead of Gálvez on 32% and Álvarez on 10%.

Mexico News Daily 

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Sheinbaum said that the government would present relevant data on violence against women and the gender pay gap later this month.

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The bill's failure to pass would be the first sign of a fissure in the supermajority that has powered Morena's legislative agenda since 2024.
Cuauhtémoc, Ciudad de México. 3 de marzo 2026. La presidenta constitucional de los Estados Unidos Mexicanos, la Doctora Claudia Sheinbaum Pardo en conferencia de prensa matutina en el salón de la Tesorería de Palacio Nacional. La acompañan: David Kershenobich, secretario de salud; Zoé Alejandro Robledo Aburto, director general del Instituto Mexicano del Seguro Social (IMSS); Martí Batres Guadarrama, director general del Instituto de Seguridad y Servicios Sociales de los Trabajadores del Estado (ISSSTE); Alejandro Svarch Pérez, director general de IMSS-Bienestar; Ariadna Montiel, secretaria de Bienestar; Bebeto; Rommel Pacheco Marrufo, director general de la Comisión Nacional de Cultura Física y Deporte (Conade); Gabriela Cuevas Barrón, Representante de México para la Copa Mundial FIFA 2026.

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On Tuesday, Sheinbaum heaped praise on the Mexican Army — which she described as "something special" and "unique in the world" — and rejected claims that Mexico has been militarized by her government.
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