Thursday, March 13, 2025

Mexicans like good whisky, says Macallan’s distiller as it steps up marketing

With the consumption of 1.3 million cases a year, Mexico is the second largest consumer of premium scotch whisky in the world, second only to the United States, according to the Scottish distiller Edrington.

On Monday, the company’s distribution agreement with tequila maker José Cuervo will come to an end. Edrington intends to be its own distributor and make its entire portfolio available in Mexico.

One of the company’s popular brands is The Macallan, a premium single-malt whisky whose sales run about 24,000 cases a year in Mexico, which is now among the top 10 markets in the world for the product.

“We had an international presence in all markets, but we were missing Mexico,” said Edrington México general manager Juan Campos at a press conference this week. “We see a great opportunity for whisky.”

The company wants to double its whisky sales here within the next five years, he said.

Edrington has opened offices in Mexico City and Guadalajara to that end.

Source: Expansión (sp), El Universal (sp)

Have something to say? Paid Subscribers get all access to make & read comments.
Monarch butterflies in Mexico

New report confirms that Mexico’s eastern monarch butterfly population has nearly doubled

0
Thanks to favorable weather conditions, the threatened pollinator thrived this past season in the Monarch Butterfly Biosphere Reserve.
Guatemala's most wanted fugitive, La Chicharra, stands in a Guatemalan airport wearing a blue T-shirt, surrounded by masked soldiers in front of a sign reading "Welcome to Guatemala"

Guatemala’s most wanted fugitive captured in Chiapas

0
"La Chicharra" was also among the 100 most wanted criminals in the U.S.
An aerial shot of a dam in Rosario, Sinaloa, in Mexico

Federal government announces 17 water infrastructure projects across Mexico

1
From Baja California to Tabasco, and Mexico City in between, 17 water infrastructure projects will address both flooding and water scarcity in Mexico.