Samuel García kicked off his 27th business trip as governor of Nuevo León by boarding Aeroméxico’s new direct flight to Paris from the state capital of Monterrey.

García will be touring several European countries to promote investment in his state, a task he has pursued energetically since he assumed office in December of 2021. Just last month, García completed a work trip through Asia which included meetings with Panasonic, Mitsubishi, Nissan and Yazaki in Japan.

Once airborne, Gov. García left behind him a swirl of news reports about an investigation of him by the Federal Attorney General’s Office for alleged fund diversion.

His frequent flying seems to have paid off, as Nuevo León holds the top spot among Mexican states in FINSA’s Industrial Development Index.

In a press release, García’s state government said that he plans to highlight Nuevo León’s role as host for several World Cup games as a means of promoting its value as a destination for investment and tourism.

“I’m very pleased because, in addition to [drawing] nearly US $3 billion in Swedish, Dutch, French, and Spanish investments, we have new direct flights,” García said in a video posted on his official social media channels on Monday. “And heading into the World Cup, we’ll be inviting the national teams and fan bases of Sweden and the Netherlands.”

García’s World Cup-themed agenda will include a meeting in Stockholm with the governing body of Sweden’s national team, and with the Dutch Football Association in Amsterdam (KNBV) to explore joint promotional and outreach initiatives.

In the Netherlands, García will meet with executives from Heineken, one of the world’s largest breweries, for which Nuevo León is a major market.

He will also travel to Madrid, Spain’s capital, where he will seek to strengthen collaboration with companies for energy development in Nuevo León.

In the final leg of the trip, García will meet with executives from Vinci Airports in Paris, France. Vinci Airports is the main shareholder of OMA, which operates 13 airports across Mexico. 

Mexico News Daily