Viva Tequila, operated by Margi Group, is a Puerto Vallarta–based tour provider specializing in immersive tequila experiences that combine tasting, storytelling, and culture in a museum-style setting. From its base in Colonia 5 de Diciembre, the company runs the “Immersive Experience & Tequila Tasting in Puerto Vallarta,” a guided, 90‑minute sensory journey at the Viva Tequila Experience space near Teatro Vallarta, where visitors learn the legend, history, and production process of tequila through video mapping, interactive exhibits, and a professionally led tasting of 100% agave tequilas. As a Viator-verified trader registered with Mexico’s Business Information System, Viva Tequila positions itself as a compliant, trustworthy operator for small-group, culture-forward tours that showcase tequila as Mexico’s emblematic spirit in a polished yet accessible format for international visitors.