Wednesday, May 29, 2024

Did you know Adele is a fan of Dr. Simi?

British pop megastar Adele has been invited to visit the Dr. Simi doll factory, after taking time out from her Las Vegas residency at Caesar’s Palace to praise the Mexican pharmaceutical mascot, which she described as “incredible” and a “Mexican show of love.”

“For anybody that doesn’t know what these are, they’re called Simi dolls,” the singer explained, holding up a doll gifted to her by a fan. “I’ve received so many of them during these shows,” she continued, calling them her “absolute favorite.

ADele Lele
Adele has also been receiving traditional Mexican “Lele” dolls. (Screen Capture)

The “Someone Like You” and “Rolling in the Deep” singer has recently encouraged fans to throw Dr. Simi and traditional Mexican “Lele” dolls on stage during her live shows and shared an image of her backstage collection of Dr. Simis dressed in a variety of famous Adele outfits.

Dr. Simi himself then appeared in a video to invite the British singer to Mexico. “Adele, thank you very, very much for showing your love for me,” he said, before offering her the chance to tour the CINIA factory in Puebla, where the dolls are manufactured.

CINIA predominantly employs Mexicans with disabilities that would otherwise make it difficult to find work. 

This is not the first time that Dr. Simi has gone viral – in 2022, photos emerged of a neighborhood in Ecatepec, México state, which painted the smiling face of the mascot onto town roofs, to create a giant beaming image smiling down onto the nearby freeway.

Simi Ecatepec
Dr. Simi’s smile can also be seen beaming up from a neighborhood in Ecatepec, México state. (Israel Guera/X)

In recent years, throwing Dr. Simi dolls during live music events has become a tradition in its own right, with Mexican fans pelting Coldplay, Maroon 5, The Strokes, The Killers, Gorillaz, and even hitting Lady Gaga in the face during a concert in Toronto.

With reports from Mitú and Elle

Have something to say? Paid Subscribers get all access to make & read comments.

From Maya to modernity: The fascinating story of scent in Mexico

With Mexican perfume brands exploding onto the world stage, explore the long history of scent, dating back to ancient civilization.
Mexican surfer Patricia Ornelas surfs in a traditional embroidered huipil.

Mexican surfer Patricia Ornelas goes viral riding the waves in a traditional huipil

Millions watched how Ornelas deftly navigated the waves of her home surf break in traditional garb.
Digital nomad

Why becoming a digital ‘slomad’ could be the right move for you

Remote work can be rewarding, but it gets even better when you slow down and immerse yourself in Mexican culture.