Wednesday, September 17, 2025

When is Mexico’s ‘Black Friday’ sales event?

Mexico is gearing up for its equivalent to the Black Friday sales event this week: El Buen Fin.

El Buen Fin, is Mexico’s biggest annual sales event, and in its 13th year, expects a revenue of $195 million pesos (US $11 million). 

Buen fin sales
Buen Fin offers consumers the chance to grab great deals – in store and online, as retailers across the country sign up to the government scheme. (Mario Jasso/Cuartoscuro)

According to the Mexican Sales Association, up to 80% of national consumers will participate in this year’s Buen Fin. 

What is El Buen Fin?

El Buen Fin is an initiative from the Economy Ministry designed to encourage consumer spending. Participating businesses and companies offer special discounts and promotions on a wide range of products and services. 

El Buen Fin’s objective is to boost the local economy and encourage the transition of small, and medium-sized businesses to the digital world so that they can sell their products online. 

While offers vary between retailers, one thing is for certain – El Buen Fin offers a great chance to hunt for bargains. (Graciela López/Cuartoscuro)

When is it?

This year’s shopping event will take place from Nov. 17 to Nov. 20, coinciding with the Mexican Revolution bank holiday.

Which stores participate?

Major retailers taking part in sales events include: 

Department stores

  • Liverpool
  • Palacio de Hierro
  • Sanborns
  • Sears 
  • Coppel

Online retailers

  • Amazon
  • Mercado Libre
  • Shein

Supermarkets

  • Chedraui
  • Soriana
  • Waldos

Other smaller and mid-size retailers will also be offering discounts during the event, so be sure to check your local stores.

With reports from AD Magazine, El Economista and Punto MX.

1 COMMENT

Have something to say? Paid Subscribers get all access to make & read comments.
Isaac del Toro raises his hands in the air to celebrate winning a race

3 wins in 5 days confirm Mexican cyclist Isaac del Toro’s star status

3
The Baja California native is ony 21 but has already earned his place among cycling's elite with 15 major races won since turning pro last year, including the three this week in Italy.
Press poster for the Canelo-Crawford fight, showing the boxers standing face to face with the Netflix logo

Canelo’s Saturday showdown with undefeated Terence Crawford won’t be on free TV in Mexico

3
The pride of Mexican boxing usually makes sure that his fights are televised on free TV in Mexico, but the middleweight championship bout on Saturday is for Netflix viewers only.
Women dancing at a party in Santa Rosa, Durango

Three homes, one heart: Returning to my Durango roots

0
However far away life takes you, there's no place like home — as one Mexican-American writer discovered.
BETA Version - Powered by Perplexity