Thursday, June 13, 2024

When is Mexico’s ‘Black Friday’ sales event?

Mexico is gearing up for its equivalent to the Black Friday sales event this week: El Buen Fin.

El Buen Fin, is Mexico’s biggest annual sales event, and in its 13th year, expects a revenue of $195 million pesos (US $11 million). 

Buen fin sales
Buen Fin offers consumers the chance to grab great deals – in store and online, as retailers across the country sign up to the government scheme. (Mario Jasso/Cuartoscuro)

According to the Mexican Sales Association, up to 80% of national consumers will participate in this year’s Buen Fin. 

What is El Buen Fin?

El Buen Fin is an initiative from the Economy Ministry designed to encourage consumer spending. Participating businesses and companies offer special discounts and promotions on a wide range of products and services. 

El Buen Fin’s objective is to boost the local economy and encourage the transition of small, and medium-sized businesses to the digital world so that they can sell their products online. 

While offers vary between retailers, one thing is for certain – El Buen Fin offers a great chance to hunt for bargains. (Graciela López/Cuartoscuro)

When is it?

This year’s shopping event will take place from Nov. 17 to Nov. 20, coinciding with the Mexican Revolution bank holiday.

Which stores participate?

Major retailers taking part in sales events include: 

Department stores

  • Liverpool
  • Palacio de Hierro
  • Sanborns
  • Sears 
  • Coppel

Online retailers

  • Amazon
  • Mercado Libre
  • Shein


  • Chedraui
  • Soriana
  • Waldos

Other smaller and mid-size retailers will also be offering discounts during the event, so be sure to check your local stores.

With reports from AD Magazine, El Economista and Punto MX.


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