Saturday, August 2, 2025

Airline’s ‘DNA discounts’ are based on ‘how Mexican’ people are

Aeroméxico has launched a new tongue-in-cheek advertising campaign in which it gives discounts on airfares to United States residents based on how Mexican they are. And DNA tests were used to determine that.

“Mexico’s first destination is America but America’s first destination is not Mexico,” the two-minute ad begins.

“So, we went to a typical American town to ask why they don’t consider Mexico an option to travel to.”

The advertisement then shows several people – ostensibly residents of Wharton, Texas – ruling out any possibility of taking a trip south of the border.

“No way,” one woman responds when asked whether she would consider going to Mexico.

“The idea of going to Mexico is not something that I would foresee,” one man says while another declares: “Let me stay here in peace and let those folks stay on their side of the border.”

Award-winning DNA DISCOUNTS advertisement for "AeroMexico" airlines

Then the ad ponders, “How do we increase USA flights to Mexico if a big part of Americans just don’t like Mexico?”

Having people undergo DNA tests and then offering them discounts on fares corresponding to the percentage of their Mexican heritage, it seems, is the answer.

“The more Mexican they are, the more discount they get,” the ad says.

“Joshua, you are 18% Mexican. So you get 18% off to fly to Mexico,” one Texan is informed.

“You’re 22% Mexican,” another man is told to which he responds, “that’s bullshit!”

But when he is told that he will be given an equivalent discount to fly to Mexico, his demeanor changes and he says: “Oh, come on now! Seriously? Is that for real? So what about if I wanna take my wife?”

According to the ad, 54% of people who underwent DNA tests in four southern U.S. states had Mexican heritage and were consequently given airfare discounts at Aeroméxico travel agencies.

The “DNA discounts” promotion is seen by many as a jab at United States President Donald Trump’s border policies.

“There are no borders within us,” the ad concludes.

Source: Travel Pulse (en), Business Insider (en) 

Have something to say? Paid Subscribers get all access to make & read comments.
A woman takes a product off a grocery store shelf

Post-AMLO, Mexican household income is up and inequality is slightly down

0
The survey, which covered the end of Peña Nieto's term plus all of AMLO's, attributed the income gains to minimum wage increases, social programs and the growth of formal employment.
A red, white and green train speeds through a field.

What’s next for Mexico’s growing rail system? Officials share advances in Nuevo León, Guadalajara, SLP, Sinaloa and more

1
Construction is expected to begin this month on lines connecting Saltillo and Monterrey to the U.S. border.
Adan Augusto Lopez, former Tabasco governor and ex-federal interior minister

Opposition formally accuses AMLO’s ex-interior minister of ties to Tabasco crime gang

1
One of ex-President López Obrador's closest allies is tangled up in a corruption scandal with roots in the pair's home state of Tabasco.
BETA Version - Powered by Perplexity