Friday, April 25, 2025

Apple opens its high-profile flagship store in Mexico City

The global technology company Apple opened its first flagship store in Mexico on Friday in the Antara shopping center in the Mexico City neighborhood of Polanco.

Apple retail and personnel vice president Deirdre O’Brien said at the store’s inauguration that it represents an important step for Apple’s global expansion.

“At Apple, we’ve always seen Mexico as a priority market,” she said. “In our expansion plans, it was a natural step for our first Latin American flagship store to open in a city and a country where our users have a great passion for our products and our innovation.”

The Antara store is the second Apple store in Mexico — the other is in the city’s Santa Fe district — but the first high-profile flagship store in Latin America. The only other flagship stores are in the United States, the United Kingdom, Japan and China.

“We’ve always emphasized inclusion in our stores, we always have opportunities for people who are enthusiastic about technology, design, innovation, people who live for and pass on the passion they have for Apple,” said O’Brien.

The store features seven-meter-tall glass doors similar to the doors in Apple’s flagship store in Union Square, San Francisco, which O’Brien said are a symbol of a welcoming atmosphere. Inside, around 150 products are displayed on 10 long wooden tables.

Apple hopes that the store will become a meeting space for people who want to learn how to use Apple products in new creative ways. The company’s hiring process makes sure there are creative people such as musicians, photographers and poets among the store’s sales team.

The store will also offer free workshops on photography, music, painting and other subjects.

Source: El Universal (sp), Xataca (sp)

Have something to say? Paid Subscribers get all access to make & read comments.
An ambulance pulls up to a hospital

Christus Health breaks ground on US $100M hospital in Los Cabos

0
The Baja California Sur medical facility will serve the region’s 350,000 residents, including 23,000 U.S. citizens who live in the area.
A photo of a middle aged woman and a young man

Mother and son from search collective that discovered Teuchitlán ranch murdered in Jalisco

1
It's the second killing this month to hit the Guerreros Buscadores de Jalisco search collective, which uncovered the Teuchitlán "extermination camp."
Telecommunication towers silhouetted at sunset

Telecommunications overhaul sparks free speech concerns

8
After U.S. anti-migrant ads aired on Mexican television, President Sheinbaum introduced a reform that would ban them — and overhaul Mexican telecommunications in the process.