Thursday, July 17, 2025

Buy now eat later: Heineken launches plan in support of restaurants

Heineken México has announced a voucher program designed to support restaurant owners and wait staff during the difficult economic times caused by the coronavirus.

The beer maker’s Por Tu Restaurante (For Your Restaurant) campaign aims to support 10,000 bars and restaurants across the country, including as many as 50,000 servers and other staff.

The program will offer customers the option to buy vouchers for future meals at restaurants that have been approved via an online application process. They will be valid once in-house service has resumed.

Depending on the amount purchased, the vouchers also come with two to eight free beers on the day they are redeemed.

The program also allows customers to add a 10-15% tip that Heineken will match until the fund reaches a maximum of 4 million pesos (US $168,000).

Heineken is selling the vouchers online (Spanish only) but as of Tuesday morning the purchase function was not yet available.

Heineken and other beer makers in Mexico halted production in early April after the beverage was listed as a nonessential agro-industrial product by the federal government.

After a month of no production, the country now faces a shortage of beer as the quarantine measures have been extended through May.

Restaurant owners and their employees have been hit hard by the Covid-19 pandemic. A video of a restaurateur in Sonora breaking down into tears while explaining why he cannot afford to continue paying his employees went viral in mid-April.

However, sparks of hope have begun to glimmer in other parts of the country, as some places begin gradual reopenings. As many as 700 restaurants in La Paz, Baja California Sur, reopened for delivery and take-out with limited staff on Monday.

Source: El Financiero (sp)

Have something to say? Paid Subscribers get all access to make & read comments.
two people walkin gby a for rent sign

Can rent control stop gentrification? Mexico City officials plan to find out

2
Political leaders in the nation's capital have reached into their anti-gentrification toolkit and come up with an approach that goes straight to the heart of the problem.
cell phone with Uber

Mexican authorities slam Uber’s price hike: ‘Unilateral and irresponsible’

0
The ride-hailing app insists that the rise is necessary after recent labor reforms gave its drivers full employee rights, including IMSS membership.
The achoque is a critically endangered salamander that’s the cousin of the famous axolotl.

Lake Pátzcuaro’s fishermen answer call to rescue the achoque, the axolotl’s endangered cousin

2
Fishermen in Pátzcuaro, Michoacán, have teamed up with local scientists to raise achoque hatchlings and re-release them into the lake in an effort to stabilize their declining population.
BETA Version - Powered by Perplexity