A resort destination in Guerrero has been made the focal point of the 72 Hours for Mexico tourism campaign.
Ixtapa-Zihuatanejo, four hours from Acapulco, is featured in the campaign, whose premise is to film and exhibit tourists’ whirlwind trips to a destination over 72 hours.
In Ixtapa-Zihuatanejo, the travelers are whisked off to some of the area’s attractions.
Content creators and Aeroméxico collaborated with local guides to take the vacationers to some of the most attractive sites to make the promotional material as eye-grabbing as possible.
Ixtapa-Zihuatanejo only marks the beginning of the 72 hours campaign, which will continue to highlight the best destinations across the country.
A virtual conference to launch the project included the Tourism Minister of Guerrero, Ernesto Rodríguez Escalona; the director of tourism of Zihuatanejo, Jesús Gallegos; the creator and CEO of the 72 hours project, Israel Lara; and the team of content creators and photographers.
With reports from Periódico Viaje