Wednesday, October 8, 2025

Beverage firm ordered to share Johnnie Walker revenues with actor

The Mexican subsidiary of a British multinational alcoholic beverage company has been ordered to compensate actor Gael García Bernal after using his image without authorization in a 2011 advertising campaign.

The Supreme Court ruled that Diageo México must pay García 40% of the revenue it obtained from sales of Johnnie Walker whisky during the period that its caminando con gigantes (walking with giants) campaign ran in September and October 2011.

It is unclear how much the Golden Globe-winning actor will receive.

Known for his appearances in films such as the Oscar-winning Babel, The Motorcycle Diaries and Wasp Network, García filed a lawsuit against the company in 2013. Eight years later, the Supreme Court ruled in his favor.

Under federal copyright law, the use of a person’s image in an advertising campaign without his or her permission is illegal.

With reports from Infobae 

Have something to say? Paid Subscribers get all access to make & read comments.
Carlos Olson San Vicente,

Chihuahua is first Mexican state to ban inclusive language in schools

0
The motives of the reform's author are both linguistic (eliminating "foreign formations") and political ("no more ideologized language or woke confusions”).
Justice statue

I used to practice ‘amparo’ law. Here’s why the proposed reform is worrying

0
In Mexican law, an amparo trial defends citizens who have had their rights infringed upon by the government. President Sheinbaum recently introduced a reform that would greatly reduce its scope.
forensic van parked outside a homicide

Does your town make the list of Mexico’s most violent municipalities?

1
According to homicide data for the 12 months between September 2024 and August 2025, five popular tourism destinations are among Mexico's 50 most violent municipalities.
BETA Version - Powered by Perplexity