Mattel issues new Barbie doll to mark Day of the Dead

With Day of the Dead looming, toy-maker Mattel has announced the release of the 2020 version of Day of the Dead Barbie after last year’s debut edition sold out. 

The dolls and their clothing are exquisitely crafted, with an attention to detail that far surpasses that of a normal Barbie doll. And so does the price. These collectors’ editions are designed for adults and marketed at US $75. Versions of the 2019 model can be found through private parties on the internet for US $170 or more. 

Last year’s Catrina wore a black mermaid-cut dress with elaborate embroidery featuring flowers, lace and butterfly appliqués.

This year’s dress is blush-colored, with a pearl-laden bustier and a bell-shaped satin skirt embroidered with skulls and flowers in pink, gold and blue partially topped by a lace overlay.

The Day of the Dead Barbie’s face is painted with the delicate patterns of a sugar skull and her hair is tressed into long braids reminiscent of Frida Kahlo. A flowered headband composed of skeletal hands cradling roses and marigolds is perched on her forehead and in her ears she wears large gold earrings with stylized skulls. On her feet is a pair of golden, peep-toe pumps.

Mattel's Barbie Catrina, ready for Day of the Dead 2020.
Mattel’s Barbie Catrina, ready for Day of the Dead 2020.

Even the box is representative of the event with drawings of brightly colored papel picado, or cut paper. A large portrait of Day of the Dead Barbie graces one side of the packaging, while on the other is a description of the Day of the Dead as well as Barbie’s costume and accessories in English and Spanish.

“My hope for these dolls is that they’re able to bring more awareness to the Día de Muertos celebration,” the doll’s designer, Javier Meabe, explained. “I also know how important representation is in our community, and I wanted little girls to see themselves through this doll. Barbie has always been a doll that celebrates women and dreams, and inspires girls. I am beyond grateful that Barbie is now celebrating traditions and cultures that mean so much to so many people.”

The Day of the Dead Barbie 2020 is available for pre-order on the Barbie website as part of its collection of signature dolls. The doll will not ship until October 2, and purchases are limited to one per customer.

Source: El Financiero (sp)

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Manzanillo, Colima, México, 13 de marzo de 2026. La doctora Claudia Sheinbaum Pardo, presidenta Constitucional de los Estados Unidos Mexicanos en conferencia de prensa matutina, “Conferencia del Pueblo” desde Colima. La acompañan Indira Vizcaíno Silva, gobernadora Constitucional del Estado de Colima; Omar García Harfuch, secretario de Seguridad y Protección Ciudadana (SSPC); Raymundo Pedro Morales Ángeles, secretario de Marina (Semar); Bulmaro Juárez Pérez, divulgador de lenguas originarias, presentador de la sección “Suave Patria”; Ricardo Trevilla Trejo, secretario de la Defensa Nacional (Sedena); Jesús Antonio Esteva Medina, secretario de Infraestructura, Comunicaciones y Transportes; Bryant Alejandro García Ramírez, fiscal general del Estado de Colima; Fabián Ricardo Gómez Calcáneo; Rocío Bárcena Molina, subsecretaria de Desarrollo Democrático, Participación Social y Asuntos Religiosos de la Secretaría de Gobernación; Efraín Morales López, director general de la Comisión Nacional del Agua (Conagua); Marcela Figueroa Franco, secretaria ejecutiva del Sistema Nacional de Seguridad Pública (SESNSP) y Guillermo Briseño Lobera, comandante de la Guardia Nacional (GN). Foto: Saúl López / Presidencia

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