Friday, June 21, 2024

No more billboards, says CDMX mayor after one falls, injuring 4

A billboard fell from its perch high above the street in Mexico City’s Iztapalapa borough during a storm on Thursday, injuring four people, damaging property and triggering a billboard ban.

After authorities said the 18-meter-high billboard had been placed without the necessary permit, Mexico City Mayor Claudia Sheinbaum said she will move to ban the placement of additional billboards in the capital.

Officials said the advertising company that installed the sign didn’t obtain a permit from the urban development and housing department and ignored a notice in Mexico City’s official journal in December 2015.

Department officials organized 10 meetings with important players in the advertising industry between February and June to urge them to take down billboards installed above sidewalks.

“Although there were promises, not a single billboard owner followed through,” they said.

“We will not permit any more billboards in the city, the mayor said, adding that the city government has initiated 40 proceedings against different billboards around the city. She said her administration will immediately begin legal action to take down all those that do not possess the proper license.

Sheinbaum said in the case of billboards that do have all the necessary approvals but are believed to present a potential risk to people and property, the government will talk with the owners to negotiate substituting other forms of advertising.

Source: Reforma (sp), UNO TV (sp)

Have something to say? Paid Subscribers get all access to make & read comments.
Mexican flag

10 ways Mexico has changed in 10 years

In celebration of 10 years of Mexico News Daily, staff writer Peter Davies looks at 10 ways Mexico has changed between 2014 and 2024.
Tropical Storm Alberto satellite image

Tropical Storm Alberto makes landfall in Tamaulipas, weakens to depression

Alberto made landfall in Mexico in Tamaulipas and was quickly downgraded to a depression, but it's still bringing heavy rains to many states.

Why isn’t there cilantro on my tacos? Skyrocketing prices affect food vendors

Cilantro prices in Mexico have quadrupled in some areas in the last month.