Saturday, July 5, 2025

Oaxaca’s alebrijes were inspiration for design of Miss Universe costume

Artisan tradition played a part in Andrea Meza’s triumph at the 69th Miss Universe pageant on Sunday, who caught the eye of judges with a striking Oaxaca-inspired national costume.

Avelino Roque Osorio, 25, from San Juan Tuxtepec, Oaxaca, created the alebrije outfit, which paid homage to his region and the brightly colored fantastical wooden sculptures produced there.

The 100,000-peso outfit (around US $5,050) took five months to produce, weighs 40 kilograms and features feathers, crystals of different sizes and colored fabrics.

The costume’s crown displays the horned head of a dragon-like mythical creature, and bears wings which were designed in the form of a backpack and tied with a harness for Meza’s comfort.

“After so much time working on a piece that has marked my life, tomorrow is the competition of national costumes at Miss Universe. I’m really excited to finally see it on the international stage worn by Andrea Meza, [winner of] Mexicana Universal … Just being there is already my greatest triumph,” Roque said before the competition.

avelino roque and miss universe
Miss Universe in her alebrije-inspired costume.

He added that artisanship inspired the design. “Dreams do come true. The alebrije is a celebration, the culture and tradition of Mexico. Craftsmanship completely made by hand by Mexican artisans is what inspired me to give life to the national costume that will represent Mexico at Miss Universe,” he said.

After the coronation Roque went out through the streets of Tuxtepec to wave a Mexican flag. Neighbors shouted and applauded the news amid the sound of horns.

Roque earned the opportunity to design the costume after competing against other designers in the Mexicana Universal contest. The piece was made by a team which included embroiderer Araceli Arriaga.

Sources: El Universal Oaxaca (sp), Infobae (sp) El Sol de México (sp)

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