Thursday, January 23, 2025

Texas launches billboard campaign referencing sexual assault to deter US-bound migrants

Texas Gov. Greg Abbott has unveiled a billboard campaign aimed at discouraging illegal border crossings into his state — especially by migrants who are hoping to cross illegally before President-elect Donald Trump takes office on Jan. 20.

The billboards, which began going up on Wednesday along major migrant pathways — mostly in Mexico but also in El Salvador, Guatemala and Honduras — warn that undocumented entry into the U.S. through Texas risks incarceration by U.S. authorities and rape by the traffickers.

Posters set up in a desert display messages in various languages
The billboards feature warnings in multiple languages, including Spanish, Arabic, Chinese and Russian. (Greg Abbott/X)

One billboard in Spanish translates to “Danger ahead: If you cross into Texas illegally, you will regret it forever.” Another reads: “How much would you pay to have your daughter raped?”

The campaign, which the Republican governor estimated will cost $100,000, is part of Abbott’s broader efforts to combat undocumented crossings along Texas’ 2,018-kilometer border with Mexico — which accounts for two-thirds of the Mexico-U.S. border.

The billboards feature warnings in multiple languages, including Spanish, Arabic, Chinese and Russian.

Another message reads: “Your wife and daughter will pay for the trip with their bodies. Coyotes lie. Don’t put your family at risk.” A coyote is an individual or group that facilitates the illegal smuggling of people across borders, often charging significant fees for their services.

Donald Trump, former President of the United States, and Greg Abbott, Governor of Texas, toured the banks of the Rio Grande, which is currently surrounded by a dense mesh of barbed wire to prevent the entry of migrants. There, the president praised the immigration policy of this entity.
About 1,400 acres of land in Texas will be destined for detention centers to support mass deportations. (Cuartoscuro)

“We’re here to expose the truth to immigrants who are thinking about coming here — the truth about the traffickers who assault so many of the women and children along the way,” Abbott said during a Thursday news conference at a private ranch in Eagle Pass, Texas, which can be viewed on the governor’s Facebook page (starting at the 11-minute mark). “Our goal right now, immediately, is not only to discourage them from coming, but to help them understand the consequences.”

The number of migrants caught illegally crossing the Mexico-U.S. border soared to record highs after President Joe Biden took office in 2021. Trump has pledged mass deportations and aggressive border security efforts after he takes office next month.

“There are many people who may make a last-gasp effort,” Abbott said. “The message is: Do not risk a dangerous trip just to be arrested and deported.”

The initiative complements Operation Lone Star, launched in 2021 and which, according to Abbott, has resulted in over 529,000 migrant detentions and nearly 50,000 criminal arrests.

Texas has also allocated 1,400 hectares (acres) of land for detention centers to support Trump’s plans for mass deportations and border wall expansion. “We’d be more than happy to build the wall as long as the federal government pays for it,” Abbott added.

Migrants pasted posters on the fence of the San Ysidro border crossing. In order to commemorate Migrant Day, a group of people on the move marched from the Youth 2000 shelter located in the North Zone to the San Ysidro border crossing. The contingent of around 150 people of all ages, including children and women, of different nationalities, demonstrated on the side of the vehicle access to the neighboring country. With banners in their hands, they began to shout slogans against former President Donald Trump, who will officially take office at the end of January 2025. With adhesive tape, they pasted some of the posters they carried on the fence that separates Mexico from the United States.
Texas installed razor wire, stacked containers and erected other barriers that injure migrants. (Omar Martínez/Cuartoscuro)

Eagle Pass, Texas — where Abbott spoke on Thursday — was one of the busiest crossing points for illegal migrants a year ago. Then the Texas National Guard installed razor wire, stacked containers and erected other barriers that injure migrants trying to get around them.

According to reports from Human Rights Watch, the operation has caused injuries and deaths of migrants, along with harassment of organizations that provide humanitarian assistance to migrants. The Border Patrol, controlled by the federal government, says that the razor wire cuts off access to the Rio Grande and closes off the spaces needed to process arriving migrants.

However, Abbott’s office points to declines in border crossings as evidence of success.

In a report released Thursday by U.S. Customs and Border Protection, it was noted that there has been a “meaningful decrease in unlawful border crossings — including a more than 60% decrease in encounters between ports of entry along the southwest border from May to November.” It tied the decrease to the June 4 Presidential Proclamation on Securing the Border.

“November encounters between ports of entry are now at their lowest level since July 2020,” the release added.

It also noted that “from June 5 through the end of November, the U.S. Department of Homeland Security removed or returned more than 240,000 individuals to over 160 countries, not including CBP repatriations of noncitizens encountered at airports or the northern border.” More than 740 international repatriation flights occurred from June 5 through the end of November, the release noted.

With reports from El País, Reuters, Texarkana Gazette and Fox Texas Digital

13 COMMENTS

    • Oh, absolutely! And while we’re at it, let’s make sure those foreign migrants living it up in Mexico—sipping margaritas on the beach and driving up rent prices—pack their bags too. Fair’s fair, right?

      • No, it specifically states that they’ll go up in Mexico and other Countries:

        “The billboards, which began going up on Wednesday along major migrant pathways — mostly in Mexico but also in El Salvador, Guatemala and Honduras”.

        No idea why Mexico or other countries would allow it other than to keep good diplomatic relations with the US.

  1. Ah yes, Texas: where billboard diplomacy now includes ‘Your daughters will be raped if migrants come!’ Fear-mongering instead of solutions—because why address root causes when you can just stoke panic? 🤦🏻‍♀️

  2. The real question is why Mexico continues to allow itself to be used for trafficking migrants to the U.S. border. How many Mexican politicians are on the cartel payrolls in order to permit cartel criminals to make billions doing this? Obviously enough such that northbound freight trains, trucks and buses are used openly for transporting them with nary a one being stopped and the riders sent back to where they came from.

    The solution to the migrant problem has always been for Mexico to put a stop to being used as a conduit, to take full responsibility for its side of the border. The failure to do so is the root cause of this migrant invasion of Mexico’s neighbor.

    It seems many Mexicans have some sort of weird sense of entitlement that they have the right to just waltz into the U.S. illegally or help others to do so but anyone going the opposite direction had damn well better have their papers in order. This is hypocritical to say the least.

  3. Ho, ho, ho. Merry Xmas.
    Americans have a weird sense of entitlement that they can just let their guns waltz across the border. America’s failure of being a conduit for guns flowing into Mexico should be taken as a greater responsibility by the incoming administration if it is serious about the border crisis.

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