Friday, July 18, 2025

Mexico resort company Vidanta launches new luxury cruise line

Mexico’s largest hotel and resort conglomerate has announced the launch of a Mexican cruise line.

With its new Vidanta Cruises, Nayarit-based Grupo Vidanta now has travel operations on both land and sea.

The company told a ceremony in Mexico City this week that it has invested 2.7 billion pesos (US $139 million) in the 153-meter Vidanta Elegant.

The ship will carry up to 298 passengers in its 149 cabins and suites and offer a crew-passenger ratio of 1-1 instead of the usual 1-5 in order to ensure a private and exclusive experience for customers.

The Vidanta Elegant has six public decks equipped with a wide range of gourmet restaurant options, 11 bars and lounges, a virtual reality area, a spa and gym, several Jacuzzis and an open-air swimming pool on the top deck.

A luxury suite on the Vidanta Elegant.
A luxury suite on the Vidanta Elegant.

Grupo Vidanta vice-president Iván Chávez highlighted the launch as a historic moment for the national travel industry.

“For the first time in history, Mexicans will be able to board a luxury cruise in their own country. It’s outrageous that to take a luxury cruise we [currently] have to get on a plane and fly to another country, only to board a ship that much of the time takes us back to visit our own coastline.”

He said Vidanta will apply its 45 years of experience in the luxury resort business to a sea-going vacation experience.

The company plans to begin offering cruises in the fall.

It will operate out of Vidanta’s resort in Nuevo Vallarta, Nayarit, and give travelers the option for a cruise and resort vacation.

Grupo Vidanta operates luxury resorts in seven destinations in Mexico.

Source: El Sol de México (sp), Travel Weekly (en)

Have something to say? Paid Subscribers get all access to make & read comments.
Sheinbaum displays a Finabien bank card

Mexicans in US can avoid remittance tax with government Finabien cards, Sheinbaum says

0
The government is also updating consular services for Mexicans in the U.S., eliminating filing fees and allowing online appointment scheduling.
A man stands by an open suitcase in an airport revision area

Foreign national caught with over a million pesos of ketamine in Cancún airport

0
Officials confiscated 2 kilograms of ketamine, a controlled substance in Mexico.
two people walkin gby a for rent sign

Can rent control stop gentrification? Mexico City officials plan to find out

9
Political leaders in the nation's capital have reached into their anti-gentrification toolkit and come up with an approach that goes straight to the heart of the problem.
BETA Version - Powered by Perplexity