Tuesday, June 18, 2024

Wixárika designs adorn special edition bottles of Don Julio tequila

Artisans from Jalisco and Nayarit have collaborated with the Don Julio tequila brand to adorn 1,200 bottles of the spirit with indigenous Wixárika art.

The special edition bottles were created thanks to Tequila Don Julio’s “Me quito el sombrero por México” (I take my hat off to Mexico) project, which celebrates and promotes “the creative work of all Mexicans,” according to brand chief Cynthia García Espinosa.

Thirty-eight artisans from four communities in the Sierra Madre Occidental and the Sierra del Nayar used wool thread to decorate the tequila bottles with a design created by a Wixárika, or Huichol, man called Pablo Reza.

García described the adornment of Don Julio tequila bottles with Wixárika art as a “perfect match.”

“It was … magical … for us to … [work with] the communities to develop this unique creation,” she said.

Artisans from four communities used wool thread to create the embroidery-like designs.
Artisans used wool thread to create the embroidery-like designs.

The organization Ensamble Artesano, which promotes and sells the arts and crafts produced by artisans from 18 Mexican states, also collaborated on the project.

“Made thread by thread, [the art that adorns the bottles] reflects the devotion and passion of Mexicans,” Tequila Don Julio said. “It celebrates the talent of Mexican artisans, as well as their commitment to preserve Mexican culture… Let’s take off our hats and celebrate Mexico with this unique work made by artisans of the Wixárika community!”

According to Vogue México, the purchase of a limited edition bottle of Don Julio 1942 tequila can be arranged by sending a direct message to the brand’s Instagram account. The brand didn’t immediately respond to an inquiry about availability and price.

Johnnie Walker whisky bottles and a Volkswagen beetle have also been beautified with Wixárika art in recent years.

With reports from Milenio and Vogue México

Have something to say? Paid Subscribers get all access to make & read comments.
Worried guests gather around a hot tub in Puerto Peñasco

Wife of US tourist who died in Puerto Peñasco hot tub electrocution files US $1M suit

When she saw her husband struggling under the water, Zambrano jumped in to help, only to be electrocuted herself.
A group of mostly Black migrants, some of whom maybe be undocumented foreigners, walks down a Mexican highway under a bright sun.

Nearly 1.4 million undocumented migrants detected in Mexico so far this year

The National Immigration Institute (INM) data on encounters from January to May is almost double the number for all of 2023.
NOAA satellite imagery of low pressure system in Gulf of Mexico

Meteorologists monitor possible tropical storm in the Gulf of Mexico

A low pressure system in the Gulf of Mexico could become a tropical storm by midweek, as torrential rains hit the Yucatán peninsula.