Thursday, May 1, 2025

MKT PAID Mucho gusto

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“Every Saturday, Felipe Elías Juárez sits at Mercado Sano in San Miguel de Allende, his red baseball cap barely visible behind stacks of colorful woven rugs, an art form he’s been perfecting since age 15. Today, his intricate designs of cacti, whimsical geometric shapes, and traditional Calaveras adorn the floors and walls of clients as far away as New Zealand, but Felipe’s story is about more than his craft; it’s also about lessons in patience and relying on others when tragedy strikes.”

Karla Parra, Writer

San Miguel weaver Felipe Juárez makes rugs and more for customers as far away as New Zealand, but he’s never left his hometown, where he sells his creations each weekend.

Economy Minister Marcelo Ebrard relaunched the decades-old brand to encourage a boost in Mexican production and consumption, by Mexicans and internationally.


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In Mexico, you’re one block away from your next favorite plumber. Or construction worker. Or seamstress. The sky’s the limit!


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