Thursday, September 11, 2025

MKT PAID Buen provecho

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“It’s a sweltering summer afternoon. The sun burns mercilessly, but you have salvation in hand: a clear glass bottle catching light like a miniature sun, a wedge of lime perched at its mouth. With that first crisp sip, you’re transported. This, dear reader, is the power of Corona Extra, a beer that this year celebrates its 100th birthday — not merely as another brew but as an icon of Mexican ingenuity, marketing bravado and cultural pride.”


María Meléndez, Writer

Corona’s story is a century-long tale of Mexican marketing, cultural pride and global ambition that’s made the beer brand a worldwide icon.

Mexico’s abundant summer fruits and vegetables mean this is the perfect season to try some of the freshest produce in the country.


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The pomegranate hails from across an ocean, but like so many who arrived on the shores of the New World, it found a welcoming home in Mexico.


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