“Riviera Nayarit and Puerto Vallarta have spent the last decade evolving from long-loved Pacific escapes into one of Mexico’s most-visited tourism corridors. That evolution is now accelerating at a pace the region has never experienced before. International attention is climbing sharply, major brands are debuting high-end developments, and the city is positioning itself as the de facto beach destination for fans attending matches in Guadalajara, placing the bay in front of a global audience months before the first whistle blows for the 2026 FIFA World Cup.”
Meagan Drillinger, Writer

