Friday, August 22, 2025

Mexico welcomed 7.6 million visitors in November; tourism revenue up 11%

In November 2024, Mexico saw 13.2% more international tourists than in the same month of 2023, along with a 11% increase in tourism revenue, according to a report published Monday by the National Institute of Statistics and Geography (INEGI). 

According to INEGI, 7.6 million visitors entered the country in November, an increase of 20.3% compared to 2023. Of these, 3.94 million were international tourists (travelers who spent at least one night in Mexico), up from 3.48 million in the same month of the previous year. 

The primary annual increase observed was in border tourism, which saw 33.3% year-on-year growth in November, totaling 1.65 million tourists.

The number of tourists arriving by air increased by 0.9% to 1.93 million, while the remaining visitors to Mexico arrived by land or cruise ship. 

Total spending by international tourists soared by 9.8% year-on-year in November, reaching US $2.52 billion. Of this total, 93.3% came from inbound tourists — those residing abroad who visit Mexico and stay overnight — while 6.7% came from tourists who visited Mexico via the border. 

Average spending per tourist (including international, cruise and border tourists), however, fell by 7% year-on-year from US $392.42 to $362.13.   

The most recent INEGI data reveals a continued upward trend in tourism to Mexico, which received 42.15 million international tourists during 2023, 10% more than in 2022. Mexico was the sixth most visited country in the world in 2023 — after Italy (No. 5) — with 38.3 million visitors, according to data from the World Tourism Organization. It surpassed countries like Austria (10), the United Kingdom (7) and the United Arab Emirates (12). 

Final tourism figures for 2024 have yet to be announced.

Mexicans are also traveling and spending more abroad

Mexico saw more people leave the country than tourists entering Mexico in 2024. 

According to INEGI, 6.8 million residents in Mexico traveled abroad in November 2024 – a figure 43.8% higher than that of November 2023. Of these, 1.8 million were international tourists who spent at least one night abroad.

Mexican tourists’ average spending abroad also shot up 31.9% in November 2024, from $856.9 to $1,129.9. 

With reports from EFE

Have something to say? Paid Subscribers get all access to make & read comments.
Viva Aerobus

Viva launches new flights connecting US cities to AIFA airport

0
The Mexico City metropolitan area's newest airport is adding more international connections ahead of the FIFA World Cup.
small town street

Tourism Ministry launches program to accredit community-based experiences in 8 states

0
With the accreditation system, Mexico's Tourism Ministry (Sectur) wants to help local organizations and individuals have a greater say over the tourism that takes place in their communities.
A selfie of two male hikers, one smiling at the camera and holding a mesh bag full of plastic bottles and other trash, with the second hiker behind him giving a thumbs up.

Gorgeous hiking in Aguascalientes? Ask these Mexicans how

0
Wondering where to go hiking in Aguascalientes? These locals share all the best trails, including one you can take clear to Alaska.
BETA Version - Powered by Perplexity