Indigenous artisans in Guerrero have their own Barbie doll

The world’s most famous toy doll now has her own outfits in the style of the traditional dress of the Amuzgo women of Guerrero.

A group of women from Xochistlahuaca in southeastern Guerrero has long been dedicated to making traditional clothing for men and women that include colorfully embroidered shirts, skirts, and huipiles — a boxy traditional shirt worn by many women throughout the country.

Susana Martínez de Jesús, one of the group’s members, remembers sewing from the time she was a child and had to steal thread from her mother because “thread was expensive and they didn’t let children play with it,” but, she said, it was the only way to start to learn how to sew and embroider.

Martínez de Jesús said that several years ago, the mayor approached the women to make something that could be given to visitors at the local traditional culture fair and only requested that it be beautiful and represent the traditional arts of the town. The women decided to make outfits for the Mattel dolls Barbie and Ken in the local style, with intricately embroidered patterns and designs.

“It was difficult work,” says Martínez de Jesús, “because if making a garment of normal size is difficult, working in miniature is even more difficult, nevertheless, we made them and presented them and the comments from the public were really encouraging, they really liked them.”

The dolls were a huge success and the women have continued making and selling them, hoping that their children will see themselves in their newly dressed dolls and feel proud of their heritage. While Barbie has worn the trappings of hundreds of different careers and personalities, this is quite possibly the first time she will be dressed in traditional, handmade garments from Mexico.

With reports from El Sol de Acapulco

Have something to say? Paid Subscribers get all access to make & read comments.
Manzanillo, Colima, México, 13 de marzo de 2026. La doctora Claudia Sheinbaum Pardo, presidenta Constitucional de los Estados Unidos Mexicanos en conferencia de prensa matutina, “Conferencia del Pueblo” desde Colima. La acompañan Indira Vizcaíno Silva, gobernadora Constitucional del Estado de Colima; Omar García Harfuch, secretario de Seguridad y Protección Ciudadana (SSPC); Raymundo Pedro Morales Ángeles, secretario de Marina (Semar); Bulmaro Juárez Pérez, divulgador de lenguas originarias, presentador de la sección “Suave Patria”; Ricardo Trevilla Trejo, secretario de la Defensa Nacional (Sedena); Jesús Antonio Esteva Medina, secretario de Infraestructura, Comunicaciones y Transportes; Bryant Alejandro García Ramírez, fiscal general del Estado de Colima; Fabián Ricardo Gómez Calcáneo; Rocío Bárcena Molina, subsecretaria de Desarrollo Democrático, Participación Social y Asuntos Religiosos de la Secretaría de Gobernación; Efraín Morales López, director general de la Comisión Nacional del Agua (Conagua); Marcela Figueroa Franco, secretaria ejecutiva del Sistema Nacional de Seguridad Pública (SESNSP) y Guillermo Briseño Lobera, comandante de la Guardia Nacional (GN). Foto: Saúl López / Presidencia

Mexico’s week in review: Congress deals Sheinbaum her first legislative defeat

1
The week of March 9 in Mexico was marked by standoffs between allies in Congress and adversaries at the airport. Here's what you missed.
A soldier displays seized handguns

The US and Mexico, growing together and growing apart: A perspective from our CEO

1
From a historic drop in homicides to opposite bets on electric vehicles, Mexico News Daily's CEO breaks down where the U.S. and Mexico are converging — and where they're not.
Veracruz Gov.

Veracruz governor blames private vessel for 200-kilometer Gulf Coast oil spill

1
The spill, which has spread to over 200 kilometers of Mexico's Gulf Coast beaches, has been traced to a private oil tanker off the coast of Tabasco.
BETA Version - Powered by Perplexity