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Mexico City’s mayor announces a World Cup parade along Reforma for June 13

MND Staff
By MND Staff
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Paseo de la Reforma
Mexico City's Paseo de la Reforma is an exciting place in the most ordinary of times, but it has historically carried excitement to a new level as a site for special events, such as the World Cup parade planned for June 13. (@ClaraBrugadaM/X)

Mexico City Mayor Clara Brugada has announced a themed parade along the city’s most famous thoroughfare, Paseo de la Reforma, as part of the events associated with the 2026 FIFA World Cup. 

Dubbed the “Great World Cup Parade,” the event is set to take place on June 13, two days after the opening ceremonies, and will showcase traditional expressions of Mexican popular culture while incorporating soccer motifs. 

Caarla Brugada and friends(
Mayor Brugada and her staff have given high priority to expanding Mexico City’s role as World Cup host to include events — large and small and sometimes spectacular — that exhibit the culture of the nation and its capital. (@ClaraBrugadaM/X)

Attendees can expect music, dance performances and a lively atmosphere charged with  World Cup fever.

“The World Cup isn’t just experienced at the stadium,” Brugada said at the event’s official announcement. “Few will be able to get into the stadium, but we, as the city government, are organizing a World Cup for the people.” 

The parade will begin at the Diana Cazadora roundabout at 1:00 p.m. and continue along Paseo de la Reforma to the Monumento a la Revolución. 

A preview of the event revealed that the parade will celebrate the history of soccer from its origins to its modern-day version. It will also include references to the 1970 and 1986 World Cup editions, both hosted by Mexico. 

Soccer legends, including Maradona and Pelé, will be honored at the event with a Day of the Dead offering accompanied by a trajinera (Xochimilco’s traditional boat), giant alebrijes (large Mexican folk art sculptures), 500 catrinas (skulls with colorful decorations) and axolotl figures.

Gigantic balloons inspired by mascots from previous World Cups will be displayed as well, along with the flags of the tournament’s participating countries.

Sonido La Changa, a local band, will play salsas, cumbias and tropical songs from one of the floats, while pre-Columbian dancers and charro troupes parade through the streets. 

The parade is only one of over 1,000 official events planned for Mexico City during the World Cup, including 18 “Football Festivals” which will feature large screens for attendees to enjoy the World Cup matches for free, in addition to cultural and musical activities. 

“The city’s residents will find more than just soccer,” Brugada said. “There will be concerts, music, dance and a variety of artistic expressions.” 

With reports from El Financiero, Chilango and Esto

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