Thursday, December 4, 2025

Red Rocker Sammy Hagar to be named Los Cabos tourism ambassador

American musician and entrepreneur Sammy Hagar is set to be named a tourism ambassador for Los Cabos, Baja California Sur, on Wednesday. 

Known by fans as the Red Rocker, the 74-year-old singer came to prominence in the 1980s with the solo hits I Can’t Drive 55 and Give to Live before he joined the rock group Van Halen. 

Hagar owns the nightclub and restaurant Cabo Wabo Cantina in Cabo San Lucas and is part owner of the Cabo Wabo Tequila brand, having sold 80% of the company for US $80 million in 2007.   

He will be appointed in a small ceremony in Antonio Mijares square in San José del Cabo on Wednesday at around 12 p.m. Governor Víctor Manuel Castro Cosio and Mayor Óscar Leggs Castro will both be in attendance.  

The Red Rocker wrote on Instagram to reveal the news and to say how he planned to celebrate. “What a way to ring in the New Year! Got news that I’m being honored as ambassador of tourism for Los Cabos, something I’ve been waiting for since 1981! Such an honor for my home away from home … we’re gonna throw a concert at the Cabo Wabo, first come first serve, old style!”

With reports from El Sudcaliforniano 

Have something to say? Paid Subscribers get all access to make & read comments.
The monthly minimum wage in 2026 will rise to 9,582.47 pesos.

Sheinbaum announces 13% minimum wage hike to 315 pesos a day

4
The wage hike, her second since assuming office, advances the president's aim of setting the minimum at the equivalent of 2.5 "basic baskets" of essential food items per month by 2030.
president as mañanera 2025

Labor ministry unveils business-backed plan to reduce workweek to 40 hours

4
According to the government's proposal, the current 48-hour workweek will be gradually reduced to 40 hours by 2030, with mandatory two-hour reductions each year starting in 2027.
four people walking in the rain with umbrellas

After lackluster Q3, OECD trims growth forecasts for 2025 and 2026

0
The OECD's adjustment to its 2025 forecast came after Mexico's national statistics agency INEGI reported in late November that the Mexican economy grew 0.4% in the first nine months of the year.
BETA Version - Powered by Perplexity