Monday, May 5, 2025

How are women shaping the world of mezcal?

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Jason Cox and a coworker (female) of 5 Sentidos, at a Mexico in a Bottle event in San Diego. (Joe Ramirez/ Mezcalistas)

The recent rise of mezcal has been meteoric, and women are finding opportunities with the beverage’s chic status in Mexico City and beyond. Traditionally, the mezcal world has been male-dominated, with women playing a secondary role at best in production and sales.  

Today, several savvy women see opportunities to create new rules. In less than a decade, they have had a significant impact on marketing and distribution, providing support to producers and shaping mezcal’s image and future demand. 

Laura Espinoza and mezcal maker Rossy Echave of Sunora Bacanora at Tianguis Turístico – the most important tourist event held by the Mexican government (Leigh Thelmadatter)

The overall market is growing, and some producers in Mexico have managed to create regional and national brands, following the lead of tequila. However, most mezcal is still made by small operations that do not even have a label. This suits certain connoisseurs just fine, as they are turned off by the glitz and industrialization that has overtaken tequila. The problem is bringing together small, isolated producers with superior products, with drinkers willing to pay a better price for an authentic experience. 

Women with marketing, legal, bureaucratic and public relations skills are looking to bridge this gap, not just to sell more mezcal but also to avoid the problems of too much demand. They have created businesses and non-profit organizations combining their professional training and connection with their personal “discoveries” of mezcal at some point in their lives.

How they got started

Paloma Rivera’s relationship with mezcal began while still a student studying ecologically friendly and sustainable business in Mexico City. She learned from mezcaleros as part of research projects, which led to selling mezcal locally and at small events – the start of Tianguis Mezcalero. Eventually, she shifted to representing rural mezcal-making families at retail outlets and larger cultural events in Mexico City. In 2019, she began creating her own events for networking, consumer education, and fun.

Paloma Rivera of Tianguis Mezcalero promoting the legacy of master mezcal maker Melquiades Tlacotempa of the state of Guerrero (Tianguis Mezcalero)

Maria Elena Aguiñaga Ortega’s Comuna 52 is a more recent addition to this field but operates similarly. She planned an export operation, taking advantage of her work at the National Bank of Commerce and a brother living in France. After researching several traditional products, she finally settled on mezcal. Aguiñaga and her family now promote a catalog of mezcales from all over Mexico, both inside and outside the country.

Laura Espinoza’s road to bacanora (Sonora’s version of mezcal with its own appellation of origin protection) was really a return to her roots. Due to prohibitions and a “moonshine” reputation, bacanora was not part of her life growing up, even though she hails from the town the spirit is named after. However, instead of forming a for-profit company, Espinoza’s efforts combine her political and business connections, founding the non-profit Sonora chapter of the Association of Women of Bacanora and Maguey of Mexico. Although Espinoza’s organization is the most female-specific, she has a holistic view, realizing that the entire bacanora-producing community of eastern Sonora needs to cooperate to help lift this impoverished area.

Susan Coss did not decide that she liked mezcal until she tried it a third time, finding someone in Oaxaca who truly knew where to find a good product. Since 2010, she has been traveling the back roads of Mexico looking for new mezcales to bring to the United States. Mezcalistas operates primarily through events like Mexico in a Bottle in cities nationwide.

These women have chosen a challenging task. “The mezcal market is changing rapidly in both product and how it is marketed,” says Rivera. “…you have to get the attention of people who are always in a hurry and you must educate them why mezcal is worth a higher price.”  All have developed similar ways of meeting that challenge. 

Comuna 52 regularly partners with Carbonvino in the Condesa neighborhood of Mexico City to offer tastings of new and unique mezcales. (courtesy Comuna 52)

Elements in common

Most importantly, these women are passionate about promoting and conserving small-batch, regional mezcales made the traditional way. These products are the most authentic but also in the most danger of disappearing or being usurped by larger companies. All look to conserve and improve life for traditional producers by getting better prices for their products so that they can resist the temptation to change or modernize their operations. One absolute here is that the mezcales are promoted under the names of their producers. You won’t find them slapping their own names on bottles – or worse – those of U.S. celebrities (as has happened with tequila).

Instead, these organizations work to reach educated consumers. Specialty mezcal is very much a niche market that needs loyal buyers who understand and appreciate that they are buying much more than an alcoholic beverage; they are buying culture. Events are a vital part of this education, as they provide information, fun and the opportunity to try different flavors. Comuna 52 and Mezcalistas have blogs (in Spanish and English, respectively) with the stories behind the mezcales and the regional cultures where they are produced. Tianguis Mezcalero partnered with other women in production and sales to create the book “Miradas femeninas desde el mezcal (Spanish only). 

Cover of the book “Miradas femininas desde el mezcal” which documents the stories of four female producers and four promoters. (courtesy Tianguis Mezcalero)

I should mention that although not a feminist issue, all of the women I interviewed had concerns about the sustainability of this kind of mezcal. Tequila has been an example of what to emulate and avoid. Comuna 52 prefers mezcales made from wild agave, as “… being surrounded by other plants affects the quality of the agave,” but this may not be sustainable as demand continues to grow. Espinoza’s organization promotes a “cut one, plant two” ethic among bacanora producers, realizing Mother Nature needs a hand now and in the future. 

It remains to be seen if and how the mezcal industry in Mexico can develop, avoiding the issues of identity, sustainability and mundane commercialization that have plagued tequila. But perhaps the participation of women from diverse regions of the country gives mezcal a better chance than tequila has had in an almost exclusively male domain in a single region. 

Leigh Thelmadatter arrived in Mexico over 20 years ago and fell in love with the land and the culture in particular its handcrafts and art. She is the author of Mexican Cartonería: Paper, Paste and Fiesta (Schiffer 2019). Her culture column appears regularly on Mexico News Daily.

What do quesadillas, chilaquiles and nachos all have in common?

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Chihuahua Cheesse. (LaCremeríaLocal)

It’s not that they’re delicious (although they are!) It’s the gooey, melty, yummy cheese you can’t get enough of: queso Chihuahua.

Along with queso Oaxaca, Chihuahua cheese is Mexico’s answer to mozzarella or Monterey Jack. It’s not to be mistaken for cotija, the slightly sour and often quite salty dried cheese sprinkled on top of many traditional Mexican dishes. Chihuahua is a semi-soft melting cheese, lightly aged (only 2-4 weeks) with a mild flavor. Depending on the butterfat content of the milk, it might have a pale yellowish tinge, but usually it’s quite white. Sometimes, the cheese is pressed and can be known as Campesino Menonita because of this process.

Menonita Cheese (Parrillero)

Possibly, you’ve seen Mennonites, men and boys in overalls and straw hats, women in long skirts or dresses, selling cheese at streetlights. They invented Queso Chihuahua, and you could consider them artisan producers. Most of the Mennonite communities in Mexico are in the northern state of Chihuahua, hence the name. In some places, it’s known as queso Menonita, though nowadays other commercial producers make it too. They’ll be selling the cheese in blocks, braids, or balls and it’s worth buying some if you have the opportunity.

Otherwise, avoid packaged brands in the grocery store and search out a cremeria (like a deli that sells dairy products, luncheon meats, salsas, eggs, etc.) in a market. Those vendors will have big rounds that look like the classic wheels of Parmesan we’ve seen in Anthony Bourdain’s and Stanley Tucci’s Italian food shows. Usually, they’re happy to let you taste a tiny slice first, and once you decide which brand you like best (they will all have slightly different flavors), they’ll cut you whatever size piece you want. 

Because it’s so versatile, Chihuahua cheese is good to have on hand. Besides being an integral part of so many traditional Mexican foods, it’s perfect for just about anything you’d use mozzarella for: tuna melts, grilled cheese sandwiches, queso fundido, hash browns or pizza.

Cheesy Eggs on Toast

Cheesy eggs on toast (dinnerplanner)
  • 2 large eggs
  • Salt and pepper
  • 1½ Tbsp. butter
  • 1 slice bread
  • ¼ cup shredded Chihuahua cheese 

Whisk eggs with salt and pepper. In a small nonstick skillet, melt a thin slice of the butter over medium-low heat. Swipe the bread in the melted butter, then sauté the buttered side until golden brown, 2-3 minutes. Lift the bread out of the pan with a spatula, melt another slice of butter, then sauté the other side of the bread until golden. Remove to a plate.

Add remaining butter and eggs and cook, stirring gently and constantly with a spatula, until butter melts and eggs are half wet and half solid 15-45 seconds. Turn off the heat, add cheese and continue stirring until the mixture is creamy but no longer wet, about 30-45 seconds more. Scrape onto the toast immediately and enjoy.

Waffled Cheese

  • 3 Tbsp. flour
  • ½ tsp. paprika
  • ½ lb. Chihuahua cheese, sliced about ½-inch thick 
  • 2 eggs
  • ½ cup breadcrumbs
  • Nonstick cooking spray
  • Optional: Salsa for serving

Preheat waffle iron, setting it to medium if it has temperature controls. Spray both sides with nonstick spray.

On a plate, mix flour with paprika. In a small bowl, whisk eggs. Place breadcrumbs on another plate. Dredge cheese slices in flour, then egg, then breadcrumbs. Place as many cheese slices as will fit in a single layer in the waffle iron; close the lid. Cook until breadcrumbs turn golden brown, about 1 minute. Repeat with remaining cheese. Serve hot with salsa for dipping.

Mushroom Quesadillas

Mushroom Quesadilla

  • 12 oz. mixed fresh mushrooms, thinly sliced
  • ¾ cup minced white onion
  • 3 garlic cloves, minced
  • 1-2 Serrano chilies, seeded and minced
  • 3 Tbsp. neutral oil
  • Salt to taste
  • 1½ cups shredded Chihuahua cheese 
  • 6 fresh corn tortillas
  • Optional: Butter for sautéeing
  • For serving: Salsa verde, sour cream 

In a medium bowl, mix mushrooms, onion, garlic and chilies. Place oil in a large heavy skillet over medium-high heat. When the oil is shimmering, add the mushroom mixture. Cook, stirring, until mushrooms are browned, 6-10 minutes, seasoning very lightly with salt about halfway through. Scrape into a bowl, taste and adjust seasoning if needed.

Divide cheese among the tortillas, spreading a portion over half of each tortilla, leaving a small 1-inch cheese-free border at the edge. Divide the mushroom mixture between the tortillas, placing it on top of the cheese. Fold the empty side of the tortilla over the filling; press firmly to close.

Heat a cast-iron or other heavy griddle over medium heat. Cook quesadillas in batches, turning once, until light golden brown and crisp, about 3 minutes per side. If desired, melt a little butter in a pan before frying for a crispier tortilla. Serve immediately with sour cream and salsa verde.

Janet Blaser is the author of the best-selling book, Why We Left: An Anthology of American Women Expats, featured on CNBC and MarketWatch. She has lived in Mexico since 2006. You can find her on Facebook.

Mexico’s auto industry braces for impact of US auto workers strike

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Experts predict a 10-day strike would cause monthly losses of up to US $2 billion to the Mexican auto industry. (Ford Authority)

The strike by “Big Three” auto workers that began Friday at assembly plants in the United States could have a big impact in Mexico, particularly in northern states where auto parts are manufactured for export.

The website Mexico Business News reported that if the strike among employees of Ford, General Motors and Chrysler parent company Stellantis endures, Mexico’s automotive sector could face monthly losses of up to US $2 billion. “Mexico’s automotive industry is very worried,” conceded Raúl Moreno, who runs an automotive industry consulting firm.

Auto workers for the “Big 3” auto companies are striking across the United States, which will have immediate impacts on operations south of the border. (@UWA/X)

In the Northern border state of Coahuila alone, the automotive export industry supports 65,000 jobs making headlights, gas tanks, car interiors, door panels, air bags and other components.

Sergio Aguilar, president of the Ramos Arizpe Association of Industrialists and Entrepreneurs, which represents assembly plants and manufacturers in Coahuila, estimated that around 10%, or 6,500 jobs, will be affected by the strike.

“We learned from past experiences, and now we’re fully prepared,” said Aguilar, alluding to a 40-day strike in 2019 by the United Auto Workers (UAW) at General Motors (GM) assembly plants in the U.S.

From that experience, and also throughout the pandemic, Mexican assemblers gained insight into effectively managing inventories and implementing measures to mitigate disruptions.

GM, Ford and Stellantis auto plants in Mexico may avoid total shutdown by offering trainings, conducting repairs and doing maintenance at the factories. (GM Authority)

GM and Stellantis have plants in Ramos Arizpe, a Coahuila municipality less than 50 miles from Monterrey, Nuevo León. Ford has an engine factory in the industrial zone of Chihuahua City.

“The Ford plant in Chihuahua will be hit heavily because they bring in U.S.-made engines for final assembly,” Aguilar said. “If they don’t have these engines, they will have to shut down the plant.”

Reuters cited a statement from GM on Friday in reporting that GM’s Mexico plants will “continue operating as normal.”

But many companies in Mexico will resort to “sending their employees on vacation,” Aguilar said, or reducing work shifts to prevent the buildup of inventory that would remain unused in the U.S.

Nearshoring to Mexico and low wages are the hot topics surrounding the UAW strike. (@UAW/X)

Recent data shows a continuous, three-month increase in the sales of auto parts by Mexico abroad. In the first half of this year, Mexico surpassed China as the United States’ top trading partner.

Aguilar cited data going back to 1970 that suggests the average duration of this type of strike is 10 weeks. According to Moreno, “Mexico would start feeling the impact as early as week three.”

The National Auto Parts Industry (INA), a group representing Mexican manufacturers, predicts the strike will cause a US $76 million hit to the auto parts sector in Mexico in just the first week.

If and when there is a reduction in employees’ hours, the INA said in a statement that it will support its manufacturers in using the extra time for training, especially “in new technologies such as electromobility,” or to do repairs and maintenance on assembly lines.

The Ford Chihuahua City plant may completely shut down during the strike because it relies on U.S. imports of Ford engines to operate. (Ford Authority)

Jaime Guerra Pérez, the executive vice president for the National Chamber of the Transformation Industry (CANACINTRA) and a former Coahuila economic minister, said the precarious nature of the automotive industry’s “just-in-time” system is concerning. 

The industry relies on minimal inventory and timely production, and if manufacturing were to cease at U.S. plants, the supply chain would grind to a halt. However, Guerra Pérez did say that some auto parts factories, particularly in Coahuila, export to countries besides the United States.

According to a recent study by Anderson Economic Group (AEG), a 10-day strike at Ford Motor, GM and Stellantis plants would result in a US $5 billion blow to the U.S. economy. “The impact could be brutal,” Moreno said, “so I don’t think they’ll let it go on very long.”

With reports from El País, Mexico Business News, Reuters and Forbes

Mexico’s disadvantaged south is now leading in economic growth

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Maya Train construction
One of the catalysts of growth in southern Mexico has been the Maya Train project. (ELIZABETH RUIZ/CUARTOSCURO.COM)

Supercharged by public and private construction projects, economic growth in Mexico’s south and southeast easily exceeded growth in three other more industrialized regions of the country in the first half of 2023, according to data published by the Bank of Mexico (Banxico).

The central bank’s latest Regional Economies Report shows that the southern region made up of Campeche, Chiapas, Guerrero, Oaxaca, Quintana Roo, Tabasco, Veracruz and Yucatán recorded 6% annual growth in the second quarter of the year and a 4.6% expansion between January and March.

Salina Cruz, Oaxaca
The port of Salina Cruz, Oaxaca, is on the western side of the Isthmus of Tehuantepec. The interoceanic trade corridor will connect this port with Coatzacoalcos in Veracruz. (Government of Oaxaca/Twitter)

Those levels of growth were well above the GDP expansions registered in Mexico’s central, central north and northern regions in the first half of the year. The Banxico data is very encouraging for a region that includes Mexico’s poorest and least developed states.

In Q2, the central region – made up of eight entities including Mexico City – ranked second for growth with a 3.2% annual expansion, while the central north, including some of the states of the highly industrialized Bajío region, recorded growth of 3.1%.

The northern region – made up of Mexico’s six northern border states – lagged behind the other three sectors of the country with year-over-year growth of just 1.9% between April and June. The relatively weak growth there is mainly linked to economic factors in the United States. National growth was 3.6% in Q2.

Banxico data shows that the construction sector drove growth in the southern region in the first two quarters of the year. Annual growth in that industry was 34.9% in Q1 and an impressive 72.5% in Q2.

AMLO shows trans-isthmus corridor project
The president shows the Isthmus of Tehuantepec trade corridor project at a press conference earlier this year. (Gob MX)

Projects including the Maya Train railroad, the Tulum airport, the Nichupté Lagoon bridge in Cancún and the Isthmus of Tehuantepec trade corridor all helped boost construction sector growth. Private sector construction of homes and residential estates in states such as Quintana Roo, Oaxaca and Yucatán also contributed to the strong growth.

Banxico noted that interest in purchasing properties to subsequently rent them out on websites such as Airbnb is on the rise in the region.

The construction of new industrial properties, including auto parts factories in Veracruz, was also a factor in the construction sector growth recorded in Mexico’s southern region.

Data published earlier this year showed that Yucatán – where an 8.7-billion-peso Heineken brewery project is set to commence next year – is among the states that benefited most from the growing nearshoring phenomenon in 2022.

Heineken unveiling
Executives from Heineken Mexico, Economy Minister Raquel Buenrostro (center) and Yucatán Governor Mauricio Vila (second from left) attended the announcement of the 8.7 billion peso investment. (Economia Mexico/X)

While the numbers are nowhere near as impressive as those for construction, the manufacturing (5.7% growth), mining (3.7%), retail (3.8%), tourism (1.9%) and agriculture (0.5%) sectors in southern and southeastern Mexico also made gains in the April to June quarter.

Some factories have seen an increase in demand for their steel products for use in the Maya Train project, Banxico said. The railroad, which is scheduled to start operations in December, is expected to spur additional economic growth in Mexico’s south and southeast, as are other government projects in the region such as the Isthmus of Tehuantepec trade corridor, touted as an alternative to the Panama Canal.

Another factor that contributed to the strong overall growth recorded in the southern region in the second quarter was an increase in output at the Pemex refineries in Salina Cruz, Oaxaca, and Minatitlán, Veracruz.

Banxico on Thursday also reported data based on a survey of companies with at least 100 employees. In the south and southeast, 19.5% of surveyed companies said in June that they had recorded an increase in production or sales over the past 12 months or received additional investment due to higher general demand and/or the relocation of companies to that region.

The percentage was higher for the other regions: 28.6% in central Mexico, 27.1% in the north and 22.8% in the central north. The nationwide figure was 26.1%.

With reports from El Economista 

Mexico’s most populous state gets its first female governor

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Delfina Gómez
Delfina Gómez was sworn in on Thursday as the first woman to govern the state of México. (Delfina Gómez/X)

México state has a female governor for the first time ever after former federal education minister Delfina Gómez was sworn in on Thursday.

Gómez, who served as education minister in the current federal government between February 2021 and September 2022, takes office just over three months after she defeated Alejandra del Moral Vela in the gubernatorial election in Mexico’s most populous state.

Delfina Gómez won the election in June, bringing Morena to a total of 23 governorships in the country. (Crisanta Espinosa Aguilar/Cuartoscuro)

She ended almost 100 years of Institutional Revolutionary Party (PRI) rule in México state by winning the election on a ticket backed by the ruling Morena party.

After she was sworn in the state Congress at a ceremony attended by President López Obrador, Gómez outlined some of her plans as governor.

She committed herself to leading an honest and inclusive government that prioritizes assistance for the state’s most marginalized people and pledged to address water supply problems. Gómez, a former teacher and mayor of Texcoco, also pledged to implement austerity measures including pay cuts for state officials and to increase the severity of punishment for people who commit crimes against women, animals and the environment.

In addition, she committed to getting rid of the fuero – immunity from prosecution – for public officials including deputies and holding a “revocation of mandate” referendum on her governorship halfway through her six-year term.

Enrique Peña Nieto
Former President Enrique Peña Nieto (seen here in 2015) was also a PRI governor of the State of México. (Wikimedia Commons)

“A public servant who doesn’t fulfill his or her assignment with rectitude and integrity will be dismissed and if applicable punished with the full weight of the law. [We’ve had] enough of so much corruption,” Gómez told attendees of the event held in state capital Toluca.

México state, which includes many municipalities that are part of the Mexico City metropolitan area, has long been a stronghold for the PRI, the party that ruled the country uninterruptedly between 1929 and 2000.

But after 94 straight years of PRI rule in México state, voters decided in June that they were ready for change.

Gómez, whose term in government officially commences Saturday, is now one of 23 governors affiliated with Morena and its allies.

There are currently eight other female governors, six of whom represent Morena, while two women – Claudia Sheinbaum and Xóchitl Gálvez – have been selected as the presidential candidates for Morena and the Broad Front for Mexico opposition bloc, respectively.

With reports from El Economista, El Financiero and El País

350 migrants found in tractor-trailer in Veracruz

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Authorities discovered the migrants using a gamma ray device at a toll plaza in Veracruz. (Cuartoscuro)

Immigration officials and police detected 350 mainly Guatemalan migrants traveling through Veracruz in a tractor-trailer on Thursday.

Men, women and children from Guatemala, Ecuador, Honduras and El Salvador were located in a trailer when it reached a toll plaza on the highway between Coatzacoalcos and Córdoba, the National Immigration Institute (INM) said in a statement.

The migrants were found shortly after they had removed a piece of the trailer that was blocking air from entering. (INM)

The migrants, 340 of whom are Guatemalan, were crammed together and dehydrated when they were found, the INM said. Authorities detected their presence in the trailer with a gamma ray device.

“Upon approaching [the trailer], INM personnel and police officers heard shouts and bangs on the vehicle’s rear so they proceeded to break the seals of the rear door,” the immigration agency’s statement said.

When the door was opened, “the migrants removed a partition that prevented them from taking in air,” the INM said.

The institute said that minors and parents accompanying them were transferred to a facility operated by the DIF family services agency. Adults without children were taken to an INM facility “to start the process to define their migratory situation in Mexico.”

Migrants who cross the border into Mexico inside trailers have suffered terrible accidents in recent years. (Cuartoscuro)

Those who crossed into Mexico between official points of entry on the southern border will likely be deported to their country of origin.

The INM said that the driver of the tractor-trailer was arrested and that he and his vehicle were turned over to the Federal Attorney General’s Office.

Migrants are frequently detected traveling through Mexico in tractor-trailers, a risky journey that can have fatal consequences.

At least 55 migrants were killed in December 2021 when the semi in which they were traveling crashed in Chiapas, while more than 50 others died in June 2022 after being trapped in stifling conditions in a tractor-trailer found abandoned in San Antonio, Texas.

The driver of the tractor-trailer was arrested and the migrants were taken to an immigration facility to regularize their migratory status. (INM)

Among the measures Mexico has taken to stem the flow of migrants through the country is the deployment of the National Guard and INM agents.

The federal government has also extended its “Youth Building the Future” apprenticeship scheme and the “Sowing Life” reforestation/employment program to Central American countries as part of efforts to deter northward migration.

But with ongoing problems such as poverty and crime in Central America as well as push factors in some South American and Caribbean countries, large numbers of migrants continue to cross into Mexico via its southern border before attempting to make their way to the United States.

Mexico News Daily

¡Viva México! It’s time for Mexico to show some swagger

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Mexico can hold its own on the world stage, says Mexico News Daily CEO Travis Bembenek. (Cuartoscuro)

Mexico’s President López Obrador has an interesting perspective on his international role as the leader of the country.

Just a few weeks ago, he stated: “And I maintain, I’ve always thought, that the best foreign policy is domestic policy.… If we do things well here, they’ll respect us abroad. If we don’t do our work here, they could look down on us abroad. The most important thing is to look after one’s home.”

It’s an interesting perspective, and he clearly has focused primarily on domestic issues and opportunities in his first five years in office. However, I strongly believe that it is a historically important time for Mexico to raise its profile on the global stage and project more confidence – swagger even – than it has in the past.

I think that part of the reluctance for Mexico to do this comes from growing up in the shadow of a (much) bigger sibling. I have found that Mexico has often compared itself mostly on economic metrics to the US – metrics such as GDP growth, GDP per capita, and total GDP. The result has left many Mexicans feeling the country is “economically inferior”, and that has manifested itself in broader negativity I’ve come across about the country’s prospects from its citizens.

I often find myself defending Mexico in debates with Mexican friends and colleagues: as a good business investment option, as a place with a bright economic future, but also even on its politics. Despite their many flaws, Mexican politicians do seem to get some significant things done. Of course, it is also a country with incredible culture and a strong sense of family, but I find that many Mexicans focus on the negatives of Mexico, while I find myself focusing on the positives of Mexico, when compared to other countries.

It’s easy to criticize one’s home country (we all do it), but at the end of the day, if Mexicans do not start believing that their country has a very rightful place among developed nations, how can they expect others to see it?  Mexicans should be proud of the fact that so many businesses and individuals from around the world are increasingly wanting to invest, travel and live in the country. Yet I rarely hear a positive perspective on this. Why don’t more Mexicans celebrate the fact that it is increasingly a destination for immigrants from around the world?

Companies from around the world are increasingly looking to Mexico as an excellent place to invest. If you were the leader of a multinational company looking to grow, consider your other primary options: China? Russia? South Africa? Brazil? India? Eastern Europe? Each of these options has benefits, but increasingly, many have very significant downsides as well. Of course Mexico isn’t perfect, but there are good reasons so many companies are investing here – why don’t more Mexicans celebrate this?

India is an interesting case study. For so many years, Indians compared themselves to the U.K., the U.S., and China. However, over time the country has begun to take much more pride in itself. The government came up with a great advertising campaign called “Incredible India”, and its current leader has undeniably promoted Indian pride and many Indians abroad are looking back to their native country to invest. This pride, confidence, swagger – if channeled correctly into investment and attracting talent  –  ultimately can result in a positive cycle of growth for the country.

Mexico can learn a lot from this I think. As we celebrate with pride the Mexican independence holiday this weekend, perhaps it’s time to start thinking about a “México Maravilloso” campaign?

Travis Bembenek is the CEO of Mexico News Daily and has been living, working or playing in Mexico for over 27 years.

How is Mexico’s regional diversity expressed in food?

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The history of a nation cannot be understood without knowledge of its food, and Mexico's cuisine is a showcase of regional variety. (Hybrid Storytellers/Unsplash)

Mexican cuisine is known worldwide for its bold flavors and unusual ingredients, which act as catalysts for the unique sensory experiences that only Mexican food can deliver. The history of a nation cannot be fully understood without looking at its food, and Mexico is a clear example of how the country merged cultures into dishes that have become delicious symbols of national identity.

In this article, we briefly explore some of the traditional dishes famously known to represent particular regions in the country.  

Carnita asada is not simply grilled beef but also a ritual to celebrate social occasions. (Manuel Silva/Unsplash)

Northern Mexico

It is well known that Mexico’s best beef is produced in the northern states of Sonora, Durango, Chihuahua, Coahuila and Nuevo León. The vast livestock ranches that supply beef to the entire country – and abroad – are the reason beef is served at all times of the day: for breakfast, lunch, and dinner. Carne asada is not simply grilled beef but a ritual to celebrate social occasions, where hosts show off their own techniques and recipes while tending the charcoal grill. The final spread, in addition to generous portions of meat, includes different sauces, tortillas, quesadillas, charro beans, and roasted chiles. The perfect pairing for any carnita asada is, of course, the chilled beer that the guests are expected to bring.

In northern Mexico, we also find dishes like machaca, salted sun-dried beef. The dry meat is then shredded and sauteed with pico de gallo or added to scrambled eggs, before being eaten with wheat flour tortillas, beans and coffee for breakfast. Cabrito al pastor, the most typically northern way of preparing roast goat kid, is when the whole carcass is opened flat and impaled on a spit for slow roasting over a bed of glowing embers. 

Oaxaca

Moles are considered the crown jewels of Oaxacan cuisine and diligently incorporate an astounding number of ingredients. (Robby McCullough/Unsplash)

Nestled in the southern heart of Mexico lies Oaxaca, a culinary haven renowned for its complex, velvety moles, where European and indigenous ingredients come together in a perfect marriage. This emblematic dish combines garlic, chili, anise, tomato, peanuts, almonds, avocado leaf, cumin, marjoram, chocolate, holy leaf and thyme. These sauces are considered the crown jewels of Oaxacan cuisine and diligently incorporate an astounding number of ingredients. There are over 200 different traditional moles in Oaxaca, but seven are of particular note, earning this region the nickname “The Land of the Seven Moles.” Oaxacan moles are served with chicken, pork, or beef, although the sauce is considered more important than the meat in this revered culinary masterpiece.

Although eaten in other parts of Mexico, chapulines, or grasshoppers, are most popular in the central valleys of Oaxaca. They are an important source of protein in rural areas and a delicacy in cities. Grasshoppers are collected from the corn and alfalfa fields, where they are semi-domesticated, live longer, and reproduce at higher rates than those in the wild. The harvest season for the insects is during the rainy season, with the hatching of nymphs, which have a sweet taste and are sold at a higher price. Older grasshoppers tend to have a slightly bitter taste. They are often eaten fried with chili powder as an appetizer.

Veracruz

On the shores of Veracruz, where the salty ocean breeze mingles with the aroma of freshly caught seafood, we find the true essence of coastal Mexican cuisine. This state stretches over most of the country’s Gulf coast and its cuisine is strongly influenced by its Indigenous, Spanish, and Afro-Cuban history. Pescado a la Veracruzana is the signature meal, representing the delicious melding of cultures in a hearty fish filet cooked in a flavorful sauce made with tomatoes, onion, peppers, olives, and capers and seasoned with garlic, oregano and bay leaves.

Yucatán

The mysterious and enticing flavors of Maya cuisine come together in cochinita pibil. (Adri Valls / Unsplash)

In the Yucatán Peninsula, we find Maya cuisine’s mysterious and enticing flavors. Cochinita pibil best showcases the region’s ancient culinary skills and uses traditional Maya cooking methods. To prepare, pork is marinated in achiote, orange juice, garlic, salt and pepper, then wrapped in banana leaves and roasted in underground pits known as pibes, creating a culinary spectacle that pays homage to the region’s rich history.

Mexico City

Our journey wouldn’t be complete without a stop in the capital of cultural convergence: Mexico City. Street food reigns supreme here, offering a cacophony of flavors and aromas that mirror the bustling streets and diverse population. No matter where you are in this enormous city, you’ll never be far from good tacos al pastor. This famous dish was created in the 1930s by Lebanese immigrants who introduced the country to classic shawarma. Locals soon switched the lamb to thin slices of pork marinated in chiles, achiote and other spices, then stacked them all onto a long trompo or spit. As the meat cooks, the cook (taquero) shaves off the crispy outer layers straight into tortillas with a tiny slice of the crowning pineapple, which is served alongside lime wedges, chopped cilantro and, of course, spicy salsa. 

This famous dish was created in the 1930s by Lebanese immigrants who introduced the country to classic shawarma. (Dennis Schrader / Unsplash)

Mexican culture and ingredients are woven into every regional dish. The skilled farmers and cooks who have kept these traditions alive remind us that here, every meal is a work of art, and every bite is a taste of history, which comes together to produce a cuisine unlike any other in the world.

Sandra is a Mexican writer and translator based in San Miguel de Allende who specializes in mental health and humanitarian aid. She believes in the power of language to foster compassion and understanding across cultures. She can be reached at: [email protected] 

Meet Padre Mercado, a forgotten hero of Mexico’s independence 

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José María Mercado had little trouble finding 50 volunteers willing to capture the port of San Blas. (Image courtesy of Turismo Ahualulco.)

Shortly after Miguel Hidalgo launched the fight for Mexico’s independence from Spain in 1810, he received a message from the priest of the little town of Ahualulco in what is now Jalisco. Father José María Mercado Luna had been influenced by Hidalgo’s thinking and he was now requesting permission to aid the rebellion by taking control of San Blas.

San Blas, located in Nayarit, 90 kilometers north of Puerto Vallarta, is today noted for its water birds, crocodiles and, unfortunately, its legions of pesky gnats.

Portrait of Mercado hanging in the town hall of Ahualulco.

For many years, however, San Blas was one of Mexico’s most important ports on the Pacific, with a bay deep enough to allow the entrance of very large ships. It was important for American poet Henry Wadsworth Longfellow – best known for “Paul Revere’s Ride” and “The Song of Hiawatha” – to pen his final poem, “The Bells of San Blas,” on that strategic port beneath “the flag of Spain unfurled.”

In 1810, however, that flag would not wave for much longer. Hidalgo readily approved  Mercado’s plan to capture San Blas.

The priest wasted no time. In nothing flat, he raised an army of 50 Indigenous volunteers and marched northward from Ahualulco, 60 kilometers west of Guadalajara.

They took Tepic, and Mercado’s contingent of soldiers soon numbered 1,000. Finally, San Blas surrendered to them.

Mercado is remembered in a mural gracing the plaza of Ahualulco, located 60 kilometers west of Guadalajara.

This was no small prize. In the late 18th century, San Blas was a major port that served as the launching point not only for voyages to California but also for ambitious expeditions all the way to Canada and Alaska. The port of San Blas was also a stop on the Manila galleon route, which moved precious commodities between Mexico and the Philippines.

This meant that there was plenty of artillery at San Blas, and Mercado planned to send everything he could find to Miguel Hidalgo. That may sound fairly simple, but you must consider just what the route was like between San Blas and Guadalajara, where Hidalgo would receive the big guns.

“Only those who know the road from San Blas to Guadalajara can grasp the heroic effort” it took to get the cannons to Guadalajara, wrote historian Luis Pérez Verdía in his 1886 book on the independence struggle in Jalisco. “Besides the roughness of the road, one must cross the deep and impassible ravines of Mochitiltic.”

The difficulties of this road were well known: the royalist general José de la Cruz once said he found the transport of just four small cannons along this route “a task more difficult than fighting many battles.” The trickiest part of that 275-kilometer track was getting through Mochitiltic Canyon, located 35 kilometers northwest of the town of Magdalena.

Statue of Padre Mercado in the port of San Blas.

Even in modern times, this canyon — more popularly called Plan de Barrancas today — posed formidable problems for anyone trying to drive from Guadalajara to places like Tepic and Puerto Vallarta.

“It was torture,” recalls old timer Bob Gibson. “You would drive out of Magdalena and soon come to an incredibly steep, winding road saturated with vehicles going both ways, all moving at the speed of turtles. Inevitably, you would find yourself directly behind a string of huge buses, belching great black clouds of diesel smoke, and you had no hope whatsoever of passing them. That’s what it was like for at least an hour and when you reached the other side of Plan de Barrancas, You’d find you had traveled horizontally only two kilometers.”

Thanks to the Guadalajara-Tepic toll road construction, motorists no longer have to suffer the tortures of Plan de Barrancas. In 1810, however, this was the only route, and no paved roads were going through it. There was only a dirt track… and it was steep.

So, how did Mercado get the cannon to Hidalgo?

Typical 16-pounder cannon at Fort Nelson military museum, Portsmouth, England.

In 1872, Jalisco historian Ignacio Navarrete described the transportation of those cannon as “a feat worthy of heroic times.”  “Over paths stamped by human feet perhaps for the first time,” he wrote, “without machines, rigging or tackle, but by pure strength of arm, they moved that great battery of thick cannons.” 

Sadly for Mercado and Hidalgo, the local priest in San Blas was unsympathetic to their cause. His name was Nicolás Santos Verdín and he soon organized the Spanish loyalists, who then took back San Blas. Mercado was now threatened with what befell Hidalgo: shameful defrocking and execution. Ultimately, he denied Spain that satisfaction and, it appears, leaped to his death from the top of a high precipice.

Mercado may have transported anywhere from 40 to 100 cannon from San Blas to Guadalajara. When he learned that Hidalgo had been badly defeated at the battle of the Puente de Calderón, Mercado ordered that the pieces that were moving through Mochitiltic Canyon at that moment be thrown over the side of the cliff so the royalists wouldn’t be able to get their hands on them.

A small village at the bottom of Plan de Barrancas. (Luis Sandoval Godoy.)

A few years later, in January of 1826, British naval officer Robert W. Hale  Hardy happened to be traveling through Mochitiltic Canyon and recorded his experience:

“This is New Year’s Day,” he wrote, “and I hope I may have many happy returns of it and never again pass over so detestable a track! The road was made zigzag, and even then, it was almost impassably steep; so much so indeed that a drove of mules which preceded us, when ascending the second and third turnings of the road, appeared to be perpendicularly above us so that, if they had fallen, they must have come upon our heads. This may appear like an exaggeration, but it is literally true, although I myself could scarcely believe it when I witnessed it.”

Eventually, continues Hardy, “We reached the summit, to our great joy, and presently lost sight of the barrancas of Michitiltic (sic)… Having proceeded some distance along the road that leads from the summit behind us, we observed, lying on the ground, a cannon dismounted. It was a sixteen-pounder, which Father Mercado had left six or eight years ago in the same situation that it now occupies.”

Rumor has it that even today, several pieces of cannon are still scattered around or at the bottom of Mochitiltic Canyon, hidden in what Hardy called “that majestically beautiful confusion of mountain, precipice and valley,” a testament to Mexico’s unfaltering resolution to shake off the yoke of Spanish colonialism. 

The writer has lived near Guadalajara, Jalisco, since 1985. His most recent book is Outdoors in Western Mexico, Volume Three. More of his writing can be found on his blog.

Amazon’s biggest delivery center in Latin America opens in CDMX

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Amazon warehouse
Amazon now directly employs 8,000 people in Mexico. (Amazon México/X)

A new warehouse opened by Amazon in Mexico City on Thursday is the company’s largest delivery center in Latin America — at 30,000 square meters (7.4 acres), it is equivalent to six soccer fields.

Amazon now has 28 delivery centers in Mexico, including some where orders are stored, and others where orders get sorted geographically before being sent. Amazon also operates larger warehouses, known as “fulfillment centers,” which can be over 92,900 square meters (23 acres), including one near the outskirts of Mexico City in the Cuautitlán Izcalli municipality of México state.

U.S. Ambassador Ken Salazar paid tribute to Amazon and underscored that the investment was a reflection of strong economic ties between Mexico and the United States. (Galo Cañas/Cuartoscuro)

The new Mexico City facility, tabbed “Amazon DXX1,” is a “last-mile” station that aims to bolster Amazon’s Mexico strategy of same-day delivery in 10 cities, one-day delivery in 80 cities and two-day delivery throughout the country.

According to Reuters, the e-commerce giant has invested 52 billion pesos (US $3 billion) in Mexico since launching here eight years ago, in its effort to attract more shoppers in Latin America’s second-biggest economy and beat competitors such as Argentina-based Mercado Libre and retail giant Walmart.

“Amazon’s investments underscore the importance of the United States–Mexico relationship,” U.S. Ambassador to Mexico Ken Salazar said prior to Thursday’s ribbon-cutting at the warehouse, where a large Mexican flag hung above rows of wire storage racks and a conveyer belt.

Salazar praised Amazon for integrating Mexico into global digital commerce and strengthening North American supply chains. He said Amazon is helping small and medium-sized businesses and artisans in Mexico gain footing in the digital marketplace.

“DXX1” is a last-mile station that will allow customers to receive items within 24 hours of ordering them in some Mexican cities. (Galo Cañas/Cuartoscuro)

In addition, he said the United States-Mexico-Canada Agreement (USMCA) is a part of the equation, hailing it as “a durable framework that will integrate [Mexico] more and more into North America.”

At the Thursday ceremony, Diana Francés, general manager of Amazon Logistics in Mexico, celebrated not only the opening of the new center, but also how Amazon has helped establish inclusion and learning programs for communities in Mexico’s south and southeast. She said Amazon has invested 732 million pesos (US $42.9 million) in such programs since arriving in Mexico in 2015.

According to Reuters, Amazon operates about 40 warehouses in Mexico, employing more than 8,000 people directly and another 32,000 indirectly. Salazar said many of the jobs are in Mexico’s poorer southern regions, where President López Obrador has tried to ramp up development.

“There’s no corner forgotten for Amazon,” Salazar said. “It’s wherever you look in Mexico.”

With reports from Aristegui Noticias, Reuters and Forbes