Friday, February 21, 2025

Hoteliers to unveil 3,300 new CDMX rooms for 2026 World Cup, but many more are needed

More than 3,000 new hotel rooms will be developed in Mexico City ahead of the 2026 FIFA World Cup, the general director of the Mexico City Mixed Fund for Tourism Promotion Carlos Martínez Velázquez said on Tuesday. 

“All luxury hotel brands are looking at Mexico City as a tourist investment hub and are building 3,300 rooms for the FIFA World Cup in 2026,” Martínez said, according to the news site Forbes México. 

Mexico City Mayor Clara Brugada
Mexico City Mayor Clara Brugada welcoming FIFA official Jürgen Mainka in October. Saying yes to a Mexico City World Cup was the easy part. Accommodating 5.5 million football fans? Not so much. (Graciela López Herrera/Cuartoscuro)

There are currently 61,500 hotel rooms in Mexico City, meaning that accommodation offerings will need to increase significantly for the arrival of an anticipated 5.5 million visitors during the Cup, which is scheduled to take place in Mexico, the United States and Canada from June 11–July 19, 2026. 

Martínez said he is working with the Territorial Planning Minister of Mexico City, Alejandro Encinas Rodríguez, on an infrastructure roundtable to accelerate hotel real estate investment in the city. 

A Mexico City mobility plan is also being developed for the Cup and will be presented by the city’s mayor, Clara Brugada, according to Martínez.

“Mexico City is ready to receive tourists since there are enough hotel rooms and digital platforms ready to accommodate all visitors,” he said.

Insufficient capacity

Contrary to Martinez’s optimism — and despite the planned hotel expansions — there are fears of insufficient capacity to accommodate the influx of tourists during the highly popular sporting event. The Mexico City government is therefore assessing potential options on the city’s outskirts.

A well-lit sun room with French doors, an exposed-beam ceiling, plush leather furniture, large potted plants and artistic wall hangings
Mexico City officials appear to be counting on short-term rentals in the city to ease the hotel room shortage for the World Cup, but some have expressed concerns that a recently passed “Airbnb Law” will encourage many to take their properties off the short-term rental market. (Airbnb México)

The government is looking at neighborhoods such as Tláhuac, Xochimilco, Magdalena Contreras and Coyoacán — all located within the general area of Estadio Azteca, where Cup games will be played — for accommodation alternatives, according to the Director of Special Projects at Mexico City’s Tourism Ministry Hannah de la Madrid. 

“I think what’s going to happen is a mosaic of options that we had not even considered… Mexicans are creative, and we have a natural talent for finding the ‘how to,’” de la Madrid told the newspaper El Universal. 

Could Airbnb fill the gap? 

Rental sites like Airbnb are also expected to provide alternative accommodation for tourists during the World Cup. 

However, in October 2024, the government modified Mexico City’s Tourism Law to establish a 180-day-per-year limit on online vacation rentals. In the city’s demanding housing market, Airbnbs had become de facto long-term rentals for those who could afford the prices — i.e. the wealthy and those with favorable foreign currency exchanges to the peso — and had taken many would-be rental homes and apartments off the market.

Airbnb has filed an injunction against the changes, to which the government has not yet responded.

“Temporary accommodation is a natural complement to these large events, and without it, it will be difficult to serve all these visitors who will come to Mexico City,” Airbnb’s Director of Public Affairs Jorge Balderrama told the news site El Financiero, adding that Mexico City does not currently have the necessary hotel infrastructure to accommodate World Cup visitors.

While the government must address the influx of visitors, it must also address rising rental prices, Martínez said.  

“[Airbnb] is within their right, and as a city we must protect [residents], above all. All these platforms generate an increase in the use of municipal services. What we are working on is a review of whether the regulation is optimal for the city. We do not want to generate ‘tourismophobia,’” Martínez told El Financiero.

With reports from Forbes México, El Universal and El Financiero

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