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Mexico in My Pocket: The story of entrepreneur and author Luisa Navarro

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Mexico in My Pocket
Mexico in My Pocket's is a vibrant e-commerce brand, but also sells from Mexican arts and crafts from its shop in Brooklyn, New York. (Mexico in My Pocket)

Luisa Navarro, a Mexican-American journalist, entrepreneur and author, is on a quest to celebrate the richness and depth of Mexican culture far beyond its borders. She does this through Mexico in My Pocket — a blog that grew into an e-commerce brand and Brooklyn boutique — and her new book, “Mexico’s Day of the Dead: A Celebration of Life Through Photos and Stories.”

Speaking to Mexico News Daily, she shared how this mission feels more urgent than ever amid the current political climate and growing anti-immigrant sentiment in the U.S. It’s clear that, at her core, she sees her work as part of a bigger purpose: helping reshape how Mexico is understood and portrayed in the United States. 

Mexico in My Pocket founders
Luis and Marie (left), the operators of the successful Mexico in My Pocket brand. (Mexico in My Pocket)

The genesis of Mexico in My Pocket 

Luisa is a storyteller at heart, which is why she began her career in journalism, working at CNN and Fox News. She wanted to tell stories that reflected her world — stories centered on her community — but her pitches were often dismissed by editors and producers.

In 2019, after a deeply meaningful trip to visit her grandmother in Saltillo, Coahuila, she decided to tell those stories herself. She realized she’d been so focused on her career that six years had passed since she’d last been to Mexico, and she didn’t know when she’d be able to return.

So she started an Instagram page that slowly evolved into a blog. She named it Mexico in My Pocket because she wanted the memories and beauty of Mexico to live with her wherever she went. Tucked in her pocket like her phone or any of the small, essential things we carry with us. But she also wanted it to be accessible and shareable, a place where others could experience Mexico’s warmth, traditions and everyday magic right alongside her.

“I wanted to spread awareness about the beauty of our culture,” she said. “I was so sick of people portraying Mexicans in a negative way.”

Pandemic foray into entrepreneurship 

The brand grew slowly at first, and Luisa worked hard to cultivate a community of contributors. She created her own content, built relationships online, and ran her passion project alongside her full-time job in news. But when she was furloughed at the start of the pandemic, she suddenly had the time — and emotional space — to focus fully on Mexico in My Pocket.

Despite her long-standing desire to turn the project into a business, the way it actually began was completely serendipitous.

“Mexican artisans started DMing me on Instagram asking for help,” she said.

With travel at a standstill, many artisans were struggling, so Luisa began building a page with their products and their stories. The interest from her audience was immediate, but the logistics were messy: shipping costs were prohibitively high, and many potential customers didn’t feel comfortable wiring money to Mexico.

Luisa felt a deep responsibility to help. She dove into learning Shopify, began purchasing products upfront, and then started doing presales to minimize risk. The margins were terrible, but as she explains, she wasn’t doing it for profit; she was doing it because she couldn’t ignore what these artisans were going through. It was nerve-racking conducting business through WhatsApp and Instagram with makers she had never met, relying entirely on trust. But she felt energized. Working with artisans gave her a sense of purpose she hadn’t felt in years.

Thankfully, she had a community ready to support her. Her audience responded immediately, buying pieces as soon as she listed them.

Silver earrings

Mexico in My Pocket sells authentic Mexican arts and crafts, like these silver earrings. (Mexico in My Pocket)“People wanted to contribute, people wanted to help, and the artisans needed help — and then they were inspired because our community showed up,” she said. “It was this beautiful cycle. Exhausting, yes. But inspiring. Truly beautiful.”

As her sales grew, so did the challenges. Luisa soon learned that not all advice — even from well-meaning people — was the right fit for her business. At one point, her margins became so thin that Mexico in My Pocket nearly went under.

Without a business background or affinity for numbers, she turned to other small business owners for guidance, slowly rebuilding her pricing model and confidence. Through that process, she learned to trust her instincts, seek advice intentionally, and follow the kind of counsel that aligned with her values, not just what others thought she “should” do.

Elevating Mexican arts and crafts

The relationships Luisa built with artisans during the pandemic, when many were struggling to stay afloat, have grown into thoughtful, business-savvy collaborations. One of her most popular items, the Mazahua earrings, reflects that evolution. During the early days of COVID, the artisans feared they might have to abandon their traditional techniques. Today, they work with Luisa to develop designs that honor their heritage while appealing to a wider audience.

She is deeply proud of these partnerships and of the products they have created together over the past five years. For Luisa, these collaborations are more than commerce. They preserve tradition while helping artisans not only survive but thrive.

A major part of her mission is shifting how Mexican craftsmanship is perceived.

“I think it’s our media representation that gives people this idea that Mexico is not elevated or not luxurious or elegant, and that’s not true at all,” she said.

She believes Mexican crafts belong in designer homes just as much as in humble ones, and she is determined to help people see them that way. With a big smile, she adds, “Mexico is art.”

Even the location of her physical shop aligns with her mission to elevate the perception of Mexico. Mexico in My Pocket sits in Brooklyn’s Carroll Gardens, a wealthy neighborhood where, as Luisa puts it, many residents “don’t know the Mexico I grew up visiting.”

In the early days, longtime locals were curious — even puzzled — about why a Mexican boutique had opened there. But for Luisa, that was exactly the point.

“It’s a place where we get to introduce the culture, and that’s what I’m trying to do. I want to go to places where they don’t know us,” she explained.

Today, she has become an integral part of the neighborhood, but she admits those first months were challenging. Establishing Mexico in My Pocket in that particular corner of Brooklyn required patience, persistence and trust in her vision.

Día de Muertos as medicine

Mexico's Day of the Dead book
Luisa’s book “Day of the Dead: A Celebration Through Life and Stories” was a personal project driven by the holiday’s power to help heal. (Mexico in My Pocket)

The inspiration for her debut book, “Mexico’s Day of the Dead: A Celebration of Life Through Photos and Stories,” began with a desire to share Mexico’s most meaningful holiday with the world — and also to honor her cousin Lila, who passed away at just 24. Luisa was 21 at the time, and the loss devastated her. Lila had been like a sister. Although she tried therapy and church, nothing brought her true comfort until she began honoring Lila’s life and spirit during Día de Muertos. That’s when the holiday became deeply personal.

“Losing the person is already hard,” she said, “but what feels even harder is that you’re not allowed to talk about them anymore because it’s taboo. That feels like a bigger death.”

Día de Muertos gave her permission to keep Lila’s memory alive, and that tradition turned into a source of healing.

Her connection to the holiday deepened again when Mexico in My Pocket was on the brink of closing. That year, instead of creating altars for famous figures like Frida Kahlo or Diego Rivera, she built a personal altar in her store. She couldn’t afford all the materials, so she turned to her community and asked for marigolds. People showed up with armfuls of flowers from their gardens, and Luisa brought in family photos from home.

What happened next surprised her. Customers began sharing their own stories of loved ones who had passed.

“It was this serendipitous moment,” she said. “People opened up. It was cathartic. And that’s when I realized more people need this. More people need this in their life.”

Her book has become exactly that — a gentle balm for readers seeking ways to honor their dead or move through grief. The response has been overwhelming. She’s currently on a buzzy book tour, recently appeared on The Kelly Clarkson Show, and made the USA Today bestseller list.

A voice for her community

When asked how she processes the current climate in the United States, where immigrants and Latinos are still being targeted and stereotyped, Luisa paused before answering, reflecting on how heavy these times feel. Because she has built a business rooted in Mexican culture, she sees it as her responsibility to speak up.

“It’s important not to stay silent right now,” she said. “It can feel strange as a business owner to share openly, but I can’t not share. This affects our community, our people.”

She leads her business with her heart, and her work has always been centered on community.  

“We have built something grounded in Mexican culture. How could we possibly stay silent?” she said.

The current political moment feels sad, harrowing and draining, she said. She lets herself feel it. She takes time to cry, to process, to breathe. But she always returns to her purpose.

“I am drained,” she said softly, “but I am also privileged. And because of that, I feel like I need to use my voice for people who can’t.”

As for what comes next, Luisa hopes to keep expanding that purpose. She wants to write more books and eventually make a film. Above all, she hopes her work continues to amplify the truth she knows so deeply.

“Mexicans are the most helpful people. We are the most inviting, welcoming, warm culture,” she said. “And I take a lot of pride in that.”

And as long as Luisa keeps telling Mexico’s stories, more people will finally get to see the Mexico she carries in her pocket.

Rocio is a Mexican-American writer based in Mexico City. She was born and raised in a small village in Durango and moved to Chicago at age 12, a bicultural experience that shapes her lens on life in Mexico. She’s the founder of CDMX IYKYK, a newsletter for expats, digital nomads, and the Mexican diaspora, and Life of Leisure, a women’s wellness and spiritual community.

Sheinbaum defends water reform amid farmer protests: Wednesday’s mañanera recapped

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In response to demands from farmers for higher corn prices, Sheinbaum told reporters on Wednesday that "there are not enough [government] resources" to make it happen.
In response to demands from farmers for higher corn prices, Sheinbaum told reporters on Wednesday that "there are not enough [government] resources" to make it happen. (Gabriel Monroy/Presidencia)

President Claudia Sheinbaum’s Wednesday morning press conference took place as truckers and farmers continued to block highways in various states across the country.

Truckers are demanding that the federal government take greater action to combat insecurity on the nation’s highways, while farmers want higher guaranteed purchase prices for the crops they grow.

Farmers are also opposed to aspects of the government’s proposed water legislation, claiming that they will lose the right to transfer, inherit and bequeath water concessions.

In that context, Sheinbaum invited National Water Commission (Conagua) Director Efraín Morales to her mañanera to speak about the government’s plans to establish a new General Water Law and modify the existing National Water Law.

The president also spoke about the government’s water legislation as well as farmers’ demand for a higher guaranteed purchase price for corn, Mexico’s most important staple.

Conagua chief comments on proposed water legislation 

Morales said that “the main change” put forward by the federal government in its proposed legislation is for water to cease being seen as a “good” and instead be recognized “as a human right” and a “strategic” resource “for the development of our country.”

National Water Commission Director Efraín Morales took the podium at the president’s press conference on Wednesday to clarify proposed changes to Mexico’s water law. (Gabriel Monroy/Presidencia)

If, as expected, the legislation is approved by the Morena party-dominated Congress, the Mexican government will be the only entity authorized to issue water concessions, he noted.

“It will no longer be possible to transfer concession titles between private individuals because this has had serious repercussions, creating great inequality in terms of distribution,” Morales said.

However, rights that allow water concessions to be bequeathed to one’s children will be maintained, he said.

The Conagua chief also said that property owners will retain their right to effectively pass on a water concession if they sell their land, although that won’t be allowed if the way in which the water is used will change, from agricultural use to industrial use, for example.

“A new concession title will be granted in the name of the new owner,” Morales said.

“Have complete certainty that this will be the case,” he said, apparently seeking to reassure farmers who are adamant that the proposed water legislation will have an adverse impact on them.

Morales also said that the proposed water legislation will “strengthen procedures to combat water theft” and increase penalties for that crime.

In addition, a national water reserve will be created, “which will allow us to have enough water to guarantee the human right to water,” he said, adding that said reserve will especially benefit “indigenous communities” and other “communities that unfortunately don’t have concessions that allow them to have a constant supply.”

Among other remarks, Morales said that the proposed legislation will combat acaparamiento (water hoarding or stockpiling) and establish regulations for rainwater harvesting.

“We are promoters of rainwater harvesting. It’s a mechanism that helps farmers a lot and communities in high areas [of the country],” he said.

Sheinbaum defends proposed water legislation

Sheinbaum said that one of the main aims of the government’s proposed water legislation is to bring to order the water concessions that have been issued in Mexico over an extended period of time.

Reviewing hundreds of thousands of water use permits is a key focus of the National Water Plan that was presented by the federal government in late 2024.

Sheinbaum said that concessions for millions of cubic meters of water have been issued to farmers and companies that are not using the water they have a legal entitlement to. Because they have permits for that water, it can’t be used by anyone else, even when the concession-holders aren’t using it, she said.

Sheinbaum said that the proposed water legislation will prevent farmers and companies from selling stockpiled water to third parties, and from transferring concessions in cases in which the use of water will be changed on a property that is sold.

“For example, if you have a property [where] you use the water for irrigation, now you won’t be able to sell it to the real estate developer who is going to build homes on your land. … Now you’ll have to return [the water concession] to Conagua, and he who is going to build houses will now have to ask for [a concession] from Conagua,” she said.

“So, we’re establishing order and guaranteeing water as a human right and as a resource of the nation,” Sheinbaum said.

“Does that limit development? No, it brings order [to water], a resource that is so important for the whole world and for Mexico.”

Farmers occupy Ciudad Juárez customs facility, halting border trade in protest of water law

Sheinbaum conceded that the proposed water legislation, as it was originally written, may have “one error” or “another” in it, and therefore expressed support for modifications to be made where necessary.

Like Morales, she rejected claims that a farmer won’t be able to bequeath a water concession to his children.

“Now, they’re wanting to say that an ejidatario [communal land owner], if he has a well on his plot, won’t be able to give that water to his children. False — of course he can,” she said.

A message for potential investors 

Sheinbaum stressed that the government’s prioritization of water as a human right doesn’t mean that it doesn’t want industrial development or investment in Mexico.

However, if companies are proposing investment projects in Mexico that use a lot of water, it would be better for them to go to Veracruz, Campeche or other parts of southern and southeastern Mexico, “where there is more water,” she said.

One company that shifted a project from northern Mexico to Veracruz is Constellation Brands. The U.S. beverages company had to halt its brewery project in Mexicali, Baja California, after citizens overwhelmingly rejected it over water concerns in a vote held in early 2020.

Sheinbaum: Government can’t afford to increase guaranteed purchase price for corn 

In recent months, farmers have protested against what they see as low and unsustainable prices for their produce at a time when their costs are significantly higher than they were in the recent past.

One of their central demands has been for the federal government to raise the guaranteed purchase price for corn to 7,200 pesos (US $392) per tonne. The guaranteed price was set at 5,840 pesos per tonne for small producers at the start of 2025, although it has increased slightly in some states.

Sheinbaum said that farmers are asking for a “very high” guaranteed price for corn, and declared that “there are not enough resources to be able to fulfill it.”

Still, the government “always” seeks to assist farmers, especially “small producers,” she said.

In October, in conjunction with state governments, the federal government offered 950 pesos per tonne of corn in direct support for corn producers in three Bajío region states. On Tuesday, the Agriculture Ministry announced that an agreement had been reached with corn growers in Campeche that will see them receive the same amount of direct support per tonne.

Asked whether corn producers in other states could benefit from a similar scheme, Sheinbaum highlighted that dialogue is ongoing.

“That’s why I said yesterday, ‘Why are they blocking highways if the table of dialogue is open?’ … Alternatives are being sought, but they’re blocking highways anyway,” she said.

By Mexico News Daily chief staff writer Peter Davies (peter.davies@mexiconewsdaily.com)

Whale-watching season begins along Mexico’s southwestern coast

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A whale
From now until April, humpback whales will stay off the coast of Mexico's Pacific states before heading north to Alaskan waters. (Carlos Alberto Carbajal/Cuartoscuro)

The humpback whale migration season has begun, with sightings already reported off the Pacific coast of Mexico’s Michoacán state. 

The whales will soon arrive to the Oaxacan coast, where they will remain in the region’s warm, shallow waters for the breeding season until around April. The humpbacks will stay to nurse their young before following their migration route towards Alaskan waters. 

The region can expect an influx of tourists over the coming months, as various Oaxacan coastal destinations offer whale watching tours and other nature-related activities. 

The species is protected, and federal and state authorities are promoting several guidelines for tourists participating in whale-watching:

  •     Do not remain in the watching area for longer than 30 minutes.
  •     Avoid surrounding or chasing the whales.
  •     Do not litter in the ocean or on the beaches.
  •     Do not attempt to feed the whales.
  •     Respect the whales’ right  to rest and to care for their calves.

Boat operators conducting tours are also required to follow several guidelines for the protection of the whales. 

Some of the best beaches in Oaxaca for sighting humpback whales include:  

Puerto Escondido: The surfing Mecca offers boat sighting tours throughout the season.  

Huatulco Bay: This beach paradise offers tours on small boats to get close to the whales without disturbing their habitat.

Puerto Ángel: A fishing town where it is also possible to see crocodiles and various bird species year-round.

Ballena Fest kicks off next weekend in Puerto Ángel

On Saturday, Oaxaca’s Tourism Ministry announced Ballena Fest 2025, a three-day festival running from Friday, Dec. 5 to Sunday, Dec. 7, that will celebrate the arrival of the whales and promote sustainable tourism.

The purpose of Ballena Fest is to promote the reactivation of tourism along the Oaxacan coast as the region recovers from Hurricane Erick, which made landfall as a Category 3 hurricane in June.

The festival will take place in Puerto Ángel, known for its sandy beaches and the annual arrival of turtles. 

Various activities will take place, including music and workshops, with the complete program expected to be released in the coming days. 

With reports from Milenio and El Heraldo de México – Oaxaca

Fodor’s, the renowned travel guide, urges tourists to ‘reconsider’ visiting CDMX in 2026

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bilingual menu
Bilingual menus are common and appreciated in metropolises and tourist destinations throughout the world, but for a certain segment of the Mexico City population, they are both a cause and a symptom of gentrification. (Moisés Pablo/Cuartoscuro)

Travel guide publisher Fodor’s has put Mexico City on its “No List” for 2026 as one of eight destinations that tourists should avoid visiting.

Unlike other warnings about Mexico as a tourist destination, Fodor’s does not cite security concerns in its recommendation. Rather, Mexico City appears on its “No List” in reaction to July’s protests lamenting gentrification in the long-time comfortable neighborhoods of La Condesa and Roma.

Mexico City marathon 2025
Mexico City residents’ ability to turn any event into an entertaining spectacle is one of the reasons for its worldwide popularity. Though it will get more than its share of the 5.5 million visitors Mexico is expecting for the World Cup next year, Fodor’s is recommending that tourists avoid Mexico City in 2026. (Andrea Murcia/Cuartoscuro)

In defining gentrification, the protesters tended to give as examples rapidly rising rents — a universally recognized problem — and the presence of foreigners. The signs that got the most media coverage read “Mexico for Mexicans” and “Gringos Out!”

For that reason, President Claudia Sheinbaum, while promising to do something about abusive rents, criticized the marches as being more about xenophobia than gentrification.

Fodor’s, whose business model depends on tourism, explained its “No List” as necessary for promoting responsible tourism that doesn’t cater to tourists at the expense of locals. It does not ask readers to boycott the destinations listed, including Mexico City, but rather, encourages them to take a break from certain spots that are feeling the pressures of overtourism.

Protesters sometimes point to what they consider an unacceptable number of foreigners in the city, but the overarching complaint is that landlords are displacing communities. Apartment rentals, they say, are being listed in dollars rather than pesos (which is illegal), while long-term residents are allegedly facing eviction to make way for foreign tenants with bigger pockets.

The growth in popularity of Airbnb has also been blamed for contributing to the housing crisis. In 2022, when Claudia Sheinbaum was mayor of Mexico City, she signed a partnership with Airbnb to promote tourism and remote work, giving today’s protesters a reason for targeting the president.

The advocacy group Inside Airbnb estimates that there are more than 25,000 short-term rentals in Mexico City, with listings increasing by 35% since the COVID-19 pandemic, during which time more Americans came to the city for its laxer health restrictions and cheaper living costs.

Beyond economics, Fodor’s mentions cultural complaints as factors in its inclusion of Mexico City on this year’s “No List.”

Some residents say that the mere presence of Americans negatively affects their culture. Often cited is the rising amount of English heard in the streets and in restaurants, which a certain type of person finds annoying or even threatening. Others have observed that restaurants are toning down the spice in their dishes to please foreign palates. 

Mexico City is not the first Mexican destination to appear on Fodor’s overtourism radar. In 2024, Oaxaca City appeared under the category of Beginning to Suffer.

With reports from Fodor’s

Microsoft partners with Powertrust to develop 270MW of solar projects in Mexico, Brazil

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solar panels
Microsoft will purchase Renewable Energy Certificates (RECs) generated by Powertrust's solar portfolio in both countries. (blogs.microsoft.com)

Tech giant Microsoft has announced a collaboration with Vancouver-based clean energy platform Powertrust that will support the development of 270 megawatts of distributed solar projects across Mexico and Brazil over the next four years.

Microsoft will purchase Renewable Energy Certificates (RECs) generated by Powertrust’s solar portfolio in both countries, allowing Microsoft to claim renewable energy usage without directly building or owning the solar infrastructure.

The partnership represents a significant investment in Mexico’s renewable energy infrastructure at a time when the country is positioning itself as a data center destination for major tech companies.

Microsoft currently operates data centers in Querétaro and Ciudad Juárez, though information is scarce about how the company is powering them now and into the future. According to a report from Rest of World, Microsoft’s Querétaro data center operated on gas generators for at least part of 2024, producing annual CO2 emissions equivalent to approximately 54,000 average households.

Beyond clean energy generation, the agreement also aims to create local jobs through solar training programs and reduce energy costs for low-income households with limited access to clean power.

“This collaboration with Microsoft is a powerful example of how corporate climate leadership can go hand-in-hand with community empowerment,” said Powertrust CEO Nick Fedorkiw. “By investing in distributed solar in Mexico and Brazil, we’re not only accelerating the clean energy transition, but also delivering tangible benefits to the people who need it most.”

Founded in 2020, Powertrust specializes in aggregating small-scale renewable energy projects and focuses on Distributed Renewable Energy Certificates (D-RECs), which provide transparent and verified impact for companies sourcing clean energy while opening revenue streams for renewable suppliers.

The announcement comes as Mexico seeks to attract foreign investment in renewable energy and technology infrastructure, though questions remain about grid capacity and regulatory frameworks for large-scale clean energy projects.

With reports from Data Center Dynamics and ESG Today

US Consulate General in Monterrey issues security alert for Federal Highway 85D

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highway in Mexico
The U.S. Consulate in Monterrey previously issued a security alert in June after it became aware of "disappearances on the highway between Monterrey and Reynosa." (SCT/Cuartoscuro)

The United States Consulate General in Monterrey has issued a security alert warning of the risk of armed robberies on Federal Highway 85D within the state of Nuevo León.

Issued on Wednesday, the security alert states that “the U.S. Consulate General Monterrey is aware of several recent robberies on highway 85D within Nuevo León, in which cars were forced to the side of the road and robbed by armed groups.”

“Victims have described being ‘pulled over’ by a vehicle with flashing lights, giving the appearance of an authorized traffic stop until assailants emerged from the vehicle. Local media has also reported on a perceived increase in criminal activity along this highway,” the Consulate wrote.

“Local authorities have indicated that these armed groups appear to be targeting vehicles with out-of-state and foreign license plates,” it added.

Highway 85D runs between Monterrey, the capital of Nuevo León, and the border city of Nuevo Laredo, Tamaulipas, located opposite Laredo, Texas.

In its alert, the U.S. Consulate in Monterrey noted that “U.S. Government employees in Mexico are limited to travel between cities only during daylight hours.”

“Notably, recent robberies along highway 85D reportedly occurred during mid-morning hours, highlighting the need to maintain heightened awareness while traveling on this route at any time of day,” it said.

The U.S. Consulate in Monterrey previously issued a security alert in June after it became aware of “disappearances on the highway between Monterrey and Reynosa.”

“The Secretary of Security of Reynosa has issued a warning to avoid traveling on the Monterrey-Reynosa highway at night,” the June 20 alert stated, noting that the risks were especially high in the section between Cadereyta and Los Ramones, adjoining municipalities in Nuevo León.

Recommendations for motorists

The latest security alert included nine recommendations, or “actions to take,” for people traveling on Federal Highway 85D, and on other roads in Mexico.

They are:

  • Stay alert, do not make unnecessary stops.
  • Plan travel during daylight hours, but remain vigilant at all times.
  • Limit unnecessary travel along this route, and avoid traveling with large amounts of cash or valuables like jewelry.
  • Monitor local media for updates.
  • Keep your loved ones informed about your travel plans and progress as you travel.
  • Travel with a charged and functional cell phone capable of making calls in Mexico.
  • Use toll (“cuota“) roads rather than the less secure free (“libre“) roads whenever possible.
  • Travelers encountering police or security checkpoints should comply with instructions. Fleeing or ignoring instructions can lead to you being hurt or killed.
  • Dial 911 for emergency assistance.

Nuevo León is one of 17 Mexican states where the U.S. Department of State advises U.S. citizens to “exercise increased caution.”

“There is a risk of violence in the state from terrorist groups, cartels, gangs and criminal organizations,” the State Department says in its travel advisory for Mexico.

The neighboring state of Tamaulipas, where highway 85D ends in Nuevo Laredo, is one of six “Do not travel” states, along with Colima, Guerrero, Michoacán, Sinaloa and Zacatecas.

“Criminal groups target public and private buses, as well as cars traveling through Tamaulipas. Criminals often kidnap passengers for ransom,” the State Department says in its advisory.

Mexico News Daily 

Sheinbaum, Castro recommit to job programs targeting migration from Honduras

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Sheinbaum and Castro
Sheinbaum and Castro "agreed that cooperation is key to addressing the structural causes of migration and promoting well-being in [people's] places of origin," according to the statement from the president's office. (Mario Jasso/Cuartoscuro)

The Mexican government’s flagship employment programs will continue to provide work and training opportunities to people in Honduras, one of the poorest countries in the Americas.

The commencement of a second stage of the extension of the Sowing Life reforestation program and the Youths Building the Future apprenticeship scheme to the Central American country was the most significant news out of a meeting in Mexico City on Tuesday between President Claudia Sheinbaum and President Xiomara Castro of Honduras.

During their meeting at the National Palace, the two presidents “celebrated the results” of the implementation of the two “social programs” in Honduras, according to a statement issued by Sheinbaum’s office.

“In the first stage, more than 20,000 people benefited,” the statement said.

“In light of this, [Sheinbaum and Castro] announced the launch of the second stage, which will provide more opportunities for job training for young people [in Honduras] and favor sustainable development for agricultural communities.”

The Sowing Life and Youths Building the Future programs were created by the government of former president Andrés Manuel López Obrador, and, starting in 2019, were rolled out in Honduras, Guatemala and El Salvador as part of efforts to provide employment opportunities to citizens of those countries and thus deter migration to the United States via Mexico.

On Tuesday, Sheinbaum and Castro “agreed that cooperation is key to addressing the structural causes of migration and promoting well-being in [people’s] places of origin,” according to the statement from the president’s office.

The United States government supported the Central American rollout of the two employment programs, which pay participants a monthly wage of approximately US $350-$450.

Both Sowing Life and Youths Building the Future were tainted by corruption scandals during López Obrador’s 2018-24 presidency, but Sheinbaum has remained committed to the programs.

In Mexico, the Youths Building the Future scheme constitutes part of the government’s efforts to address the root causes of crime, including poverty and lack of opportunity. In some cases, the program could help steer young people away from joining criminal groups, which are known for recruiting wayward youth.

Xiomara Castro, the wife of former Honduran president Manuel Zelaya, is one of three women leaders currently in office in Latin American countries. (@sedhHonduras/X)

Castro’s administration is a ‘good government,’ says Sheinbaum

At her Wednesday morning press conference, Sheinbaum said that Castro had expressed gratitude for the support Mexico provided to Honduras during her government, which took office in early 2022.

“[Castro’s administration] is a good government, she reduced extreme poverty and reduced poverty with programs similar to ours,” she said, adding that the minimum wage increased in Honduras during Castro’s presidency and “a lot of social infrastructure projects” were built.

“From my point of view, it has been a good government, and we always respect all the people and governments of Latin America, particularly a progressive government such as that which governs Honduras today,” Sheinbaum said.

Bilateral meeting took place on International Day for the Elimination of Violence against Women

Sheinbaum’s meeting with Castro coincided with the International Day for the Elimination of Violence against Women, which the Mexican government marked with the announcement of an initiative called “16 Days of Activism Against Violence Toward Women.”

According to the statement issued by Sheinbaum’s office on Tuesday, “on this emblematic date, the two Latin American leaders reaffirmed their governments’ commitment to eliminating violence against women, as well as their determination to promote public policies that guarantee women’s full development and substantive equality.”

“Both heads of state confirmed the excellent state of the bilateral relationship and the historic importance of being the first women presidents in their respective nations,” the statement added.

Sheinbaum and Castro, the wife of former Honduran president Manuel Zelaya, are two of three women leaders currently in office in Latin American countries. The other is Rosario Murillo, who is a co-president of Nicaragua along with her husband Daniel Ortega.

Sheinbaum and Castro agree to follow up on outcomes of 2023 Palenque summit  

The statement issued by Sheinbaum’s office also said that the Mexican and Honduran presidents “agreed to follow up on the conclusions derived from two initiatives convened by Mexico,” namely a regional migration summit held in Palenque, Chiapas, in October 2023, and a meeting in Mexico City in January on “human mobility along the northern migration corridor.”

At the Palenque summit, the first and most elaborate point of 14 that were agreed to by the 10 countries present was to draw up “an action plan for development … to attend to the structural causes of irregular migration in the region.”

Key takeaways from the Latin American migration summit in Palenque

According to Mexico’s Foreign Affairs Ministry, in Mexico City in January, officials from countries including Mexico, Honduras, Brazil, Colombia, Cuba and Venezuela engaged in dialogue and coordinated actions aimed at:

  • Protecting the human rights of migrants and preventing their abuse and mistreatment.
  • Managing migration through a humanitarian approach that ensures regular, safe, and orderly movement while supporting migrant integration.
  • Strengthening international cooperation to address both the structural and immediate causes of migration and the complete migration cycle — origin, transit, destination, and return.

On Tuesday, Sheinbaum and Castro also spoke about energy cooperation.

The two leaders “highlighted the importance advances in energy cooperation thanks to agreements signed between the government of Honduras and Mexican institutions such as Pemex, the Mexican Petroleum Institute, the Federal Electricity Commission and the National Commission for the Efficient Use of Energy,” said Mexico’s statement.

“They expressed the importance of continuing this collaboration through the exchange of experiences, the development of technical capacities, and the transfer of technology to promote more efficient, modern, and sustainable energy systems,” the statement said.

On social media, Sheinbaum noted that Castro is close to completing her four-year term as president and thanked her for her friendship and the “good bilateral relationship” between Mexico and Honduras.

General elections will be held in Honduras this Sunday, with three main candidates vying to replace Castro as president.

By Mexico News Daily chief staff writer Peter Davies (peter.davies@mexiconewsdaily.com)

Made in Mexico: Lola and Manuel Álvarez Bravo

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Lola and Manuel Álvarez Bravo saw early 20th century Mexico for what it really was, and shared that vision with the wider world. (Lola Álvarez Bravo)

At nineteen, I made the decision to become a professional photographer. This wasn’t a romantic whim born from Instagram aesthetics, but something that flourished while studying the work of Mexican and foreign photographers whose lenses transformed the faces, streets, and landscapes of Mexico into masterpieces.

Each photographer held up a different mirror to Mexico. Sometimes it was almost dreamlike and poetic, as in the case of Manuel Álvarez Bravo’s particular gift. Other times, it was violently confrontational, the way Enrique Metinides trained his camera on the city’s margins. Juan Rulfo offered us nostalgia. Tina Modotti and Gabriel Figueroa infused their frames with nationalist fervor and revolutionary spirit. And Lola Álvarez Bravo, the first woman photographer in México, blended art and beauty with documentation and anthropology.

The photography of Lola Álvarez Bravo defined an early 20th century Mexico in a way that the country had never been seen before. (Lola Álvarez Bravo)

Today, I want to tell you about Lola and Manuel Álvarez Bravo because they were architects of how Mexico would come to understand itself, and their work was intimately bound up with the muralistas and the grand project of constructing a national identity after revolution.

Two lives

The photographs they took together and apart tell the story of a nation in reconstruction, oscillating between the authentically Mexican and the strikingly modern. Their own history reads like cinema — which is fitting, given how much of it remains mysterious. Different sources place their first meeting at different moments: as children, they say, because they were neighbors; or years later, when both were high school students. What matters is that it began.

Manuel Álvarez Bravo was born in Mexico City on February 4, 1902, into a family where art wasn’t a career choice, but as essential as oxygen. His grandfather was a painter; his father was a schoolteacher and amateur photographer. They taught him to see composition before he understood technique, to frame a shot before he held a camera. The camera, a daguerreotype, came as a gift from his best friend’s father, an object that must have felt like magic in the hands of a young man hungry to capture the world.

When his father died, when Manuel was barely twelve, everything shifted. Economic necessity pushed him toward work in a textile factory, then into a position at the National Treasury. But photography never released its hold on him. It lived beneath the surface of his ordinary life, waiting. Later, when he attended the San Carlos Academy, he thought briefly that he might become a painter. He was learning, always learning, waiting for clarity.

Dolores Martínez de Anda, known as Lola, was born in Lagos de Moreno, Jalisco, on April 3, 1903. Her early life held a different kind of luxury — her father was an importer, and the family lived comfortably. But comfort is fragile. Her mother abandoned them and the family moved to Mexico City while Lola was still a child. She lost her father soon after, and her stepbrother, who claimed he couldn’t afford to keep her, sent her to an orphanage.

Made in Mexico: Lola and Manuel Álvarez Bravo

In 1922, at the National Preparatory School, Lola found what institutions and family had failed to provide: kinship. She met Frida Kahlo and they soon became inseparable. Around the same time, she reconnected with Manuel. What had been childhood familiarity became something else entirely. They married in 1925.

The marriage transformed Lola into a photographer, despite Manuel’s desire. In the darkroom, watching Manuel work, she discovered something she didn’t know she was looking for. While her husband composed his shots with the precision of a trained eye, she found herself drawn to the medium with the intensity of discovery. At the same time, the young couple found themselves at the center of Mexico City’s artistic ferment. They knew the painters, the intellectuals, the people who were consciously building a new Mexico from the wreckage of revolution.

The foreigners who became midwives for Mexican culture

Then came Edward Weston and Tina Modotti. The American and the Italian arrived in Mexico in 1923, intending to stay briefly, instead finding themselves enraptured by the country’s artistic potential. They remained. They worked. They connected with everyone who mattered and were actively imagining what Mexico could become.

Weston eventually returned to the United States in 1927, but Tina Modotti stayed until her political activism became impossible to ignore. In 1930, she was imprisoned on accusations of participating in an assassination attempt against President Pascual Ortiz Rubio and subsequently expelled from Mexico. But in those years, Modotti became something closer to a midwife of the Mexican photographic imagination. She collaborated with Anita Brenner on “Idols Behind Altars,” a landmark text on pre-Hispanic Mexican culture. More immediately, she worked with Mexican Folkways, the cultural journal created by Frances Toor — the Mexico News Daily of the 1920s and 1930s — where anthropologists, archaeologists, architects, artists, and historians gathered to interpret Mexican culture to an international audience.

For Manuel and Lola, Modotti was instrumental to their artistic trajectories. She gave Manuel her position at Mexican Folkways when she left Mexico in 1930. For Lola, she did something more intimate: needing money to survive abroad, Modotti sold her first camera to her younger colleague. A camera purchased under necessity became the tool that would launch a career.

A young Manuel Álvarez Bravo and Frida Kahlo. (Animalia)

Two different angles

Influenced by the aesthetic sophistication of both Modotti and Weston, Manuel Álvarez Bravo developed his own distinctive vision, one that drew back from explicit politics. This choice haunts his legacy. Critics have argued that by stepping away from the activist dimension of photography, by becoming instead almost a voyeur of Mexican daily life, he retreated from art’s political responsibility. But such criticism misses something essential about his gift.

Manuel gave us two Mexicos. The first is intimate and hidden in the theaters of ordinary life. The other is a poetic view of what Mexico could look like beyond partisan ideology. He didn’t want to lead viewers to conclusions about what Mexico should be; he wanted to portray Mexico’s cultural richness, whether capturing a fleeting moment or constructing a carefully composed visual poem. His photographs became a meditation on Mexican identity without descending into propaganda or stereotype.

Manuel proved that the medium was capable of something beyond documentation, that it could carry aesthetic intention and formal mastery, that a photograph could be a complete work of art in itself. He became one of the founding fathers of artistic photography in the Western hemisphere. His work was recognized by UNESCO in 2017, when his archive of negatives, documents, and photographs was added to the Memory of the World program — an honor befitting the depth of his contribution to global visual culture.

Lola’s path diverged significantly. As Mexico’s first major female photographer, she refused false choices. Where Manuel privileged the poetic and intimate, Lola synthesized the political urgency of Modotti with Manuel’s aesthetic refinement. The result was something distinct: photographs that read as almost ethnographic in their attention to detail and context, yet suffused with a sensitivity, a recognition of dignity in her subjects, that revealed dimensions her husband’s work did not fully explore. She photographed indigenous and peasant populations with what one historian called “empathetic archaeology” — a phrase that captures how she blended documentary rigor with profound compassion.

Lola photographed Mexico’s artistic scene who happened to be friends with, the muralistas, painters, musicians and writers, as casually as we take snaps of our friends. But her career truly accelerated only after their separation. There is a mystery here: she kept Manuel’s surname, though their intimacy seems to have ended. The records suggest they grew distant, almost strangers sharing a name. Perhaps this is why her work could finally flower.

Lola’s photography immortalized many of the great Mexicans of the era. (Alchetron)

The second act

After the separation in 1934 (though they formally divorce until 1949), Lola became a photographer in the most complete sense, but more than that, she became a cultural force. She directed the photography department of the National Institute of Fine Arts. She organized exhibitions of Mexican art for the national museum. She opened her own gallery — the Gallery of Contemporary Art, known today as “La GAM,” which continues to operate today. In 1953, her gallery presented Frida Kahlo’s only solo exhibition in Mexico during Kahlo’s lifetime, a singular honor that speaks to both women’s importance in Mexican artistic history. She not only participated as an artist but shaped the infrastructure of Mexican culture itself.

While Lola’s photography career ascended, Manuel found refuge in film work, where the act of composing and manipulating images carried no stigma, where the reshaping of reality was understood as art rather than deception. From 1943 to 1959, he worked on film productions, including as a cameraman on Sergey Eisenstein’s “¡Que viva Mexico!.”

Lola often remarked that she was the only woman in a world dominated entirely by men. Rather than intimidating her, this circumstance seemed to embolden her. “In my photographs, there are things about Mexico that no longer exist,” she would later say, speaking about her archive. “If I was fortunate enough to find and capture these images, they can serve later as testimony to how life has passed and transformed.” She received the José Clemente Orozco Prize in 1964 from the State of Jalisco, a recognition of her contributions to photography and her efforts to preserve Mexican culture.

An enduring impact

Her work functions as something like an empathetic archaeology of Mexico itself — of its cities and countryside, its people and their transformations over time. It is careful observation married to profound feeling. Manuel’s photographs, by contrast, capture what Mexicans imagined for themselves: their aspirations, their dreams, their attempts to reconcile tradition with modernity. His aesthetic, both classical and modern, was nourished by the cultural expressions of his native Mexico and influenced by cubism and the possibilities of abstract art.

We perhaps owe much of our visual understanding of post-revolutionary Mexico to the work of the Álvarez Bravos. (Inbal)

Together, they created a visual narrative of post-revolutionary Mexico and its ongoing evolution. For amateur photographers like myself, their work remains endlessly instructive — not as something to copy, but as proof that the medium can hold depths we haven’t yet discovered. For Mexican women, Lola did something perhaps more important: she proved that a woman could not only participate in art, which was difficult enough in her era, but that they could direct it, promote it and reshape it according to their own vision. She was a photographer, curator, gallery owner, cultural ambassador,and educator. She worked until 1980, when failing eyesight forced her to stop. She died on July 31, 1993, at the age of ninety.

Manuel lived longer — to one hundred years old, passing away on October 19, 2002. Today his archive, scattered between his foundation and the National Institute of Fine Arts, carries a designation befitting his influence: in 2017, his negatives, documents, and photographs were added to UNESCO’s Memory of the World program. He is recognized as one of the founding fathers of modern photography and considered the greatest representative of twentieth-century Latin American photography.

Why they matter today

Today, when everyone is a photographer with their cellphones, their artwork stands as a reference point for what it means to capture something fleeting — a society strongly rooted in its heritage while rapidly adapting to new circumstances. They taught Mexico to photograph itself with dignity and complexity. They taught the world what a post-revolutionary nation looked like when it paused to truly see itself.

More than that, they demonstrated that photography, in the hands of artists with something to say, could be as essential to nation-building as the muralists’ brushstrokes or the writers’ words. In an age of visual oversaturation, their measured, intentional, deeply human images remind us truly seeing one’s own country, one’s own moment — is not passive. It is an act of love, of witness, of responsibility. And they show us that such seeing, when it is genuine, becomes history.

Maria Meléndez is an influencer with half a degree in journalism

Los Tucanes de Tijuana take norteño music to Fortnite’s virtual stages

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Mario Quintero Lara leads the band Los Tucanes de Tijuana.
Mario Quintero Lara leads the band Los Tucanes de Tijuana. (Instagram)

The Mexican band Los Tucanes de Tijuana has entered a universe that is not typically associated with the norteño genre: the gaming universe. 

Los Tucanes’ iconic hit “La Chona” was recently incorporated into Fortnite’s festival music mode, marking a milestone for Mexican regional music by bringing it to the video game’s global player base.

 

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Fortnite Festival, released in 2023, is an interactive mode of Fortnite that turns the survival game into a virtual stage where users can play digital instruments and compete in rhythmic challenges. Fortnite’s catalog includes global hits from various artists and genres, including recent additions like Simple Plan, Elton John, Fall Out Boy and Olivia Rodrigo, among others.

“La Chona” has been added as a Jam Track that users are now able to purchase and play on different virtual stages. This integration does not include skins (outfits) or a special visual package for the band, focusing the experience exclusively on the music and the challenge of playing the piece.

Since “La Chona” was released in 1995, it has become a staple at Mexican parties. However, it was recently reborn as a viral phenomenon thanks to choreographies, dance challenges and TikTok videos that accumulate millions of reactions.

A notable example of this is a Mandarin cover by the Asian TikToker DingDeDingDong, who garnered hundreds of thousands of views and global comments within just 24 hours.

Los Tucanes’ collaboration with Epic Games marks a new chapter in the career of the band led by Mario Quintero Lara, as they reach younger, international audiences who are discovering the genre in unexpected ways. 

This isn’t the first time Los Tucanes de Tijuana have stepped out onto the world stage, however. In 2019, the band performed at the popular Coachella Music Festival, making history as the first norteño group to perform there.

La Chona (Live at Coachella - Weekend 1) - Los Tucanes de Tijuana

In May this year, Los Tigres del Norte, another Mexican regional music band, also made international headlines after a street in New York City was named after them, highlighting the group’s influence on Latino culture in the United States.

With reports from El País, Infobae and LA Times

UNESCO: Mexico has lost 80% of its glacial cover

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Ayoloco
Mexico's Ayoloco Glacier, which disappeared in 2021. (dgcs.unam)

Mexico has lost about 80% of its glacial cover since the 1960s, according to a study conducted by UNESCO.  

The news was revealed during the presentation of the 2025 edition of the United Nations World Water Development Report. During the event, Laura Verónica Imburguia, member of the UNESCO World Water Assessment Programme (WWAP), said that Mexico’s situation is “alarming” due to its direct impact on water supply and ecosystem stability. 

“Mountains and glaciers are the world’s water towers, sustaining the lives of a billion people downstream,” she said, adding that the situation is concerning in all of Latin America, a region that generates more water per unit area than any other in the world. 

Imburguia said that many glaciers have disappeared or are in the process of disappearing, which is already affecting high-value agricultural production like coffee and cocoa, and hydroelectric power generation.

Which mountains have glaciers in Mexico?

These are the mountains in Mexico that have – or used to have – glaciers. 

Pico de Orizaba (Citlaltépetl), at 5,636 meters between the states of Veracruz and Puebla, is the mountain with the greatest number of glaciers in Mexico. However, it has lost nearly 80% of its glaciers: it used to have 204 glaciers, and now only 37 remain. 

Iztaccíhuatl, located at an elevation of 5,230 meters between the states of Puebla and Mexico, once had 12 permanent ice masses that covered approximately 120 hectares. Currently, it has only about 10% of its original glaciers and is at risk of losing the remaining ice within a few years.

A warmly dressed man places a plaque on a rock where a mountain glacier used to be
In 2021, researchers placed a plaque commemorating the now-extinct Ayoloco Glacier on the face of the Iztaccíhuatl volcano. (UNAM/Cuartoscuro)

Popocatépetl, located at just over 5,400 meters between the states of Morelos, Puebla and México state, has lost all its glaciers due to global warming and volcanic activity.

Currently, the lower limit of glacial ice in Mexico is around 5,100 meters. For reference, 65 years ago, it was between 4,600 and 4,700 meters. This means that, previously, a hiker could find glaciers at lower altitudes, whereas now they must climb much higher to reach them.

The National Autonomous University of Mexico (UNAM) has said that the remaining glaciers could completely disappear within the next five years.  

How does the disappearance of glaciers affect Mexico? 

While Mexico’s glaciers are small compared to other regions, their disappearance could have serious consequences for the local environment.

Communities near these mountains depend on seasonal snowmelt to feed rivers, streams and springs. As these sources dwindle, pressure increases on other water reserves, such as reservoirs and aquifers, many of which are already overexploited. 

Furthermore, glaciers play a vital ecological role: they regulate the temperature and humidity of high-mountain ecosystems and stabilize watersheds. Their disappearance disrupts these dynamics and endangers endemic species that depend on these conditions.

Environmental experts at UNAM have said that halting global warming is the only effective strategy to prevent the complete disappearance of Mexican glaciers. This can be achieved by reducing greenhouse gas emissions, legally protecting natural areas in high mountains and boosting environmental education. 

With reports from Excelsior