Under a four-year rights deal starting next year, Netflix will become the exclusive home in Mexico for two of the Western Hemisphere’s marquee men’s soccer tournaments.
Concacaf’s Gold Cup and its Nations League Finals are the two competitions. Each is for national teams in the expansive region governed by the Confederation of North, Central America and Caribbean Association Football (Concacaf).
Netflix will broadcast the 2027 and 2029 editions of each — with no simulcast on free TV in Mexico by traditional broadcasters.
The Gold Cup is a premier continental event involving 16 national teams that crowns a regional champion every two years.
Mexico won the most recent edition, in 2025, beating the United States 2-1 in Houston to claim its 10th Gold Cup title.
The Nations League is a newer, some-would-say secondary competition that doubles as a Gold Cup qualifier (for some national teams) and culminates in a “final four” and championship.
Mexico also won the most recent Nations League title, for 2024-25, beating Panama 2-1 in Inglewood, California.
Plus, there’s also the Concacaf Champions Cup, an annual knockout competition for leading professional/club teams in the region.
According to a Concacaf press release, the new partnership covers only the Mexican market and only the competitions included in the Netflix pact. It has nothing to do with the upcoming World Cup, the professional leagues in Mexico or the Champions Cup.
According to a Netflix press release, the fifth Nations League Finals will be played in March 2027 at SoFi Stadium in Inglewood, California, featuring the four quarterfinal winners.
The 19th Gold Cup, with 16 national teams, will follow in the summer of 2027 and crown the regional champion. The location for the neutral-site title game has not been announced.
Financial terms were not disclosed, but the deal pushes Netflix deeper into live sports. The streaming giant has also dipped into boxing, the NFL, Major League Baseball, pro wrestling and golf.
One of the platform’s early blockbuster live events was the Saúl “Canelo” Álvarez boxing match against Terence Crawford last September, which drew more than 41 million viewers worldwide. The Guadalajara native lost by decision to relinquish his undisputed super middleweight title to Crawford.
The deal also puts Netflix in more direct competition with traditional Mexican broadcasters. In a country where marquee soccer matches have long been a staple of free TV, the deal means these tournaments will sit behind a Netflix subscription paywall.
Still, Concacaf General Secretary Philippe Moggio expressed excitement.
“We know that in Mexico, the passion for football is truly unique,” he said in the confederation’s release. “This agreement allows us to bring these competitions closer to millions of fans through a new platform.”
“At Netflix, we are increasingly investing in live events that connect with our audience’s greatest passions, and football is, without a doubt, the passion that unites us as Mexicans,” said Carolina Leconte, Netflix’s vice president of content for Mexico and Latin America acquisitions.
With reports from Hollywood Reporter, Sports Business Journal and Deadline
