Tuesday, June 24, 2025

Mexico in Numbers: The recovery and rise of tourism

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Woman looking at Chichén Itzá ruins in Yucatán
Mexico's diversity of landscapes and rich culture have made it a favorite destination for global travelers, and the tourism industry's recovery since the pandemic appears to be solid. (Depositphotos)

From white-sand beaches to buzzing cities, archaeological sites and charming colonial towns, Mexico has something to appeal to every tourist. Tourism is vital to Mexico, contributing more than 8% of the country’s gross domestic product (GDP) over the last decade and employing up to 4.4 million people. And it’s not only international tourism: in a huge and diverse country with nearly 130 million inhabitants, domestic tourism is also a major earner.

Mexico never closed its borders during the COVID-19 pandemic, as President López Obrador insisted the economy must come first. As a result, although Mexico’s tourism sector was hit hard, it fared better than many around the world. In 2020, Mexico was the most visited country in Latin America and third most visited worldwide.

A beach in Cancun
Mexico’s coastal resorts attract tourists from all over the globe. (Elizabeth Ruiz/Cuartoscuro)

Even so, the slump was keenly felt in Mexico’s most tourism-dependent destinations and in hard-hit business sectors like the cruise industry. But numbers are now nearly back to pre-pandemic levels and look set to keep growing.

In this edition of Mexico in Numbers, we break down some key facts and figures on Mexico’s tourism industry.

Tourist arrivals: before, during and after the pandemic

International tourism in Mexico has boomed over the last decade, almost doubling between 2010 and 2019, when it reached over 45 million visitors. Although numbers crashed to 24.3 million visitors in 2020, the first year of the pandemic, they were still higher than they had been just seven years earlier, in 2013.

By 2022, the number of visitors  had jumped back to 38.3 million, and that figure is predicted to reach nearly 40 million in 2023. Data from the National Statistical Institute (INEGI) shows that 18% more tourists visited Mexico in February 2023 than in February 2022, suggesting that total numbers this year could even come close to peak pre-pandemic levels.

Where do the tourists come from?

Just one country accounts for more than half of international tourism in Mexico: the United States. Canada is a distant but fast-growing second — the number of Canadian nationals who visited Mexico leapt by 124% between February 2022 and February 2023. Colombia comes in third, and Argentina fifth. The only European country to make the top five is France.

Chart showing tourist nationalities
U.S. tourists make up the bulk of visitors to Mexico from abroad.

Where do the tourists go?

In terms of air arrivals, Cancún is by far Mexico’s top destination. Cancún International Airport (CUN) received 1.6 million international tourists in the first two months of 2023 — more than double Mexico City International Airport (AICM), which received 669,826. Puerto Vallarta and the Pacific coast resorts of Los Cabos came next, followed by Guadalajara, to make up the top five.

While the big-name beach resorts make up the bulk of Mexico’s tourism, the country also boasts 132 Pueblos Mágicos (Magic Towns), as designated by the Tourism Ministry. Smaller cities and towns often found in the country’s interior, Pueblos Mágicos are known for their beauty, history and cultural significance and are popular with national tourists.

Map showing main tourist destinations in Mexico
Most tourists arrive by air, and most arrive in Cancún, followed by Mexico City. Some of the country’s most popular interior destinations (for foreign and domestic tourists) include Taxco and Valle de Bravo.

The 10 Pueblos Mágicos with the most travel bookings for the first quarter of 2023 were Tulum, San Cristóbal de las Casas, Bacalar, Valladolid, Tepoztlán, Valle de Bravo, Taxco, Tequisquiapan, Isla Mujeres and Palenque, according to travel company Despegar.

Air travel on the rise

If tourism in Mexico is booming, air travel in Mexico is booming even more. Last week, the Tourism Ministry announced that 9.43 million passengers were transported on international flights in Mexico during the first two months of 2023 — 29.5% more than in the same period of 2022, and 12.5% more than in the same period of 2019, before the pandemic.

Domestic flights showed a similar pattern, transporting 9.44 million passengers around Mexico during the first two months of 2023. This was 28.2% more than in the same period of 2022, and 24.2% more than during the same period of 2019, before the pandemic.

Tourism: a key economic sector

Tourism is an economic powerhouse in Mexico. It represented just over 8% of the country’s GDP every year between 2010 and 2019, dropping to slightly under 7% in the pandemic year of 2020 and then rapidly bouncing back. Tourism Minister Miguel Torruco predicted last month that tourism would contribute 8.6% to national GDP in 2023.

A recent study by the Tourism Research and Competitiveness Center (Cicotur) at Anáhuac University in Mexico City — which used INEGI data — found that Mexico’s tourism industry had a trade surplus of US $20.9 billion in 2022, the highest figure on record. 

This dwarfs other sectors of the Mexican economy, which registered a foreign trade deficit of US $26.4 billion in 2022. Tourism’s surplus was even seven times greater than that registered in the successful manufacturing industry.

Foreign direct investment in the tourism sector, which is mostly investment into vacation homes and hotels, reached a record US $3.4 billion in 2022, outpacing pre-pandemic levels.

With reports from El Economista

Who is María Herrera, Mexico’s “madre buscadora” who made it onto the Time 100 list?

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Maria Herrera Magdaleno at a protest
Maria Herrera Magadaleno has worked to teach people in rural communities how to search for missing loved ones. She has been internationally recognized for her efforts, even travelling to the Vatican to meet the Pope. (Isaac Esquivel/Cuartoscuro)

For over a decade, María Herrera Magdaleno has been searching for four of her eight children.

To help find them, she created a national network of local collectives to teach people how to investigate a loved one’s disappearance. She has met with Pope Francis, and in November, she sued the Mexican state in the Inter-American Court of Human Rights for its failure to investigate her sons’ disappearances.

Michoacan security forces on patrol
Herrera’s family members went missing probably due to organized crime activity. Poor families in rural areas like where she lives in Michoacán are at risk of violence from cartels and security forces alike. (Juan José Estada Serafín/Cuartoscuro)

Her leadership in a movement described by Time magazine this month as one “no one wants to join,” earned her a spot on the list of the most influential people of 2023 — alongside the likes of the rich and famous: King Charles III, Beyoncé and Elon Musk.

How did a 73-year-old Mexican woman from a small village in Michoacán end up meeting with world leaders, taking on her government in international court and on an international magazine’s radar?  

“She is an extremely powerful woman, and she is a woman who has the ability to connect, to raise awareness, to transmit things that are not easy at all,” Montserrat Castillo, an activist who has known Herrera for a decade, told The New York Times in November.

Herrera, known affectionately as Doña Mari, is from Pajacuarán, a pueblo located at the northeastern edge of Michoacán. After her divorce, as she found herself a single mother raising her eight children and two stepchildren, she used that inner strength to start a business selling clothes, before eventually moving into metals. Her two sons, Raúl, 24, and Jesús Salvador, 24, joined her as the business succeeded and expanded. Things were looking up.

The town of Pajacuaran, MIC
Herrera’s hometown of Pajacuarán in northeastern Michoacán is a typical working-class town on the border with Jalisco. (Visita Pajacuarán)

Then, on August 28, 2008, Raúl and José Salvador failed to return from a trip to the neighboring state of Guerrero. When they didn’t return, Herrera told the Times that she felt an overwhelming sadness come over her and she began to cry, sensing that “something terrible was happening.”

Neither her two sons nor their five other companions on the trip were ever seen again.

Herrera began a tireless search after a lack of support from local authorities. Her efforts eventually took her to Congress in Mexico City, where she also filed a complaint in the federal Attorney General’s Office, thanks in part to a congresswoman from Guerrero who lent her a car. 

After two years of fruitless searching, tragedy knocked at her door again: her sons Gustavo, 28, and Luis Armando, 24, disappeared on a business trip to Veracruz. Later, a nephew and one of her grandsons also went missing.

Herrera was inspired to begin her work when she attended a protest led by poet Javier Sicilia, in Morelia. Her experience led her to begin organizing conferences across Mexico. (Isaac Esquivel/Cuartoscuro)

According to information obtained by Herrera and her family, all four of her sons’ disappearances were abetted by local police, who had ties with organized crime. 

In 2011, less than a month into the disappearances of Gustavo and Luis Armando, the newspaper Excelsior interviewed Herrera. 

“What is our crime?” she asked the reporter. “To be from Michoacán? To be from humble origins? To be hardworking people?”

That year, Herrera joined a protest in Morelia, Michoacán, led by poet Javier Sicilia – who lost his own son to gang violence. There, she spoke before a crowd. 

Herrera at a CAP meeting
As a result of her ordeal, Herrera has traveled extensively, advocating action to prevent disappearances, and teaching families how to look for clandestine burial sites. (@ChangeTheRef/Twitter)

“I heard a shivering scream as they yelled at me: ‘You are not alone! You are not alone!’. They said that several times,” Herrera told the Times.

This sense of connection fueled her to organize conferences where women from all over Mexico learned from anthropologists and forensic experts how to look for signs of disturbed earth that might point to a clandestine grave and how to identify human remains. She also approached universities to convince them to teach students how to look for missing people.

In her years of searching, Herrera has found many graves. However, none of the remains she’s discovered have belonged to her sons. 

Fifteen years into her search, her work has provided visibility for Mexico’s tragic crisis of disappearances: according to Mexico’s National Search Commission, more than 112,000 people are listed as missing in the country. And that doesn’t include the doubtless thousands around the country who have never been formally reported missing because of a lack of trust in government agencies.

Herrera is not planning to quit — neither in the search for her missing relatives, nor in helping other Mexicans with missing relatives. 

“A mother’s heart is in each of her children,” she told the Times. “Losing them is the worst thing that can happen to you.”

With reports from The New York Times, El Financiero and Time

Transport law reform seeks to regulate ride-hailing apps in QR

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Taxi driver protests Uber
New state laws that would regulate ride-hailing services like Uber in Quintana Roo look set to pass in Congress despite protests by taxi drivers, who say such services will still have an unfair advantage. (Elizabeth Ruiz/Cuartoscuro)

Governor Mara Lezama on Wednesday sent a bill to the Quintana Roo Congress seeking to regulate ride-hailing services in the Caribbean coastal state. 

The bill proposes changes to the state Transport Law, including the imposition of a levy on every trip provided by companies such as Uber and Didi in Quintana Roo. 

Uber arriving in Cancun's hotel zone in 2018.
Ride-hailing services legally arrived in Quintana Roo in 2018, when the state modified the Transport Law to permit Uber and other similar companies to operate in the state. Here, service workers celebrated the arrival of the first legal Ubers into Cancún’s hotel zone in 2018. (Cuartoscuro)

The money raised would be payable to the state government and go into a transport fund that will finance roadwork. 

According to a statement from the Quintana Roo government, the bill contains “the specific regulatory elements” required for the “operation of digital and technological platforms” that provide transport services.  

Its submission to Congress comes three months after a Quintana Roo court ruled that Uber could operate in the state without a public transport license. That ruling led to an escalation of a long-running conflict between taxi drivers and rideshare services.  

Lezama, a Morena party governor, said the proposed reform to the Transport Law “promotes free and healthy economic competition and a level playing field” for all transport providers. 

As well as regulation, it is hoped that the levy will raise funds to maintain roads throughout the Caribbean state.(Cuartoscuro)

Drivers for companies such as Uber won’t be required to hold a transport provider’s license if the bill passes Congress, as expected. They will, however, have to register with the Quintana Roo Transport Institute.  

The Supreme Court ruled in 2021 that Uber provides private rather than public transport and therefore is not subject to the same laws as public transport providers.  

Even so, taxi drivers have complained that drivers for ride-hailing apps can work without the expensive license they have to obtain.

Lezama said that the proposed reform to the Transport Law also seeks to provide security to public and private transport users via a range of measures including “real-time geolocation, panic buttons, video cameras and voice recorders that will be connected to our security system.” 

Drivers for ride-hailing services who violate regulations set out in the proposed law could have their registration with the Quintana Roo Transport Institute suspended or canceled, she said. Breaches by taxi drivers could result in the cancellation of their licenses. 

The state government’s statement said that the bill was developed with input from different stakeholders, including taxi drivers and representatives of ride-hailing services.  

Implementation of all the Transport Law changes proposed in the bill is expected to take two years following its approval, according to state government secretary Cristina Torres Gómez.  

With reports from Milenio, La Jornada Maya and Novedades Quintana Roo 

Genderless ID card issued in Yucatán

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The first NB INE card issued in Mérida
The nonbinary ID card was the first to be issued in the Caribbean state, under new gender equality guidance issued by the National Electoral Institute. (INE Yucatán/Twitter)

A voter ID card without a male or female gender designation has been issued for the first time in the state of Yucatán. 

The Yucatán office of the National Electoral Institute (INE) announced Wednesday that a nonbinary voter ID card had been issued in the state capital Mérida in accordance with “the affirmative action for inclusion” promoted by the autonomous elections and voting oversight agency. 

Fausto Martínez holding an AMLO doll.
Fausto Martínez became the first Mexican to be legally recognized as nonbinary in 2022, after petitioning the Supreme Court to issue a new birth certificate. (Fausto Martínez/Twitter)

The person who received the card was not identified by name but INE Yucatán posted photos of them to its Twitter account.    

Members of the electoral institute’s general council voted in late February to allow genderless ID cards, and the first were issued in Aguascalientes last month. 

Instead of an M for mujer (woman) or H for hombre (man), INE cards issued to people who identify as nonbinary have an X in the gender field. Applicants for genderless voter IDs simply have to identify themselves as nonbinary. Citizens can also request a voter ID card on which the gender field is left blank. 

There is no requirement to present a birth certificate showing that the person is officially recognized as neither male nor female. 

The first person in Mexico to be issued a birth certificate identifying them as nonbinary was Fausto Martínez. In late 2021, Martínez petitioned a federal court to recognize their gender identity after the Civil Registry in Guanajuato denied their request for a corrected birth certificate.  

Early last year, a judge granted Martínez’s request for an injunction and ordered the registry to issue them a new birth certificate, which it did on Feb. 11, 2022.

Edie Galván Villareal of Nuevo León became Mexico’s second officially recognized nonbinary person just over a year ago. 

More recently, Jesús Ociel Baena Saucedo, a judge with the Electoral Tribunal of the State of Aguascalientes, was granted an injunction that allowed them to get a new birth certificate without a male or female gender designation.

With reports from Milenio and La Jornada Maya 

Survey: cost of living in Mexico nearly half US average for retirees

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Puerto Vallarta
Online real estate platform Far Homes conducted a survey in February of mostly retired U.S. and Canadian citizens living in Mexico full time. Puerto Vallarta, pictured here, is one of the cities popular with foreigners. (Taylor Beach/Unsplash)

The international real estate platform Far Homes partnered with the magazine Expats in Mexico to poll non-Mexicans about the cost of living in Mexico. The results offer a snapshot of living expenses for foreigners who have relocated to the country.

The survey, carried out in February 2023, focused primarily on retirees over the age of 55 living full-time in Mexico, who had previously lived in the United States or Canada before relocating.

According to Far Homes, which sourced its data from the online database Numbeo, Mexico’s cities fall into the mid-range of popular expat cities worldwide.

The majority of respondents said they spend under US $2,200 per month on living expenses (34.3%), while according to 2021 data from the U.S. Bureau of Labor Statistics, average retiree household spending in the United States is US $4,185 per month.

In terms of Mexican cities with a sizable population of U.S. and Canadian residents, Mexico City (44.62) ranks highest on the Numbeo Cost of Living (COL) index, which is calculated using consumer goods prices (groceries, restaurants, transportation, utilities) and does not include housing expenses.

These user-contributed prices are then compared to New York City; if a city has a Cost of Living Index of 80, for example, Numbeo estimates it to be 20% less expensive than New York (excluding housing costs).

Cost of living comparison
This graph compares the cost of living in various cities in the U.S., Canada and Mexico, on a scale where New York is 100. (Far Homes)

Mexico City is followed by Cancún (43.14), Mérida (41.85) and Puerto Vallarta (41.15) on the COL index. Querétaro and Puebla City are on the low end, at 40.53 and 38.77, respectively, while Monterrey comes in as Mexico’s most expensive city, with a Cost of Living Index of 45.43, making it the 99th most expensive city in the Americas in the database.

While food costs for expats living in Mexico are comparable to the U.S., according to the Far Homes survey data (71.4% spending up to US $500 per month), the savings on rent and healthcare contribute to overall lower living expenses. The majority of respondents to the Far Homes survey pay between US $550 and US $1,100 per month on rent, and 62% say they only spend up to US $110 per month on healthcare, including medications.

Not surprisingly, the survey found that “cost of living” was given as one of the primary reasons for moving to Mexico (26.5%), second only to “lifestyle” at 32.2%. “Climate” came in as a close third at 24.2% of those polled.

Mexico News Daily

Jet catches fire, makes emergency landing at Puerto Vallarta airport

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VivaAerobus jet on fire over Puerto Vallarta in April 2023
The flight's passengers caught images of the VivaAerobus jet's engine shooting flames. (Turismo PV/Twitter)

A VivaAerobus aircraft caught fire just three minutes after takeoff from Puerto Vallarta to Guadalajara, forcing the crew to turn around and return to the resort city in order to make a safe landing. 

In a statement, the airline explained that at around 4:04 p.m. on Wednesday, flight VB 3235 was traveling on the Puerto Vallarta-Guadalajara route when crew saw that it had “presented a failure in one of the engines.”

According to the industry publication the Aviation Herald, the airline’s Airbus A320-200 stopped its climb at 6,000 feet after the right-hand engine exploded, producing streaks of flames and smoke. 

In a video shared on social media, the explosion can be heard while sparks and flames are seen shooting out of the plane’s engine.

“The passengers were disembarked in a timely manner, and the aircraft is on the apron for its review and corresponding maintenance,” the statement said, adding that passengers were moved to another plane to cover the interrupted flight and continue their trip “as soon as possible.”  

The aircraft landed at the Puerto Vallarta airport at 4:20 p.m., according to flight data.

Avión de Viva Aerobus aterriza de emergencia, falla motor en pleno vuelo

A video of the plane’s engine on fire that has been circulating on the internet since the incident.

 

The aircraft, which bears a registration code of XA-VAV, had been used in over 90 flights in April before yesterday’s incident, apparently without problems, ferrying passengers on an average of five to seven flights per day from points of origin as varied as Puerto Vallarta, Tijuana, Guadalajara, Mexico City (AICM), La Paz, Hermosillo, Los Mochis, Huatulco, Cancún, Mérida and Guanajuato (Del Bajío) — as well as international airports, including Bush International in Houston, Chicago O’Hare, and El Dorado International in Bogotá.

Wednesday’s incident is at least the second such event of note involving planes to happen at one of Mexico’s airports this week: on Monday, an Aeromexico Boeing 737-800 and a Delta Airlines Boeing 757 collided on on a runway while taxiing at Mexico City International Airport (AICM).

Aeroméxico’s flight AM117 was bound for Ciudad Juárez, while Delta’s DL625 flight had arrived from New York’s John F. Kennedy International Airport.

With reports from The Aviation Herald, Dallas News Milenio and El Financiero

Navy suspends search for missing US sailors after no leads

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missing U.S. sailors from Mazatlán, Mexico
From left to right: Frank and Kerry O'Brien, William Gross and the boat all three were sailing on when they went missing, the Ocean Bound. (Internet)

The Mexican Navy has suspended its search for three United States citizens who went missing after leaving Mazatlán, Sinaloa, on a sailing vessel in early April, U.S. authorities said Wednesday.  

The United States Coast Guard said in a statement that the search was suspended “pending further developments” after the navy and its personnel “conducted 281 cumulative search hours covering approximately 200,057 square nautical miles … off Mexico’s northern Pacific coast with no sign of the missing sailing vessel nor its passengers.”

The Coast Guard noted that the area searched is larger than the state of California. 

Kerry O’Brien, Frank O’Brien and William Gross left Mazatlán on a 44-foot Lafitte sailboat named Ocean Bound on April 4, according to a statement issued by the Coast Guard last Friday. 

The missing group’s final intended destination was San Diego, California, but they planned to stop in Cabo San Lucas, Baja California Sur, on April 6 to pick up provisions and to report in, the Coast Guard said.

“However, they did not report in or arrive in Cabo San Lucas,” the Coast Guard said Wednesday.   


William Gross’ daughter Melissa Spicuzza’s interview with NBC News in San Diego.

 

“Search and rescue coordinators contacted marinas throughout Baja, Mexico, which resulted in no sightings of the vessel. Urgent marine information broadcasts were also issued over VHF radio but yielded no additional information.” 

Gross’ daughter Melissa Spicuzza told NBC News in San Diego Wednesday that a person in Mazatlán who was a friend of the O’Briens had called her on Sunday to inform her that the boat had been found, but when she contacted the U.S. Coast Guard, she said, they told her that the boat in question was not the Ocean Bound.

Spicuzza also told NBC News that her father had been contacted by the O’Briens through the sailing community when they had put out a call looking for help in bringing their boat from Mazatlán to San Diego — their planned ultimate destination.

It was Gross’ first sailing trip up the Baja Peninsula coast, Spicuzza said.

Spicuzza also told the news outlet that her father had told her before leaving Mazatlán that the Ocean Bound lacked tracking and communications technology and needed hand steering. 

“My dad’s exact words were, ‘I wouldn’t cross an ocean in it,’” Spicuzza said, “‘but it’ll do for what we’re doing.’”

Commander Gregory Higgins, a Coast Guard command center chief, said that the Mexican Navy conducted “an exhaustive search” and that the U.S. and Canada provided “additional search assets.” 

Mexican Navy and U.S. Coast Guard assets, including vessels and aircraft, “worked hand-in-hand for all aspects of the case,” Higgins said.

“Unfortunately, we found no evidence of the three Americans’ whereabouts or what might have happened. Our deepest sympathies go out to the families and friends of William Gross, Kerry O’Brien and Frank O’Brien,” he said. 

Mexico News Daily

Find the perfect art lover’s weekend getaway in Baja California Sur

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San Jose del Cabo art walk
Art lovers can always find something to do in Baja California Sur, like this art walk in San Jose del Cabo,. (Villa La Estancia)

The founders of Zona Maco contemporary art fair in Mexico City have launched a new Art Baja California (ABC) in Baja California Sur this year, which started March 10 and ends Sunday.

The festival has been held in three cities, La Paz, San Jose del Cabo, and Todos Santos, and was designed as a cultural journey across the southern tip of the Baja peninsula, to be experienced in conjunction with road trips, gastronomical experiences and getting to know approachable artists. 

Mexico News Daily writer Marko Ayling recently sat down with ABC’s co-founder Zélika García to learn more about the festival, including her personal recommendations below for the perfect weekend in Baja California Sur.

Day 1: Arrival in San José del Cabo

Take an early flight to San José del Cabo, which has direct flights from Mexico City. I like the flights that arrive at 8 a.m. so I can hit the ground running and make the most of my three days. 

Next, have breakfast at one of the restaurants participating in “Lo Local,” our program that invites 60 local restaurants, hotels and galleries to host art exhibitions, live music and pop-up

Baja California Sur is an art-lover’s paradise, where galleries abound and often serve as impromptu socializing hubs. (Cortesía ABC Art Baja California)

Then go to the pop-up gallery at Casa Musa, where you can see a ceramic bazaar from Taller Contorno. Make sure to check out the Baja Stone Market, which has some incredible furniture for sale – all made from local stone. 

Grab lunch at Semillón, and then you can take a pottery class at Casa Musa. It’s one of the many cultural programs we have developed to make art accessible to everyone – not just professional collectors.

At sunset, swing by Galería Alfredo Ginocchio, which is hosting evening cocktail parties and special events.

When it comes to hotels, you have some great options in San José. To be central, stay at El Ganso, a design hotel that regularly hosts artists and world-class musicians like L’Imperetrice and Khruangbin. For privacy, stay at Montage Los Cabos. It’s on a secluded beach about 20 minutes west of the main town. 

For dinner, I recommend  La Revolución, Comedor de Baja California with Benito Molina, a very important chef from la Valle de Guadalupe.

Todos Santos, BCS
Todos Santos is a beautiful yet quiet town worth making time for. It feels like a true Mexican pueblo. (Shutterstock)

Day 2: Todos Santos

The next day, either rent a car or hire a driver to get to the bohemian village of Todos Santos, which is a pueblo mágico. Todos Santos is full of artists precisely because it doesn’t have an airport and is still difficult to get to. It’s more pueblo

There’s a very tight community there, and you feel more like you’re in a quiet Mexican town. You can walk the whole pueblo in a single day and go from one restaurant to the other and one gallery to the other on foot, and the local plaza is a traditional Mexican town square.

If you have time on the way, you should stop in the small town of El Pescadero, 20 minutes from Todos Santos. It’s on our official program, but few people stop there. One of the artists from “El Patio,César Perales, has a studio in the middle of the desert there. 

Agricole Cocina del Campo is a farm-to-table restaurant that serves food they grow onsite. And finally, Teatro Pescadero is a live theater with some amazing performances — especially for a fishing village in the middle of nowhere. 

Your first stop in Todos Santos should be “El Patio” by Zona Maco, an open-air art installation designed to be the central hub. Then have lunch at Oystera, a new oyster bar with the freshest Baja seafood and a live DJ set at sunset. 

Todos Santos, BCS
In between gallery hopping, check out the film selections from ABC at Todo Santos’ charmingly vintage theater. (Cortesía ABC Art Baja California)

Next, stop by Galería Enrique Guerrero, a prominent Mexico City gallery that recently opened a location in Todos Santos, as well as Galería Militar, owned by painter Mark Gabriel and filmmaker Jessie Wallace. It showcases local and international artists. 

The best place to check out the film selections from ABC is the charming cinema on the main plaza, which dates to 1944. 

If you want to stay in the town, choose Guaycura Boutique Hotel and Beach Club. The renowned design hotel Paradero is just outside of town and offers serenity in style. 

For dinner, try Il Giardino.

Day 3: La Paz

Complete your ABC circuit in La Paz, the capital of Baja California Sur. It’s a small community on the Sea of Cortéz, with fewer resorts and more boutique hotels like Baja Club Hotel or Orchid House. 

Baja Club Hotel in La Paz, BCS
The Baja Club in La Paz is the perfect boutique hotel to take a rest after perusing all the amazing galleries in town! (Cortesía ABC Art Baja California)

Have lunch at Hambrusia, which is right next door to Baja Club Hotel on the oceanfront. You can also take an oyster-shucking workshop at nearby Quemadero as part of “Lo Local. For your evening, have dinner at Majagua, which has a pop-up every weekend with different artists. Finish by catching a film from el “El Cine” next door at Puerto Cortés. 

The next day, you can fly home from La Paz’s airport and start planning your next trip to Baja California Sur!

Marko Ayling is a life-long traveler and the creator and host of Vagabrothers, one of the most trusted and popular travel shows on YouTube, with 1M+ subscribers worldwide. He now writes “The Missive” on Substack, a weekly dispatch of travel tales, reading recommendations, and curated cultural recommendations.

En Breve: big Nayarit villa sale, CDMX bullfights, climbing Kukulcán

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Mexico City planetarium in Iztapalapa
It is hoped a new planetarium to be built in Querétaro city will provide opportunities to teach children about the universe, like the Katya Echazarreta Planetarium in Mexico City, seen here. (Graciela López/Cuartoscuro)

Querétaro city will build “world-class” planetarium

State Tourism Minister Adriana Vega Vázquez announced recently that Querétaro’s capital city will soon begin building a new world-class new planetarium 

“It is a world-class planetarium, with the highest standards and technology that we can find,” she said.

CECEQ science and cultural center in Queretaro
The new planetarium will be housed in the Centro Educativo y Cultural del estado Manuel Gómez Morín in Querétaro City. (Cultura Queretaro)

Vega Vázquez also hopes that the new facility will offer the chance to host international conferences and help boost tourism to the city, a sentiment also echoed by Querétaro Governor Mauricio Kuri González.

“Tourists increasingly want to have more experiences,” Kuri said. “They are less contemplative and more participatory. This new planetarium is going to be another tool that the Ministry of Tourism has to attract visitors to Querétaro so that they not only stay one day but two or three days,” he explained. 

The project also aims to support space observation projects by providing high-quality equipment as part of the city’s Manuel Gómez Morín Educational and Cultural Center.

Record real estate sale in Riviera Nayarit

An ultra-luxury villa has sold for US $17.5 million in the Riviera Nayarit, a record for property prices in the coastal state. 

The One&Only Mandarina Complex, where the villa is located, offers “enchanting rainforest and sea views,” according to developers.

The One&Only Mandarina development in Nayarit
The ultra-luxury development is on the Nayarit coast, north of Puerto Vallarta. (One&Only Mandarina)

RLH Properties, which oversees the complex, sold almost US $67 million worth of villas in 2022. Nayarit has recently seen a boom in luxury tourism, as tourists flock to its unspoiled natural beauty and proximity to major airports. 

“Our residential business has exceeded expectations, showing extraordinary results and ensuring its position in the market. We exceeded the commercial goals in the company’s history, making us feel grateful to the investors who trust in this business model, which is a success”, said Borja Escalada, the company’s general director.

RLH also manages the luxury Rosewood Mayakoba, Fairmont Mayakoba and Banyan Tree Mayakoba properties in Quintana Roo.

Pro-bullfighting petition

Tauromaquia Mexicana, a group of pro-bullfighting campaigners in Mexico, has presented a petition calling for an end to bans on bullfighting in Mexico City. 

The group claims that the sport is an integral part of popular culture and that moves to ban bullfighting in Mexico are misguided. 

Tauromaquia Mexicana present a petition to the chamber of deputies
Tauromaquia Mexicana claims that bullfighting is an integral part of both Mexico City’s local culture and its economy. (Tauromaquia Mexicana)

Despite criticism of the sport, Tauromaquia Mexicana says that it is fit for the 21st century and that the number of bullfighting’s supporters greatly outnumber its detractors.

With 30,000 signatures on the petition, Tauromaquia Mexicana said there are a significant number of small businesses that depend on the sport for survival.

Last week, the traditional bullfighting central to San Cristóbal’s Spring and Peace fair was canceled hours before it was due to begin after animal rights activists sought an injunction against the event.

New luxury hotel to open in San Miguel de Allende 

The Pueblo Bonito Golf and Spa Resorts hotel chain is scheduled to open a new luxury resort in San Miguel de Allende this November.

The 111-room hotel, which will also boast an additional 45 luxury residences, will be located outside the historic center of the city by the Zeferino Gutiérrez park, offering dramatic views of the city skyline. 

The planned Pueblo Bonito San Miguel de Allende
The Pueblo Bonito San Miguel de Allende is scheduled to open in November 2023. (Pueblo Bonito Advantage)

“This is our first urban property in which we are creating a totally different environment for the Vantage brand,” said Enrique Gandara, commercial director of Pueblo Bonito Resorts.

“Guests will be immersed in an atmosphere of elegance and refined spaces, with a residential component and facilities of a high-level tourist center.”

Tourist caught on Chichen Itzá pyramid

An unidentified tourist has been seen climbing the Temple of Kukulcán, the iconic pyramid at the center of the Chichén Itzá archaeological site.

Footage posted to social media showed a man descending the steps of the pyramid, having climbed to the “castle” building at the top. A crowd gathered at the bottom of the stairs and hurled insults and water at him as he was led away.  

A tourist walks down the stairs of the temple of Kulkulkan
The tourist was filmed climbing down the pyramid before being led away by site security. (Screen capture)

The man appears to have been detained by security and fined for his breach of the rules, according to El Universal newspaper.

The Federal Law on Archaeological, Artistic and Historical Monuments prohibits climbing structures in archaeological zones in Mexico. The maximum penalty is 5,000 pesos.

With reports from El Universal Querétaro, El Economista, Tauromaquia Mexicana, El Economista, El Universal and Milenio

Discover this mountain getaway before it’s no longer a local secret

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Mexiquillo nature park in Durango
A local “secret” for decades, the high-mountain getaway of Mexiquillo, Durango, is drawing attention. (Leigh Thelmadatter)

The Mexiquillo nature park and reserve in La Ciudad, Durango, began as a few cabins built 25 years ago in the high sierra mountains to take advantage of people looking for a cool respite from higher temperatures in the lowlands. Today, it offers so much more.

At 2,560 meters above sea level, these rugged mountains on the Durango-Sinaloa border are close to — yet a world away — from both the desert city of Durango and the hot and muggy Pacific coastline — where most of Mexiquillo’s visitors come from. 

The Mexiquillo park waterfall. (Leigh Thelmadatter)

Mexiquillo is one of a number of high-mountain retreats along the Sierra Madre Tourist Corridor, which includes other natural areas such as Otinapa, Puentecillas, Coscomatte and Arroyo del Agua. All these share vast expanses of forested peaks, some of which are still virgin. 

But as Elvira Silverio Díaz of the state tourism agency notes: Mexiquillo offers not only a convenient location but unique natural and man-made features as well, which are bringing more visitors from further away.

After entering the park, the first natural attraction is the Jardín de las Piedras (Rock Garden), an area filled with otherworldly, rounded rock formations overlooking deep ravines. Sujey Delgado, owner of Hostal Mexiquillo, a hostel located in the park, says that science knows little about the rocks’ geology but that their “magic” draws people to climb on them. 

Hollywood has used them in scenes, such as in the film “Caveman” (1981). Delgado offers a night tour to see the stars from them, and — believe it or not — as far away as Mazatlán’s lighthouse beam. 

One of the “man-made” (by accident) ponds located between Mexiquillo Park’s Rock Garden and its waterfall. (Leigh Thelmadatter)

Nearby is a waterfall that is easily accessible and popular for wedding photos, as well as some ponds that were accidentally created by engineers working in the area over a century ago. 

Those same engineers also created eight unfinished tunnels that were blasted into mountainsides, part of a project to connect Mazatlán and Durango by rail. The project met its demise with the construction of a highway between the two cities in the 1940s — today the toll-free highway. 

The rail construction is likely the origin of the park’s name, says Delgado. The engineers came mostly from Mexico City and decided to name their encampment Mexiquillo, which translates to “little Mexico” — Mexicans often use the term “Mexico” to mean Mexico City. 

This name was chosen when the local community — the La Ciudad ejido (a government-granted communal land parcel) — decided to take a portion of their forest and create a tourist attraction. “Mexiquillo” and “La Ciudad” are often used interchangeably by visitors, but the first officially refers to the park and the latter to the ejido

The Waterfall Tunnel (Durango Secretary of Tourism).

Originally the ejido was created after the Revolution to allow locals to continue their traditional lives, which revolved around logging and other forestry activities. However, in the late 20th century, these activities came under pressure from federal environmental authorities. The park, and its first cabins, were a response to this, to look for a way to recover lost income. Slowly, the area gained a local, then regional reputation as a way to spend a weekend in the cool forest. 

Nonetheless, the number of visitors and cabins, both on and off the ejido, have grown sufficiently that most locals see the value in conserving the forest and its ecosystem. Forestry has not been eliminated, but tourism now accounts for half of the economic activity. The ejido’s abandoned sawmill at the park entrance testifies to the economic shift. 

Local businesses like Hostal Mexiquillo also show how the ejido is evolving. It originally was Delgado’s father and grandmother’s home, on a plot given to the family as ejido members. When the park opened its doors, her father began adding rooms to rent. 

Today, the hostel has dormitories, an educational mushroom fruiting chamber, meeting rooms and a new, large cabin. The hostel receives visitors from all over Mexico and from abroad, and Delgado offers tours because “…it is important that people understand the culture, environment and people who live here.” 

Today, Mexiquillo acts as a kind of ambassador to the ecotourism possibilities of the Durango-Sinaloa border. It introduces outsiders to hiking, mountain biking, birdwatching and other ecotourism activities which are an important part of tourism in the region. Mexiquillo/La Ciudad also offers “rural tourism,” with local cheeses and breads available. Wild mushrooms are so important in late summer that there is a festival dedicated to them in August. 

High season runs from June to October, when the lower altitudes have their highest temperatures.  However, the area can receive visitors in the winter, especially when it snows. This draws people unfamiliar with winter precipitation, and also prompts authorities to issue warnings, as even the toll road can be rather slippery.

Inside an upscale cabin at Hostal Mexiquillo — this rustic vibe is typical for many of the weekend cabins here. (Leigh Thelmadatter)

Mexiquillo got lucky with the building of the Mazatlan-Durango toll road over a decade ago. Most small towns and attractions die when superhighways are built. But the new highway makes the trip easier and faster as there are exits relatively close to the park, allowing people to avoid dangerous older roads such as the infamous Espinazo del Diablo section of the non-toll highway. 

More people can and do come from further away, especially from the Sinaloa side, but the area also regularly sees visitors from much of northern Mexico, especially during holiday periods. 

Mexiquillo is a good example of how tourism can help an area adapt to new environmental realities, but there are still challenges. Logging has not disappeared, nor does anyone expect it to anytime soon. More importantly, says Silverio Díaz, there has been environmental damage associated with the park’s growth, especially in the last decades. Some is from the use of ATVs, but the most significant impact has been from the almost wild building of cabins, especially on non-ejido land nearby. 

Crowding and traffic is also becoming a problem, especially at peak times. For these reasons, Durango state authorities are considering development of future high-sierra locations with more care.

Leigh Thelmadatter arrived in Mexico over 20 years ago and fell in love with the land and the culture, in particular its handicrafts and art. She is the author of Mexican Cartonería: Paper, Paste and Fiesta (Schiffer 2019). Her culture column appears regularly on Mexico News Daily.