Sunday, August 17, 2025

Tourism trends in Los Cabos 2025: The year in graphs

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El Arco Los Cabos
Los Cabos is again on pace to break the record for tourists in a single year. What do the numbers look like? (Visit Los Cabos)

At the mid-point of 2025, there’s enough data on tourism in Los Cabos this year to illuminate some clear trends. The overarching one is that the destination continues to grow. No, it’s not showcasing the explosive growth that characterized the post-pandemic years after 2020, when Cabo San Lucas, San José del Cabo, and La Ruta Escénica (formerly known as the Tourist Corridor), which connects them, were recovering the visitors they had lost, and adding new ones at a record pace. Rather, it’s a steady yet nonetheless impressive growth. 

I use the word impressive because if Los Cabos meets the projected 4.13 million tourists it’s on pace to receive this year — a highly likely outcome, considering it’s already halfway there — then not only will it have increased the number of tourists by 5% from the 3.93 million that arrived in 2024, and 7% from the 3.86 million in 2023, but it will have set a new record for annual visitors to the destination for the fourth straight year. 

However, not all the trends this year are upward.

Hotel rates are lower in Los Cabos in 2025

Hotel rates have been rising in Los Cabos for a long time, but have tailed off a bit recently.

For the first time in a very long time, the average hotel rate in Los Cabos has dropped, albeit not drastically so. Still, the $498 average daily rate registered in March 2025 was a significant 10% decrease from the $553 average daily rate only a year earlier, in March 2024; and in April 2025, the hotel rate dropped yet again, to $488.

Do these decreasing rates have anything to do with the slight increase in tourists? Probably not. Los Cabos’ conscious rebranding of itself as a tourist destination has been ongoing for a decade, and the destination’s record-breaking growth during that timeframe happened as hotel rates were continually rising. So there appears to be little to no correlation between tourism numbers and hotel rates, although for those who think Los Cabos has gotten too expensive, lower rates are certainly a welcome change. 

What’s interesting, though, is that these rate decreases haven’t happened consistently across the board. In Cabo San Lucas, home to 9,474 hotel rooms (more than San José del Cabo and La Ruta Escénica combined), room rates haven’t decreased at all over the past year. Indeed, they’re up 5% to US $355 nightly on average. The biggest decrease in rates has occurred in San José del Cabo, where room rates are down by 18% relative to 2024 numbers, and are now positively bargain-like at $279 nightly. Room rates have also dropped by 6% in La Ruta Escênica, by far the most expensive area, decreasing to $665 per night on average.

Why? It likely has something to do with maintaining desired occupancy rates, as Cabo San Lucas was at 78% as of April 2025, compared to 70% for San José del Cabo and La Ruta Escénica. It might also have something to do with the larger number of domestic travelers.

Domestic travel to Los Cabos is up in 2025, while international travelers are slightly down

That’s part of a larger upward trend for tourism in the destination over the past 25 years, derailed briefly by the coronavirus pandemic in 2020.

Through the first four months of 2025, domestic tourism was up 8.5%, accounting for nearly half a million visitors (463,200, to be exact). International tourism, on the other hand, was down slightly (0.4%) from the same period a year previously, although this segment still provided the bulk of visitors (913,000). 

The origin proportion for travelers in 2025 (67.9% international, 32.1% domestic) represents quite well the number of airport destinations serving Los Cabos from the U.S. (32) versus those from within Mexico (16). But because the domestic flight destinations are double what they were a decade ago, that segment is providing a much bigger piece of the overall pie.

Domestically, Mexico City has the biggest market share, accounting for 35% of national visitors to Los Cabos, followed by Jalisco at 21%. Internationally, the U.S. continues to be the biggest market, with 37% of visitors to Los Cabos hailing from California. Canada, the second largest international market, has provided over 4.1% more travelers to Los Cabos in 2025, somewhat offsetting the 4.9% fewer from the U.S.

Big picture, as noted, tourism is up in Los Cabos by 5% in 2025. This is in contrast to Cancún, which dwarfs Los Cabos in overall numbers, but has seen a nearly 5% decrease in overall tourists arriving by air this year.

The return visitor rate to Los Cabos is up again, and it’s a significant marker

Over four million tourists are expected to visit Los Cabos this year.

The return visitor rate to Los Cabos was 38% as of March 2025, close to the high-water mark for this stat (40% in 2021). It’s significant as it reflects the satisfaction level of visitors with the destination, but how significant is somewhat hard to tell, since so few destinations around the world track it (or at least report it). 

Las Vegas is one of the few, and noted that 86% of its visitors were repeat visitors in 2024, versus only 14% first-timers. Los Cabos isn’t in that range, but since no other destinations in Mexico released repeat visitor figures in 2024, it may well be setting the standard domestically

Why does this matter? Because it’s reportedly 15 to 20 times more expensive to get new visitors than it is to retain old ones. 

Los Cabos is doing well on wellness

In the past 25 years, Los Cabos hotels and resorts have increasingly competed with one another to provide the best spa and wellness options. There’s a reason for this: namely, that the world wellness market is now valued at over 650 billion dollars annually, a staggering number that is only expected to increase in the years to come. 

In Los Cabos, about 18% of visitors report that wellness is an important part of their travel experience. That’s something those in the hospitality realm locally love to hear, since wellness-minded guests typically have a high satisfaction rate (about 91%) but spend $3,000 per trip on average, a number in line with the destination’s focus on luxury. 

Chris Sands is the Cabo San Lucas local expert for the USA Today travel website 10 Best, writer of Fodor’s Los Cabos travel guidebook and a contributor to numerous websites and publications, including Tasting Table, Marriott Bonvoy Traveler, Forbes Travel Guide, Porthole Cruise, Cabo Living and Mexico News Daily. His specialty is travel-related content and lifestyle features focused on food, wine and golf.

 

The MND News Quiz of the Week: July 13th

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News quiz
(Mexico News Daily)

What's been going on in the news this week? Our weekly quiz is here to keep you on top of what’s happening in Mexico.

Get informed, stay smart.

Are you ready?  Let’s see where you rank vs. our expert community!

Mexico beat the United States in soccer's CONCACAF Gold Cup final this week. How many titles have they won?

Hundreds turned out at a protest in Mexico City last week. What were they protesting?

Which Mexican city was named "Best Small City in the World" by Travel + Leisure Magazine?

An American citizen identified only as "James" was arrested in México state earlier this week. Why?

Mexico's Isaac Hernández made his debut in New York this week. What was he doing?

Which European nation has invested US $3.7 billion in Mexico so far in 2025?

Mexican Security Minister Omar García Harfuch caused a minor diplomatic incident this week by revealing an intercepted drug trafficking aircraft took off from which country?

The Mexican government has announced plans to build new airports in 5 new cities across the country. Which one of these is not one of the proposed sites?

The Mexican government has unveiled a new sweet treat as part of public health measures to control obesity in the country. What is it?

What book is President Claudia Sheinbaum currently reading?

The awkward truth behind Mexico City’s ‘anti-gentrification’ protests

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Last week's anti-gentrification protests were the latest sign of price rises caused by remote workers in the capital, but is targeting foreign residents fair? (Daniel Augusto/Cuartoscuro)

A couple of weeks ago, I wrote about “gaming the system” in Mexico: that is, taking advantage of the ability to earn in — or draw income from — one economy, and live and spend in another, one with a much lower cost of living. It’s a topic I’ve written about many times before. But this one seemed to strike a nerve.

In the comments section, many readers took issue with the phrasing, particularly. I’d sum them up like this: “We learned Spanish, we treat people well, we’re involved in the community, we do volunteer work. How crass to equate our way of life with cheating!”

Foreigners in Mexico are bringing an eroding gentrification phenomenon that heavily affects the local population.
Whether you like it or not, remote work in Mexico is providing a leg up most Mexicans can’t afford. (Edgar Negrete Lira/Cuartoscuro)

One of the topics I addressed was the inherent unfairness of the economic systems that make living in Mexico a “good deal.” Here’s what I mean.

As a U.S. citizen, I have access to online jobs — albeit precarious ones — that are only open to U.S. citizens. Because these jobs are for U.S. citizens who presumably live in the U.S., the pay is adjusted to the cost of living there. Mexican jobs, on the other hand, are paid considering the cost of living here, which is much lower.

In neither place are most average salaries quite enough to live comfortably, which accounts for some of the migration south.

That means that as a professional in my field, I can earn much more than a professional Mexican in my same field, despite that professional Mexican being just as smart, just as educated, and just as hard-working as I am. While I might live like a queen, they barely scrape by.

Here’s an example: one popular Mexico-based online job is to work as a phone interpreter. To do this job, you must be completely fluent in both languages, which trust me, is no easy feat. You also have to be computer savvy, extremely sharp, and quick on your feet. I myself am fluent in both languages, but wouldn’t dream of trying to work as a live interpreter: it’s too hard, and I’m too spacey. The wage for this extremely high skill that takes years to master? About US $850 a month.

“That’s not a bad wage here,” you might say. I suppose not, especially if you don’t have to pay rent and there are other workers in your household. But it’s nowhere near comfortable, especially if you live in a large urban area. Ask yourself honestly: how well could you live here on that amount, especially if you didn’t already own a home or vehicle?

Line 1 at rush hour.
How comfortable would you be in Mexico if you didn’t have the money for things like private transport? (File photo)

Now, Mexicans do have plenty of “home field” advantages that offset some of this. Immediate family support and property is a big one, for example. Still, none of us can escape the need for money, and the more you have, the easier things get.

By extension, it means I — we — often have much more economic power than they do, despite not being measurably “better” or more deserving than they. We can buy more. We can afford to live in the best areas.

And while this is, let’s be honest, an inherently unfair system, it’s of course not the fault of any one individual. Building and maintaining a system is one thing; taking advantage of it as a worker is another, very human by the way, thing.

Like, I’m sure, many of you, I watched with dismay as the “anti-gentrification” protests played out in Mexico City last week. Most of the protests, let it be said, were peaceful, if a bit rude. “Gringo go home?” Ouch. But some parts were scarier, with actual violence. One particular video clip haunts me: a blonde woman who looks a lot like me ducking in a restaurant as angry protestors lurched toward her.

Yikes.

Any therapist will tell you: the emotion behind anger is always fear born of deep pain.

The issue at hand here is principally the question of who gets access to scarce resources. In this case, the “scarce resources” are the trendiest neighborhoods of Mexico City.

The capital is a beautiful place that attracts people from across the world, but that attraction has an increasingly high price. (Angel Rkaoz/Pexels)

The last time I went to that area of Mexico City was in 2021 to renew my kid’s passport. It was a gorgeous urban landscape with parks and cute cafes everywhere. There were white people everywhere I looked. A trip to the panadería for what would have cost 35 pesos in our own city cost over 200 there, leaving our eyes watering at the checkout counter. “Wait, where are we?”

A place where only the rich can afford to live and play, that’s where.

And that’s the kind of thing that can make lots of people mad — especially if they’ve recently been priced out, which, according to reports, did not make up the majority of the protestors.

Was there some xenophobia at play? Certainly.

But officially, those present were protesting “gentrification,” the process by which an area becomes desirable. Once it does, more people move and open businesses there. As the area increases in popularity, alas, so do its prices. This is true in popular cities all over the world.

Now, I feel there’s an important point to make here: no one is moving to an area and insisting on paying higher prices there. Consumers, as a rule, do not set the prices of what they buy; sellers do. And most of the sellers and business owners in these areas are Mexican.

Anti-gentrification protest Mexico City
Protestors took to the streets in Condesa and Roma Norte, but who is really at fault? (Rogelio Morales/Cuartoscuro)

Really, these angry young people are protesting not against foreigners, but against something much more insidious: unregulated capitalism. It allows prices for basic needs like housing to skyrocket. It allows wages to stay much lower on one side of the border than the other for the same work. It ensures that the nicest, choicest parts of any city are reserved almost exclusively for the well-to-do.

But the protestors can’t see the people who are deciding to evict current tenants in favor of those who will pay big bucks for short-term rentals. They don’t see those who decide that a piece of bread from the panadería will cost 30 pesos instead of five. Capitalists everywhere are clever: they mostly stay out of view, away from any potential wrath.

What they can see are people from other places blithely enjoying these things that they cannot. The fact that some are oblivious to the culture and language surrounding them does not help the matter.

You can’t yell at the concept of real estate speculation or capitalism in the street. But you can yell at a foreigner.

It is obviously not nice for anyone to treat anyone else as a villain because of the way they look or as a result of their foreigner status. It is wrong, and it is sad. And it’s 100% something that white people from North America are not used to dealing with. I’m not saying we’re cosmically due, but it does seem a little unfair, in the grand scheme of things, that one group should be indefinitely exempt from xenophobic treatment.

It’s worth remembering too that Mexico City, with Claudia Sheinbaum as mayor, rolled out the welcome mat for these foreigners by partnering with AirBnB and UNESCO in 2022. Overall, it wasn’t a terrible plan. After all, Mexico depends on tourism for a significant portion of its GDP.

But tourism money coming in is not spread about equally. While you could argue that a low-paid hotel maid benefits from having a job, the real winners are always those who own the places where they land and play.

And when enough people take notice that those left on the outside looking in far outnumber those benefiting, people get upset.

And when lots of people are upset together, rationality does not reign. Be careful out there.

Sarah DeVries is a writer and translator based in Xalapa, Veracruz. She can be reached through her website, sarahedevries.substack.com.

MND Tutor | Traditions

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Welcome to MND Tutor! This interactive learning tool is designed to help you improve your Spanish by exploring real news articles from Mexico News Daily. Instead of just memorizing vocabulary lists or grammar rules, you’ll dive into authentic stories about Mexican culture, current events, and daily life… What better way to learn Spanish?

When it comes to traditions, it’s hard to compete with Mexico’s diversity of incredible celebrations. From marrying a caiman in Oaxaca to annual battles to summon the rain, Indigenous culture is alive and well across the nation. You can even witness these events yourself!

Dive into some of our stories about these fascinating festivities and learn some new grammar and vocabulary at the same time in our latest edition of MND Tutor.



Let us know how you did!

American Airlines announces new flights from US to Mexico City and Querétaro

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American Airline planes at an airport
The newest routes offer travelers direct connections from Chicago to Mexico City and Querétaro. (Miguel Ángel Sanz/Unsplash)

American Airlines has announced several new flights to Mexico out of U.S. airports that will bring its operations to more than 430 peak daily departures to 97 destinations in Mexico, the Caribbean and Latin America this winter.

The airline will open year-round service between its Chicago O’Hare International Airport (ORD) hub and Mexico City’s Benito Juárez International Airport beginning on Oct. 26. The new flights will compete against four carriers on the route — United Airlines and three Mexican carriers, Aeroméxico, Viva Aerobus and Volaris.

Billing itself as “the leading U.S. airline in Mexico, the Caribbean and Latin America,” American Airlines (AA) also announced it will launch seasonal holiday service between ORD and Querétaro.

In a press release, AA promoted the new Querétaro destination by highlighting the colonial town’s historic center and the “convenient access to nearby attractions, including one of Mexico’s best wine regions and the charming town of San Miguel de Allende.”

AA will fly the route daily from Dec. 18 to Jan. 5, 2026.

Earlier this year, American revealed plans to add its 30th network point in Mexico by providing service between Dallas-Fort Worth International Airport and Puerto Escondido, Oaxaca, beginning on Dec. 3. The route will be operated twice-weekly year round.

At the same time, AA confirmed its earlier announcement that it will offer three daily flights from Chicago-O’Hare to Cancún International Airport, up to two daily flights to San José del Cabo-Los Cabos International Airport and two daily flights between Dec. 18 and Jan. 6 to Puerto Vallarta International Airport.

According to the CAPA-Aviation Centre, American Airlines is the leading carrier in the U.S.-Mexico transborder market, holding a 19.8% share of two-way seats. United Airlines is second with a 16.2% share, followed by Volaris (14.1%), Delta Air Lines (12.5%), Aeroméxico (9.3%) and Viva Aerobus (6%).

With reports from Aviation Week Network, Simple Flying and Aviación al Día

Canada tariffs and Mexican artificial intelligence research: Friday’s mañanera recapped

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Sheinbaum at her morning press conference
A national AI research lab, U.S.-Canada trade and the much-maligned Malinche were topics of discussion on Friday. (Presidencia)

President Claudia Sheinbaum’s Friday morning press conference had a colorful and melodious start, with musicians and dancers joining Oaxaca Governor Salomón Jara to promote the Guelaguetza festival, which is taking place in Oaxaca this month.

One of the dancers was wearing a mojiganga, a gigantic puppet figure that includes an oversized head.

Later in the press conference, Sheinbaum responded to questions on a range of topics, including trade, artificial intelligence and her reading habits.

‘We don’t agree with the tariffs,’ says Sheinbaum

A reporter asked the president about the 35% tariff that United States President Donald Trump said he would impose on imports from Canada starting Aug. 1.

Sheinbaum first noted that a Mexican delegation led by Economy Minister Marcelo Ebrard was in Washington, D.C., for talks on Friday with U.S. officials about the “global agreement” covering security, migration and trade that she proposed to Trump last month.

Mexico is seeking to win an exemption from, or at least a reduction of, the tariffs that currently apply to Mexico’s steel, aluminum and vehicle exports to the United States.

Sheinbaum declared that “obviously, we don’t agree with the tariffs.”

That remark apparently applied to the duties the United States has imposed on imports from Mexico and Canada, as well as the 35% tariff Trump said he would impose on Canadian products starting Aug. 1.

“We believe that the best way to compete … is by strengthening the trade agreement,” Sheinbaum said, referring to the USMCA, which is up for review in 2026.

The strengthening of the three-way pact will allow North America “to compete a lot better with other regions of the world,” she said.

“That has always been our position,” Sheinbaum added.

Sheinbaum speaks to a crowd of reporters at a press conference
Strengthening the U.S.-Mexico-Canada free trade deal is in the best interest of North America, Sheinbaum said. (Rogelio Morales/Cuartoscuro)

Asked whether Mexico would always favor a trilateral free trade agreement in North America, the president responded:

“Yes, the three countries being together strengthens us. Our position has even been to expand [the USMCA] to really make [the continent of] America an economic, cultural and social power in all senses.”

Sheinbaum added that Mexico’s “maxim is cooperation for development.”

“Of course President Trump has his own vision, and we’re always going to seek to defend Mexico, in the first place — jobs and the people of Mexico,” she said.

Sheinbaum: National Artificial Intelligence Laboratory will focus on various issues

Sheinbaum reminded reporters that establishing a National Artificial Intelligence Laboratory is one of the objectives of the federal government’s Plan México economic initiative.

She said that José Antonio Peña Merino, head of the government’s Digital Transformation and Telecommunications Agency, and the federal minister for science, humanities, technology and innovation, Rosaura Ruiz, are working toward that goal.

Rosaura Ruiz
Minister of Science, Humanities, Technology and Information Rosaura Ruiz will work with telecommunications chief José Antonio Peña Merino to launch Mexico’s national AI lab, Sheinbaum said. (Cuartoscuro)

The laboratory, Sheinbaum said, will have “many aspects.”

It will focus on education, technological development, the development of open-source programs and various other issues, she said.

“We’ll present it here at a later date,” Sheinbaum said.

In April, she said that experts in a range of scientific disciplines would work together at the National Artificial Intelligence Laboratory on strategic projects. Sheinbaum said at the time that seismology, meteorology and medicine would be among the topics AI researchers would focus on.

The government has not said when it experts the laboratory to start operations.

Sheinbaum has finished Merkel’s autobiography. What’s she reading now?

Almost three months after Sheinbaum revealed that she was reading the autobiography of former German chancellor Angela Merkel, a reporter asked the president whether she had finished the book and whether she learnt any “lesson” from it.

Sheinbaum said that she had finished reading Merkel’s book (called “Freedom: Memoirs 1954-2021″) and noted that the former German leader recounts her “personal story” growing up in East Germany and writes about her political career including the “important decisions” she took as chancellor.

She reiterated that is not politically aligned with Merkel, but described her personal story as “very interesting.”

La Malinche
La Malinche, a pivotal figure in Mexican history, is the focus of Sheinbaum’s current read. (File photo)

Sheinbaum revealed that she is now reading a book called “Una patria con madre” (A Homeland with a Mother), a non-fiction work about La Malinche, the Indigenous woman who was an interpreter, advisor and companion to Spanish conquistador Hernán Cortés.

The book is “very interesting, and we’re going to speak about it this year because it’s the Year of the Indigenous Woman,” she said.

“… We have a working group of anthropologists, historians and philosophers … [focused on] this person who is so important and so maligned and whose recognition is very important,” Sheinbaum said.

She said that after the conclusion of the celebrations marking the 700th anniversary of the founding of Tenochtitlán, “we’re going to start speaking about Malinche.”

“That’s why I’m reading that book,” Sheinbaum said.

By Mexico News Daily chief staff writer Peter Davies ([email protected])

Sinaloa Cartel leader Ovidio Guzmán pleads guilty to drug trafficking and organized crime charges in the US

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Ovidio Guzmán
Ovidio Guzmán, seen here during an unsuccessful 2019 arrest attempt, was arrested and extradited to the U.S. in 2023. He has now pled guilty to charges of drug trafficking. (Cepropie)

Ovidio Guzmán López, son of the notorious Sinaloa Cartel boss Joaquín “El Chapo” Guzmán Loera, pleaded guilty to drug trafficking charges in a U.S. federal court in Chicago on Friday.

Facing a possible life sentence, Ovidio pleaded guilty to two counts of drug distribution and two counts of participation in a continuing criminal enterprise at the Dirksen federal courthouse in downtown Chicago, a city where cartel members made key inroads.

Ovidio Guzmán on his way to the US, where he is allegedly now in witness protection
Ovidio Guzmán was arrested in his hometown of Culiacán, Sinaloa, in January 2023 then extradited to the U.S. later that year. (Cuartoscuro)

His next court appearance in front of U.S. District Judge Sharon Coleman will be in six months.

The guilty plea comes as violence unleashed back home by warring factions of the Sinaloa Cartel continues to terrorize residents of the northwestern state of Sinaloa.

In late June, Mexican authorities found 20 bodies — including five that were decapitated — in the state capital of Culiacán. In early May, an outburst of violence in the bloody turf war between two cartel factions, Los Chapitos and Los Mayos, forced authorities to shut down highways in and around Culiacán.

The infighting began a few months after the arrest of two rival drug kingpins, including Ovidio’s brother, Joaquín Guzmán López, who was accused by the other — Ismael Zambada — of kidnapping him and turning him over to U.S. authorities.

Zambada is being held in a U.S. federal prison in Brooklyn, while Guzmán López is in Chicago where he is expected to plead guilty during a hearing in September.

What does Ovidio’s plea mean?

In indictments filed in New York and Chicago, prosecutors allege Ovidio and his brothers — aka Los Chapitos”— are accused of reviving the Sinaloa Cartel after their father’s arrest in 2016 by trafficking in fentanyl, sending the deadly opioid to the U.S.

Ovidio, 35, was arrested in Culiacán in January 2023 and extradited from Mexico to the U.S. in September of that same year.

As part of his plea agreement, Ovidio admitted to overseeing the production and smuggling of large quantities of cocaine, heroin, methamphetamine, marijuana and fentanyl into the United States. The actions fueled a crisis that has led to tens of thousands of overdose deaths annually.

Ovidio Guzmán
As part of his plea deal, Ovidio admitted to overseeing the production and smuggling of drugs including fentanyl. (Archive)

Ovidio also pleaded guilty to money laundering and firearms charges. Terms of the deal, including sentencing recommendations or cooperation agreements, were not disclosed, CNN reported.

Before Friday’s court hearing, Mexican President Claudia Sheinbaum was critical of U.S. dealings with Ovidio, accusing the neighboring country of a “lack of coherence.”

“The U.S. declared Mexican cartels terrorist organizations in January and yet they continue to negotiate with their representatives,” she said.

Ahead of the guilty plea, there had been considerable speculation that Ovidio would become a cooperating witness.

After an Oct. 21, 2024, hearing, El País reported that Ovidio and his brother Joaquín were negotiating plea deals and would be represented by the same attorney, Jeffrey Lichtman.

In mid-May, Mexican authorities confirmed that 17 members of the extended Guzmán family had crossed into the U.S. as part of a deal between Ovidio and U.S. prosecutors.

Attorney Rob Heroy told BBC Mundo that Ovidio was likely turning state’s evidence. “There would be no incentive for him to plead guilty unless he was cooperating,” he said.

Lichtman declined to comment on Friday, telling CNN that he would wait until Ovidio was sentenced before discussing whether the agreement was a good deal.

Parker Asmann, a Sinaloa Cartel expert with organized crime research group InSight Crime, said a plea deal could help pave the way to further prosecution of the Chapitos and the Sinaloa Cartel.

“Securing his cooperation could mean [U.S. authorities] could undermine the drug trade and attack corruption in Mexico they want to target,” Asmann told USA Today.

With reports from El Economista, El País, USA Today, CNN and Reuters

Sheinbaum promises more resources for consulates after ‘unjust’ ICE raids in California

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Salinas, California, USA - June 19, 2015: Immigrant (migrant) seasonal farm (field) workers pick and package strawberries directly into boxes in the Salinas Valley of central California
In criticizing the U.S. immigration raids, President Sheinbaum pointed out that without Mexican and other Latino immigrants, crops will go unharvested. "They [the raids] will also cause great harm to the U.S. economy," she said. (Shutterstock)

President Claudia Sheinbaum Friday sharply criticized U.S. military-like raids the day before on a pair of marijuana nurseries in California, and said she would make extra funds available to Mexican consulates in the United States.

“These raids are unjust,” Sheinbaum said during her Friday morning press conference. “But they will also cause severe harm to the U.S. economy.” 

Sheinbaum said that without the labor force of “Mexican [immigrants] and other… Latinos,” farms in California will go unharvested. 

As a result of Thursday’s raids — led by Immigration and Customs Enforcement (ICE) agents accompanied by National Guard troops in military-style vehicles — Mexican consulates in California received 25 calls asking for help.

This prompted Sheinbaum to increase resources for consulates in the U.S. and to order that bureaucratic procedures be simplified, specifically mentioning the certificate for importation of household goods (trámite de menaje de casa). This certificate — increasingly in demand since the immigration crackdown in the U.S. began in earnest in January — allows Mexicans returning home to import their household belongings free of import taxes.

“We are increasing budgets for our consulates, especially with regard to legal support we provide to our countrymen,” Sheinbaum said, adding that the Finance Ministry will be asked to adjust the budget and provide a report next week.

Additionally, the Foreign Relations Ministry (SRE) activated emergency protocols to attend to Mexican nationals caught up in the California raids. The actions include the publication of emergency consulate protection phone lines.

The SRE also said it is in constant communication with local authorities and is prepared to act in support of any Mexican national in need of legal assistance.

Sheinbaum said that 355 Mexicans have been detained in the California raids to date and, since Jan. 20 (the date Donald Trump was sworn in as U.S. president), more than 67,000 Mexicans have been deported home by plane.

Thursday’s raids took place at two locations operated by Glass House Farms in two California counties — one in the Santa Barbara County town of Carpinteria, about 90 miles northwest of Los Angeles, and one in the Ventura County community of Camarillo, about 50 miles from Los Angeles.

Glass House Farms, self-styled as one of the “fastest-growing vertically integrated cannabis companies in the U.S.,” said in a social media post that its greenhouse sites “were visited … by ICE officials,” adding that it “fully complied with agent search warrants.”

The news agency Reuters reported that “as word and video images of the raids spread on social media, … migrant-rights activists converged on the area … leading to face-offs with federal agents.”

About 100 farmworkers were detained before the protesters arrived. A local TV station reported that tear gas was fired at the crowds, according to Reuters.

At the Carpinteria farm, U.S. congressman Salud Carbajal, a California Democrat, published a video in which he complained that he was denied access to the scene of the raid.

He said company officials told him 10 workers were taken into custody at that location, adding in a separate social media post that he “will be demanding answers from the Department of Homeland Security to find out who [was] detained and where the detainees [were] taken.”

The nationalities of the 10 detained workers mentioned by Carbajal have not been made public.

At the farm in Camarillo, Reuters reported that a man fleeing federal agents “appeared to open fire with a handgun in the direction of authorities as they lobbed smoke canisters at protesters.”

Approximately half of all farmworkers in the U.S. are undocumented, but the farm sector insists that mass deportation of agricultural workers would cripple the U.S. food supply chain. Reuters reported that raids on California farms in June left crops unharvested.

With reports from El Universal, UNO TV and Reuters

Government ‘Wellness Chocolate’ is coming soon to a store near you

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chocolate bars
The Mexican government's entry into the chocolate market is part of its campaign to make available to the public healthy, affordable, Mexican-made food options. (Presidencia)

The Sheinbaum administration’s campaign to offer Mexican-made healthy food options to the public will soon make available a product that’s sure to make a lot of people happy — “Wellness Chocolate.”

This “Chocolate de Bienestar” is part of the  government’s “Food for Well-Being” strategy, which aims to bring nutritious and affordable food options to consumers while supporting national producers, particularly those in the southern states of Tabasco and Chiapas — a region that has historically lagged behind other regions in several social and economic indicators. 

“Thanks to the efforts of cacao farmers in Tabasco and northern Chiapas, participants in the #SembrandoVida program, we’re now able to bring nutritious, affordable food with a deep social foundation to communities throughout Mexico,” head of Food for Well-Being María Luisa Albores wrote in her official X account.

Now one of those affordable foods will be chocolate, a favorite in Mexico since the time of the Aztecs, when it was so highly prized that its consumption is thought to have been reserved for the upper and priestly classes. Now it will be available to the general public in a presentation both more affordable and, allegedly, healthier than the commercial offerings.

Studies have shown that chocolate improves cardiovascular health via its antioxidants, provides energy, helps control blood pressure, improves cognitive capacity, satisfies hunger and lifts mood.  

Albores adds that Wellness Chocolate is also a bone-supporting source of vitamins and minerals.

The down side is that the cacao bean from which chocolate is made is naturally bitter, prompting most commercial brands to include vast amounts of sugar. The Wellness Chocolate attempts to minimize that problem by striking a suppposedly healthier balance between natural cane sugar and the cacao itself. For example, the Wellness Chocolate in bar form uses 50% cacao and 35% sugar, which puts it in the “semi-dark” category with a relatively low fat content.

Still, the packaging dutifully includes warning labels for excess sugar, calories and saturated fats.

Albores revealed that the Wellness Chocolate will be available for purchase at the more than 25,000 Wellness Stores across the county, with its distribution occurring in stages. 

“We will reach all of our stores,” she said. “We’re planning a three-month project to ensure that we can deliver these products directly from the countryside of Chiapas and Tabasco to consumers across the country.”

According to the government, the chocolate will be available in three presentations: 

  1. Chocolate bar containing 50% cacao, and priced at 14 pesos (less than one dollar).
  2. Powdered chocolate with 30% cocoa, priced at 38 pesos (US $2)
  3. Chocolate de mesa or tablet chocolate, with 35% cacao, priced at 96 pesos (US $5)

With reports from Expansión and El País

Del Toro is at it again: Mexican star cyclist edges toward first place in the Tour of Austria

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Cyclist Isaac del Toro crosses the finish line at a race in Austria
With three stages down and two to go, Del Toro is now in second place overall in the Tour of Austria. (Isaac del Toro/Instagram)

Mexican cyclist Isaac del Toro, 21, won the third stage of the 2025 Tour of Austria on Friday — his second consecutive victory after he also came first in the race’s second stage on July 3.

With this win “Torito,” as Del Toro is known, moved into second place in the overall standings, just three seconds behind his teammate Felix Grossschartner of Austria. Both men ride for the professional cycling team UAE Team Emirates.

Adverse weather conditions, including rain, upped the challenge during the third stage, a 142-kilometer stretch between Salzburg and the summit of the Gaisberg.

Del Toro’s strategy consisted of resistance and late attack. He remained protected by his team for most of the stage, conserving energy. Then in the last 300 meters of the steep final climb, he launched a powerful sprint that allowed him to overtake his rivals and cross the finish line alone.

AJ August from the U.S. Ineos Grenadiers team attacked with 1.4 kilometers to go, but Del Toro managed to fight back and leave him behind in the final section. Torito recorded a time of 3:39:27, finishing ahead of August and Grossschartner by five and seven seconds, respectively.

Del Toro’s next ride is on July 12, when the 2025 Tour of Austria resumes with the fourth and penultimate stage.

Originally from Ensenada, Baja California, Torito is one of the most promising athletes in Latin American cycling. He previously excelled in the Giro d’Italia 2025, an unprecedented achievement for Mexico, as he led the general classification for 11 consecutive days, wearing the famous maglia rosa.

Although he finished second in the Giro d’Italia behind Britain’s Simon Yates, his performance made him the first Mexican to reach the podium in a Grand Tour and the youngest to hold the lead for such a long period.

Del Toro began cycling at a young age, influenced by his parents. At 16, he emigrated to Italy to gain international experience. In 2019, he joined the A.R. Monex Pro Cycling Team in San Marino and, after a distinguished career in the youth categories, signed with UAE Team Emirates in 2023.

With reports from El Universal, Milenio and Nmás