Monday, July 7, 2025

Unemployment rate reaches new low of 2.2%

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Train workers in Mexico
The data, however, data shows that around 40% of workers earn the minimum wage or less, and an additional 30% earn 1-2 minimum wages (US $427-$854 per month). (Demián Chávez/Cuartoscuro)

Mexico’s unemployment rate fell to an all-time low of 2.2% in March, but more than half of the country’s workers are in informal sector jobs, according to the national statistics agency INEGI.

The unemployment rate declined from 2.5% in February to reach its lowest level on record.

The previous lowest unemployment rate was 2.3% in March 2024. Unemployment didn’t exceed 3% of the “economically active population” (PEA) last year.

Gabriela Siller, director of economic analysis at Banco Base, noted that the unemployment rate continued to trend down in March (it was 2.7% in January), but asserted that “the quality of jobs” people are in “is not ideal.”

That assertion is backed up by INEGI data that shows that around 40% of workers earn the minimum wage or less, and an additional 30% earn 1-2 minimum wages (see below).

Siller highlighted that the number of people in informal sector jobs — street vendors and many domestic workers, for example — remains at a “high” level.

Here are the most important results from INEGI’s most recent National Occupation and Employment Survey.

Mexico’s ‘economically active population’

  • Mexico’s PEA — people aged 15 or over in jobs or looking for work — numbered 61.1 million in March.
  • Out of the total PEA, 59.7 million people had jobs while 1.4 million people were looking for work. The 2.2% unemployment rate in March is derived from these figures.
  • The number of people in jobs increased by more than 560,000 compared to February, the best result for job creation since last July.
  • Around 59% of people who were in employment in March are men while the remainder are women.
  • Some 800,000 men were looking for work in March while approximately 600,000 women were seeking employment. Therefore 57% of Mexico’s jobseekers are men and the remainder are women.
  • Unemployment among women was 2.3% last month, slightly higher than the 2.2% rate among men.

Underemployment ticks up 

  • Approximately 3.9 million people were underemployed in March, up from 3.7 million in February.
  • Of the 59.7 million people in jobs, 6.6% were classified as underemployed, up from 6.3% in February and 6.5% a year earlier.

54% of workers employed in Mexico’s informal sector

  • The percentage of workers employed in Mexico’s vast informal sector declined to 54.4% in March from 54.5% in February.
  • A total of 32.5 million workers were in informal sector jobs last month. These people don’t pay income tax, and don’t have access to benefits such as sick pay, health care and paid vacations.
  • The percentage of female workers in informal sector jobs in March was 54.8%, slighter higher than the 54.1% rate for male workers.

Employment by sector 

  • Almost half of all workers — 45.4% — were employed in the services sector in March. A total of 27.1 million people were working in this sector last month.
  • Just under 20% of workers were employed in the “commerce” sector, which includes retailers and wholesalers. This sector includes many informal workers, such as street vendors.
  • Sixteen percent of all workers were employed in Mexico’s manufacturing sector, an export powerhouse.
  • Almost 10% of workers worked in the agricultural sector.
  • Just under 8% of workers were employed in the construction industry.

How much do Mexican workers earn? 

  • Almost 40% of workers earn the minimum wage or less, according to INEGI’s data for March. Mexico’s minimum wage is currently set at 278.80 pesos (US $14.25) per day, or 8,364 pesos per month (US $427), in most of the country.
  • Almost 30% of workers earn 1-2 minimum wages (US $427-$854 per month).
  • Just over 6% of workers earn 2-3 minimum wages ($854-$1,281 per month).
  • Just over 2% of workers earn 3-5 minimum wages ($1,281-$2,135 per month).
  • Only 1% of workers earn more than 5 minimum wages (more than $2,135 per month)
  • The salary of approximately 17% of workers was “not specified,” according to INEGI, while about 4% of people in jobs are not remunerated for their work.

With reports from El Economista and EFE

Utah family arrested after allegedly smuggling US $300M in oil from Mexico

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Foto of large oil refinery
James Jensen, 56, his wife, Kelly, 54, and their sons, Maxwell, 29, and Zachary, 27, were all involved in the "family business." (Mitchell Luo/Unsplash)

A Utah couple and their two sons are facing federal charges in the United States for allegedly smuggling US $300 million worth of crude oil from Mexico in collaboration with Mexican criminal organizations, authorities said.

James Jensen, 56, and his wife, Kelly, 54, were arrested last week at their 26,893-square-foot modern mansion in Sandy, Utah, valued at US $9.1 million. U.S. Marshals used a battering ram to enter the property during a multi-state operation, court records show. Their sons, Maxwell, 29, and Zachary, 27, were also indicted.

The family allegedly orchestrated 2,881 illegal shipments of oil since May 2022 through their Texas-based company, Arroyo Terminals, disguising cargo as “waste lube” or “petroleum distillates” using falsified customs documents.

Payments were directed to Mexican businesses tied to cartels, according to a U.S. District Court warrant. Over US $47 million was transferred to these entities, prosecutors said.

Federal agents simultaneously raided Arroyo Terminals’ Rio Hondo facility near the Mexican border. The court ordered the forfeiture of US $300 million in assets, including the company, bank accounts, vehicles, their luxury residence in Sandy and a secondary home in Draper, Utah.

Reports of the arrests didn’t directly mention the Mexican Navy recently seizing 10 million liters of stolen diesel fuel (allegedly labeled as lubricating oil additives) in the northern coastal state of Tamaulipas, and finding 7.9 million liters of stolen hydrocarbons (the primary chemicals in crude oil, natural gas, gasoline, diesel and other fossil fuels) on a property in Baja California

James and Kelly Jensen were arrested on April 23 and released under GPS monitoring, and have had to surrender their passports. Their sons were detained in Texas pending arraignment, according to recent coverage.

Neither the Jensens nor attorneys representing them have been quoted in the media regarding the case.

The allegations led to this headline in the Berlin-based business news outlet BNE IntelliNews: “Cross-border oil smuggling reveals dark underbelly of US-Mexico trade nexus.”

The article highlighted how Mexico loses an estimated US $24 million daily to fuel smuggling and huachicol (a general term for fuel theft), totaling nearly US $10 billion annually, according to industry analyst PetroIntelligence.

The newspaper El Financiero wrote that Mexico’s state-run oil and gas company, Pemex, reported seizing 18 million liters of illicit fuel/hydrocarbons this spring — but only to note that the amount was just 7.2% of the volume tied to the Jensen operation.

“These thefts can’t occur without institutional complicity,” Francisco Barnés de Castro, former head of Mexico’s Energy Regulatory Commission, said in IntelliNews. He was referring mainly to poorly supervised offshore oil platforms.

The arrests followed Mexico’s recent suspension of U.S. refiner Valero’s import permits during a smuggling crackdown, which disrupted supplies and boosted Pemex’s market share.

Authorities have not disclosed additional suspects but emphasize the investigation remains active. Initial court hearings are scheduled for May 8 in Brownsville, Texas, according to reports.

With reports from El Financiero, El Economista, KSLTV.com and KRGV.com

Sheinbaum congratulates Carney on Canadian election victory, vows continued partnership

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Carney and Sheinbaum
Both Carney and Sheinbaum are trying to protect their countries' economies as their largest trade partner adopts a range of protectionist policies. (Mark Karney/X. Archive)

President Claudia Sheinbaum on Tuesday congratulated Canadian Prime Minister Mark Carney on his victory in Canada’s federal election on Monday.

Sheinbaum extended her congratulations to Carney at her morning press conference, initially calling him Canada’s “new” prime minister before quickly recalling that he was already in the job before Monday’s election. “His official victory has now been recognized,” she said.

Sheinbaum also took to social media to congratulate Carney, who replaced Justin Trudeau as prime minister in March even though he wasn’t a member of parliament at the time.

“In the name of the people and government of Mexico, we congratulate Prime Minister Mark Carney for his victory in the recent elections in Canada. We will continue working with our trade partner,” she wrote.

Carney, a former governor of both the Bank of Canada and the Bank of England, defeated Pierre Poilievre of the Conservative Party of Canada in Monday’s election.

The election was close, but Poilievre — who just a few weeks ago seemed destined to become Canada’s new prime minister — lost his own seat, which he had held for more than two decades.

Carney, the leader of the Liberal Party of Canada, said “Thank you, Canada” in a post to social media early on Friday.

“Our strength lies in our resolve to work together. United, we will build Canada strong,” he wrote.

Referencing U.S. President Donald Trump’s repeated declarations that Canada should become a state of the United States, Carney said in his victory speech that “America wants our land, our resources, our water, our country.”

“Never. But these are not idle threats. President Trump is trying to break us so that America can own us. That will never, ever happen,” he said.

Trump suggested late last year that Mexico should also become a state of the U.S. due to a trade imbalance between the two countries, prompting Sheinbaum to reiterate that Mexico is “a free, sovereign and independent country.”

Both Carney and Sheinbaum are trying to protect their countries’ economies as their largest trade partner adopts a range of protectionist policies despite Mexico, Canada and the United States being party to a free trade agreement, the USMCA, which Trump himself signed during his first term as president.

The three countries are scheduled to review the agreement in 2026.

In a call on April 1, Sheinbaum and Carney “agreed to maintain dialogue and agreed on the importance of the economic integration of North America, with respect for our sovereignties, as the best way to compete with other regions of the world,” according to the Mexican government.

Mexico News Daily 

What to know about the recent needle attacks on Mexico City’s Metro

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Passengers on the Mexico City metro
Reports of needle sticks allegedly used to sedate people on the Metro and Metrobús have been on the rise in the past month. (Galo Cañas/Cuartoscuro)

A man accused of injecting a female passenger with a sedative on the Mexico City Metro was arrested and charged with assault this week after more than 20 victims reported similar attacks over the past two weeks. The suspect has been taken to the Reclusorio Sur prison, where he awaits arraignment.

The arrest comes less than a week after the Mexico City government activated a rapid-response protocol to address complaints of recent “needle attacks” on the city’s mass transit system.

Mayor Clara Brugada said the protocol provides immediate attention for victims, including toxicology tests, and that additional security cameras would be installed throughout the metro system. She encouraged victims to alert Metro police and to file formal complaints, adding that she would provide weekly updates on the investigation.

Reports of needle sticks allegedly used to sedate people on the Metro and Metrobús have been on the rise in the past month. Authorities said no accusations of kidnapping or mugging had been filed until Monday, when a man alleged he was stuck with a needle after which someone tried to steal his backpack.

Mexico City Attorney General Bertha Luján said her office had received nine formal complaints as of April 19. In only one of those cases was any evidence of a sedative found, she said.

However, the news magazine Proceso reported that all nine victims claimed to experience dizziness, nausea and disorientation moments after feeling a needle stick.

By Tuesday, 21 accounts of needle attacks had been cited on social media. The news outlet N+ reported three new attacks on the Metro on Monday, while the newspaper El Universal reported one attack on the Metro and another on the Metrobús.

The TV network ADN40 reported that alleged needle attacks took place on at least three Metro lines: 

Line 2 

  • Bellas Artes station
  • Allende station

Line 3 

  • Viveros station
  • Indios Verdes station

Line 7

  • Polanco station

Authorities and support organizations are providing online guidance on what to do in case of a needle attack. 

The feminist collective “No es una, somos todas” is providing legal advice and psychological support to victims. It has also established a direct link to the Reacción Violeta (Purple Response) team of the Cuauhtémoc borough in downtown Mexico City. Reacción Violeta is a program that addresses gender-based violence.

Public transport users are encouraged to pull the emergency lever on the Metro and report to a police officer if they suspect they have been injected with a needle. They can also use the Metro’s 24-hour WhatsApp service at 55-4321-4031 and 55-5009-1930.

With reports from Infobae, El Imparcial, ADN40, Parriva and Proceso

Nichupté bridge to connect Cancún with hotel zone by year’s end

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Aerial foto of early stages of Nichupte bridge project
The bridge system will cut commute times to Cancún's hotel zone for residents and tourists alike. (Elizabeth Ruiz/Cuartoscuro)

By late 2025, Cancún, Quintana Roo, is set to have a new bridge over the Nichupté Lagoon that will connect the resort city to the hotel zone.  

The Nichupté Vehicular Bridge, an infrastructure project being developed by the Ministry of Infrastructure, Communications and Transportation (SICT), is expected to benefit 1.3 million residents in Cancún by reducing travel times — up to 45 minutes for daily commuters — once completed. 

During a site tour on Saturday with President Claudia Sheinbaum and Quintana Roo Governor Mara Lezama, head of SICT Jesús Antonio Esteva Medina said the bridge will be one of the longest bridges over a lagoon in Latin America. 

With a total length of 11.2 kilometers, the bridge will connect Cancún’s hotel zone with Colosio Boulevard, Tulum, Kabah and Bonampak Avenues. It will feature an 8.8-kilometer-long bridge, a 103-meter-long metal arch, and two access interchanges, each measuring 2.4 kilometers located on Luis Donaldo Colosio Boulevard and Kukulcán Boulevard. The project will also include a bicycle lane, pedestrian walkways, bus stops and a lighting system.

The bridge will have a 14.9-meter-wide crown cross section with three traffic lanes: one in each direction and one reversible lane, which will be adjusted according to traffic demand. It will be equipped with a state-of-the-art Intelligent Transportation System (ITS), linked to a Command, Control, Communications, and Computing Center (C4), to provide greater safety for residents and visitors during extreme weather.

Furthermore, SICT said it will serve as an alternative evacuation route for the tourist area in case of a natural disaster, contingency or emergency.

According to SICT, the bridge, which will cross the mangrove area at the Nichupté Lagoon, is a sustainable project that represents the Ministry’s largest environmental restoration program, with 306 hectares of mangrove reforestation. 

The region is a Protected Natural Area and (ANP) natural area of the broader Nichupté Lagoon System, which plays a crucial role in sustaining the ecological dynamics of the lagoon and the reefs that make up the Costa Occidental de Isla Mujeres National Park, Punta Cancún and Punta Nizuc, all part of the Mesoamerican Reef System (MAR).

Mexico News Daily

US adds Mexico to priority watch list of IP offenders

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The USTR downgraded Mexico for its failure to effectively investigate and prosecute trademark counterfeiting and copyright piracy protection of pharmaceutical-related IP, pre-established damages for copyright infringement and trademark counterfeiting. (Canva)

Mexico has been named a priority offender on a U.S. government watch list of nations that don’t do enough to protect intellectual property rights.

The Office of the United States Trade Representative (USTR) announced Tuesday that it regards its southern neighbor as among the worst offenders of intellectual property (IP) rights, moving Mexico from its Watch List to its Priority Watch List.

There are only seven other countries on the Priority Watch List: China, Chile, Argentina, India, Indonesia, Russia and Venezuela. Eighteen countries are on the Watch List.

The USTR prepares these watch lists annually from analyses of more than 100 trading partners, scrutinizing deficiencies and violations of IP rights.

In its Special 301 report on IP protection and enforcement, the USTR cited “long-standing and significant IP concerns that have not been resolved, many of which relate to Mexico’s implementation of the United States-Mexico-Canada Agreement (USMCA).”

The USTR downgraded Mexico for its failure to effectively investigate and prosecute trademark counterfeiting and copyright piracy protection of pharmaceutical-related IP, pre-established damages for copyright infringement and trademark counterfeiting, as well as plant variety protection.

“Our trading partners must address the concerns identified in the Special 301 Report and stop those stealing the intellectual property of hard-working businesses and individuals,” said U.S. Trade Representative Jamieson Greer upon releasing the report.

Countries deemed to be supporting an unfair IP playing field could be subject to trade enforcement action.

Additionally, by being on the Priority Watch List, Mexico is risking a poor report card ahead of next year’s review of the USMCA.

Mexico is eager for a positive review of the trade agreement as it sends over three-quarters of its exports to the U.S.

It won’t be easy.

Mexico had been on the USTR Watch List for several years, Reuters reported. In July 2024, the Wilson Center, a Washington, D.C.-based think tank, wrote that “Mexico isn’t living up to some of its obligations under USMCA, notably on intellectual property rights.”

While Sheinbaum’s predecessor did pursue “significant legislative reforms,” shortcomings — including the lack of implementing regulations — “create uncertainty for the creative and innovative sectors looking to protect and enforce IP in Mexico,” the Wilson Center observed.

When the USMCA went into effect on July 1, 2020, Mexico was required to implement an effective patent enforcement system to ensure that patent-infringing generic medicines were not favored with marketing authorizations prior to the expiration of patents. 

Nearly five years later, Mexico has neither issued implementing regulations nor complied with its patent enforcement commitments.

Mexico only this year came into compliance with USMCA obligations on “patent term restoration” (PTR) and “regulatory data protection” (RDP). 

With reports from Reuters and Wilson Center

Mexico reaches agreement to send more water to southern US

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To the relief of Texas farmers and ranchers, the USDA said that the new U.S.-Mexico water pact "solidified a plan for immediate and short-term" water deliveries from the Rio Grande.
To the relief of Texas farmers and ranchers, the USDA said that the new U.S.-Mexico water pact "solidified a plan for immediate and short-term" water deliveries from the Rio Grande. (Shutterstock)

The Mexican and United States governments announced on Monday that they had reached an agreement under which Mexico will immediately deliver water to the U.S. — to which it owes a huge quantity of water under the terms of a 1944 bilateral treaty — and temporarily give its northern neighbor a greater share of the water in six Rio Grande tributaries.

For now, at least, the deal has appeased the United States government, which has been pressuring the Mexican government to send more water to the U.S., with President Donald Trump even threatening to impose tariffs or other sanctions “until Mexico honors the treaty.”

The channelized Rio Grande runs under rail bridges on the border between El Paso and Ciudad Juárez
The 1944 water treaty governs the distribution of water from the Colorado River and the Rio Grande, shown here in Ciudad Juárez. (Mario Jasso/Cuartoscuro)

The 1944 treaty stipulates that Mexico must send 2.158 billion cubic meters (1.75 million acre feet) of water to the United States from the Rio Grande every five years. In turn, the United States has to transfer 1.85 billion cubic meters (1.5 million acre feet) of water from the Colorado River to Mexico annually.

Four and a half years into the current five-year cycle, Mexico has only delivered about 30% of the water it is required to send from the Rio Grande to its northern neighbor.

Widespread drought in Mexico, which has been particularly severe in the north of the country, has had a major impact on Mexico’s capacity to comply with the 1944 water treaty.

However, President Claudia Sheinbaum has said that her government is committed to meeting its obligations and will do so “bit by bit.”

In a joint statement issued on Monday, Mexico’s Ministries of Foreign Affairs, Agriculture and the Environment said that the Mexican and U.S. governments had reached an agreement “for the good of both nations to attend to the issue of water allocations from the Rio Grande in the current five-year cycle of water deliveries,” which concludes Oct. 24.

“With the firm desire to continue with the fulfillment of its commitments under the 1944 treaty, which has been of great benefit for the development of the northern border of the country, Mexico has agreed with the United States to carry out a series of measures with the objective of mitigating the potential shortfall in water deliveries from Mexico,” the ministries said.

They said that the agreement provides for “immediate transfers of water” from Mexico to the United States as well as additional deliveries “during the upcoming rainy season,” which typically starts in late May.

Water is transferred from Mexico to the U.S. through a binational network of dams and reservoirs.

While it intends to increase water deliveries to the United States to meet its treaty obligations, the Mexican government stressed that a “fundamental premise” of the “actions” it will carry out is to “ensure the supply [of water] for human consumption” for communities in Mexico that depend on the Rio Grande.

It remains to be seen whether it can satisfy the United States without provoking major discontent in Mexico, where drought persists, water reserves are low and farmers have previously protested planned water transfers to the U.S. from specific reservoirs.

Drought paralyzes northern states’ water deliveries to US: ‘No one is obligated to do the impossible’

The United States Department of Agriculture (USDA) and the U.S. State Department also released statements on the new water agreement.

The USDA said that Secretary of Agriculture Brooke Rollins secured “the agreement of the Mexican government to meet the current water needs of farmers and ranchers in Texas.”

“… The Mexican government committed to transfer water from international reservoirs and increase the U.S. share of the flow in six of Mexico’s Rio Grande tributaries through the end of the current five-year water cycle,” the USDA said.

Rollins said that “Mexico finally meeting the water needs of Texas farmers and ranchers under the 1944 Water Treaty is a major win for American agriculture.”

“After weeks of negotiations with Mexican cabinet officials alongside the Deputy Secretary of State Christopher Landau, we secured an agreement to give Texas producers the water they need to thrive. While this is a significant step forward, we welcome Mexico’s continued cooperation to support the future of American agriculture,” she said.

“None of this would have been possible without the fervent support of our farmers from President Trump and his work to hold our trading partners accountable,” Rollins added.

U.S. Secretary of Agriculture Brooke Rollins (L)
U.S. Secretary of Agriculture Brooke Rollins (L) celebrated the agreement, emphasizing that Mexico’s reduced water deliveries had severely impacted Rio Grande Valley farmers and ranchers. (@HouseAgGOP/X)

In an April 10 post to social media, Trump asserted that he would “make sure Mexico doesn’t violate our Treaties, and doesn’t hurt our Texas Farmers.”

“Just last month, I halted water shipments to Tijuana until Mexico complies with the 1944 Water Treaty. My Agriculture Secretary, Brooke Rollins, is standing up for Texas Farmers, and we will keep escalating consequences, including TARIFFS and, maybe even SANCTIONS, until Mexico honors the Treaty, and GIVES TEXAS THE WATER THEY ARE OWED!” he wrote.

The USDA said that the new U.S.-Mexico water pact “solidified a plan for immediate and short-term water relief to meet the needs of Texas farmers and ranchers for this growing season.”

“It includes water releases and continued commitments through the end of this cycle which concludes in October. The United States welcomes further collaboration with Mexico on their treaty agreements with outstanding water debts in mind, specifically additional monthly transfers and regular consultations on future water deliveries,” it said.

The USDA also said that “Mexico’s persistent shortfalls in deliveries has led to severe water shortages for Rio Grande Valley farmers and ranchers, devastating crops, costing jobs and threatening the local economy.”

In a separate statement, a spokesperson for the U.S. State Department said that the United States and Mexico “also committed to develop a long-term plan to reliably meet treaty requirements while addressing outstanding water debts.”

“… The United States thanks President Sheinbaum for her personal involvement in facilitating cooperation across multiple levels of her government to establish a unified path to addressing this ongoing priority,” said department spokesperson Tammy Bruce.

The Mexican government said that the Mexican division of the bilateral International Boundary and Border Commission will monitor the “execution” of the “actions” Mexico carries out as it endeavors to meet its commitments under the 1944 water treaty.

It also said that Mexico and the United States had agreed that the treaty “offers benefits to both countries, and therefore its renegotiation is not considered necessary.”

The water agreement the two countries reached comes at a time when Mexico continues to engage in talks with the U.S. over the tariffs Trump has imposed on Mexican steel, aluminum and cars as well as other goods not covered by the USMCA free trade pact.

In March, the U.S. president briefly imposed 25% tariffs on all imports from Mexico and most imports from Canada due to what the White House said was the two countries’ failure to adequately stem the flow of “lethal drugs” such as fentanyl into the U.S.

There continues to be a range of tensions in the bilateral relationship, including ones related to tomatoes and screwworm cases in Mexico, but the potential for a conflict over water appears to have diminished significantly thanks to the agreement announced on Monday.

By Mexico News Daily chief staff writer Peter Davies ([email protected])

Chipotle? Well, if we really must…

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A concrete black and white Chiptole restaurant front, with the red Chipotle logo with white letters sitting on the building's top center. Outside, next to the front door is a small patio with tables for outdoor dining.
The U.S. casual dining restaurant chain is coming to Mexico. How will Mexicans react to their own food being sold back to them by foreigners? (Tim Furlong Jr./Chipotle)

Last week, we were hit with the surprising news that Chipotle will open its first restaurant in Mexico in 2026. Social media was immediately flooded with a wide range of reactions, including: 

  • “Isn’t Chipotle originally Mexican?” 
  • “It’ll fail like Taco Bell did.” 
  • “This is my highlight for 2025.” 
  • “Just thinking about it gave me diarrhea.”

For one day, Chipotle stirred up strong nationalist feelings among many of my fellow Mexicans. It has been a while since I felt enthusiastic about engaging in online debates — okay, they usually end in arguments — but this time, I wanted to find a peaceful middle ground in the comment war and channeled my inner Gandhi, advocating  for peace by presenting several points, which I outline below:

Chipotle is Tex-Mex, not Mex

If you’re reading this article, it’s likely that your knowledge and love for Mexico both surpass even that of some Mexicans. You understand that, like any country, Mexico’s cuisine is incredibly diverse. We, the food writers at MND, work diligently each week to explain that Mexican gastronomy is a rich mosaic, not just tacos with salsa.

Chipotle is Tex-Mex, which is just one facet of that aforementioned mosaic. Tex-Mex cuisine has a fascinating and unique history that reflects the rich cultural blending along the Mexico-United States border. It combines elements such as meat, beans, tortillas and chiles with sweet corn, flour, yellow cheese and high-quality Texan beef.

Tex-Mex is not a poor imitation of Mexican cuisine; rather, it is a distinct blend of flavors and traditions.

That being said, the chain refers to itself as “fast casual” because it uses fresh and organic ingredients instead of frozen food. But it is not Pujol, Quintonil, Rosetta or any other Michelin Guide restaurant. Its goal isn’t to provide a sublime emotional experience with every bite or to give our ancestral recipes a twist; it aims to offer tasty food at a fair price.

Two elderly men sitting at a panel table with microphones talking to an unseen audience off camera.
When the U.S. fast-food restaurant chain Taco Bell tried — and failed spectacularly at — bringing its first restaurants to Mexico in the early 1990s, journalist Carlos Monsivais famously compared it to “bringing ice to the Arctic.” Will Chipotle suffer the same fate or join the club of other successful U.S. restaurant chains in Mexico? (Government of Mexico)

Chipotle is not your neighborhood fonda/taco stand

I can confidently say that Chipotle isn’t aiming to “compete” with taco stands or our cherished local fondas. I see Alsea, Chipotle’s restaurant operator in Mexico, considering opening its branches inside a mall or a strip mall, alongside other fast-food restaurants, to compete with brands like Subway, Panda Express, KFC, or McDonald’s.

Alsea, no da paso sin huarache

This phrase can be translated as, “Alsea doesn’t take a step without a sandal.” It perfectly captures the essence of careful planning.

Alsea is the largest restaurant and café operator in Latin America and Europe. As of 2023, it operates a total of 4,622 locations worldwide, with 2,313 of those in Mexico. These include 820 Starbucks, 798 Domino’s Pizzas, and 425 Burger Kings across Mexico. Those impressive numbers are a testament to their deep understanding of the Mexican market and their ability to adapt foreign brands to it.

Years ago, I became curious about what it would take to buy a Starbucks franchise. Before, like some kind of Richie Rich, you invest millions to install a Starbucks in your kitchen, it turns out you must first conduct a market study to ensure that the investment is not a risky one. Surprisingly, my kitchen did not pass that study.

So, I don’t have proof, but I have zero doubts that a lot of research went into the decision to bring the first Chipotle restaurant to Mexico. Because of this, I find it hard to believe that it will fail as Taco Bell did.

Will it be a huge success?

I believe there will be long lines of people waiting for hours during the first few weeks, but once the initial excitement fades, Chipotle will settle into a steady flow of regular customers, similar to what happened with Shake Shack.

To achieve this, they will likely adjust prices for the Mexican market and incorporate seasonal local variations in the menu. For example, Starbucks sells Rosca de Reyes pastries during the Christmas season.

Cheesecake restaurant front facade in a mall. It has two stairs leading up the the entrance, which has a Cheesecake Factory sign in red up above. To the left side are tables on a patio-style setup outside the restaurant.
The Mexican restaurant operator Alsea has brought several U.S. restaurant chains to Mexico with success, like this Cheesecake Factory location in a Querétaro mall. So maybe they know something we don’t? (Martha Cabeza de Vaca/Google)

They will also — in order to ensure early success — be very strategic about the cities, and even the exact streets, they select for their first restaurant locations. Their marketing efforts will be impeccable.

Will Mexican customers LOVE it?

I’m guessing not. I think many of the comments on social media have valid points: even in the “fast casual” sector, we already have a rich, reliable and more affordable set of dining options.

Even with the inevitable price adjustments, I can’t imagine the average Mexican being happy to pay 150 pesos for a baby-sized burrito or 200 pesos for a burrito bowl, especially when they can get a complete meal — including a starter, soup, entrée, dessert and drink — at local places for 150 pesos (CDMX prices).

And consider buying a large quesadilla from Chipotle for about 100 pesos when a street vendor offers it for just 40.

My guess is that, for Mexicans, eating at Chipotle will be more of a prefiero eso a nada (I prefer that to nothing) reaction rather than a genuine craving for Chipotle menu.

Personally speaking

Let me clarify that I LOVE food — if stones were edible, I’d eat them. I find joy in eating —almost — anything: street tacos, McDonald’s, a fondita’s prix fixe menu, fine dining, a simple apple.

However, from the few times I’ve eaten at Chipotle, I don’t remember it being a life-changing experience or a place I’ve dreamt of returning to when starving during a shopping spree in San Antonio. I don’t envision myself standing in line for a carnitas bowl.

But with that said, I will try it here just to prove my theory that it will taste better in Mexico than on American soil.

So, who do you think Chipotle’s target audience is, and where do you think the first Chipotle restaurant in Mexico will be located? Given our culinary context, would you go to Chipotle regularly? I’d love to know your thoughts in the comments.

María Meléndez is a Mexico City food blogger and influencer.

What’s on in Los Cabos in May?

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DJ Marb Menthols
All the jazz you'll ever need, plenty of great food and the greatest physical test of all await Baja Californians in May. (Viva El Gonzo)

If you only visited Baja California Sur in May, you would think it was obsessed with jazz:  several of the state’s foremost tourism destinations — including La Paz, San José del Cabo, and Todos Santos — feature performance-based jazz events during the month. 

The occasion for these events is the International Jazz Festival to accompany the Uneaco-sponsored International Jazz Day. Beyond listening enjoyment, the UN agency proclaimed International Jazz Day in 2011 to unify people worldwide. Neither La Paz nor Todos Santos is technically in Los Cabos— they’re in the municipality of La Paz. 

However, one of the joys of visiting Los Cabos is accessibility to multiple destinations within easy driving distance; one hour to Todos Santos from Cabo San Lucas, two hours to La Paz. 

Baja Jazz 2025 at El Mirador

Jorge Tito Rodríguez - Bésame Mucho- ( Cabo Rey)

It’s hard to imagine a more laid-back setting than El Mirador Ocean View Restaurant in Todos Santos, site of Baja Jazz 2025. Monterrey native Tito Rodríguez headlines the event, joined by several other performers, including Soul Sisters, Sonny Step and the Blessing Trio. 

Dates: May 1
Location: El Mirador, Camino a El Mirador Restaurant, Rafael Pedrajo 1, Todos Santos
Cost: 500 pesos

Drink-Oh de Mayo at El Squid Roe

El Squid Roe, Cabo San Lucas
(Discotech)

Cinco de Mayo is more popular in the United States than in Mexico. But this celebration of Mexico’s victory over the French in the 1862 Battle of Puebla is used, like virtually everything else in Cabo San Lucas, as an excuse to party. Hence Drink-Oh de Mayo at El Squid Roe, a boozy DJ-enhanced event at one of the Land’s End city’s signature bars that arrives three days early.

Dates: May 2

Location: El Squid Roe, Blvd. Lázaro Cárdenas 1112, Cabo San Lucas

Cost: $103 for a 3-hour open bar

La Paz celebrates its 490th anniversary

(Tripadvisor)

La Paz, the capital of Baja California Sur, dates its founding as a city to May 3, 1535, the day Hernán Cortés and his crew first came ashore on the peninsula. Every year, the city’s Fiestas de Fundacion honor this momentous occasion in regional history with a reenactment and many other events, including the crowning of Queen Calafia. These festivities are mostly centered along the Malecón boardwalk.

Dates: May 3
Location: Paseo Álvaro Obregón, Zona Centro, La Paz
Cost: Free admission

Los Cabos Cortés Open 2025

Swimming conditions don’t get any better than in the water off Playa Palmilla, which explains why this cove is the site of the swimming portion of the annual Ironman 70.3 half triathlon in October and the Cortés Open. The latter features four different race distances — 1.3, 3, 5 and 7 kilometers — and welcomes swimmers of all ages and skill levels. 

Dates: May 3
Location: Playa Palmilla, Carretera Transpeninsular Km 27.5, Los Cabos Tourist Corridor
Cost: 1,250 to 2,400 pesos, depending on race distance

Festival de Jazz La Paz

A trumpet
(Chris Bair/Unsplash)

The La Paz-based celebration of International Jazz Day welcomes Victor Patrón, Douglas Webb, Sonia Steves and local performers for free concerts on the city’s scenic seaside Malecón.

Dates: May 4
Location: Malecón in La Paz
Cost: Free admission

Viva El Gonzo

A band plays on stage under an array of coloured lights
(Viva El Gonzo)

The name of boutique San José del Cabo hotel El Ganzo is a portmanteau that combines gonzo, the outrageous art style pioneered by writer Hunter S. Thompson, and “ganso,” the Spanish word for goose. This three-day music festival embraces the gonzo element and features Goose, The War on Drugs, Tycho, Dawes and more than a dozen other artists and performers.

Dates: May 8 – 10
Location: Hotel El Ganzo, Boulevard Tiburon s/n La Playa, San José del Cabo
Cost: US $188 for general admission tickets

Día de las Madres

A mother and daughter
(Vivek Kumar/Unsplash)

The date is the main difference between Mother’s Day in the U.S. and Mexico. In the U.S., mothers are honored on the second Sunday in May. In Mexico, the date remains the same each year: May 10. However, as elsewhere, it’s an occasion to celebrate moms for all they do, with many restaurants offering special deals and menus. The Monumento a las Madres in Miraflores, a statue built in 1927 at the behest of local children, was one of the first of its kind in Mexico.

Dates: May 10
Location: Celebrated throughout Los Cabos
Cost: Check individual restaurants for deals and discounts

11th San José Jazz Weekend

(Dolo Iglesias/Unsplash)

Originally held in February to coincide with Valentine’s Day, post-pandemic, this highly anticipated free local event is now a May fixture. However, as before, the festival dedicated to the New Orleans-created, world-embraced musical style draws 5,000 or more spectators to the Plaza del Pescador in San José del Cabo. Featured artists this year include the Los Cabos Big Band, the David Cantoni Quinteto, and T’orus.

Dates: May 23 – 24
Location: Plaza del Pescador, Zona Hotelera, San José del Cabo
Cost: Free admission

8th Annual Paellas Festival 

A seafood paella in a black pan, served on a tile
(Douglas Lopez/Unsplash)

Organized by the Los Cabos Rotary Club and Los Cabos Hotel Association to raise money for local educational programs, this event also notably pleases local palates courtesy of paella entries from several of the area’s top hotel chefs

Dates: May 24
Location: Hilton Los Cabos Beach & Golf Resort, Carretera Transpeninsular Km 19.5, Los Cabos Tourist Corridor
Cost: 1,300 pesos

Maki Fest Los Cabos 2025

Maki sushi
(Orkun Orcan/Unsplash)

The dish of choice for this culinary competition pitting top chefs against one another is maki sushi rolls. Fifteen of the best local chefs will compete for the top prize, with the real winners being those who show up to do the sampling. Live music is featured, including a performance from American saxophonist Scott Page.

Date: May 31
Location: Petunia’s Venue, Vía de Carlos L 601, Carretera Transpeninsular Km 3.7, Cabo San Lucas
Cost: From 1,567 pesos

Chris Sands is the Cabo San Lucas local expert for the USA Today travel website 10 Best, writer of Fodor’s Los Cabos travel guidebook and a contributor to numerous websites and publications, including Tasting Table, Marriott Bonvoy Traveler, Forbes Travel Guide, Porthole Cruise, Cabo Living and Mexico News Daily. His specialty is travel-related content and lifestyle features focused on food, wine and golf.

What’s on in Guadalajara and around Lake Chapala in May?

1
Scene from Jalisco Ballet's Gato con Botas, Puss in Boots dances with a woman
BBQ, ballet and beer — it's all happening in Jalisco this month. (Ballet de Jalisco)

May is an exciting month in Guadalajara and its surrounding areas, with a wide array of events. From Jalisco’s May Cultural event, to food, wine and beer festivals and a homage to Star Wars, there’s plenty to choose from. 

Grilling, music and beer at the Asado Fest

Barbeque lovers, this event is just for you! Bringing together some of the best grills in town, the Asado Fest will also feature a craft beer exhibition and tasting, a dedicated wine area, and a wide selection of barbeque ingredients and accessories. Expect live music performances, a children’s area and a pet-friendly space.

Date: May 3
Location: Metro Fest at the Parque Metropolitano. Av. Ludwig Van Beethoven 58000, La Estancia, Zapopan
Cost: 250 pesos (adults) and 80 pesos (children). Tickets here.

Festival Cultural de Mayo

 Every year since 1998, Guadalajara hosts the Jalisco May Cultural Festival, a celebration sponsored by the state’s Ministry of Culture to promote cultural activities. From music to visual arts expositions, plays, lectures and more, the festival will host 44 events across the city. This year’s guest country is Canada, with Canadian acts like circus group Vague de Cirque and Montreal funk band The Brooks taking the festival’s stages.

One of the festival’s highlights will be a live performance by the Jalisco Philharmonic Orchestra (OFJ) at the Teatro Degollado celebrating the 150th anniversary of Maurice Ravel’s birth.

Date: May 8 through 30
Location: Various venues
Cost: Ticket prices vary. For the full festival program, click here

Akamba: A music festival in the birthplace of tequila

Picture the wrapping sounds of electronic music at the heart of the agave landscape in Tequila, Jalisco. That’s Akamba, the music festival organized by Cuervo Tradicional. This year’s edition promises an immersive experience that fuses music with contemporary art and signature cuisine. Attendees can arrive at the venue onboard the Akamba Express, a passenger train that departs Guadalajara, featuring live DJs, exclusive cocktails and panoramic views of the agave landscape. 

Date: May 3
Location: José Cuervo, Tequila
Cost: Tickets start at 1,890 pesos

Celebrate Star Wars Day at the Concierto Galáctico

 If you’re a Star Wars fan, you won’t want to miss the live orchestra performance of the movie soundtrack. Attendees can expect to listen to John Williams’ iconic music performed by more than 70 musicians on stage, accompanied by screenings from the movie. Feel free to go dressed as your favorite character!

Date: May 3
Location: Conjunto Santander de Artes Escénicas. Av. Periférico Norte 1695, Col. Parque Industriales Belenes, Zapopan
Cost: Tickets start at 480 pesos

Shop local at Festival La Mirilla 

If you’re looking to buy products from local artists and entrepreneurs, La Mirilla bazaar is for you. Set amid a lush park in Guadalajara, attendees will be able to buy everything from shoes to jewelry, clothes, accessories, candles, essential oils, personal care products and more. Expect food stalls with delicious pastries and food, as well as live music and a pet-friendly area. 

Date: May 3 and 4
Location: Parque Silvano Barba, Av. Rubén Darío 2788, Jardines de Providencia, Guadalajara
Cost: Free

Expo Cerveza

(Cervezamexico.com)

Guadalajara is set to host Latin America’s largest Artisanal Beer Exhibition, bringing together more than 100 craft beer producers, importers, and distributors from the Western and Bajío regions in Mexico. The event seeks to connect brewers with restaurant chains, bars, tap rooms, importers, distributors, department stores and specialty shops to boost the industry.

Date: May 16 – 18
Location: Expo Guadalajara
Cost: 180 pesos

Go to a wine festival on the Chapala Riviera

Wine lovers will get the chance to sample Mexican wines in a natural setting with stunning views of Lake Chapala at Vinart Ajijic. Featuring live music, guided pairings and an after party, attendees will spend a weekend learning about wine. The event is exclusively for individuals aged 18 and older and is not pet friendly. 

Dates: May 24 and 25
Location: Nimue, Paseo de la Huerta 57, Col. La Floresta, Ajijic, Chapala
Cost: 1,150 pesos

Marco Antonio Solís at Estadio Tres de Marzo

Poster for Marco Antonio Solis's Más Cerca de Ti tour
(Ticketmaster)

Marco Antonio Solís, who voiced Ernesto de la Cruz in Disney’s “Coco,” performs live in Guadalajara as part of his world tour “Closer to You.” With a career spanning four decades and multiple Latin Grammy awards, Solís remains one of the most beloved artists in Mexico and Latin America. Attendees can expect a spectacular show featuring iconic hit songs like “Si No Te Hubieras Ido,” “El Perdedor” and  “¿A dónde vamos a parar?”

Date: May 17
Location: Estadio Tres de Marzo, Av. Patria 1251, Col. Lomas del Valle, Guadalajara
Cost: Tickets start at 4,482 pesos

Watch a movie at a Unesco World Heritage Site 

The Museo Cabañas will screen “Samsara,” a 2023 film directed by Lois Patiño that tells the  story of a Laotian woman’s death and rebirth and the Buddhist boy who reads to her from the Bardo Thödol, a guide to the journey between death and reincarnation. The Museo Cabañas is located in the Hospicio Cabañas, a massive colonial-era orphanage and hospital complex designated a Unesco World Heritage Site since 1997. 

Date: May 2 and 3
Location: Museo Cabañas at Hospicio Cabañas, Cabañas 8, Plaza Tapatía, Centro, Guadalajara
Cost: Price information at box office. Typically free or 35 pesos.

“Puss in Boots”: Ballet for all ages

(Ballet de Jalisco)

The Jalisco Ballet is back with the family-friendly production “El Gato con Botas.” The production is inspired Charles Perrault’s original fairy tale that tells the story of a clever cat who helps his master trick a king and an ogre to become rich. The ballet is choreographed by Lucy Arce.

Date: May 3 and 4
Location: Foro de Arte y Cultura. Av. Fray Antonio Alcalde 1451, La Guadalupana
Cost: Starting at 180 pesos