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Why I’m moving to Washington and embracing Mexico’s cultural diplomacy

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Exterior of the Mexican Embassy in Washington, D.C.
The Mexican Embassy in Washington, D.C. (credit: Andriy Blokhin / Shutterstock)

Amigos, starting in September, I am leaving Mexico City for Washington, D.C. I’m going to work at the Mexican Embassy’s (Embamex) Mexican Cultural Institute, which means that as of next week, I will become a public servant.

To be honest, it’s not something I ever could’ve imagined doing. As my life began to take shape, I decided I would pursue art, culture and creating things that people could enjoy. Politics and government were distant spheres that, in my head, belonged to people like my sister and my fiancé, who studied political science and public administration. 

If someone had told me five years ago that I would end up working for the Mexican government, I would have laughed very hard.

So, before we go any further, I’m telling you first, because you should know where I stand when you read my work. 

Puyol and me in the empty apartment, and definitely not ready for the next chapter of our lives.
Puyol and María in an empty apartment, definitely not ready for the next chapter of their lives. (Credit: María Meléndez)

Why I write the way I write

Now for a confession that brings clarity to the rest of this.

I don’t like talking about politics with friends or family because it always ends in a terrible row. In each of those discussions, somebody invariably says “I saw it on [blank] news channel,” or “I read it in [such-and-such] paper.” 

From that point on, nobody is listening to the discussion anymore. We’re all just weighing what we think of the outlet. 

That is how media works, and I don’t much like it.

Made in Mexico and the US: 250 years of a bilateral relationship

While I was studying for a journalism degree – a degree I never ended up obtaining – one of my professors, Enrique Mandujano, repeated the same mantra every class: “You are not the readers’ mother. It is not your job to tell readers what to think. Just lay out the facts, in order, and let each reader do what they want with the information.” 

On days when a significant national story broke, he would buy a newspaper from every outlet and ask us to identify how they were steering public opinion, from loaded adjectives to a seemingly arbitrary selection of which facts made the cut.

It’s thanks to Mandujano that I can spot the moment a news outlet or particular journalist dresses up a political position as absolute truth. Beyond the fact that I don’t think that’s journalism, it doesn’t strike me as ethical.

I hope that shows in the opinion pieces I’ve written for this outlet. 

Opinion: A World Cup loss can’t sap the country’s incurable optimism

I have deliberately avoided, to the best of my ability, pointing at, judging or grading this country’s public figures — not because I lack opinions, but because handing them to you was never my intent. 

Which is why I love writing for Mexico News Daily. It gives me the opportunity to promote Mexican culture through columns like “Taste of Mexico” and “Made in Mexico,” while also trying to give you a balanced view of other subjects that matter here, because I’m convinced that the more information you have, and the less spin, the easier it is to take part in the conversation and get involved with Mexican communities.

Embamex and the institute

My job here at MND isn’t going anywhere. But I’m taking on a new responsibility inside the most important international relationship Mexico has. 

And my work at the embassy — specifically, its Mexican Cultural Institute — is a continuation of what I’ve been doing here: making visible the cultural ties that bind our communities on both sides of the border, always in the hope of strengthening them. 

A portion of the mural Diego Rivera painted for the Ford assembly plant in Detroit, Michigan.
A portion of the mural Diego Rivera painted for the Ford assembly plant in Detroit, Michigan. (Credit: Laiotz/Shutterstock)

That’s the job: Getting Mexican culture in front of as many U.S. eyes as possible.

In future columns, we’ll navigate our shared history and investigate how the two cultures have shaped each other. For now, however, a hint of what’s to come.

Going north 

We call work chamba. My favorite retelling of the story suggests it comes from the American Chamber of Commerce in Mexico, which ran a job board. Essentially, people went looking for work at “the Chamber,” which then became chamba. The Real Academia Española (RAE) says it comes from old Portuguese. So the etymology is almost certainly against me, but I’m keeping the story anyway.

It’s not just chamba either. 

Without the cattle tradition we inherited from colonial times, John Wayne would have looked very different. The rope, the saddle, the wide brim, the vocabulary — buckaroo is vaquero, lariat is la reata, mustang is mesteño, hoosegow is juzgado. The most American figure in the world is, in a way, speaking Spanish.

Meanwhile, the economic need of Mexican artists during the early 20th century resulted in Mexican murals scattered across the United States. Diego Rivera painted Ford’s assembly line in Detroit in 1932, paid for by Edsel Ford himself.

And they say that if Santa Anna hadn’t taken chicle to the United States, Thomas Adams could never have built the chewing gum empire he built.

Going the other way 

The United States’ cultural dominance over the past century is unmistakable, evidenced by our love of baseball and the fact that our Golden Age of cinema was partly financed with American money during the Second World War. 

A good number of the Mexican writers I admire spent time in the United States and came back devoted to Beat authors such as Alan Ginsberg and William S. Burroughs, as well as poet T.S. Eliot. If you read closely, you can see exactly where those influences sit.

Why my early hope in Sheinbaum’s Mexico has wilted

The rest of the confession

It also shows up in me. As a girl born post-NAFTA, I could often be found dressed head-to-toe in Limited Too and Nikes, spending my afternoons watching MTV and singing an entire Britney Spears or Red Hot Chili Peppers album with the same devotion I bring to a ranchera. Not to mention the Ella Fitzgerald, Carole King, Chicago, Glenn Miller, and Chet Baker that echoed throughout my home and that of my grandparents.

Yes, I was clearly an urban kid, with a household economy that allowed the occasional trip north.

And now that I’ve confessed to part of my very fresa upbringing — that’s our word for a certain kind of privileged Mexican childhood — I’ll confess the rest.

I am approaching my new role with new eyes and more information, and with full awareness that on both sides of the border these exchanges come from a place we rarely talk about: a person moving away from where they were born. 

Those of us who move often do it because we’re looking to improve something. Maybe a career, maybe studies, maybe a financial situation, or safety, or chasing the love of your life. 

But I’m convinced nobody leaves home because they are entirely happy in it.

Polaroids from María's despedida — the accumulated affection of a lot of people. The most moving one, without question, is the one that came out entirely black.
Polaroids from María’s despedida — the accumulated affection of a lot of people. The most moving one, without question, is the one that came out entirely black. (Credit: María Meléndez)

And I should acknowledge that my route out is one of privilege and ease — a stamped visa and the support of the enormous community Embamex represents. 

There are millions who cannot tell the same story, and out of respect for them I intend to work relentlessly toward a society that is more empathetic and more collaborative than the one I found. 

That, in the end, is what the institute is for, and I’ll have more to say about it here.

These past weeks, everything I love has been very loud: my country, my culture, my family, my food, my friends, my street, my doormen, the morning walks with my dog that turn into an hour of gossip with the neighborhood. 

Even the truck that rolls past shouting “se cooooompran colchooooones, tambores, refrigeradores” — the one I have hated this entire time but will apparently miss.

Leaving all of it here, on this side of the border, I find myself asking the question I want to ask those of you who were brave enough to go looking for something better: What did it take to feel at home again?

I always get a small thrill from seeing your names in the comments. Tell me there.

María Meléndez is a writer and art historian. She works at the Mexican Cultural Institute of the Embassy of Mexico in Washington, D.C. Her columns for Mexico News Daily are written in a personal capacity and do not represent the Embassy.

3 foreign teenagers reflect on growing up in Mexico

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Expat family in Mexico with kids
For families considering a move to Mexico, understanding what that experience is like for their children is just as important as understanding it for themselves, writes expat kid and MND intern Zella Golden. (Unsplash)

If you’re a regular Mexico News Daily reader, there’s a good chance you’ve considered moving to Mexico, already have or know someone who is living there. If that’s the case, you’ve probably read countless articles about what life is like as an expat. But one perspective that is rarely talked about is what it’s like, as a kid, to grow up as one.

By now, you’ve heard all about me, my Mexican upbringing and my thoughts on safety in the U.S. But I think it’s important to share the experiences of other young immigrants as well.

San Miguel de Allende is known for its large international community. According to the flight deal scanning platform Going, around 10% of the city’s population is foreign. The available resources for the expat-curious often focus on what it’s like to move to SMA, retire there or build a life in Mexico as an adult. What often gets overlooked is the experience of the children in those families. Growing up between two cultures comes with its own challenges, benefits and questions of identity, yet these perspectives are rarely part of the conversation.

Some families even wait until their children have grown up before making the move, believing Mexico isn’t the right place to raise kids. But is that assumption fair? 

For families considering a move to Mexico, understanding what that experience is like for their children is just as important as understanding it for themselves. The best way to do that is by hearing directly from those who grew up as immigrant children.

With that in mind, I interviewed one of my closest friends, a former classmate and my twin brother. We all grew up in Mexico, but our experiences as expat kids were far from the same.

Isabella Mena

My close friend, Isabella Mena, has had a much different experience than mine. Mena has Ecuadorian and Venezuelan roots and spent most of her childhood in Los Angeles before moving to Mexico during the pandemic.

Isabella Mena

Mena was 11 when her father was offered a job in Querétaro. With the pandemic worsening the already high cost of living in Los Angeles, her family decided to move approximately six years ago. She never got to say goodbye to her friends properly and she attended online school, making her first year in Querétaro unimaginably isolating.

Everything changed when her family met a group of foreign kids in San Miguel de Allende. They quickly fell in love with the city’s vibrant international community and the beautiful colonial architecture. This prompted them to move there.

One of the biggest differences between Mena’s life in the U.S. and in Mexico is the pace. In Los Angeles, she commuted up to two hours to school and rarely saw friends outside of class. In Mexico, her social life flourished.

“Here, everything is slower,” Mena said. “Everyone is just enjoying life.”

She believes San Miguel’s community has made her more social and outgoing than she would have been if she had stayed in the United States.

But her experience hasn’t been entirely positive. She recalls a time shopping in Querétaro, when a store manager heard her father’s Venezuelan accent and told him he wasn’t welcome in Mexico and should return to his country. Mena described it as a heartbreaking experience her family will never forget.

Growing up across cultures has complicated a simple question: Where is she from? Four countries represent her. Born in the United States to a Venezuelan father and Ecuadorian mother, Mena feels guilty when she simply tells people she’s American because it leaves out important parts of her identity. And now, she’ll have to explain how Mexico is part of her too.

As college approaches, Mena expressed concern that graduating from a Mexican high school could complicate her U.S. college and scholarship options. So she has decided to complete her senior year through an online school based in Los Angeles. She hopes to attend university in the U.S. or perhaps add another country to the collection by studying in Spain or Italy.

Sadly, that means leaving behind the friends and community she found here. But she doesn’t expect it to be goodbye forever. Mena hopes to travel and experience other parts of the world before potentially returning to Mexico later in life, maybe even to raise a family.

“I think this is a wonderful place to raise kids,” Mena said. “Life is for enjoying, not just surviving.”

Tristan Jackson

My former classmate, Tristan Jackson, was born in Maryland, but doesn’t fully recall living there. His parents first discovered San Miguel while backpacking through Latin America and originally viewed the city as a place to retire. After Jackson was born, they decided not to wait.

Tristan Jackson

Jackson was four when his family moved to San Miguel, where he would go on to spend his entire childhood.

Throughout his time in San Miguel, he told people he was originally from the United States. Occasionally, he felt like the odd one out, so saying he was American seemed like the easiest answer. But upon leaving Mexico, his response became more complicated.

“I couldn’t really talk about the U.S. at all,” Jackson realized. After spending his childhood there, Mexico was actually the place he knew best.

That became even clearer when he transferred to a school in Washington for his senior year of high school. While Jackson tried to pass as American, peers assumed he was Mexican after hearing that he grew up there. Ironically, Jackson felt more connected to his classmates in Mexico than to his American ones. 

Even traditions he grew up experiencing reflect the same divide. While his family celebrates Thanksgiving and an American Christmas, Jackson viewed the Fourth of July as a celebration for a country that didn’t even feel like his own. Día de los Muertos, on the other hand, became a tradition he genuinely connected with and looked forward to celebrating.

“If I had to say which one is more meaningful to me, Día de los Muertos or Fourth of July, I would definitely pick Día de los Muertos,” Jackson said.

Growing up abroad also gave Jackson a stronger sense of comfort with the unfamiliar. Having already learned he could belong somewhere other than the country he was born in, traveling somewhere new didn’t feel foreign, especially when he could speak both Spanish and English.

However, belonging anywhere comes at a price; having a fixed “home” becomes complicated. 

“I don’t really feel specifically at home anywhere,” Jackson said. Then again, he doesn’t necessarily consider that a bad thing. Instead of fitting completely into one place, he’s capable of fitting into many.

If you’re concerned that raising your child in Mexico could limit them academically, Jackson’s experience may put you at ease. He used to worry that he wasn’t getting the same education he would have in the U.S., but after attending high school in both countries, those fears proved unfounded. He felt perfectly caught up with his classmates in Washington.

The most prominent difference was the college application process. His teachers in Mexico wrote fewer U.S. college recommendation letters so that they could give him a more personal, unique endorsement than teachers juggling dozens of students. He felt like having unique experiences during his upbringing in Mexico also helped him stand out from other applicants.

It worked out pretty well: Jackson will attend Princeton University this fall. Talk about a great data point.

Jackson believes the biggest mistake foreign parents can make when moving to Mexico is staying within an American bubble. Surrounding yourself with the familiar can limit growth and opportunities, the very things parents may fear their children will lose by moving abroad. Jackson believes families should send their children to local schools, meet people in the community and embrace where they are living.

“If you’re gonna do it, do it,” Jackson said.

Lazar Golden

Thankfully, I only had to walk across the hall for this next profile. 

Lazar Golden

My twin brother, Lazar Golden, was only six months old when our family packed up our cramped Manhattan apartment and moved into a beautiful family residence in San Miguel de Allende. And just like me, he would go on to spend the next 15 years calling Mexico home.

When asked where he is from, Golden immediately thinks of San Miguel. He considers himself both Mexican and American: American by nationality, but Mexican in culture and customs.

“The way I was raised, the friends I met and the way their families took me in gave me a connection to Mexican culture that’s reflected in who I am,” Golden said.

For Golden, soccer provided a real sense of community. It gave him his closest friends and taught him how to work through challenges with utter determination. 

But after moving to the United States, Golden noticed differences in how sports are played. Soccer in the U.S., he says, is faster, more physical and more competitive. In Mexico, it’s more technical and focused more on having fun.

The greater difference was access. In the United States, Golden found better-maintained fields, equipment and facilities, as well as easier access to a wider variety of sports. In Mexico, where soccer dominates, pursuing a less popular sport can require considerably more effort.

Academically, the transition wasn’t seamless. Golden initially struggled with math and English because some concepts and terminology were taught differently in Mexico. Still, he doesn’t believe those differences outweigh what his Mexican education gave him. Growing up around people from different economic backgrounds has made him more aware of inequality and appreciative of the opportunities he has. 

More importantly, the community he found in Mexico taught him the concept of generosity. He and his friends would buy pizza or ice cream for children selling things outside stores countless times.

“It’s almost like a family,” Golden said. “Wherever you go, if someone has been nice to you, they’re like family to you.”

So, should parents worry that moving to Mexico will limit their children’s academic or athletic opportunities? Golden’s answer is both yes and no. Certain resources and facilities are undeniably easier to access in the United States, he says, particularly in sports. But access and opportunity aren’t necessarily the same thing.

“If you’re motivated, you can find the people or the place to practice that sport,” Golden said.

But when I asked if he wished our family had stayed in New York, he didn’t hesitate.

“No, I don’t,” Golden said. He credits Mexico, and particularly the people he grew up around, with making him who he is today. “I wouldn’t be myself if I didn’t grow up in this place.”

Zella Golden grew up in San Miguel de Allende and is a senior in high school in Marin, California. Golden is completing an internship with MND.

MND Local: Murals, an eclipse and aura farming in San Miguel de Allende

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A man serves elote, or roasted corn on the cob, in San Miguel de Allende, Mexico.
Elote, or roasted corn on the cob, is a popular street food in San Miguel. (Credit: Ria Talken)

The arroyo mural project is finally dedicated, a botanical sculptor reveals his latest project, a partial lunar eclipse is on its way, a spreading social phenomenon is coming to town and registration is open for the 2027 writers’ conference. Read on about some of the many community activities happening in and around San Miguel de Allende this month.

Mural project dedicated along the Las Cachinches Arroyo

A group of artists and patrons stand in front of an arroyo mural in San Miguel de Allende, Mexico.
The arroyo mural inauguration on Aug. 1 drew artists and patrons of the project. (Credit: Geoff Nilsen)

A dozen new large-scale murals were dedicated Aug. 1 along 90 meters of the Las Cachinches Arroyo just west of Calzada de la Aurora and across from Fábrica La Aurora.

The mural corridor project, coordinated by Audubon de México, was designed to transform the previously neglected area into an open-air gallery celebrating the arroyo’s history, ecology and enduring presence.

“A lot of people don’t even know it’s there,” said Audubon de México President April Gaydos. “It will be a lovely green place for people to walk.”

Gaydos emphasized that the area is often “tagged” with graffiti, and that “murals are a deterrent for tagging.” She added, “There have been studies done on this. It’s educational as much as creating a place people want to visit.”

See the Audubon de México website for additional details about the project and the artists and sponsors who participated.

Regular cleanup efforts are also taking place along the Las Cachinches Arroyo. Volunteers have spent their Saturdays hauling out a large amount of garbage from between Calzada de la Aurora and Canción de India.

This work is being organized by Colectiva Ecología en la Montaña with coordination by Gabriel González and Juanita Nolasco. For more information or to donate to the arroyo cleanup project, email arroyocachinches@gmail.com.

Botanical sculptures combine wood, plants and metal

An artist stands with his botanical sculpture.
Matt Wilson with one of his botanical sculptures, “Stitched Up,” a sutured log sculpture. (Credit: Matt Wilson)

“Rooted in Rust” is former landscape designer Matt Wilson’s latest artistic project. The work combines reclaimed iron relics, wood and succulent plants in permanent botanical sculptures.

“For 1,000 years, you’ve seen a single plant in a pot,” Wilson told Mexico News Daily. “Mine is a single composition with color, with a filler plant, and everything that hangs out of the pot is called the spiller. Those make up the criteria, and they’re very attractive, and nobody else is doing that in San Miguel.”

Wilson hails from San Diego and lived in the San Francisco Bay Area for 40 years. He then moved to Costa Rica for four years and relocated to the Los López area south of San Miguel about 3.5 years ago. He started creating the Rooted in Rust sculptures last year.

“My girlfriend asked me, ‘Can you do something with this metal suitcase?’ and I laughed, and I said, ‘Of course, what do you want?’ So I came up with this succulent, which were unfamiliar to me, and there are thousands of succulents,” he said.

Wilson said the plants grew quickly, and in six months, the result was a “very nice” sculpture.

“I saw there was something there, and it really engaged my creative side,” he said. “I went out and bought an old rusted inner spring mattress, an old rusted tricycle with no rubber on the tires and an old Coca-Cola cooler. I put on an exhibition, and people said, ‘Oh, that’s great,’ and it just went from there.”

More images of Wilson’s work can be seen here.

Partial lunar eclipse coming later this week

A partial lunar eclipse.
A 2018 partial lunar eclipse resulted in a blood moon. (Credit: Yu Kato via Unsplash)

The partial lunar eclipse starting Thursday night and ending early Friday morning is expected to be visible from San Miguel. The penumbral eclipse will begin about 7:23 p.m. Thursday in the east-southeast and reach maximum eclipse about 10:12 p.m., creating a reddish-orange effect known as an “almost blood moon.”

A lunar eclipse happens when the Earth moves directly between the sun and the moon, casting the Earth’s shadow onto the moon’s surface. They only occur during a full moon when the sun, the Earth and the moon all line up.

Close to 1 billion people in South and North America will be able to fully see the eclipse, while more than 3 billion should be able to view part of the five-hour event. According to NASA, a similar eclipse last occurred on Aug. 16, 2008, and the next one will be on Sept. 7, 2044.

Ready for an ‘Aura Farming Battle’ this Sunday?

aura farming performance
The “battles” attract massive crowds who watch participants compete symbolically with poses, dances, gestures and meme references to demonstrate who has more “aura.” (Estrella Josento/Cuartoscuro)

It’s possible to observe the social phenomenon of “aura farming” on Sunday at 3 p.m. at Parque Juarez on the small basketball courts. The prize is 500 pesos.

Aura farming is a trend that started on TikTok and Instagram and consists of young participants silently making moves designed to appear confident and cool without seeming deliberate. The audience’s response decides who wins.

Aura farming battles have been spreading throughout Mexico, with recent ones occurring in Mexico City, Veracruz and Coahuila. Additional gatherings have been reported in Argentina, Brazil, Peru and Bolivia.

Writers’ Conference registration discount ending soon

San Miguel Writers' Conference
San Miguel Writers’ Conference and Literary Festival executive director Jodi Pincus thanks her staff at the end of a record-setting event. (Credit: Michele Rayvid)

The San Miguel Writers’ Conference and Literary Festival is offering $95 off its registration packages until Aug. 31. The regular prices go into effect Sept. 1.

Scheduled for Feb. 10-14, 2027, at the Hotel Real de Minas, the conference will feature keynotes by U.S. authors Amor Towles and Jennifer Finney Boylan, Canadian author Michelle Good and Mexican author Martha Bátiz, along with literary presentations, workshops and many other events.

More information, along with the 2027 conference schedule, bilingual programming and free community events, is available here.

Cathy Siegner is an independent journalist based in San Miguel and Montana. She has journalism degrees from the University of Oregon and Northwestern University.

México Canta and Spotify partner up to amplify young talent across Mexico-US border

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Culture Minister Claudia Curiel de Icaza, Spotify executive Karen Duque, Canal 22 director Alonso Millán, and Mexican Music Council member Alejandro Aguirre Ruelas have finalized Spotify's role in the upcoming second México Canta event. (Camila Ayala Benabib/ Cuartoscuro)

México Canta is turning up the volume for its second season, tapping the music streaming service Spotify to give the cross-border contest’s top singers even more exposure.

The partnership will give the 14 semifinalists from Mexico and the United States an official Spotify playlist and offer them a career-development master class, and the three winners will be invited to a Spotify flagship event for emerging artists, the Mexican government said in a press release.

Spotify executive Karen Duque (right) is seen sitting with Culture Minister Claudia Curiel de Icaza. According to Duque, Mexico has entered the world’s 10 largest recorded-music markets. (Camila Ayala Benabib/Cuartoscuro)

México Canta (Mexico Sings) is a federal initiative led by the Culture Ministry in collaboration with the Mexican Music Council.

Open to Mexican and Mexican American artists ages 18 to 29, it is akin to “American Idol” with one overriding rule: It seeks songs promoting themes such as love, tradition and culture rather than glorifying violence, drugs, discrimination or misogyny.

Unlike last year’s inaugural contest — which staged semifinals in Chicago, Houston, Los Angeles, Tijuana, Oaxaca and Mexico City that blossomed into must-see TV — this year’s whittling-down process was left in the hands of the Mexican Music Council. It reviewed online auditions to determine the best of more than 16,000 entries (about 1,200 more than last year).

Of the 5,760 U.S.-based registrants, seven were chosen for the first semifinal, which was Sunday at the Orpheum Theatre in Los Angeles. It produced three finalists.

The second semifinal is scheduled for Sunday at the Ángela Peralta Theater in Mazatlán, where three more finalists will be selected, plus a wild card from either semifinal. The contest drew 10,528 registrants from Mexico.

The finals are set for Sept. 13 at the Auditorio Nacional in Mexico City, where winners will be selected in three as-yet-unnamed categories. Last year’s titles were for best performer and best song, alongside a wild-card pick.

The agreement with Spotify comes during a boom in regional Mexican music.

Global listening to the genre on Spotify has risen 450% over the last five years, while consumption in Mexico increased 560%, the Ministry of Culture noted. Moreover, more than 70% of Spotify Mexico’s daily Top 50 is made up of Mexican artists compared to 10% a decade ago, the ministry added.

Also, for the first time, Mexico has entered the world’s 10 largest recorded-music markets, noted Spotify representative Karen Duque.

“A decade ago, it was quite difficult to imagine that Mexico would become one of the most important powers in the world of the music industry,” she said.

Following the finals in Mexico City, the three winners will be scheduled to perform during Mexican Independence Day celebrations on Sept. 15.

With reports from La Jornada and Informador

Mexico’s first solar panel recycling plant coming to Jalisco

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solar panels
The recycling plant is expected to process up to 1,000 tonnes of “retired” solar panels annually, recovering core materials like silicon, aluminum and silver. (Unsplash)

The western state of Jalisco will soon boast Mexico’s very first solar panel recycling plant, an installation with the capacity to recover up to 95% of the materials from equipment that reaches the end of its useful life.

The project evolved in response to the growth of photovoltaic generation in Jalisco, which has approximately 1.6 million installed solar panels, equivalent to about 50,000 tonnes of equipment. 

Rafiqui — a non-profit civil organization dedicated to recycling and repurposing — is building the plant in Ciudad Guzmán, about 125 kilometers south of the state capital, Guadalajara. 

In its initial phase, the recycling plant is expected to process up to 1,000 tonnes of “retired” solar panels annually, recovering core materials like silicon, aluminum and silver to be used in other production chains.

Rafiqui director Ximena Cantú said her company’s model “goes beyond recycling because we believe in the circular economy.” 

Before sending any materials to the recycling plant, the decommissioned equipment will be evaluated to determine if it is still functional. Those that remain in suitable condition may be reused or donated to communities and non-profit organizations.

Manuel Gómez-Herrera Lasso, executive director of the Mexican Photovoltaic Industry Association, praised Jalisco as a pioneer in the adoption of solar energy. The first photovoltaic system interconnected to the national energy grid was installed in Jalisco in 2007.

The growth of the technology, however, presents a challenge for managing the waste generated by the replaced equipment. 

The International Renewable Energy Agency estimates that 30,000 tonnes of solar panels in Mexico will be retired due to premature failure by 2030, while at the same time 6,500 tonnes will reach the end of their life cycle naturally.

As part of the strategy to address this, Rafiqui has established a collection center in a southern Guadalajara neighborhood to receive small volumes. It has also developed a collection scheme for larger quantities in different regions of the country.

Additionally, Rafiqui is holding discussions with municipalities and industrial associations to expand the alternatives for collecting solar panels in Jalisco.

With reports from Mexico Industry, Jalisco TV and El Financiero

Schneider Electric plans major Querétaro expansion to meet growing power demand

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Rueil-Malmaison, France - August 13, 2023: Sign and logo on the headquarters building of Schneider Electric, a French multinational company specializing in digital automation and energy management
The French energy management company says its Querétaro expansion will result in 4,000 new direct jobs in a little more than a year. Querétaro Governor Mauricio Kuri González gives an even more optimistic estimate of 7,000 to 8,000 direct jobs by 2028. (Shutterstock)

Schneider Electric, a France-based multinational, plans to expand its manufacturing capacity in Querétaro state with 115,000 square meters of new industrial facilities that will support the creation of 4,000 direct jobs by the end of 2027, the company has announced.

The expansion includes two completed facilities and a third planned for a later growth phase, where the firm will manufacture solutions for electrical distribution, equipment for critical energy infrastructure, and specialized projects under custom “engineer-to-order” (ETO) models.

Schneider Electric executives turned out en masse at last week’s expansion announcement, joining Governor Mauricio Kuri and Querétaro state officials for what is considered a major development in energy management for the region and job creation in Querétaro. (Gobierno Estado de Querétaro)

Schneider Senior Vice President of Power Systems and ETO Guillaume Le Gouic said that Querétaro, in Mexico’s Bajío region, provides the talent, industrial capacity, and strategic location required to advance the region’s electrification and digitalization processes. 

“We are very pleased to continue growing in Querétaro, and very grateful for the support of the state government,” Schneider Mexico and Central America President Luis D’Acosta Anezin said. “The truth is, we feel right at home here, and this is the first of many investments to come, and we’re very happy and excited.”

According to the announcement, Schneider is now hiring between 200 and 250 workers a month and training engineers, technicians, and specialists in advanced manufacturing and energy infrastructure to support its operations. 

Querétaro Governor Mauricio Kuri González met with Schneider Electric executives last  Wednesday to discuss the project. While the company did not share an investment figure, Kuri González said he expects the total job creation from new facilities to reach 7,000 or 8,000 by 2028.

Schneider currently has production plants in Querétaro, Nuevo León, and Tlaxcala, supporting industrial demand in North America and Central America.

The firm aims to strengthen production for sectors with a higher demand for electrical infrastructure, such as data centers, industry and the digital economy.

In a 2025 interview with MND, the president and managing director of Schneider Electric Mexico & Central America, Jesús Carmona Colina, said that President Claudia Sheinbaum had “correctly recognized that more energy is needed in Mexico” to meet demand, including from the country’s growing industrial sector.

He noted an energy imbalance in Mexico, with sufficient electricity in some regions and a shortfall in others. 

As part of its overarching economic strategy, Plan México, the government aims to increase electricity generation by 22,000 megawatts by 2030, investing US $12.3 billion over the next six years to build new power plants, $7.5 billion to strengthen transmission networks and $3.6 billion to improve distribution networks.

 With reports from Mexico Industry, Mexico Now and TYT

Despite a Q2 dip, first-semester foreign direct investment was Mexico’s highest ever

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KIA plant
Manufacturing was the main recipient of first-semester Foreign Direct Investment, accounting for 38.6% of the record-breaking total of US $34.968 billion. (Cuartoscuro)

Mexico attracted US $34.968 billion in foreign direct investment (FDI) between January and June 2026, marking the highest amount ever recorded for a first semester, the Economy Ministry (SE) reported.

The figure represents a 2.1% year-on-year increase compared to the same period last year and confirms Mexico’s continued appeal as a destination for established international companies.

FDI graphic 2026
A graphic from the Economy Ministry shows the striking increase in first-semester Foreign Direct Investment into Mexico since 2021, jump-started by the merger of Televisa and Univision and the restructuring of Aeroméxico in 2022 and then continuing to rise steadily through the current figure of US $34.968 billion. The percentages represent the increase over the same period of the previous year. (SE)

Going back further, foreign investment practically doubled, with an accumulated growth of 89.7%, compared to the first half of 2021, when Mexico attracted US $18.433 billion,  

The 2026 advance lost momentum, however, during the second quarter, when revenues reached $10.464 billion, 3.5% less than the $10.848 billion originally recorded during the same period in 2025.

The SE attributed the contraction to last year’s high base of comparison and indicated that it does not represent a change in trend. Despite the year-on-year decline, the result for the second quarter of 2026 was the second highest in the last 16 years.

Who received the foreign investment?

The manufacturing industry was the primary recipient of the arriving resources, receiving $13.482 billion, equivalent to 38.6% of total FDI. The figure represents a 9.3% year-over-year increase for manufacturing.

Financial and insurance services ranked second, with $10.15 billion, followed by the transportation, postal, and warehousing sectors, which registered the strongest growth, attracting $2.65 billion.

Mexico City came in as the top destination for foreign investment, receiving $16.862 billion, or 48.2% of the national total. It was followed by Nuevo León, with $3.712 billion; México state, with $2.114 billion; Baja California, with $1.743 billion; and Jalisco, with $1.406 billion. 

Together, these five states accounted for 73.9% of all FDI received during the first half of the year.

Where did the first semester FDI come from?

In the first half of 2026, the United States remained the leading source of FDI in Mexico, with a flow of $16.871 billion, equivalent to 48.2% of the total. 

Spain ranked second with $4.954 billion, followed by Canada ($1.741 billion), Australia ($1.698 billion) and Germany ($1.647 billion). 

According to the SE, the positive FDI numbers are attributed to the country’s macroeconomic and institutional fundamentals and the guidelines of Plan México, the government’s flagship economic and policy strategy.

Mexico News Daily

MND Local: Is the tourism outlook in Los Cabos improving?

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Catamaran sailing at Land's End in Cabo San Lucas
Is the tourism outlook brightening in Los Cabos? Despite the continued decline in international air arrivals in 2026, some indicators are positive. (Los Cabos Tourism Board)

Spring was a poor season for tourism in Mexico. International air arrivals — the driver of 80% of all tourism revenue in the country, with two out of every three passengers hailing from the U.S. — were down nationwide in March, April and May. 

That trend continued in June, as spring turned to summer, despite Mexico’s role as a host for the 2026 FIFA World Cup. But outside of the host cities, which received a boost from the event — albeit not to the extent expected — high-value tourism to traditional beach tourism destinations in Mexico like Los Cabos continued to plummet. International air arrivals fell 7.1% in Los Cabos in March, 9.7% in April, 10.5% in May and 14.2% in June, relative to the same months in 2025.

Cocina del Mar restaurant at Esperanza, An Auberge Resort in Los Cabos
Despite spectacular attractions, such as seaside dining at Cocina del Mar, tourism has been down in Los Cabos so far in 2026. (Los Cabos Tourism Board)

July was even worse, with international air arrivals falling by 16.6%. That means that in the first seven months of the year, international tourism fell by 7.2% in Los Cabos, with overall tourism declining by 5.4%. Unfortunately, things don’t look much better for the second half of the year, with U.S. air bookings for the next six months down 13% from 2025. 

That said, there are some signs of a brightening outlook for Los Cabos.

Domestic tourism is beginning to improve

After seeing falling numbers for 10 straight months — from July 2025 to April 2026 — the domestic travel market has recently shown signs of life in Los Cabos. Domestic arrivals nosed into positive numbers in May and were up 7% in July, with nearly 20,000 more Mexican nationals visiting the destination relative to the same month in 2025. 

Low season rates are part of the appeal. High season prices typically peak in April (US $470 per night for hotels in 2026), with summer seeing lower average hotel room rates in Cabo San Lucas (US $336 as of the most recent numbers from May) and San José del Cabo (US $339), as well as for the destination as a whole (US $414). 

But since airline bookings for the next six months are up 5.4% domestically, with a better than 9% increase in passengers from Mexico City expected through the end of the year, it appears that this isn’t just a seasonal spike, but rather a welcome return to form for what has traditionally been an important market, accounting for over one-third of overall tourists to Los Cabos. 

Tourism from Canada is on the uptick

The Canadian tourism market is not as robust as the U.S., at least not in Los Cabos. Last year, for example, over two million tourists from the U.S. visited Los Cabos, versus 215,000 from Canada. So even though tourism from Canada is up 8.8% in 2026, that doesn’t make up for U.S. tourism being down by more than 7%.

Cruise ship at anchor off Medano Beach in Cabo San Lucas
Cruise ship tourism is booming in Cabo San Lucas, with 64.5% more passengers this year than in 2025. (Roman Denisenko/Unsplash)

Still, it’s significant that numbers are up this year for visitors from Canada, as well as for visitors from Europe, the Caribbean, and Central and South America. This diversification is important to the local economy, especially if U.S. tourism to Mexico continues to slump.

Cruise tourism continues to boom

The reason international arrivals are considered “high-value” is because these tourists, on average, spend more than US $1,300 each. Cruise ship tourists, by contrast, traditionally spend less than US $100 per person. Every little bit helps, however, especially when it comes to keeping businesses alive in downtown Cabo San Lucas.

Last year, the Land’s End city set a record, surpassing one million cruise ship tourists for the first time. This year, that record will almost certainly be broken, as through June, cruise ship arrivals were up by 64.5% through June; 789,919 through the first six months of 2026, compared to 480,198 during the same timeframe in 2025.

If this pace continues, Cabo San Lucas will top 1.5 million cruise ship passengers for the year, cementing its position as the nation’s fourth largest cruise ship destination, behind only Cozumel, Mahahual and Ensenada.

New air routes added to replace those that have been lost 

Airline capacity cuts due to rising jet fuel costs, combined with a declining demand for seats to Mexican beach destinations, have led to the cancelation of several Los Cabos-bound routes this year, including the loss of Southwest flights from Baltimore, Chicago and Indianapolis, and a Delta flight from Seattle. 

Fortunately, though, new flights have been added this summer to make up for, or at least mitigate, previous tourist losses. Southwest added its first nonstop flight from Las Vegas to Los Cabos during the first week of June, the same week a new domestic route was added by Volaris connecting Puebla to Los Cabos. 

Southwest Airlines jet on the tarmac
Southwest added a new nonstop from Las Vegas to Los Cabos in June 2026, and expanded service is also expected this fall. (Owen Lystrup/Unsplash)

Once high season returns this fall, expanded service to Los Cabos will also be offered by several airlines, including Volaris in Mexico; American, Southwest and United in the U.S.; and Air Transat, Porter and WestJet in Canada.

Chris Sands is a writer and editor for Mexico News Daily, and the former Cabo San Lucas local expert for the USA Today travel website 10 Best and writer of Fodor’s Los Cabos travel guidebook. He has also contributed to numerous other websites and publications, including The San Diego Union-Tribune, Marriott Bonvoy Traveler, Forbes Travel Guide, Porthole Cruise and Travel, and Cabo Living. 

Former Sinaloa state official arrested in Utah with more than 100,000 fentanyl pills

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Ricardo Verduzco
Verduzco previously served as the director of the Municipal Institute of Sport in Guasave, a city in Sinaloa around 150 kilometers northwest of the state capital, Culiacán. (Facebook)

A former Sinaloa state official was arrested this month in a Utah hotel room with more than 100,000 fentanyl pills in his possession, U.S. authorities said.

Ricardo Verduzco Bernal, former head of the high-performance program at the Sinaloa Institute of Physical Culture and Sport, was detained in Salt Lake County on Aug. 12, according to an Aug. 20 statement released by the U.S. Attorney’s Office in the District of Utah. He is currently in preventive detention awaiting trial.

In its statement, the U.S. Attorney’s Office said that “according to allegations contained in court documents, in August 2026, the FBI Wasatch Metro Drug Task Force initiated a criminal investigation on Bernal and co-conspirators, both known and unknown, associated with a drug trafficking organization believed to be distributing large quantities of fentanyl and other narcotics in the District of Utah.”

The suspect is referred to as Bernal throughout the statement, although his first surname is Verduzco.

The U.S. Attorney’s Office said that in August 2026, FBI agents “conducted a controlled purchase of fentanyl from Bernal.”

“As a result of the controlled purchase, agents obtained and executed a search warrant on a hotel room in Salt Lake County, Utah. On August 12, 2026, agents executed the search warrant, and Bernal was alone inside the room where agents located and seized approximately 11,160.65 grams of field-tested positive fentanyl,” the Attorney’s Office said.

“Agents estimated the fentanyl evidence to be approximately 111,000 fentanyl pills. According to U.S. Immigration and Customs Enforcement, Bernal is in the United States on a visitor visa.”

At the start of its statement, the U.S. Attorney’s Office said that Bernal and another Mexican national “were indicted by a federal grand jury after they were arrested and charged in two separate and unrelated cases that led to the seizure of approximately 204,000 fentanyl pills in one week.”

“Jesus Alexis Cecena Cota, 22, of Mexico, residing illegally in West Jordan, Utah; and Ricardo Verduzco Bernal, 54, of West Valley City, Utah, were charged in two separate complaints August 13, 2026,” the statement said.

The U.S. Attorney’s Office said that “Bernal is scheduled for a jury trial on August 26, 2026, before a U.S. Magistrate Court Judge at the Orrin G. Hatch United States Courthouse in downtown Salt Lake City.” He is accused of “possession of fentanyl with intent to distribute.”

During a court appearance last Wednesday, the suspect maintained his innocence despite the discovery of the fentanyl in the hotel room where he was arrested.

Verduzco’s civil service career 

Verduzco served as head of the high-performance program at the Sinaloa Institute of Physical Culture and Sport, a state government institute, during the governorship of Rubén Rocha Moya, who is also accused of drug trafficking by U.S. prosecutors. He left that position on July 31, according to the newspaper Milenio.

Verduzco previously served as the director of the Municipal Institute of Sport in Guasave, a city in Sinaloa around 150 kilometers northwest of the state capital, Culiacán. He occupied that position between 2022 and 2024. Before taking up that role, Verduzco was a manager with the Guasave water authority.

With reports from Milenio and Reforma

US issues security alert concerning area of Mexicali

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FGE Mexicali
All U.S. government activities in, and travel to, Mexicali were suspended on Tuesday due to an alleged threat of violence by the “Los Rusos” cell of the Sinaloa Cartel. (Juan Hernández/Cuartoscuro)

U.S. officials have expressed concern that a recent drug bust in the northern border city of Mexicali could result in retaliatory violence by the “Los Rusos” crime gang.

In a tersely worded alert issued on Monday, the U.S. Embassy in Mexico urged U.S. citizens to be aware of the potential threat, adding that all “U.S. government activities in, and travel to, Mexicali have been suspended on August 25.”

The statement encouraged U.S. citizens to be aware of their surroundings at all times, to avoid local government buildings in Mexicali and to “notify friends and family of your safety in the event of an incident.”

The U.S. Consulate in Tijuana — about 180 kilometers (112 miles) east of Mexicali — shared the warning, but did not provide any details about the supposed threat.

On Tuesday morning, President Claudia Sheinbaum said the alert was issued due to the possibility that a criminal group could pose a danger, though she said “there is no specific issue.”

The Baja California state government said it has reinforced security in the entire municipality of Mexicali with the cooperation of federal agents and members of the armed forces.

“Prevention, patrol and surveillance efforts continue on a permanent basis to protect the peace of mind of Mexicali families,” Baja California Governor Marina del Pilar said on social media.

She urged members of the public to call 911 in case of emergency, or to make an anonymous report by calling 089.

State Security Minister General Laureano Carrillo said that “rigorous, continuous and coordinated work” is being carried out by state and federal authorities “to prevent and contain any type of contingency in Mexicali.” Mexico’s federal security cabinet released a statement saying it had not identified evidence confirming “a specific or imminent risk to the public” at midday on Tuesday.

Last week, Mexican authorities — with the help of the U.S. Drug Enforcement Administration (DEA) — seized 120 kilograms of fentanyl pills in a joint operation carried out in Mexicali by federal and state agents. 

The raid occurred at a property linked to “Los Rusos” — a cell operating as part of the Los Mayos faction of the Sinaloa Cartel — and resulted in the seizure of approximately 4 million opioid doses.

According to reporting by Luis Chaparro, U.S. authorities decided to issue the security alert after the DEA intercepted at least one call in which alleged members of Los Rusos appeared to be planning an attack on the Municipal Police and the offices of the Federal Attorney General’s Office in Mexicali.

With reports from El Financiero, El País and La Jornada