Saturday, July 12, 2025

The Pico de Orizaba Loop: the best way to appreciate Mexico’s tallest peak

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Pico de Orizaba and the Pico de Orizaba loop
The majestic Pico de Orizaba is Mexico's highest mountain. Naturally it makes for a challenging but exceptional climb. (Wikimedia)

In Nahuatl, it’s called Citlaltépetl, the Star Mountain, a shimmering snow-covered peak that dominates the horizon for hundreds of kilometers. At 5,640 meters (18,504 feet) El Pico de Orizaba is Mexico’s tallest mountain and the third highest in North America.

Those who live on its flanks say the only way you can fully appreciate the beauty of Orizaba is to circumnavigate the volcano on foot, and after much effort, a few of them have established the sort of route that trekkers love: difficult, challenging, but extraordinarily rewarding.

Amadeus Vivero on Pico de Orizaba loop
The best way to experience Pico de Orizaba is to hike it. Walker Amadeus Vivero (center) has designed the perfect route for the adventurously minded to do just that. (Amadeus Vivero)

One of the pioneers who developed the Orizaba loop is Victor Vivero, who goes by the trail name Amadeus. For the last four years, Amadeus and friends have worked on connecting several already established tracks to create what they call La Circumvalación, The Loop.

I asked Amadeus to describe his most recent trek along The Pico de Orizaba loop.

This took place in July,” he told me. “Our group met at a place appropriately called El Valle del Encuentro (the Meeting-place Valley), located in Pico de Orizaba National Park on the South Face of the volcano. Here there’s a mountain refuge, located in a big valley close to a small hill from which you have great views of both el Pico de Orizaba and the Sierra Negra Volcano, where the Large Millimeter Telescope (the biggest of its kind in the world) is located.

Beginning the Pico de Orizaba loop at 1:00 a.m.

Pico de Orizaba
Even rising early, the view of the mountain is no less majestic. (Amadeus Vivero)

The trekkers fell asleep in the shelter at 9:00 p.m.

Our plan,” said Amadeus, “was to get up at 1:00 a.m. and start hiking. We needed to start very early so we’d be sure to reach the next refuge before dark. This way we wouldn’t need to carry tents. However, it was raining hard. So we waited another hour and started walking at about 2:30.There had been a race in this area recently so there was reflecting tape on the trees, making it easy to follow the trail in the dark. but you can always use Wikiloc to follow a route at night.

For the first seven km the land was flat and here is where we got our rhythm. There were 12 of us, which is a rather big group, but we were soon nicely synchronized.

A sea of clouds

Near sunrise, we reached the edge of a canyon. Below us stretched a whole sea of clouds. What a view! We had to bottom this canyon, but as we reached the top of the opposite end, we could enjoy a spectacular sunrise, right in front of us.”

Now, after six hours, surrounded by pine trees, we were reaching the East Face, where we came to another canyon which everybody calls La Rompe Piernas, The Leg Breaker, because crossing it is very tricky. It has some very steep slopes and negotiating the whole thing is very tiring.”

Dwarf snakes and tiny rabbits

Here we could hear birds, especially eagles and here you can also find rattlesnakes. These are what we call cascabeles enanas, “ dwarf rattlesnakes.” They are only 50 to 80 cm long, and they are poisonous. In this same area, I’ve also seen tiny teporingos or volcano rabbits. They’re endemic to Mexico and so small they weigh only half a kilo (one pound).”

The teporingo rabbit
The teporingo is the second smallest rabbit on earth. This threatened species is endemic to a small region on Mexico’s Neovolcanic Belt. (Difusionar)

Two hours beyond The Leg Breaker, the trekkers came to the Ice Cascades, where water pours out of two caves and freezes in the winter.

Now we were on the Northeast Slope of the volcano,” Amadeus told me, “and here we filled our canteens with this water, which is good to drink. At this point, we had covered about half the first day’s march.”

Next, to get to the North Face, you have to cross another canyon called La Barranca del Río Jamapa, named after the river created by the runoff from the volcano’s Jamapa Glacier. On the other side, we had to traverse a sandy space called Arenal, and then at about 6:30—after covering 27 kilometers in 17 hours—we reached our second mountain refuge, called Piedra Grande, Big Rock. No sooner did we get there than the weather turned bad. Suddenly it was cold, wet, and windy, but around 9:00 p.m. it all cleared up.”

Piedra Grande mountain shelter

The Piedra Grande shelter on Pico de Orizaba
The Piedra Grande shelter holds up to 60 people and can be used free of charge. It can fill up completely on weekends. (Summit Post)

The Piedra Grande refuge is on Pico de Orizaba’s North Face and is used by many climbers heading for the peak. Amadeus and friends had started out very early in the morning to make sure they would get bunks in this shelter, which holds 40 people when full.

We arrived at the refuge really beat,” continued Amadeus. “[We] broke out our little cook stoves and made things like soup and coffee. Then we slept until 2:30 a.m., ready to go again. The weather was cold, but the sky was so clear, that we saw several shooting stars. After a while, we reached what we call The Wall. It’s almost vertical and takes us to the bottom of a canyon called La Barranca del Alpinaua. Here we always wear helmets and we break up into groups of three.

Treacherous riverbed

At the bottom we came to the most dangerous part of the whole trek, a riverbed with plenty of loose rocks, some of them very big. So here too, we negotiate the area in small groups. This barranca is only 500 meters wide but it took us maybe two hours to cross it.”

View of the top of Pico de Orizaba
“At sunrise we looked down upon a sea of clouds.” (Amadeus Vivero)

The hikers now arrived at the West Face, a long area of grassy meadows over 3,800 meters high, with hardly any trees. “On this high plateau,” commented Amadeus, “I think we enjoyed the very best views of Pico de Orizaba and from here we could also see Popocatepetl, El Iztaccíhuatl, and La Malinche.”

From this point the party had only nine kilometers more to go, up and over their last obstacle, the Saddle of Cerro Colorado, a pass 4,330 meters above sea level and the highest point of the entire loop.

From this saddle,” Amadeus told me, “it’s all downhill, and about 1:00 p.m. we arrived back at our starting point on the South Face, so we spent about 10 hours on our second day, but the distance we covered was only 13 kilometers.

In those two days we walked 40 kilometers and got to see all the faces of North America’s third-highest peak, views that very few have ever observed or photographed. It’s an incredible route!”

John Pint has lived near Guadalajara, Jalisco, for more than 30 years and is the author of A Guide to West Mexico’s Guachimontones and Surrounding Area and co-author of Outdoors in Western Mexico. More of his writing can be found on his website.

BYD projects its sales of EVs in Mexico will reach 100K by 2025

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Jorge Vallejo CEO of BYD Mexico speaking at the BloombergNEF forum in Monterrey, Mexico
BYD Mexico General Director Jorge Vallejo outlined the company's Mexico sales projections at the BloombergNEF forum in Monterrey on Tuesday. (Screen capture)

Chinese electric vehicle manufacturer BYD is anticipating strong sales growth in Mexico in 2025.

Jorge Vallejo, BYD’s general director in Mexico, said Tuesday that the Shenzhen-based company expects to sell 50,000 electric vehicles (EVs) in Mexico this year and 100,000 in 2025.

Outside of a BYD automobile showroom in Guadalajara, Mexico, featuring floor-to-ceiling glass windows on a building with the BYD logo in silver letters.
A BYD Mexico showroom in Guadalajara. (BYD)

He outlined the projections at the BloombergNEF forum in Monterrey, Nuevo León.

Sales of EVs, and Chinese-made vehicles, have recently increased in Mexico.

Vallejo also said Tuesday that BYD will announce the location of its planned Mexico plant by the end of the year.

He said that the plant will manufacture 150,000 vehicles annually in a first phase of operations, before increasing production to 300,000 in a second phase.

Earlier this year, Mexico imposed new tariffs on hundreds of products from China and other countries with which it doesn’t have trade agreements. EVs are among those products.

Reuters recently reported that BYD was seeking an extension of tariff relief for its imports in Mexico, as “a decree exempting some 15% to 20% of tariff payments on EVs imported from countries with which Mexico does not have a trade agreement” was set to expire at the end of October. It was unclear whether that extension was granted.

Factory assembly line manned by robot arms
BYD rejected a September Bloomberg News report saying that BYD had put its planned Mexico plant on hold until after the U.S. election. But BYD Mexico General Director Jorge Vallejo said in August that the company has narrowed down its plant location to three states. (BYD)

What has BYD said about its proposed Mexico plant?

  • The automaker confirmed in February that it would open a plant in Mexico. BYD’s Americas CEO Stella Li said that the plant would only make vehicles for the Mexican market.
  • Vallejo said in June that BYD’s proposed operations in Mexico will create around 10,000 jobs.
  • Vallejo said in August that the company had narrowed the list of potential locations for the plant to three states.
  • In September, Li rejected a Bloomberg News report that said the company had postponed a final decision about its proposed plant in Mexico until after the United States presidential election. Vallejo had previously said that the company was aiming to settle on a location for its plant by the end of the year.

With reports from Reuters 

$14B Mexico Pacific LNG megaproject endangers Gulf of California marine life, activists warn

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Protesters dressed in shark and dolphin costumes stand in front of Mexico's Environment Ministry building with a sign saying in Spanish, "Let's protect our whales."
More than 30 environmental groups staged a protest outside the Environment and Natural Resources Ministry in Mexico City on Tuesday. They want Mexico to cancel a planned Mexico Pacific LNG terminal in Sonora. (Moisés Pablo/Cuartoscuro)

Citing concerns over its impact on the Gulf of California, environmental groups are urging the Mexican government to cancel Mexico Pacific’s LNG megaproject in Sonora, a planned liquefied natural gas (LNG) plant and export terminal.

The US $14 billion project led by the Houston-based company would build the large-scale natural gas liquefaction terminal in Puerto Libertad and a pipeline stretching 800 kilometers to transport natural gas from the Permian Basin in Texas to the plant.

The Gulf of California is home to 39% of the world’s marine mammals, including whales, dolphins and sharks.(Adolfo Vladimir/Cuartoscuro)

The LNG produced in Puerto Libertad would then be exported via 300-meter-long ships to markets in Asia — thereby more easily connecting U.S. shale gas with Asian markets.

Mexico Business News wrote that the project “marks the largest foreign private investment in [Mexico’s] history for a project of this kind” and that it would reshape market dynamics.

Mexico Pacific’s 400-hectare Saguaro Energía LNG facility is expected to produce approximately 15 million tonnes of LNG annually. 

“The initiative positions Mexico as the fourth-largest LNG exporting country and a key contributor in meeting the critical energy security needs of the region,” MPL President Alberto Alonzo told the publication.

Trumpeted last year by former President Andrés Manuel López Obrador, the project is expected to create jobs for Mexicans, facilitate infrastructure development and generate state and federal tax revenues.

Puerto Libertad is a small fishing town that is already home to one of the largest thermoelectric plants in Mexico, managed by the Federal Electricity Commission (CFE).

A protester from an environmental organization protesting outside Mexico's Environment Ministry headquarters. He is wearing a captain's hat and has a large paper mache boat tied to his body that makes him look as if he is inside the boat. He is using a megaphone.
Activists worry that the project and the presence of LNG tankers will bring harmful noise pollution, ship collisions and potential gas spills. (Moisés Pablo/Cuartoscuro)

On Tuesday, a coalition of more than 30 environmental groups staged a protest outside Mexico’s Environment and Natural Resources Ministry (Semarnat) in Mexico City. Many of them were dressed as whales, dolphins and sharks.

They argue that the project poses significant risks to marine life in the Gulf of California, known as the “Aquarium of the World” due to its rich biodiversity.

According to Greenpeace and other environmental protection NGOs, the area is home to 12,105 species, including 39% of the world’s marine mammals, including whales, dolphins and sharks.

The introduction of LNG tankers and the construction of the liquefaction terminal could disrupt these species’ habitats with noise pollution, the risk of ship collisions and potential gas spills, activists said. The ships that would transport the gas product to Asia are as long as 12 adult whales. 

Also, to extract the natural gas in Texas, the project involves fracking, a controversial method criticized for its extensive water use and environmental hazards.

Greenpeace and other organizations highlight that fracking contributes to groundwater contamination and accelerates climate change by releasing methane, a potent greenhouse gas.

The activists on Tuesday delivered a letter to Environment Minister Alicia Bárcena, calling for the project’s cancellation. The letter asked her to safeguard the interests and well-being of the Mexican population and its natural resources and not the economic interests of foreign companies.

The activists warned that the frequent passage of LNG tankers through the Gulf would endanger marine life, particularly whales, which rely on sound for communication and navigation.

Moreover, they point out that the proposed pipeline will cross mountains, rivers, streams, communities and areas of ecosystemic importance.

The coalition also expressed concerns about the project’s contribution to greenhouse gas emissions and called on President Claudia Sheinbaum to reject the initiative.

MPL last year signed an agreement with the government of Sonora to move forward on the project, according to the news source NS Energy Business. It has received official endorsement from Mexico’s federal government, including environmental permits​, the publication said.

Construction has not yet begun, according to Mongabay, a nonprofit website focused on conservation and the environment.

If it moves forward, the project will become a pillar of the Sonora Plan, aimed at fostering economic prosperity and clean energy development in northwest Mexico. The plan was announced by the Mexican government at the North American Leaders’ Summit last year.

With reports from El Universal, Animal Politico, El Sud Californiano and Mongabay

Two-way trade between Mexico and US reaches record high

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A wide range of Mexican products are shipped to the U.S., including cars, auto parts, electronics, fresh fruit and vegetables, oil and alcoholic beverages.
A wide range of Mexican products are shipped to the U.S., including cars, auto parts, electronics, fresh fruit and vegetables, oil and alcoholic beverages. (Juan José Estrada Serafín/Cuartoscuro)

The value of Mexico’s exports to the United States increased almost 6% annually in the first eight months of 2024 to reach a record high of more than US $334 billion.

The United States Census Bureau and the U.S. Bureau of Economic Analysis reported Tuesday that Mexico’s exports to its northern neighbor were worth $334.73 billion between January and August, a 5.8% increase compared to the same period of 2023.

Shipping containers at Manzanillo port
Mexico’s exports to its northern neighbor were worth $334.73 billion between January and August, a 5.8% increase over the same period of 2023. (Lloyds)

Mexico thus consolidated its position as the top exporter to the U.S. It dethroned China from the coveted spot last year.

A wide range of Mexican products are shipped to the U.S., including cars, auto parts, electronics, fresh fruit and vegetables, oil and alcoholic beverages.

Mexico’s share of the U.S. import market was a record 15.7% between January and August, an increase of 0.2 percentage points compared to the first eight months of 2023. Mexico’s share a decade ago was more than 3 points lower, at 12.6% in 2014.

In a speech in Monterrey on Tuesday, Economy Minister Marcelo Ebrard highlighted that Mexico’s share of that market was almost 16%.

“In 1988 it was 5%, it’s multiplied by approximately three,” he told a business forum in the Nuevo León capital.

“The participation of China has declined. There is a great opportunity to grow in the participation in the market [for exports] to the United States,” Ebrard said.

China’s share of the U.S. import market declined to 13.1% in the first eight months of 2024 from 13.5% in the same period last year. Canada’s share fell to 12.9% from 13.6%.

Two-way trade also hit a record high

The U.S. data shows that the United States’ exports to Mexico were worth $225.07 billion between January and August, a 4.3% increase compared to the same period last year.

Industry predicts investments will be lost this year as well.
Auto parts constitute a substantial portion of two-way trade between the United States and Mexico.

Among the products the U.S. sends to Mexico are oil and gasoline, auto parts, meat and grains, including yellow corn used as livestock feed.

Two-way trade totaled $559.8 billion, a 5.2% increase compared to the first eight months of last year and a record for the period.

Trade between Mexico and the U.S. accounted for 16% of the United States’ total trade with countries worldwide.

The two countries are each other’s largest trade partner, and their economies have become increasingly integrated in the 30 years since the entry into force of NAFTA, which was superseded in 2020 by the United States-Mexico-Canada Agreement, or USMCA.

Mexico recorded a trade surplus of $109.65 billion with the U.S. between January and August.

A good August for Mexico, and the US 

Mexico’s exports to the U.S. in August were worth a record-high $43.75 billion, an increase of 4.8% from the same month last year.

Imports from the U.S. also hit a record high in August, increasing 3.5% annually to $30.02 billion.

With reports from El Economista and El Financiero

US lawmakers pressure Sheinbaum to address Chinese ‘connected’ car concerns

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BYD showroom with cars on display and people shopping
Trump threatened tariffs against Chinese auto companies like BYD, which plans to build a vehicle manufacturing plant in Mexico. The Chinese automaker has put those plans on hold until after the U.S. election, according to reporting by Bloomberg. (EEYAUT Waihung/Wikimedia Commons)

There is no shortage of issues for new Mexican leader President Claudia Sheinbaum to attend to: security, water and the economy, to name but a few. But a group of United States lawmakers contends that yet another pressing issue for Mexico’s 66th president is the “national security risks” associated with the capacity of Chinese “connected” vehicles to collect sensitive data.

In a letter dated Sept. 30, the day before Sheinbaum was sworn in as Mexico’s first female president, 21 Democratic Party representatives and senators wrote to the 62-year-old former Mexico City mayor to request that her government take steps to address challenges related to the sale and manufacture in Mexico of vehicles made by Chinese companies and those firms’ potential plans to use Mexico as a base to enter the U.S. market.

Elissa Slotkin standing a a podium with a campaign sign for the US Senate in front of it
Before becoming a member of the U.S. House of Representatives, Elissa Slotkin (D-Michigan), one of the letter’s lead signers, worked as an intelligence analyst for the CIA and as a Department of Defense official. She is currently running for the U.S. Senate. (Elissa Slotkin)

“As you prepare to take office, we ask that you quickly turn your attention to a new and growing issue: the national security risks to both our nations from the widespread presence of ‘connected’ vehicles built by companies with deep ties to the Chinese Communist Party [CCP],” said the letter, signed by lawmakers including Representative Elissa Slotkin and Senator Sherrod Brown.

The lawmakers said that “today’s vehicles — including those made by Chinese companies — are equipped with sophisticated sensors, powerful computers, and networking capabilities that allow these connected vehicles to gather, store and transmit large amounts of data about their occupants and their surroundings.”

“This includes 3D mapping, live-action video, and geolocation of individuals,” they added.

According to Reuters, the U.S. is concerned that China, “a strategic and economic rival as well as trading partner, could use data collected by connected vehicles for surveillance or, in extreme circumstances, remotely control them through the internet and navigation systems.”

The lawmakers noted that “Chinese automakers have made significant inroads in the Mexican market, more than tripling their share of Mexico’s market since the start of this decade,” and asserted that “the data from that fleet of vehicles [is] accessible to the Chinese Communist Party.”

“This growth has rightly raised significant concerns with us in Congress, and we believe that these Chinese companies, which receive huge state subsidies, are now seeking to use Mexico as a base to enter the U.S. market,” the representatives and senators said.

Senator Sherrod Brown in a suit talking to citizens inside a well lit building
Senator Sherrod Brown (D-Ohio), the other lead signer of the letter, is seen as a progressive politician who has been a frequent critic of free trade. He led Democratic opposition to the Central American Free Trade Act (CAFTA) in 2005.

Among the other remarks included in the letter were that:

  • “China itself recognizes the sensitive capabilities of connected vehicles and has taken actions to restrict the operation of foreign vehicles in China accordingly.”
  • The United States has imposed “targeted new tariffs on Chinese goods, including vehicles, because of … [China’s] unfair trade practices.”
  • “The fact that Chinese companies, including automaker BYD, have announced plans for assembly plants in Mexico raises the potential for Chinese companies to attempt to circumvent these tariffs with production in Mexico.”
  • U.S. officials “are well aware of this potential and made clear that using Mexico in an effort to avoid U.S. tariffs could bring additional action by the United States.”

BYD, it should be noted, has said that the cars it intends to make in Mexico will be sold here and not exported to the United States or anywhere else.

“Our plan is to build the facility for the Mexican market, not for the export market,” BYD Americas CEO Stella Li said in February.

Many politicians in the United States are not convinced that BYD and other Chinese automakers that have announced plans to open plants in Mexico won’t attempt to sell their vehicles in the lucrative U.S. market.

The Republican Party’s presidential nominee, Donald Trump, said Sunday that an administration he leads could impose 200% tariffs on vehicles made in Mexico, and not just those manufactured by Chinese companies. Such a move would violate the terms of the USMCA, the North American free trade pact that superseded NAFTA in 2020.

When asked in May why the United States government wasn’t preemptively announcing tariffs aimed at vehicles made by Chinese companies in Mexico, U.S. Trade Representative Katherine Tai said that measures aimed at such vehicles would “require a separate pathway.”

What exactly do the Democrat lawmakers want from the Sheinbaum administration?

Despite tariffs, “executive orders to counter national security threats” and “new legislative proposals” aimed at Chinese vehicles — including a proposal by U.S. President Joe Biden to ban Chinese software and hardware in connected vehicles on American roads — the U.S. lawmakers said that they remained “concerned that Chinese companies will seek to use production in Mexico in an effort to bypass these measures.”

The Democrats consequently asked Sheinbaum to take a number of steps to address the “challenges” posed by the presence of Chinese vehicles and automakers in Mexico.

Mexican President Claudia Sheinbaum at a presidential press conference standing behind a podium and holding her hands up near her face, with her thumbs and forefingers of each hand touching. She is in mid-speech.
In an interview during her campaign, when asked to choose between the U.S. and China as a trade partner, Sheinbaum seemed to prioritize the U.S. but did not dismiss the importance of China’s relationship with Mexico. (Mario Jasso/Cuartoscuro)
  • They asked Sheinbaum to “formalize” the policy of the government of Andrés Manuel López Obrador, “outlined in media reports, of refusing to grant federal economic development incentives — such as tax incentives and reduced utility and land costs — to firms with ties to the Chinese Communist Party.”
  • The lawmakers also asked her to “urge Mexican states to follow suit.”
  • They requested that the new Mexican government establish “a national security review process to address risks posed by the manufacture or sale of vehicles built by Chinese firms to Mexico’s people, your national security, and the regional security of North American and Organization of American States nations.”
  • They asked Sheinbaum to send a delegation to meet with U.S. officials “by early 2025 to discuss how our nations can work together to address these risks.”

The letter concluded by emphasizing the importance of “a shared approach to Chinese vehicles and control of data collected therein.”

“This new challenge is complex and difficult, and is best met by working collaboratively,” the lawmakers said.

For its part, China, in late September, “urged the United States … to stop ‘unreasonable suppression’ of its companies, in response to U.S. proposals to ban Chinese software and hardware in vehicles on its roads due to national security concerns,” Reuters reported.

“The U.S. move has no factual basis, violates the principles of market economy and fair competition and is [adopting] a typical protectionist approach,” said a spokesperson for China’s Ministry of Commerce.

Sheinbaum: Mexico has a relationship with China, but Mexico and the US are ‘inseparable’ 

During the campaign period leading up to the presidential election in June, Sheinbaum was asked in an interview to choose between the United States and China from a trade viewpoint.

In response, Sheinbaum said that Mexico has an “inseparable” relationship with its northern neighbor.

Mexico and the U.S. — each other’s largest trade partner — are “economically integrated,”  whereas “there is no free trade agreement with China,” Sheinbaum said

“… The relationship with China exists, and it has to continue existing, but the agreement with the U.S. has to be maintained and strengthened as well,” Sheinbaum said of the USMCA free trade pact, those third member is Canada.

With reports from Reuters 

The world’s best tequila is…

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(Don Fulano Tequila/Facebook)

Drum roll please… the 2024 San Francisco World Spirits Competition has determined that the world’s best tequila is Don Fulano Fuerte (100 Proof Blanco). 

Recognized as one of the world’s oldest and most prestigious spirits competitions, the SFWSC’s praise solidifies Don Fulano’s position as a top-tier tequila producer. The competition’s judges described the spirit as “an amazing and well-balanced tequila with agave and black pepper on the nose and palate followed by a burst of citrus and cinnamon on the finish.”

Don Fulano Fuerte is made from only Maduro and Pinto agave plants.
Don Fulano Fuerte is made from Maduro and Pinto agave plants. (Don Fulano Tequila/Facebook)

Don Fulano Fuerte is matured for at least six months in stainless steel tanks to allow the flavors to settle without developing any wood notes. It is made from Maduro and Pinto agave plants, proprietary yeast and natural spring volcanic water from the Tequila region in Jalisco. As it spends no time in contact with oak, it remains crystalline and colorless 

Founded by Sergio Mendoza and Enrique Fonseca in 2002, Don Fulano continues a five-generation family tradition.

“Everything about Don Fulano is rooted in its history,” Mendoza told Forbes in July. 

According to Mendoza, Don Fulano is one of the last family-owned tequila brands with complete control over agave production. The tequila is estate-grown and bottled at the La Tequileña distillery, which is owned by the Fonsecas. The family also produces four other types of tequila.

The brand’s story can be traced back 140 years ago when the founder’s great-grandfather began cultivating agave in the highlands of Jalisco.

“The agave plant has always been central to Mexico and its history and of course, agave spirits were part of it,” Mendoza said. “Today, we very much do the same: farm agave and produce a product that reflects our land as closely as possible. Of course, we face many challenges as every farmer does, but we try hard to keep as close and as simple a connection with the source.”

Priced at $59.99, Don Fulano is an affordable bottle for any tequila enthusiast to enjoy. 

The SFWSC medal is a universally recognized indicator of exceptional quality and craftsmanship. The accolade has raised the reputation of thousands of wine, beer and spirit brands and is a testament to the hard work of producers. 

With reports from Forbes

15 Yucatán fishermen reported missing after Hurricane Milton

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Three members of the Mexican navy in a speedboat on the ocean
The fishermen went missing after Hurricane Milton grazed the Yucatán coast as a Category 5 hurricane. (Government of Mexico)

Fifteen fishermen from Progreso, Yucatán, have been reported missing in the Gulf of Mexico after Hurricane Milton passed above the northern coast of the Yucatán Peninsula earlier this week.

Four of the fishermen have been located, according to media reports and Yucatán Fishing Minister Lila Frías Castillo, but the other 11 remained missing as of Wednesday afternoon.

The back of The Neldy fishing boat moving through the ocean with the splash of a wave hitting the back of the boat.
Of the 15 fishermen from Progreso who’ve been reported missing, only the crew of a medium-sized fishing vessel, “The Neldy,” have been found so far. (Internet)

The president of the Yucatán branch of the National Chamber of the Fishing Industry told Foro TV on Tuesday that four boats with 15 fishermen on board went missing.

“There hasn’t been any contact with them,” Enrique Sánchez said

He said that the fishermen were in “very dangerous seas,” but noted that they are “experienced seamen.”

“We hope that everything turns out well and they return home safe and sound,” Sánchez said.

The largest of the four boats, a vessel named “Neldy,” was located along with the four fishermen alive on board, according to media reports.

In a post to Facebook early on Wednesday, Frías said, “Fortunately, the crew of the vessel ‘Neldy’ have contacted their families.”

Man and woman standing at a pier next to small fishing boats, looking into the camera.
Some family members of the missing fishermen have posted videos pleading with the government to do more to find their loved ones. (Twitter)

“They are safe,” the official added.

“Neldy,” described by Sánchez as a “boat of medium height,” left Progreso, a Gulf of Mexico port city north of Mérida, last weekend.

The news website 24 Horas reported that it was located after an “intense search” conducted by other fishermen. The vessel is expected to return to Progreso Wednesday.

The three vessels that remain missing are small boats called lanchas, according to Sánchez. Search efforts have been hindered by poor weather and rough seas.

The fishermen were reportedly advised to come ashore due to the threat posed by Hurricane Milton — an extremely powerful Category 5 storm — but didn’t manage to reach land.

Authorities in Campeche reported one death following the passage of Milton, which grazed the northwestern Yucatán Peninsula Monday but did not make landfall.

The hurricane’s wind and accompanying rain caused flooding and other damage on the Yucatán Peninsula, made up of the states of Campeche, Yucatán and Quintana Roo.

Federal Civil Protection authorities said Wednesday that the “entire” government of Mexico was providing assistance to affected residents.

Milton is now heading for the west coast of Florida, a state that is still recovering from Hurricane Helene. It is expected to make landfall there.

The United States National Hurricane Center (NHC) said Wednesday morning that Milton has maximum sustained winds of 230 km/h, making it a Category 4 storm on the Saffir-Simpson hurricane wind scale.

Yucatán Gov. Joaquín Díaz Mena tours the damage in Celestún, a fishing village on Yucatán’s coast.

“On the forecast track, the center of Milton will move across the eastern Gulf of Mexico today, make landfall along the west-central coast of Florida tonight, and move off the east coast of Florida over the western Atlantic Ocean on Thursday,” the NHC said.

“… Milton is expected to remain an extremely dangerous major hurricane when it reaches the west-central coast of Florida tonight,” it added.

With reports from López-Doriga Digital, El Financiero, Debate and 24 Horas

Sheinbaum administration outlines 10 priorities for Mexico’s auto industry

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Altagracia Gómez, the president's business advisor, is mainly focused on capacity building and supporting small and medium-sized businesses within the sector. “We want the young people working for your company to be properly trained,” Gómez stressed. 
CADERR, led by Mexican businesswoman Altagracia Gómez, seeks to advance nearshoring opportunities, develop industrial parks and promote infrastructure projects to support regional economic growth.  (@inaoficialmx/X)

Claudia Sheinbaum’s administration will support initiatives to boost the automotive industry in Mexico, according to an announcement by Altagracia Gómez, head of the Business Advisory Council.  

“In the past weeks and months, we have been working with 13 companies in Mexico to outline 10 goals together,” Gómez said during the 2024 International Conference of the Mexican Automotive Industry (CIIAM), organized by the National Auto Parts Industry (INA).

The 2024 International Conference of the Mexican Automotive Industry (CIIAM), organized by the National Auto Parts Industry (INA), took place Oct. 7-8 in Mexico City.
The 2024 International Conference of the Mexican Automotive Industry (CIIAM), organized by the National Auto Parts Industry (INA), took place Oct. 7-8 in Mexico City. (@inaoficialmx/X)

Gómez, who serves as an intermediary between the business sector and the government, said that these priorities are mainly focused on capacity building and supporting small and medium-sized businesses.

Some of the priorities include developing the local supply chain, elevating the quality of domestically sourced materials, financing for suppliers and technical education programs to help young people transition from school into the automotive workforce. 

“We want the young people working for your company to be properly trained,” Gómez stressed.  

Her goals also include creating more patents, transitioning to higher value-added manufacturing, digitalizing procedures and permits and seeking unspecified “changes” in trade policy, if needed. 

Volkswagen factory workers in Puebla, Mexico assembling a white car frame on an assembly line
Support for technical education programs to help young people transition from school into the automotive workforce is one of 10 government priorities for Mexico’s auto industry. (Volkswagen de México)

“We want to understand whether there are issues with trade policies, such as tariffs, or temporary imports of finished products, particularly regarding certain tariffs on both finished products and raw materials,” Gómez explained. 

These priorities will inform public policies that aim to boost innovation within the sector and promote sustainable practices, energy efficiency and water reuse. 

“We want to know the things that you’re doing; we want to know what we can replicate throughout the industry and what we should do to design a general policy of best practices,” Gómez said.

The last goal is to outline the government’s commitments to the industry to “align interests.”

“We know that the government can’t solve everything,” Gómez said, “but it is important to understand our role as well as other participating parties’ roles.” 

For Gómez, these 10 goals are “commendable” and seek a “long term vision for the country.” She stressed that the goal is to achieve “shared prosperity,” where businesses, government and society all contribute.

The Mexican automotive industry is a thriving sector, with exports accounting for almost one-third of total export revenue so far in 2024. According to official data, more than 300,000 light vehicles were manufactured in Mexico in July, a 2.7% increase compared to the same month of 2023 and the highest total for July in seven years.

With reports from Imagen Radio

Inflation continues decline in September, surpassing analysts’ expectations

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People buying fish at a market
Headline inflation in Mexico declined for a second consecutive month in September, beating analysts' expectations to come in at an annual rate of 4.58%. (Galo Cañas/Cuartoscuro)

Headline inflation in Mexico declined for a second consecutive month in September, beating analysts’ expectations to come in at an annual rate of 4.58%.

The national statistics agency INEGI reported on Wednesday that the annual headline rate declined from a 4.99% reading in August.

People shopping at a Mexican supermarket
Inflation in September was at its lowest rate since a 4.42% reading in March. (Elizabeth Ruíz/Cuartoscuro)

The rate — the lowest since a 4.42% reading in March — was just below the 4.62% consensus forecast of analysts surveyed by Citibanamex and the 4.61% prediction of analysts surveyed by Bloomberg.

INEGI said that the National Consumer Price Index ticked up 0.05% in September compared to August.

The annual core inflation rate, which excludes volatile food and energy prices, fell for a 20th consecutive month to reach 3.91% in September.

Although the headline rate remains above the Bank of Mexico’s target of 3% inflation give or take 1 percentage point, the decline for a second successive month increases the probability that the central bank’s benchmark interest rate will be lowered for a fourth time this year in November.

Alfredo Coutiño, head of Latin America Economic Research at Moody Analytics, said on X that the inflation rate in Mexico’s “patriotic month brought happiness to the Bank of Mexico” and provided “euphoria,” or impetus, for another cut to the central bank’s key interest rate after its monetary policy meeting on Nov. 14.

He predicted that “at least four of five” Bank of Mexico board members will vote in favor of an interest rate cut in November.

The central bank’s key interest rate is currently set at 10.50% after cuts of 25 basis points in March, August and September.

September inflation data in detail 

INEGI data shows that fruit and vegetables were 7.65% more expensive in September than a year earlier. While inflation for those products is still high, it has declined rapidly in the past two months after exceeding 23% in July.

People buying fruits and vegetables in a market in Mexico
Inflation for fruit and vegetables declined rapidly in the past two months after exceeding 23% in July. (Andrea Murcia/Cuartoscuro)

Annual inflation for meat in September was 5.14%, while processed food, beverages and tobacco were 3.92% more expensive than in the same month of 2023.

Inflation for non-food goods was 1.69%, services were 5.10% more expensive and energy prices, including those for fuel and electricity, rose 6.01% compared to September 2023.

Other need-to-know economic data 

  • The USD:MXN exchange rate was 19.40 shortly after 9:30 a.m. Mexico City time on Wednesday.
  • Mexico’s economy grew 1.5% annually in the first six months of 2024.
  • The bank BBVA is currently forecasting that the Mexican economy will grow 1.2% this year and 1% in 2025.
  • Mexico’s unemployment rate was 3% in August, the highest level in a year.
  • The value of Mexico’s exports to the United States increased 5.8% in the first eight months of the year to reach a record high of US $334.7 billion.

With reports from El FinancieroEl Economista and Bloomberg

Move over brisket, suadero is Mexico’s best-kept secret!

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Suadero tacos
When it comes to succulent steak tacos, look no further than the criminally underrated suadero. (Canva)

When it comes to the mighty suadero taco, underrated is an over statement. Slow cooked in pork fat, the tender texture reminds me of a falling apart brisket. Often overshadowed by more popular options like carnitas, al pastor, or barbacoa, it’s time for suadero to get some shine. A cut from in between the belly and leg of the cow, when slow-cooked or braised, it transforms, like a beefy butterfly, into a melt-in-your-mouth explosion of goodness.

What makes suadero especially unique is its subtle, complex taste. It’s less robust than barbacoa and not as heavily seasoned as al pastor, allowing the natural richness of the beef to come through. The soft texture contrasts beautifully with a crispy tortilla and a roasted salsa. Suadero’s flavor profile pairs wonderfully with fresh garnishes like cilantro, onions and a squeeze of lime, which bring brightness and balance to the richness of the meat.

Suadero comes from between the legs and the belly of a cow, and makes for a soft yet tasty steak. (Ruta de la Garnacha)

Though not always the star of the menu, suadero tacos provide an unforgettable taco experience for those who seek depth of flavor without overpowering seasonings. Its tenderness, coupled with simple seasonings like salt and pepper, make it a hidden gem in the world of tacos. Below the suadero recipe, watchout for the roasted salsa recipe I used this time. Dried chilis that I rehydrated, roasted tomatoes and onions, a simple yet satisfying punctuation mark for this love letter to suadero.

Slow Cooker Suadero

Ingredients:

  • 2 lbs suadero beef (brisket, flank, or chuck)
  • ½ cup pork fat 
  • Salt (to taste)
  • Freshly ground black pepper 

Instructions:

  1. Prepare the beef: Make cross cuts into the suadero
  2. Set up the slow cooker: Add the pork fat around and let it melt. Place the suadero beef into the slow cooker.
  3. Cook on high: Cover and cook on high for 4 hours or until it easily pulls apart with a fork.
  4. Season and shred: Once the meat is fully cooked and tender, carefully remove it from the slow cooker. Generously season the beef with salt and freshly ground black pepper. Shred or chop the meat into small sized pieces. After shredding, check again that the meat is properly seasoned.
  5. Optional crisping step: If you like a little texture, heat a skillet over medium-high heat and add a bit of the pork fat from the slow cooker. Crisp the shredded suadero in the hot fat for 2–3 minutes until slightly golden. 
  6. Serve: Serve the suadero with warm tortillas and your roasted salsa.

Roasted Tomato and Chili Salsa 

Roasted Tomato and Chili Salsa 
No taco is complete without fresh, home-made salsa. (Canva)

Ingredients

  • 3 medium tomatoes, quartered
  • 1 large white onion, quartered
  • 3 dried ancho chilis
  • 4 dried árbol chilis (adjust for desired heat)
  • 2 garlic cloves, peeled
  • ½ tsp salt (adjust to taste)
  • 1 tbsp lime juice (optional)
  • 1 tbsp vegetable oil

Instructions

Rehydrate the chilis: Remove the stems and seeds from the ancho and árbol chilis. Place them in a bowl and cover with hot water. Let them soak for about 15-20 minutes, or until softened. Once rehydrated, drain the chilis and set them aside.

Preheat the oven: Preheat your oven to 425 F (220 C).

Prepare the vegetables for roasting: Place the tomatoes, onion and garlic cloves on a baking sheet. Drizzle the vegetables with vegetable oil, ensuring they are lightly coated. Spread them out in a single layer on the baking sheet.

Roast the vegetables: Roast the tomatoes, onion and garlic in the preheated oven for 25-30 minutes, or until the tomatoes have blistered and charred, and the onions are soft and browned around the edges. Remove from the oven and let cool slightly.

Blend the salsa: In a blender or food processor, add the rehydrated ancho and árbol chilis, roasted tomatoes, onions and garlic. Blend until smooth. If the salsa is too thick, add a tablespoon or two of the chili soaking water to adjust the consistency.

Season: Add salt to taste and juice of one lime. Blend again to combine.

Stephen Randall has lived in Mexico since 2018 by way of Kentucky, and before that, Germany. He’s an enthusiastic amateur chef who takes inspiration from many different cuisines, with favorites including Mexican and Mediterranean. His recipes can also be found on YouTube.