Monday, July 7, 2025

Be a cultured capitalino this month with these highbrow events

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The skate rink on Zócalo in Mexico City in Christmas 2011. December culture CDMX
If you’re looking to close 2024 on an exciting note, here are three new popular – and relatively new – cultural experiences that you probably haven’t heard of. (Haakon S. Krohn/Wikimedia Commons - Creative Commons Attribution-Share Alike 3.0)

If there’s one thing we can all agree on about Mexico City, it’s that boredom is hard to come by in this sprawling capital. Here, there is always something to do. Whether it’s gallery openings, new restaurants, shows, concerts, or parades, the options are endless. This December, there’s no excuse not to explore the culture the city has on offer in full.

Still, with so many choices available, it’s easy to fall into a routine and do the same things repeatedly. But fear not! If you’re looking to close 2024 on an exciting note, here are three popular and relatively new cultural experiences that you probably haven’t heard of.

Bird's eye view of Palacio de Bellas Artes in Mexico City
Gastronomy, film screenings and theater will be among the cultural events in Mexico City this December. (Claudia Beatriz Aguilar/Wikimedia Commons – Creative Commons Attribution-Share Alike 3.0)

The best cultural plans to enjoy this December in Mexico City

Cenas Literarias 

From the creative minds of Karla Gabriela Chichil (better known as Karla Museos) and Chef Rómulo Mendoza of the Mexican restaurant Roldán 37 comes an immersive theatrical and culinary experience dubbed Cenas Literarias, or Literary Dinners, that take guests on a historical journey through time.

Held monthly, these literary dinners invite diners to enjoy a theatrical representation of a classic Mexican book or a significant historical moment while savoring Mexican dishes inspired by these events.

“The event combines gastronomy, theater, and literature,” Karla told me in an interview. “We aim to reinterpret a book or a passage in history to exalt Mexican culture.”

One of the most popular literary dinners is based on the best-selling Mexican book Arráncame La Vida (Tear This Heart Out) by Ángeles Mastretta. The story follows a young woman who marries an older, controlling man during the post-revolutionary years in Mexico. In a creative twist, the theatrical representation tells a story passage from the perspective of the protagonist’s friends.

 

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“The experience seeks to give voice to female figures, to rescue them,” Karla said.

The dinners have also featured stories inspired by Mexico’s Independence in September, Day of the Dead in November, and anecdotes from the lives of Diego Rivera and Frida Kahlo throughout the year. The menus, drawing inspiration from these events, include chiles en nogada, mole, and Mexican sweet delicacies, among other traditional dishes.

Karla says the most successful literary dinner – and the story that inspired the idea to host literary dinners over a year ago – is the one based on the international best-selling novel Como Agua Para Chocolate (Like Water for Chocolate) by Mexican author Laura Esquivel.

Set against the backdrop of the Mexican Revolution and told through Mexican recipes, the book follows Tita, a young woman forbidden by her mother to marry Pedro, the love of her life. The experience recreates recipes from the book while diners enjoy a live representation of a book passage.

The December literary dinner is inspired by Como Agua Para Chocolate. The show will feature the recipe “Quails in Rose Petals,” while Esperanza, Tita’s niece (and the book’s narrator), tells stories about her beloved aunt.

  • When? Dec. 12, 14, 20, and 21.
  • Where? Roldán 37, Mexico City Historic Center.
  • Reservations: WhatsApp 55 1173 0680.

All literary dinners feature live music and acting.

Cinema Concert Orchestra – Ghibli Concert, Amélie and Cinema Paradiso 

If you love movies and movie soundtracks, this experience is for you. 

Combining film and music, the Cinema Concert Orchestra enhances movie screenings by performing the film’s soundtrack in real-time. Founded in 2022 by the production company Cinema Concert Club under the direction of Laura Reyes, the Mexican music ensemble specializes in performing live soundtracks, adding an emotional layer to iconic films.

In December, the orchestra will perform the soundtrack of the French movie Amélie, music from several Japanese films by Studio Ghibli, and the iconic soundtrack of Cinema Paradiso.

The orchestra, composed of over 40 musicians, strives to stay true to the movie’s soundtrack while contributing its own creativity.

Combining film and music, the Cinema Concert Orchestra enhances movie screenings while performing the film’s soundtrack in real-time. Founded in 2022 by the production company Cinema Concert Club under the direction of Laura Reyes, the Mexican music ensemble specializes in performing live soundtracks, adding an emotional layer to iconic films.

In December, the orchestra will perform the soundtrack of the French movie Amélie, music from several Japanese films by Studio Ghibli, and the iconic soundtrack of Cinema Paradiso.

The orchestra, composed of over 40 musicians, tries to stay true to the movie’s soundtrack while contributing their own creativity. 

“We try to make sure that the music is very similar to what is heard in the movies, but that it does not lose our own contribution as artists,” Reyes told Milenio in an interview.

  • When? Dec. 13, 14, and 15.
  • Where? Ángela Peralta Theater, Aristóteles Street, s/n, Polanco.
  • Reservations: Here.

Noche de Museos

With over 150 museums, Mexico City is one of the cities with the most museums in the world. To promote interest in the city’s museums, the Ministry of Culture launched the program Museum’s Nights in 2009, inviting residents and visitors to explore the city’s museums after dark through special activities and events. 

Museo del Estanquillo's balcony in Mexico City
Mexico City is not known as ‘Museum City’ for nothing. (Gobierno CDMX/Wikimedia Commons – Creative Commons Zero, Public Domain Dedication)

Museum Nights takes place on the last Wednesday of every month and features a wide range of cultural activities from musical performances to movie screenings, special exhibitions, and more. 

In November, Museum’s Nights celebrated its 15th anniversary. This included a bike ride from the Museum of the Mexican Revolution to the Living Museum of Muralism, the El Chopo Cultural Market and the Mexico City Museum, in addition to concerts and other special events.

Each month, around 80 museums participate in Noche de Museos, including prominent locations, such as:

  • Palacio de Bellas Artes Museum
  • Anthropology National Museum 
  • Tamayo Museum 
  • Anahuacalli Museum 
  • Antiguo Colegio de San Ildefonso Museum 
  • Chocolate Museum 
  • National Art Museum
Someone having fun at Museo Nacional de Antropología in Mexico City
Museum Nights takes place on the last Wednesday of every month and features a wide range of cultural activities from musical performances to movie screenings. (Evan Wise/Unsplash)

Ahead of the last Wednesday of each month, the official X account of Noche de Museos announces the museums participating in the event and the activities they will host. Most of these activities are free of charge.

Typically, Noche de Museos adjusts its events to commemorate special celebrations held during that month. For December, expect Christmas concerts (known as Villancicos in Mexico) and Christmas-themed activities.

The first Noche de Museos was held in Berlin, Germany, in 1977, when museums stayed open at night and featured special activities to promote culture. Since then, some 130 cities around the world have joined the cultural initiative.

Are there any December culture events in Mexico City that we’ve missed? Let us know in the comments!

Gaby Solís is a Mexican lawyer turned full-time writer. She was born and raised in Guadalajara and covers business, culture, lifestyle and travel for Mexico News Daily. You can follow her lifestyle blog Dunas y Palmeras.

Inflation hits 9-month low as Banxico eyes fresh rate cut

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A note tallying purchases at a Mexican market
Overall, inflation has slowly declined throughout 2024. Fruit and vegetables, however, were 16.81% more expensive in November than in the same month of 2023. (Galo Cañas/Cuartoscuro)

Mexico’s annual headline inflation rate was slightly lower than expected in November, falling to 4.55% from 4.76% in October.

The rate, reported by national statistics agency INEGI on Monday, was just below the 4.6% median estimate of economists surveyed by Bloomberg.

People buying fruit and vegetables in Mexico
Adverse climatic conditions have driven up fruit and vegetable prices in Mexico since 2023. (Rogelio Morales/Cuartoscuro)

Not since March, when Mexico’s headline rate was 4.42%, has inflation been so low. Month-over-month inflation was 0.44% in November.

INEGI also reported that the closely watched annual core inflation rate, which excludes volatile food and energy prices, fell to 3.58% in November from 3.80% in October.

It was the 22nd consecutive month that the annual core rate declined. It too was just below the median estimate of economists surveyed by Bloomberg.

The decline in both the annual headline rate and the annual core rate increases the probability that the Bank of Mexico (Banxico) will make an additional cut to its key interest rate next week. The board of the central bank, which targets 3% inflation with a tolerance of one percentage point in either direction, will meet on Dec. 19.

Banxico has cut its benchmark rate by 25 basis points on four occasions this year, including after its board’s last three monetary policy meetings. The rate currently stands at 10.25%.

In a Nov. 14 statement announcing its most recent interest rate cut, Banxico said that its board expected that the inflationary environment would allow further reference rate adjustments in the near future.

High inflation for fruit and vegetables persists 

INEGI reported that fruit and vegetables were 16.81% more expensive in November than in the same month a year earlier. Inflation for those products rose from 15.90% in October.

Adverse climatic conditions have driven up fruit and vegetable prices for an extended period.

Bank of Mexico building in Mexico City
The decline in both the annual headline rate and the annual core rate increases the probability that the Bank of Mexico (Banxico) will make an additional cut to its key interest rate next week. (Wikimedia Commons)

Annual inflation for meat in November was 5.14%, while the year-over-year increase in prices for the broader agricultural products category (fruit and vegetables, and meat) was 10.74%.

Services were 4.90% more expensive in November than a year earlier, while annual inflation for processed food, beverages and tobacco was 3.56%. Non-food goods were 1.19% dearer compared to November 2023, while energy prices, including those for electricity and gasoline, rose 4.55%.

The inflation outlook 

Andrés Abadía, chief Latin America economist at Pantheon Macroeconomics, is predicting that Mexico’s headline inflation rate will fall again in December to end the year at 4.4%.

He said that “weaker domestic demand is pulling down core measures.”

Abadía also expects inflation will continue to slow in early 2025 due to lower oil prices, still tight financial conditions and slowing economic growth. He anticipates a headline rate of 4.2% in March and 3.8% next June.

The Mexican economy grew just 1.4% in annual terms in the first nine months of the year, well below the 3.2% rate recorded in 2023.

The Bank of Mexico is forecasting 1.8% annual growth in 2024 and 1.2% in 2025.

The central bank predicted in November that the annual headline inflation rate will trend down throughout 2025 to reach 3.1% in the third quarter and 3% in Q4 of next year.

With reports from El Financiero and Bloomberg

MND Perspectives: Rediscovering childlike wonder in Mexico

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a happy child
Moving to Mexico sparks a sense of childlike awe at how great life can be. Tamanna Bembenek shares her perspectives on what making the move did for her. (Mi Pham/Unsplash)

Mexico News Daily co-owner Tamanna Bembenek shares how a podcast invitation inspired her to reflect on her journey from a professional career to rediscovering childhood creativity in Mexico. The latest edition of our subscriber-exclusive podcast looks at how a move south of the border led to bigger changes than she could ever have expected.

Having been inspired by stories of inspiring female heroes, and the sense of limitless potential she felt as a child, Tamanna has been in search of recapturing that feeling of joy.

MND Perspectives: Rediscovering childlike wonder in Mexico

Embracing vibrant colors, nature and simple joys like painting and storytelling have all helped, as has limiting media consumption and focusing on curiosity, imagination, and resilience. Her journey highlights the transformative power of reconnecting with one’s inner child to dream and create anew.

What are her ten rules for life and what does Tamanna think about how you can recapture that same sense of optimism? The MND Perspectives podcast has the answers to all this and much more, as we take a look at how she rediscovered her sense of childlike wonder thanks to living in Mexico.

This podcast was produced using AI tools. All information collected and discussed in this episode was investigated, written and edited by human journalists. Compiled from Mexico News Daily articles by Tamanna Bembenek. Edited by Kate Bohné. Podcast produced by Chris Havler-Barrett. 

MND Deep Dive: Querétaro’s data center boom

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A Querétaro data center similar to the ones discussed in the podcast.
What do Querétaro's new high tech data centers mean for the central state? (Taylor Vick/Unsplash)

On this week’s edition of the Mexico News Daily Deep Dive podcast, we look at the factors driving investment in a slew of new, state-of-the-art data centers in the central state of Querétaro.

With natural resources in the area at such a premium, how are these giant data centers solving their demands for water? Will the construction of these new tech hubs help local communities, or harm them? What can we expect in the Querétaro region in the near future? We also take a look at why Querétaro is the ideal place for data centers and what exactly it is that attracts global corporations to this area of Mexico.

MND Deep Dive: Querétaro's data center boom

 

This podcast was produced using AI tools. All information collected and discussed in this episode was investigated, written and edited by human journalists. Compiled from Mexico News Daily articles by Travis Bembenek, Thomas Buckley, Andy Altman-Ohr and Peter Davies. Edited by Rose Eglhoff, Caitlin Cooper and Kate Bohné. Podcast produced by Chris Havler-Barrett. 

Taste of Mexico: Buñuelos

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There's nothing like a crunchy, crispy, delicious fried buñuelo to give a real taste of Mexico. (Shutterstock)

My grandmother wasn’t the type of woman who spent her days in the kitchen. She worked during an era when it was uncommon for women to do so. As a result, we didn’t grow up with the typical Mexican grandmother who lived to cook for her family. She only cooked on special occasions, such as birthdays or during vacations, and when she did, she made it an event. She would have us rolling tortillas, making tamales, baking cakes, or crafting buñuelos de rodilla. Whenever our attempts were disastrous, she would laugh heartily at our clumsiness.

Today, I want to talk about buñuelos because they are a staple this time of year, and they remind me of my grandmother’s laughter whenever mine turned out less than perfect compared to hers.

buñuelos
Think of a buñuelo as Mexico’s answer to the donut. (iStock)

What are buñuelos?

Buñuelos are a type of dough made from flour and eggs, which is fried in oil or lard. They are typically topped with piloncillo syrup or sprinkled with sugar. While I would love to claim that this recipe originated with my grandmother, the truth is that it dates back thousands of years, and its exact origins remain unclear.

Possible Origin No. 1: Lunculus. In the Roman Empire, people made a dough with flour and honey, which they then fried in oil, making it quite popular.

Possible Origin No. 2: Andalucía. Olé! During the Moorish occupation of southern Spain from 700 to 1492, gastronomy played a vital role in daily life — not only as a means of sustenance but also as a source of joy and devotion to their God. Desserts were so highly esteemed that poems were written about them, and buñuelos were no exception. In fact, there are records of penalties being imposed for poorly made buñuelos. Thank goodness my grandmother wasn’t aware of this custom; otherwise, she’d have surely penalized me!

Let’s not forget that this part of Spain was previously under Roman rule. (Did you picture Maximus Decimus Meridius, The Spaniard, like I did?) I wouldn’t doubt for a second that lunculus was the precursor to the Andalusian buñuelo.

Buñuelos de Viento and Buñuelos de Rodilla

 

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Buñuelos became popular throughout the Spanish Empire, and when the Spanish arrived in Mexico, they brought this delightful tradition with them.

It is believed that our renowned colonial poet, Sor Juana Inés de la Cruz — who famously wrote, “You foolish men who accuse women unjustly without realizing that you are the cause of what you blame” — authored the convent’s recipe book. This book includes a recipe for buñuelos that is still preserved to this day.

The two main types of buñuelos are essentially the same recipe with slight variations. In my opinion, buñuelos de rodilla are far superior to buñuelos de viento. Buñuelos de viento are shaped like snowflakes and coated in a mixture of cinnamon and sugar.

Meanwhile, buñuelos de rodilla are large, round sheets of flour dough that are shaped on the knee. Don’t worry; the dough doesn’t come into contact with your pants or skin. A damp cloth is placed over the knee to make the stretching of the dough easier, although shaping it’s tricky, and that’s the part where my grandmother would laugh until she cried, watching our dough disks end up looking more like squashed donuts. The dough is then fried and coated in a piloncillo syrup that is sweet but not overly cloying, making the buñuelos utterly addictive.

Make your own buñuelos

buñuelos
Try making your own buñuelos with María’s family recipe. (Canva)

For the Dough 

  • ¾ cup of water (180 ml)
  • 1 tablespoon of anise liqueur (15 ml)
  • 2 cups of flour (280 g)
  • 1 teaspoon of baking powder (2 g)
  • 1 egg (50 g)
  • 1 tablespoon of sugar (15 g)
  • 1½ tablespoons of butter (22.5 g)
  • Corn oil for frying

For the Piloncillo Syrup

  • 1 cone of piloncillo (10 cm, 200 g)
  • 1 stick of cinnamon (10 cm, 5 g)
  • 1 tablespoon of anise seeds (5 g)
  • 1 guava (60 g)
  • 2 cups of water (480 ml)

Instructions 

  1. Heat the water with the anise liqueur, then allow it to cool slightly.
  2. In a bowl, mix the flour and baking powder. In the center of the dry ingredients, add the egg, sugar, and butter. Gradually mix in the warm anise water as needed.
  3. Knead the dough for 10 minutes, or until it is smooth.
  4. Cover the dough and let it rest for 40 minutes.
  5. Divide the dough into small balls.
  6. Roll each ball out to about 15 cm in diameter.
  7. Place a bowl upside down and cover it with a cloth, or cover your knee with a cloth. Stretch the rolled-out dough over the bowl (or your knee), gently pulling the edges with your fingertips until it is very thin.
  8. Heat corn oil in a pan and fry the buñuelos until they are golden brown. Drain them on paper towels.

To make the Piloncillo Syrup

  1. In a saucepan, combine all the ingredients and bring to a boil. Cook until the syrup reaches a thick consistency.
  2. Once the buñuelos are fried, drizzle them with the syrup.

Amigos, cooking is a way to connect with living history. As you gather with your loved ones, help keep our traditions alive by making buñuelos de rodilla. And if they turn out misshapen or not quite as expected, do as my grandmother used to do: laugh — lots!

María Meléndez is a Mexico City food blogger and influencer.

My American Dream is in Mexico: Karla

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Karla Parra in Mexico
Karla left a high-flying corporate job in the United States to live her American Dream down in Mexico. She doesn't regret it for a second. (All photos by Karla Parra)

In our series “My American Dream is in Mexico,” we explore the growing trend of Mexican-Americans reclaiming their heritage by choosing to live in Mexico. But the story of Karla Parra stands out in unexpected ways. Raised between idyllic seaside towns like Cozumel, Chetumal, and Manzanillo, Karla’s childhood straddled two worlds — a Mexican father, an American mother, and a home life infused with both cultures. Her father’s career kept them on the move, shaping her love for a nomadic lifestyle.

Years later, in the heart of Corporate America, Karla realized she missed that freedom. Trading her high-powered job for van life with her husband, she embarked on a journey of adventure and self-discovery that eventually led her back to Mexico — not to reclaim something lost, but to build something entirely her own: a values-driven life rooted in freedom, creativity, and the bicultural identity she’s embraced all along.

Growing up American in a Mexican household

Karla Parra
Life in Mexico has played an important role for several generations of Karla’s family.

Karla’s parents’ love story could have been plucked straight from a movie. Her mother, a Pennsylvania native, first fell in love with Mexico as an exchange student in Mexico City. Captivated by the culture, she decided to stay. Years later, while teaching English at the United Nations, she met one of her students — a charming man who would become Karla’s father. The rest, as they say, is history.

Karla’s childhood was defined by constant motion, with her family moving often due to her father’s work in Mexico’s port industry. Despite the frequent relocations, there was one constant at home: language. “My mom was adamant that we speak both languages equally,” Karla explains. “From the moment we were babies, we were speaking and being educated in both Spanish and English.”

This bilingual upbringing gave Karla a strong sense of pride in her American roots. “I remember feeling proud to be American, it was a cool thing,” she recalls. “My mom’s American, I spoke English at home, and we’d visit my family in the U.S.” Growing up surrounded by other Mexicans, she didn’t think much about her Mexican identity, it simply blended into the fabric of her everyday life. But as she grew older and her journey unfolded, Karla found herself reconnecting with that part of her heritage, ultimately feeling just as proud to be Mexican as she once felt about being American.

Burnt out on the American Dream

Karla & brother Kevin in Teotihuacan
Karla and her brother Kevin at Teotihuacan.

Karla’s mother had always believed that one day her daughter might choose to attend college in the U.S., and she was right. Karla pursued her studies in New York, driven by a determination to make her parents proud. As the eldest of her siblings and a high achiever, she felt the weight of their sacrifices — her parents had prioritized her education, putting her in private schools in Mexico despite the cost. Her hard work paid off as she embarked on a corporate career, working for General Electric and later climbing the ladder at Accenture as a consultant.

But success, as Karla discovered, wasn’t what she expected. “I reached that point in corporate where my value started to shift,” she recalls. “I’d achieved the American dream I always looked up to as a girl in Mexico — success was in the U.S., or so I thought. I did it all, and then I found myself thinking, ‘And now what?’ I was so unhappy. I’d wake up with a knot in my stomach, unable to do the things I wanted with my time.”

At the time, Karla and her husband were living in Dallas, and the dissatisfaction weighed heavily on her and she began to dig into her core values. “Freedom is one of my top values,” she explains. “My upbringing was very nomadic, but here I was, stuck in this constrained routine filled with work, work, work. I was missing adventure, freedom, and nature. All the things that mattered most to me were missing.”

The realization prompted a radical decision. “It wasn’t easy to make such a huge change,” Karla admits. “But my husband and I eventually decided to just go for it.” They sold almost everything — downsizing from their 750-square-foot apartment to an 84-square-foot camper — and hit the open road, ready to embrace a completely different kind of life.

Turning 40: Writing as Karla’s Next Chapter

Karla and her camper
Karla hit the road in her new, 84-sq ft. camper, a stark change from her luxurious apartment in Texas. (Karla Parra)

Entering the fourth decade of her life became a pivotal moment for Karla, prompting her to reexamine her professional life. “Turning 40 challenged me to think, what’s next in my career?” she reflects. Earlier that year, she had to decline a promising business opportunity that would have required her to plant roots back in the U.S. But Karla is committed to living by her values and preserving her freedom, which meant staying true to her nomadic lifestyle.

Encouraged by her husband, Karla decided to put her coaching business on hold to pursue a long-held dream she had pushed aside: writing. Though it had never felt like a “legitimate” career to her, she found the courage to focus on her passion with the support of a community of female authors she met during her travels. Since January, she has been working on her memoir and growing her newsletter.

Karla’s goal as a writer is clear: “I want to shed light on what it means to be bicultural. I want to challenge stereotypes about Mexico,” she shares. With her unique perspective as someone who is both fully American and fully Mexican, she wants to share stories that provide a deeper, more nuanced view of Mexico to an American audience. In the future, Karla hopes to write novels about Mexican women and communities, further breaking down cultural misconceptions.

A homecoming: Returning to Mexico

Karla Parra on the streets of Guanajuato.
Karla on the streets of Guanajuato. (Karla Parra)

Karla and her husband visited Mexico many times during their years of van life, but earlier this year, Karla felt a strong calling to spend an extended period there. After five years without a lease, they chose San Miguel de Allende for its beauty and its vibrant, bohemian atmosphere, filled with artists, writers, and creators. Karla describes San Miguel as the “confluence of where my cultures have intersected.”

The homecoming has been “amazing, challenging, beautiful, fulfilling, complicated — all of the emotions,” Karla says. Returning to Mexico has been magical, allowing her to rediscover and appreciate the country’s rich traditions and natural beauty. Growing up surrounded by these things, Karla admits she took them for granted, but now she marvels at them with a renewed sense of gratitude. “It has filled my heart and overflowed it with love and appreciation for our country, the people, the food, the traditions,” she shares. “Leaving has also allowed me to see its flaws more objectively.”

Karla’s connection to Mexico has deepened, and her pride in being Mexican is now stronger than ever. “My Mexican pride will never falter.” Currently, she is living in Mexico until March of next year, helping organize the San Miguel de Allende Writers’ Conference. She believes that she moves on from a place when it no longer feels like home but envisions Mexico remaining an integral part of her life. “It might not be full-time living, but I never want to let years go by without returning. This is where I’m from, and I am so proud to be Mexican. It’s part of my heart.”

Are you a U.S.-born or raised child of Mexican immigrants currently living in Mexico? Perhaps your Mexican parents immigrated to another country, and you’ve chosen to return to Mexico? If so, I’d love to hear your story for this series! Please leave your email in the comments, and I’ll reach out.

Rocio is based in Mexico City and is the creator of CDMX iykyk, a newsletter designed to keep expats, digital nomads and the Mexican diaspora in the loop. The biweekly dispatches feature top news, cultural highlights, upcoming CDMX events & local recommendations. For your dose of must-know news about Mexico, subscribe here.

What’s new in Los Cabos for 2025?

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Los Cabos from a bird's eye point of view
What's in store for Los Cabos in 2025? (World of Hyatt/Park Hyatt Los Cabos)

Los Cabos has experienced explosive growth in recent years, with rising numbers of tourists helping to propel population growth in the area. Home to cape cities Cabo San Lucas and San José del Cabo, the municipality welcomed about 4 million visitors in 2024, more than one million more than visited only three years ago. Meanwhile, the population has tripled (and then some) since 2000, increasing from 105,469 to 351,111 at the latest census in 2020.

Expect these trends to continue rising in 2025. Of course, to achieve this, more tourists from new markets must be introduced to the destination. These plans are in the works, with new flights already announced and more being negotiated.

A photograph of the rock formations next to the famous Arch during sunset.
Los Cabos welcomed about four million visitors in 2024, 25 per cent more than visited only three years ago. (Miguel Angel Lopez Rojas/Wikimedia Commons)

“Connectivity” is the buzzword for 2025

The traditional markets for Los Cabos are all in North America. There are direct flights from 30 cities in the U.S., 16 in Mexico, and 11 in Canada. New flights from Nashville will begin in March — just in time for Spring Break — bringing the number in the U.S. to 31.

But the big news for 2025 (and beyond) will be an attempted expansion into more non-traditional markets around the globe. Currently, there is only one flight from Europe, the Condor flight from Frankfurt, Germany that began service in November 2024 and will run seasonally through April. Seasonal summer service from Madrid (Spain) has also been offered in recent years via Iberojet.

The Los Cabos’ Tourism Trust (Fiturca), has ambitious plans to expand into more European markets between 2025 and 2027 and is also looking to gain footholds in South America and the Middle East. Central America should also be mentioned since, according to FITURCA Director General Rodrigo Esponda, there’s a good chance service from Panama will begin in 2025

What about Asia? Yes, tourism officials are interested in this market, too. For example, there was a 500% increase in tourists from Japan in 2023, bringing the number of visitors from that country up to 5,000 for the year. 

New hotels & resorts are coming, too

The big news is that Park Hyatt Los Cabos at Cabo del Sol is officially accepting reservations beginning next summer, July 1, 2025. The upscale Hyatt brand is known for its luxurious accommodations, first-class cuisine and fine art collections. 

The Los Cabos version in the destination’s Tourist Corridor is certainly expected to deliver in the luxury department, with 197 rooms, villas, and suites — the latter featuring private plunge pools or terraces — and an enormous 59,000 square-foot spa and fitness facility that will outpace the extensive pampering spas at Grand Velas Los Cabos and Montage Los Cabos, at 35,000 and 40,000 square feet, respectively, as the largest on the peninsula. 

A handful of seaside swimming pools and access to the Tom Weiskopf-designed Cabo del Sol Desert Course should also entice visitors who can afford the rates, which start at US $765 per night off-season.

Other long-awaited high-profile hotels and resorts are tentatively slated for 2025, including a 70-room Soho House & Beach Club at Cabo del Sol, 55-room Amanvari at Costa Palmas, and the 120-room St. Regis at Quivira. However, no official opening dates have been announced for these properties.

Those looking to explore new accommodation options should also note recent openings like the boutique Tropicana Los Cabos, a 68-room, 2-suite Tapestry Collection by Hilton property renovated and remodeled in downtown San José del Cabo, which premiered on November 14, 2024.

A naturally inspiring setting in harmony with the landscape. An unparalleled standard of design and architecture. Aman Residences represent a complete immersion in the Aman lifestyle – an opportunity to discover the world, and your own sanctuary to retreat to whenever you need it.
The Los Cabos version in the destination’s Tourist Corridor is certainly expected to deliver in the luxury department, with 197 rooms, villas, and suites. (Aman)

Notable events in Los Cabos for 2025

Los Cabos has several high-profile sporting events that draw visitors annually, from fishing to PGA golf and ATP-sponsored tennis tournaments. The schedules for the most notable 2025 events have already been set, with one significant calendar change. 

  • Cabo Triple Crown of Fishing: June 19 – 22
  • ATP Los Cabos Open: July 14 – 19
  • Bisbee’s East Cape Offshore: July 29 – August 2
  • Bisbee’s Los Cabos Offshore: October 13 – 18
  • Bisbee’s Black and Blue: October 20 – 25
  • PGA World Wide Technology Championship: November 3 – 9
  • Cabo Tuna Jackpot: November 5 – 8
PGA World Wide Technology Championship
The PGA World Wide Technology Championship is also expected to see significant change in the coming years. (PGA World Wide Technology Championship)

The ATP Los Cabos Open, sponsored by Mifel and Telcel Oppo, has returned to the summer after moving up to February 2024 to serve as a lead-in for the Mexican Open in Acapulco. That change helped fellow Mexican Pacific Coast destination Acapulco return to sporting prominence after the devastation wrought by Category-5 Otis in 2023. 

Although judged a success, the two will no longer be held back-to-back. The ATP 250 series Los Cabos Open returns in July, the month it was held from 2016 through 2023. The ATP 500 series Mexican Open in Acapulco, the country’s most important tennis tournament, remains in the usual February/March calendar slot.

The PGA World Wide Technology Championship is also expected to see significant change in the coming years, as the host course shifts from the Tiger Woods-designed El Cardonal layout at Diamante to the Woods-designed Legacy Course at Diamante either in 2026 or 2027. The year the change occurs will depend on when the Legacy Club, envisioned as a sort of Baja version of Shadow Creek in North Las Vegas, is finished. 

An update on new golf courses

An estimated 5% of Los Cabos tourists are drawn to the destination solely by the region’s world-class collection of golf courses. Eighteen are currently open and up to a half dozen more are expected to open their fairways and greens to the public and private members in the coming years. 

Unfortunately for destination duffers, it doesn’t appear any of these will open in 2025. But for those who’d like to look ahead, 2026 is shaping up as a banner year for golf in Los Cabos. Tom Fazio, whose first course outside the U.S. at Querencia in 2000 has been rated one of Golf Digest’s World’s 100 Greatest, has a second spectacular desert-meets-the-sea style layout set to debut at Querencia in 2026. Woods’ ultra-exclusive Legacy Club course, restricted to only 250 members, is also expected to open in 2026, as is the new Ernie Els-designed course at Oleada (Oleada Golf Links).

Chris Sands is the Cabo San Lucas local expert for the USA Today travel website 10 Best, writer of Fodor’s Los Cabos travel guidebook, and a contributor to numerous websites and publications, including Tasting Table, Marriott Bonvoy Traveler, Forbes Travel Guide, Porthole Cruise, Cabo Living and Mexico News Daily. His specialty is travel-related content and lifestyle features focused on food, wine and golf.

Did Mexico really ‘miss the nearshoring boom’? A perspective from our CEO

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A map of Mexico with a tiny Mexican flag planted on the country
Nearshoring has drawn billions of dollars of investment to Mexico, with even larger investments promised in the near future. (Shutterstock)

I start most days by reading the Wall Street Journal (WSJ). The WSJ has been my favorite newspaper to read for nearly 30 years. Its regular reporting is well-written and informative. Its op-eds are often provocative but also well-worth reading. But a week ago, I read an opinion piece from a long time WSJ opinion columnist titled “How Mexico Missed the Nearshoring Boom,” and I almost fell out of my chair.

The columnist is one whose work I have read diligently for over a decade, and who I respect for her opinions and perspectives on Latin America. But this particular column’s thesis of a “missed opportunity” was, to me, totally incorrect.

A review of key nearshoring and export data would make it hard to conclude that the opportunity has been missed:

  • As of September, Mexico has received US $35.7 billion in foreign direct investment (FDI) in 2024, representing 8.5% growth over the same period of 2023.
  • Janurary through September 2024, private companies have announced plans to invest a total of US $64.7 billion in Mexico.
  • From October 2022 to July 2024, Mexico has seen 118 foreign investment announcements totaling US $122.7 billion.
  • Of the above mentioned $122.7 billion, so far only $13.2 billion of these projects have been completed — meaning 89% or $109 billion remains unrealized.
  • There are 93 new industrial parks currently being built in Mexico, which will bring the country’s total to 460.
  • As of the close of Q3 2024, Mexico’s exports to the United States had increased 6.5% over the same period last year.
  • Just last year, Mexico became the leading exporter to the United States for the first time in 20 years.
  • At the close of Q3 2024, Mexico continues to consolidate its lead, now representing 15.9% of total imports to the U.S., versus 14.4% for Canada and 10.8% for China.

These numbers present the real story, show a clear trend, and provide no evidence of a “missed opportunity.” In fact, if the next U.S. administration enacts a 60% tariff on China as has been suggested, then Mexico could become even more attractive and further increase its leading position in exports to the United States.

As Mexico News Daily has frequently reported, business leaders on the ground in Mexico insist that the nearshoring boom is real, that it is in fact happening, and that there is much more impact yet to come.

Shipping containers in a shipyard
With more than US $100 billion in announced investments still unrealized, nearshoring has yet to reach its full potential, argues Mexico News Daily CEO Travis Bembenek. (Shutterstock)

More importantly, the results of many companies show just how real the trends are. Sales of many export-oriented companies are growing double digits, profits are increasing, and many of those companies are making significant investments in plants, equipment and people to continue driving growth in the years to come. Industrial parks are at record low levels of occupancy and new ones are being built throughout the country. That is precisely why it’s so important to listen to business leaders on issues like these, hear firsthand what they are doing, and look beyond the political rhetoric. Business leaders make decisions that involve money and often long-term investments, so observing their actions matters.

There is, of course, much uncertainty on the horizon for global trade flows and manufacturing plans given the promises of significant tariffs coming soon from the Trump administration — and Mexico will most certainly be impacted. But it’s hard to not see this uncertainty having an even more significant impact on China, which should only make Mexico even more attractive as a nearshoring destination. Mexico has and always will have geography in its favor, and its cost of labor, workforce skills and productivity levels are globally competitive.

The nearshoring boom has not had as large an impact as quickly as had been hoped for Mexico, but I think it’s important to recognize that such significant changes in supply chain strategy often take time. Many companies spent the last several decades moving manufacturing to Asian countries, so it is reasonable to expect that changes in a company’s manufacturing footprint do not happen overnight.

It is also likely that many companies were waiting for more clarity on the Mexican elections, the U.S. elections and potential trade policy changes. With some of those big questions resolved, it seems reasonable to expect that things will now begin to move faster.

A split screen image of US President-elect Donald Trump on the left and Mexican President Claudia Sheinbaum on the right
With presidential elections over in Mexico and the U.S., the new policy landscape is becoming more clear. (Mexico News Daily via Cuartoscuro/Twitter)

Mexico, despite its imperfections, has shown to be a consistent and reliable destination for investment for many years. I personally think that we are still in the early innings of what will be a significant nearshoring opportunity for both Mexico and North America as a whole for years to come. Declaring that it was a missed opportunity is neither correct nor constructive.

The real missed opportunity was chance to present an accurate picture of nearshoring in Mexico. What was presented in the article is far from the reality that I see and hear on the ground, or from what the data shows. It was yet another example of what I have seen as the consistent trend of international media to often only focus on the negative side of the story when it comes to Mexico. That was, of course, a significant motivator of ours in buying Mexico News Daily: to present a more complete and comprehensive perspective on the country that is sorely lacking in most international media today.

I will say that the nearshoring boom has not come as quickly as hoped and has not yet had nearly the impact expected. Yet hardly a day goes by without critical improvements in the country’s security, energy, water, education and infrastructure. Mexico (both the public and private sectors) have much work to do to fully realize the benefits of the nearshoring opportunity, but it is moving in the right direction.

Travis Bembenek is the CEO of Mexico News Daily and has been living, working or playing in Mexico for nearly 30 years.

I don’t want to, but someone else please start these businesses in Mexico!

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A person using their smartphone to pay
Please, somebody, anybody, create these businesses for me. I'll be your best customer, I swear. (AS Photography/Pexels)

When it comes to finding products and services at reasonable prices, Mexico is a veritable smorgasbord of options. Beauty services abound, and fresh food — even fresh meat — can easily be found and bought the very day you need it. However, as Mexico News Daily’s resident philosopher queen and generally deep thinker, I have taken it upon myself to think of other, better business ideas that we need today.

There are actually plenty of things you can buy without even leaving your house! I hear a man selling tortillas and masa (cornmeal dough) on my street daily, and I can get garrafones of water delivered, too. Private services offer to cart my trash away. Other services are provided even though I haven’t asked for them, like the neighborhood’s self-appointed “security guard”.

A man holding a 'garrafón de agua', ready for delivery in Mexico.
In Mexico, if you need it, it usually magically appears at your door. (Andrea Murcia/Cuartoscuro)

Put simply, it’s fairly easy to get what you need here. Not everything is super simple, but lots of things, surprisingly, are.

But as we all know, enormous tariffs from the US could ensure that Mexico begins facing quite a bit of pain. After all, world trade only works if all parties agree to the same terms. It’s hard to say what will happen at this point, but a good general rule of thumb is that the more a country can produce for itself, the less vulnerable it is to economic exposure during political shifts.

All worries aside, I still find myself wishing that Mexico had certain other products or services. I’m not much of a business person myself, but hey! Other people are. Perhaps I can entice someone?

Following is a short list of businesses I wish people would start in Mexico.

New businesses to start in Mexico: a miscellaneous (and imprecise) wishlist

Scented candles 

Someone feeling the warmth of a scented candle
Don’t laugh, ok? (thevibrantmachine/Pexels)

I know this one may seem a little silly to you. But I am really into good quality scented candles, and they are hard to come by! I’m not encouraging anyone to steal the Yankee Candle recipes; I’m just saying I wouldn’t be mad if they did, and made them in Mexico for the local market.

The homemade candles I’ve come across are okay, but I have yet to be wowed. The first place to come out with strong-smelling pumpkin candles for the fall and pine for the winter will have my loyalty forever.

Real tea

This one was suggested by our British editor: real tea. Yes, Mexico is a coffee-drinking place. But for “real” tea drinkers like the British or those colonized by the British, our cute little “herbal infusions” just aren’t going to cut it. PG Tips and Yorkshire were mentioned. Surely there’s a good way to import the stuff! [Editors note: If you make this happen I’ll give you a raise]

I’m a hardcore coffee drinker myself, but I can still have sympathy. What if you went somewhere and Nescafé made up the entirety of the offerings?

Really nice textiles 

A cozy room with nice linen sheets.
Would some Mexican-Egyptian cotton kill you? Jeez. (Zak Chapman/Pexels)

Curtains, tablecloths, sheets, blankets…we need more variety! And it’s not that Mexico doesn’t already produce textiles; they do. But it would be nice to see the country’s cotton farming industry take off again in a way that would let us produce really nice textiles. I mean, you can get sheets and curtains here, but the material is usually pretty, well, threadbare. We could be making 100% cotton 600 thread count sheets instead of importing them, people! And paired with the beautiful designs to be found around here, I’d think the sky’s the limit.

Same-day delivery from big box stores (like Costco and Sams)

This might seem a little silly, but it’s always struck me as odd that grocery stores have had this option since the COVID-19 pandemic, but these stores don’t! I’ve long suspected it’s simply snobbery, but I’m sure logistics has something to do with it, too.


Still, if you have some basics that you need all the time (for me, it’s the boxes of milk!), it would be awesome to not have to schlep over there.

Products to combat mold and humidity

Dehumdifier
Like this, but imagine it worked. (Amazon)

Honestly, I’m thinking of entire stores just dedicated to this.

If Pinterest ads and YouTube Mexican dad videos are to be believed, there are solutions! And even in dry areas like Querétaro, I’ve rarely lived in places that weren’t affected by humidity. Part of the issue is that buildings are made from concrete, and concrete is porous.

The dreaded salitre (the white powder that appears on walls). Paint sloughing off the damp walls. Moldy shoes in the closet. I would pay such good money to find a consistent and effective solution to these issues!

Climate-based architecture

Along the same lines, a construction company that focused on creating residencies and buildings based on the local climate could really make a difference. Why are houses in humid Xalapa and dry Querétaro built the same way?

Our weather is going to get more extreme, not less. Weather and climate are things we’re going to need to take into consideration as we continue building. Is one’s area hurricane-prone? Round constructions. Vulnerable to earthquakes? Ask Mexico City how they build now! Susceptible to drought? We need some safe water storage!

Water-catchment systems

Speaking of water, it would be great to have more makers and installers of water catchment systems! There are a few already, but they’re simply not big enough to cover the entire country. President Sheinbaum’s plans are good, but it’s going to take even more. Projects like Isla Urbana help ensure that homes have their own water. Wouldn’t it be something if all homes were outfitted with systems like this?

So that’s my list. Some of the things on it are a bit frivolous, and others, more serious and consequential. What ideas might you add?

Sarah DeVries is a writer and translator based in Xalapa, Veracruz. She can be reached through her website, https://sarahedevries.substack.com/ 

How Mexico’s Modelo Especial became the most popular beer in the US

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Modelo Especial Mexico
Modelo has become (Mexican) America's beer - but what's behind the prodigious rise? (Modelo Especial/Instagram)

About a year and a half ago, in May 2023, Mexico’s Modelo Especial became the most popular beer brand among U.S. consumers and has remained so ever since. It was not an unexpected ascension. Many experts had predicted that Modelo Especial would eventually surpass Bud Light in sales. What was surprising was that it happened when it did, as it required almost a perfect storm of contributory factors, from marketing savvy and shifting demographics to a competitor caught in the crosshairs of the culture wars.

The politics

Bud Light’s 22-year reign atop the U.S. beer market ended amid a storm of controversy. In March 2023, Bud Light was still clearly the most popular beer in the the countryU.S., with a market share of 10% compared to 7.7% for Modelo Especial. Then, in April, transgender influencer Dylan Mulvaney promoted Bud Light in an Instagram post, causing a few outraged conservatives to call for a boycott of the beer. When Bud Light subsequently failed to stand by Mulvaney — she later said she felt abandoned by the brand — liberals were outraged, too. It was a devastating one-two punch and by May Modelo Especial had overtaken Bud Light for the top spot.

 

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A post shared by Dylan Mulvaney (@dylanmulvaney)

The culture war controversy badly damaged Bud Light — the brand’s losses in the wake of it were estimated to be well over a billion dollars — and undoubtedly helped Modelo Especial become the country’s most popular beer when it did. But it was going to happen anyway. “This was long a matter of, if not when. These trends have been building for a long time,” Bart Watson, chief economist for the Brewers Association told CNBC. “Modelo has been on a rise and Bud Light’s been on a decline as we’ve seen overall shifts in the beer market in the last 10 years.”

The demographics

Demographics are part of the reason for Modelo Especial’s rise. The Latino population in the U.S. has been steadily growing and now makes up a more significant part of the population than it did a decade ago: 19% in 2021 compared to 13% in 2013. Much of that 62 million-strong bloc is Mexican-American. In fact, according to statistics from the 2020 census, almost 36 million Americans have roots in Mexico (or as high as 40 million if you count the estimated four million unauthorized immigrants from the country). But even without factoring in the latter, Mexican Americans are now a robust 10.8% of the U.S. population — and many of them are of beer-drinking age.

In all but one U.S. state, White Americans make up the largest group of those aged 65 and older. Latinos, by contrast, are a rising force in the demographic categories beermakers covet most, accounting for 20.7% of those aged 35 to 44, 21.5% of those aged 25 to 34, and 23.6% of those 18 to 24. Even more importantly, perhaps, they make up 25.8% of potential future beer drinkers, those aged 5 to 17.

Modelo Especial, which last May became the best-selling beer in the U.S., is more popular than ever. (Edgardo Moya/Shutterstock)

This demographic shift has proven especially favorable to Modelo Especial, helping to push it past Bud Light and another popular Mexican beer, Corona Extra, in popularity. “Corona is for an older, whiter audience,” notes Matthew Barry, insights manager for Euromonitor International, via NBC News. “Modelo Especial has been positioned, on purpose, for a younger, more diverse market.”

The Mexican beer boom

That’s not to say Corona Extra isn’t doing extremely well in the U.S. It has remained a brisk seller, along with Coronita Extra and Corona Familiar. Mexican beer brands Pacífico and Dos Equis are also firmly entrenched among the top 20 beers favored by U.S. consumers.

Sales of Mexican beers, in general, are booming. It’s perhaps not surprising when one considers what an overwhelming share they now hold of the export market. In the early 1990s, it was 17%. Today, it’s 80%. As The Washington Post points out: Mexico sells more than twice as much beer in the U.S. as any other suds-exporting nation. The Netherlands is a distant second.

Aspects of the Grupo Modelo factory in the Anáhuac neighborhood, Miguel Hidalgo municipality
It’s not just Modelo – Mexican beer is having a moment in the spotlight. (Galo Cañas Rodríguez/Cuartoscuro)

Lest one thinks it’s only Mexican beers that are now flying off shelves, it should be noted that tequila and mezcal are also logging record sales, with the volume of the two combined increasing by a staggering 273% between 2003 and 2022.

Marketing savvy

The success of Modelo Especial is due to more than political controversies and shifting demographics. After all, the fastest-growing markets for the beer brand are now near the Canadian border, which are not exactly Hispanic hotbeds. For this, the credit should go to New York-based Constellation Brands, which by dint of a decade-old legal decision lucked into the opportunity of a lifetime. 

When the Belgium-based AB InBev, already the owner of Anheuser-Busch, purchased Mexico’s Grupo Modelo for $20 billion in 2013, the U.S. Department of Justice decided it was too close to a beer monopoly for comfort and filed an antitrust suit. The upshot was that AB InBev maintained global rights to Grupo Modelo brands. However, the U.S. rights were instead divested to Constellation Brands, which has seen its company valuation surge from $8 billion to $45 billion in the 11 years since.

It has been well-earned. Constellation Brands has made all the right moves, with savvy marketing that has stressed Modelo Especial’s connection to authentic Mexican culture and ads touting its “fighting spirit.” Promotion via partnerships with several popular sports leagues — the UFC and NCAA College Football, notably — helped to establish it as the fastest-growing beer brand, and Constellation’s distribution has been up to the task of meeting increased demand as the company has invested in more Mexico-based brewing facilities. 

Modelo Especial in Mexico

Modelo Especial is still exclusively brewed in Mexico, and yes, it’s the most popular beer in its home country, too – at least according to a Statista survey from November 2023 that showed it ahead of Victoria and Heineken (currently the world’s most valuable beer brand). 

So as Modelo Especial quickly approaches its 100th birthday (it was first brewed in 1925) it’s now more popular than ever, and that popularity should only continue to grow.

Chris Sands is the Cabo San Lucas local expert for the USA Today travel website 10 Best, writer of Fodor’s Los Cabos travel guidebook and a contributor to numerous websites and publications, including Tasting Table, Marriott Bonvoy Traveler, Forbes Travel Guide, Porthole Cruise, Cabo Living and Mexico News Daily. His specialty is travel-related content and lifestyle features focused on food, wine and golf.