Wednesday, April 30, 2025

A perfect day in San José del Cabo: A guide for the quintessential 24-hour visit

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One day in San José del Cabo needs something from this list
If you've only got 24 hours in Mexico's luxury capital, what should you do? (Flora Farms)

San José del Cabo has a lot going for it. It’s by far the most sophisticated and historic of Los Cabos’ four major tourist areas — San José, Cabo San Lucas, the Scenic Route, and the East Cape — with the most vibrant cultural scene and the best dining, thanks to its acclaimed farm-to-table restaurants. For these reasons, many of the four million people who travel to Los Cabos annually choose a hotel here. 

However, for those that don’t — and it bears noting that about half of Los Cabos’ hotel inventory of 18,000 or so rooms are in Cabo San Lucas, its most popular and populous city, and the Scenic Route also has more available rooms than San José del Cabo — it’s still possible (and highly recommended) to spend at least one day enjoying the attractions in this remarkable locale, whose history dates back to the establishment of a Jesuit mission in 1730. 

Morning: Puerto Los Cabos Golf Course

The fifth hole of the Puerto Los Cabos golf course in San José de los Cabos.
Puerto Los Cabos golf course. (Puerto Los Cabos)

Golf and fishing are the most iconic activities in Los Cabos. I highly recommend trying both at least once, even if you’re not an avid golfer or angler, as there’s more to these experiences locally than you might imagine. In the case of the former, that often means comfort stations with delicious food and drinks.

Our day in San José del Cabo begins at Puerto Los Cabos, one of the best and most interesting of Los Cabos’ 18 currently operating golf courses thanks to layouts from two major champions turned course designers: Jack Nicklaus and Greg Norman. When it opened in 2007, there were nine-hole layouts from the “Golden Bear” and “the Great White Shark”, but the idea was that each would eventually return to expand their nines into complete 18-hole courses. Only Nicklaus did, at least to date, so Puerto Los Cabos joined Palmilla as the only two golf courses in Los Cabos to offer 27 holes. 

However, I’m not suggesting you play that many. Most players choose two of the nine-hole layouts (from Nicklaus’ Ocean, Vista, and Norman’s Mission) to play 18. All feature spectacular views and comfort stations with an array of tasty options. Since you’ve teed off in the morning, breakfast tacos with egg and bacon or egg and chorizo are preferred. But since you’ll visit at least twice, try the seasonal fruit and yogurt, too, or sample steak or shrimp tacos, quesadillas, burritos, or empanadas.

Fresh juices are popular before noon, but you’re on vacation, so no one will judge if you want to add some vodka or tequila and transform that orange juice into a screwdriver or tequila sunrise.

Lunch & Early Afternoon: Flora Farms 

Flora Farms sunflower garden
Celebrity favourite Flora Farms is a must for lunch. (Flora Farms)

Don’t worry. Even with golf carts and comfort food stops, you’ll burn enough energy to have an appetite for lunch. Flora Farms kicked off the farm-to-table movement in Los Cabos, and its exceptional on-site restaurant (Flora’s Field Kitchen) is so good that complimentary dinners have been included in Academy Awards swag bags.

The restaurant is indeed particularly magical at night, but during the day the fields of the 25-acre working farm where ingredients are sourced are a more visible part of the experience. Even more to the point, lunchtime visits allow the opportunity to enjoy all the other great features at Flora Farms, including guided tours with visits to the onsite grocery, plus art classes, cooking classes, and spa treatments. 

A visit to the Farm Spa & Salon is the ideal way to relax and loosen up tense muscles after a morning on the golf links. Treatments include a variety of relaxing massages, with salon services ranging from facials and mani/pedis to hairstyling and men’s beard and mustache shaves.

Late Afternoon: Gallery District

Art Walk is one of the most beloved and long-running events in Los Cabos. (Art Walk San José/Instagram)

After your rejuvenating visit to Flora Farms, it’s time to experience San José del Cabo’s most iconic feature: its downtown Gallery District. Thursday night Art Walks are the city’s most beloved seasonal event and with good reason — not only are they a spotlight for San José’s vibrant arts scene, but for its charming downtown area with notable highlights like the old Catholic church (Parroquia Misión San José del Cabo) and City Hall with its distinguishing clock tower.

If you visit during Art Walk you can see it all for yourself, but since these nights only about 30 days per year out of 365, chances are you won’t. Don’t worry, Cabo Adventures’ Art and Wine Evenings in San José del Cabo is a good substitute. Round-trip transportation from area hotels is one of the perks. However, since you’re already there strolling after your pampering massages you can simply meet up from 4:30 to 7:30 p.m. for a guided tour of downtown pleasures, along with wine and an appetizer or two to hold you over until dinner.

The tour includes a visit to the plaza principal, Plaza Mijares, and its most historic monument, Misión San José del Cabo, as well as stops in signature Gallery District art galleries, including Emotions By Corsica and Ivan Guaderrama’s Interactive Art Gallery, with time set aside for you to browse and shop on your own among the many galleries in this trendy, papel picado festooned neighborhood near the main square. A primer in cigar making at Maestro Torcedor Cigars is also a tour specialty.

Dinner & Overnight: Acre Restaurant & Cocktail Bar, Acre Treehouses

You’ve now seen the sights, engaged in one of the city’s best activities, and eaten at its most popular restaurant, which has also been awarded a Bib Gourmand for value and a Green Star for sustainability by the Michelin Guide. For dinner, you’re off to another acclaimed farm-to-table restaurant with its own Michelin Guide plaudits (it too has a Green Star, and earned Recommended status).

That eatery, Acre Restaurant and Cocktail Bar, showcases a memorable dining experience on a 25-acre farm. Like Flora Farms, it offers cooking classes and an exceptional on-site spa. However, only Acre, among all the places one can stay in Los Cabos (remember, this is a 24-hour itinerary) boasts treehouse accommodations. 

Of course, these aren’t like the treehouses you built as a kid. Rather, these treehouses, designed in Baja California Sur’s distinctive palo de arco architectural style, reflect the style of laid-back luxury for which Los Cabos is famous. So after your amazing dinner, with its elevated expression of fresh local ingredients, you’ll also sleep in an elevated fashion, content that you’ve just experienced the best of San José del Cabo.

Chris Sands is the Cabo San Lucas local expert for the USA Today travel website 10 Best, writer of Fodor’s Los Cabos travel guidebook and a contributor to numerous websites and publications, including Tasting Table, Marriott Bonvoy Traveler, Forbes Travel Guide, Porthole Cruise, Cabo Living and Mexico News Daily. His specialty is travel-related content and lifestyle features focused on food, wine and golf.

Something fascinating is brewing among the Mexican people: A perspective from our CEO

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President Claudia Sheinbaum in a pink dress looks out over a crowd in Mexico City Zócalo with the National Palace and a Mexican flag in the background
President Claudia Sheinbaum looks out over the Mexico City Zócalo in January. (Presidencia)

A year and a half ago, I wrote a column for Mexico’s independence day arguing that I thought it was time for Mexico to show more swagger on the world stage. My point was that I thought the country needed to be more confident and assertive by being more vocal about its place in the world — including its economic strategic importance and cultural strengths and history.

Don’t get me wrong, Mexicans love their food, their music, their traditions — they are famous for being some of most entertaining fans at any World Cup fútbol event! But I have always felt that Mexicans downplay their country’s own strengths: very proud of being Mexican, but mixed feelings for Mexico.

A Mexican fan in a luchador mask shows off his jersey at a Caribbean Series championship game
While Mexican sports fans’ pride is impressive, Mexican national pride is limited in some ways. (Charros de Jalisco)

As an American, I grew up being taught that the U.S. is the best country in the world. French and British friends tell me that they were taught the same about their countries. I have never heard that from Mexicans.

To begin with, there has always been a fascination with Spain that is bewildering to me. Of course I understand the strong family roots that many Mexicans have with the Spanish. I also understand that the Spanish have made many significant positive contributions to the country — but they have done some pretty bad stuff too! A high level of respect and admiration for Spain is certainly warranted; but for many Mexicans, especially wealthier ones, it feels like much more than that. I have been to countless fancy parties in Mexico where the food is paella, the music is flamenco, the drinks are sangria, and the conversation is around upcoming vacations to Madrid or Barcelona.

Then there is the “little brother inferiority complex” that I feel Mexico has in the business world by being so geographically close to the United States. The U.S. economy is so much larger, the per capita GDP of the U.S. so much higher and the US dollar so much stronger, that this is understandable — albeit unfortunate.

Now, Mexico is an increasingly important and intertwined partner of the U.S. Evidence of this is everywhere — from the co-production of many manufactured goods between both nations, to Mexico being the No. 1 producer of goods that the U.S. imports, to the massive amount of Americans that love taking vacations to the country each year.

Supporters of AMLO during his sixth report to the nation on Sept. 1, 2024
Though beloved by his supporters, former President López Obrador remained a divisive figure throughout his presidency. (Daniel Augusto/Cuartoscuro)

I have not seen things changing much over the years — until recently. It first started under the former president, AMLO. He was a clear nationalist — calling for more pride in Mexico’s cultural heritage, prioritizing investments in the Yucatán Peninsula and Oaxaca to showcase Maya and other Indigenous cultures, and demanding that other countries hand back cultural relics that had somehow found their way out of the country. AMLO was even proud to have rarely left the country during his term, setting foot outside of Mexico only three times in six years! Despite AMLO’s fervent efforts to increase levels of national pride, I would argue that it only worked with a portion of the population — mostly with those that voted for him. To those that didn’t vote for him, he remained so politically polarizing that he really was never able to rally the country to unify around many of his causes.

Said differently, AMLO began a cycle of increased national pride from Mexicans, but was not able to bring unity. Now however, we are rapidly seeing a convergence of both national pride AND unity amongst the population like I have never seen before, due to two main factors:

1.  President Sheinbaum has demonstrated herself to be a highly competent, mature, calm and inspiring leader. Despite many fears to the contrary, she has charted her own path in many ways different from her predecessor. This has helped her win over the many critics who failed to get behind AMLO. I have heard countless Mexicans express genuine pride in how she has handled the country thus far.

2.   President Trump has significantly helped unify Mexicans. From violating the USMCA trade agreement with tariffs against Mexico, to vowing to deport large numbers of Mexicans living in the U.S., to threatening to send U.S. troops into the country to “take out the cartels,” Mexicans have been faced with many issues to rally around. And rally they have: Both national pride and political unity have quickly increased.

President Sheinbaum carries a Mexican flag, flanked by military, representing national pride in Mexico
President Sheinbaum bears a Mexican flag at the national celebration of Flag Day in February. (Presidencia)

Sheinbaum’s popularity with Mexicans continues to hit impressive levels, reaching as high as 85% in some recent polls. Mexican business leaders who just weeks ago lamented judicial reform, energy policy and government spending priorities have at least temporarily set concerns aside and are now rallying being their presidenta as she skillfully takes on Trump on a variety of key issues.

Just last week, Sheinbaum repeated a request for Spain to apologize for abuses that took place during the conquest of the Aztec empire. And she has organized a rally in Mexico City’s massive Zócalo plaza this Sunday to publicly respond to Trump’s tariffs in front of what will likely be hundreds of thousands of people.

The past weeks have not been easy for Mexico and uncertainty from the United States will most definitely cause some tough times for Mexicans in the months ahead. But there is something special stirring in the country. The current global events and Sheinbaum’s leadership ultimately might succeed in creating a lasting and profound level of increased national pride and unity in Mexico. As we increasingly see a lack of unity and a decreased sense of national pride in many countries around the world, Mexico might be a shining example of a country with success in these important areas. Let’s hope it lasts and that it brings a lasting positive impact to the country!

Travis Bembenek is the CEO of Mexico News Daily and has been living, working or playing in Mexico for nearly 30 years.

NFL stars buy Osos de Monterrey, betting on Mexico’s love of American football

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A helmet and gloves with the Osos de Monterrey LFA football team's new branding
The Monterrey team, formerly known as the Fundidores, has rebranded as the Osos de Monterrey under its new ownership. (Fundidores LFA/Facebook)

American football, which has been played in Mexico for over 100 years, might be on the brink of significant growth following a major investment by a U.S.-based group that includes some big names from the NFL.

Former NFL All-Pro center Ryan Kalil and former NBA All-Star Blake Griffin have led a consortium of investors in acquiring the Monterrey Bears of the eight-team Liga de Fútbol Americano Profesional (LFA).

Previously known as the Fundidores (Smelters), the team has since been rebranded the Osos (Bears) by the group, which announced the purchase of the professional team in late January. The price was reported to be over US $1 million, though no exact figure was disclosed.

Other investors include some NFL names well-known to fans: Christian McCaffrey and George Kittle (San Francisco 49ers); Sam Darnold (Minnesota Vikings); Julius Peppers, Luke Kuechly and Ron Rivera (Carolina Panthers); and sports podcasters Dan “Big Cat” Katz and Eric Sollenberger.

The new ownership group marks a pivotal moment for the LFA, which has slowly expanded from four teams since its inception in 2016.

Though some LFA players have a sprinkling of National Football League (NFL) or Canadian Football League (CFL) experience, most of them are drafted from the ONEFA and the Conadiep — two long-standing, collegiate American football leagues in Mexico, with over 50 teams between them.

Athletes Ryan Kalil and Blake Griffin pose for a portrait together in casual clothing
Former NFL All-Pro center Ryan Kalil and former NBA All-Star Blake Griffin lead the group of investors that bought the Monterrey football team. (Courtesy)

LFA, meanwhile, has been established as a professional league. Its growth has been supported not only by Mexico’s strong collegiate system, but also by the popularity of the NFL in Mexico. Later this year, Mexico City is slated to host its sixth regular-season NFL game, although the Sports Business Journal recently reported the game might be in peril.

The NFL counts over 46 million fans in Mexico, according to ESPN, making it the largest fan base outside of the United States — ahead of No. 2 Brazil and No. 3 Canada. Moreover, Latinos are the fastest-growing fan base in the NFL.

The northern city of Monterrey, home of the Osos and just a three-hour drive from football-crazy Texas, boasts a population of over 5 million people and has long been a hotbed for football, with fans flocking to see collegiate powerhouse Monterrey Tech for decades.

The Monterrey Fundidors joined the LFA in 2017, one year after the league was founded with four teams, all based in greater Mexico City. The league now includes teams such as the 2023 and 2024 LFA champion Chihuahua Caudillos (Warlords), the Ciudad Juárez Jefes (Chiefs), the Puebla Arcángeles and the Saltillo Dinos.

Bolstered by an alliance with the CFL, the league has typically played its season from late February through April, culminating in the Tazón México (México Bowl), although opening week this year will be in May.

The Osos are tied for second in the league’s short history with four playoff appearances, and they won the Tazón México in 2022 as the Fundidores.

“It’s been a really exciting opportunity to see how [Monterrey] responds to football,” Kalil said in an interview with ESPN. “I think there’s a great opportunity for us to build a fan base that is excited about us, and excited about the LFA as well.”

A banner showing the Osos de Monterrey team name, helmet and an image of a bear snarling
The newly-dubbed Osos will be the subject of a documentary focusing on the team’s journey. (Osos de Monterrey)

Under their new ownership, the Osos will not only focus on football but also produce a documentary showcasing the team’s journey and the lives of its players. It aims to highlight the passion and dedication of Mexican football players, many of whom play for the love of the game rather than financial gain.

The LFA has a structured salary system, with different levels of pay based on a variety of factors. The salary cap for each team is reportedly 2 million pesos (US $98,500). Each squad can have up to five foreigners plus two Canadians, and it’s those players who earn the most, followed by each team’s two designated “franchise players.”

Preparation for the 2025 season, which will start in May, is underway and included a draft of players, conducted March 1 in Mexico City.

Additionally, the LFA is supporting the continued development of women’s flag football, which is on the rise in Mexico. In 2022, Mexico stunned the United States to claim the gold medal in women’s flag football at the World Games.

The purchase of the Bears by the U.S.-based consortium echoes the purchase of the Welsh soccer club Wrexham by American actors Rob McElhenney and Ryan Reynolds.

The duo famously produced “Welcome to Wrexham,” an Emmy-award-winning FX documentary that has helped turn around the fate of the once lowly team.

Last year, McElhenney and Reynolds expanded their passion by buying a stake in Club Necaxa, a struggling soccer team in Mexico’s top professional league, Liga MX. That group of owners includes actress Eva Longoria, San Francisco Giants pitcher Justin Verlander, model Kate Upton and NFL player Odell Beckham Jr.

With reports from ESPN Deportes, Récord, AtoZ Sports and PR Newswire

The peso holds steady amid tariff uncertainty: Friday’s mañanera recapped

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President Claudia Sheinbaum smiles from behind a podium at her morning press conference
Sheinbaum attributed the peso's performance to confidence in the Mexican economy. (Presidencia)

The United States’ on-again, off-again tariffs were once again a major topic of discussion at President Claudia Sheinbaum’s Friday morning press conference.

Sheinbaum’s final press conference of the week came a day after United States President Donald Trump announced he had “agreed that Mexico will not be required to pay Tariffs on anything that falls under the USMCA Agreement” until April 2.

That announcement came two days after the United States imposed blanket 25% tariffs on imports from Mexico, and shortly after a call between Sheinbaum and Trump.

No secret pact with Trump 

A reporter asked Sheinbaum whether Trump asked for “something else” during their call on Thursday.

“What do you mean something else,” retorted the president.

“I don’t know, more security,” said the reporter, probing to see whether Sheinbaum had made any additional commitment a month after she agreed to deploy 10,000 National Guard troops to Mexico’s northern border as part of a deal with Trump to stave off the implementation of tariffs in early February.

Members of Mexico's National Guard waiting with their belongings outside a troop carrier plane that has the name Guardia Nacional and the logo of Mexico's armed forces on it. The top half of the plane is painted olive drab and the bottom half of the plane is cream colored. It is early morning, just after dawn.
Sheinbaum rejected a reporter’s implication that she might have agreed to provide more border deployments or similar security guarantees on her call with U.S. President Trump. (Elizabeth Ruiz/Cuartoscuro)

“I made the commitment to not lie, not steal and not betray the people,” Sheinbaum said.

“We don’t lie, there is no negotiation in the dark with the United States. No,” she said.

Sheinbaum reiterated that she spoke about Mexico’s security results in her call with Trump.

She stressed that her government is taking action against organized crime “not only so that fentanyl doesn’t reach the United States, but also because we have a responsibility with the people of Mexico to achieve peace and security.”

Sheinbaum said she “simply” told Trump that Mexico is “going to continue working” to combat crime and continue “collaborating” with the United States on security issues “within the framework of the general [security] agreement reached at a meeting in Washington last week.”

Mexican officials including Foreign Affairs Minister Juan Ramón de la Fuente and Security Minister Omar García Harfuch discussed security issues with Secretary of State Marco Rubio, Secretary of Defense Pete Hegseth and other U.S. officials at a meeting in the U.S. capital on Feb. 27.

In a social media post on Thursday announcing his decision to suspend tariffs on imports from Mexico, Trump said that he and Sheinbaum “are working hard, together, on the Border, both in terms of stopping Illegal Aliens from entering the United States and, likewise, stopping Fentanyl.”

A post from Donald Trump on his social media platform Truth Social
Trump announced the agreement to delay the implementation of most tariffs until April on his social platform Truth Social. (Donald Trump/Truth Social)

“Thank you to President Sheinbaum for your hard work and cooperation,” he added.

Mexican peso largely withstood tariff pressure 

Sheinbaum highlighted that the Mexican peso didn’t suffer a major depreciation despite the United States’ imposition of 25% tariffs on imports from Mexico on Tuesday.

“The economy of Mexico is strong and it was reflected in the peso. … When they announced 25% tariffs, yes there was a small devaluation, but it was in centavos, it didn’t even get to 21 [to the US dollar],” she said.

According to Reuters, the peso did appreciate to 21 to the greenback on Tuesday, but Bloomberg recorded the currency’s weakest position at 20.98 to the dollar.

The Bank of Mexico’s USD:MXN rate at the close of trading on Friday was 20.27. Based on central bank data the peso appreciated 1.5% this week.

Sheinbaum attributed the peso’s performance after U.S. tariffs were implemented to “confidence in the Mexican economy, the work the Bank of Mexico does … [and] international reserves.”

Tariff suspension ‘opens a very big opportunity for investment’ 

Sheinbaum said that Trump’s announcement that there won’t be tariffs on most imports from Mexico (at least until early April) “obviously opens a very big opportunity for investment in our country once again.”

Investment in Mexico “has a lot to do with the internal market and exporting,” she said.

“Obviously if you’re going to invest to export, [Trump] saying that ‘there won’t be tariffs and there is an agreement [between Mexico and the United States]’ opens up a lot of possibilities,” Sheinbaum said.

A "hecho en Mexico" sign at a grocery store
Sheinbaum highlighted opportunities to strengthen the domestic market and reduce Mexico’s dependence on imports. (Galo Cañas/Cuartoscuro)

“Now, remember that we want to strongly favor investment not just for exporting, but also to boost the internal market and reduce imports from other parts of the world, particularly Asia,” she said.

Earlier in Sheinbaum’s Friday press conference, the Mexico country manager of Latin American e-commerce giant Mercado Libre announced the company will invest US $3.4 billion in Mexico this year, while the president of Sempra Infrastructure confirmed that that firm is developing two new projects in Baja California at a cost of US $3.5 billion.

Mexico received almost US $37 billion in foreign direct investment last year, according to preliminary data from the federal Economy Ministry.

By Mexico News Daily chief staff writer Peter Davies ([email protected])

Ebrard: Up to 90% of exports to US could avoid tariffs

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Economy Minister Marcelo Ebrard gestures while standing at a podium as President Claudia Sheinbaum looks on
Between 10% and 12% of Mexican exporters will be unable to comply with the new deal and will face tariffs, Economy Minister Marcelo Ebrard said Friday. (Galo Cañas/Cuartoscuro)

Between 85% and 90% of Mexican goods exported to the United States won’t be subject to tariffs as a result of U.S. President Donald Trump’s decision to suspend tariffs on imports from Mexico covered by the USMCA free trade pact.

That was the estimate given by Economy Minister Marcelo Ebrard at President Claudia Sheinbaum’s morning press conference on Friday.

Two photos, one of Mexican President Claudia Sheinbaum and another of U.S. President Donald Trump, who said Sheinbaum inspired his new anti-drug campaign
Trump announced his agreement with Sheinbaum for a temporary tariff reprieve after their Thursday phone call. (Presidencia, Gage Skidmore)

After a call with Sheinbaum on Thursday, Trump announced that he had “agreed that Mexico will not be required to pay Tariffs on anything that falls under the USMCA Agreement” until April 2.

The United States imposed 25% tariffs on all imports from Mexico and most imports from Canada on Tuesday due to what the White House said was the two countries’ failure to adequately stem the flow of “lethal drugs” such as fentanyl into the U.S.

According to a White House fact sheet issued on Thursday, “duties imposed to address the flow of illicit drugs across our borders are now:

  • 25% tariffs on goods that do not satisfy U.S.-Mexico-Canada Agreement (USMCA) rules of origin.
  • A lower 10% tariff on those energy products imported from Canada that fall outside the USMCA preference.
  • A lower 10% tariff on any potash imported from Canada and Mexico that falls outside the USMCA preference.
  • No tariffs on those goods from Canada and Mexico that claim and qualify for USMCA preference.

Vast majority of trade will occur under USMCA, says Ebrard 

Ebrard explained that some companies in Mexico don’t export goods to the United States under the terms of the USMCA, but rather “resort” to “most-favored nation” status.

They do so, he explained, because “it’s more expensive” for them to comply with USMCA rules, especially rules of origin, than to have their goods subject to most-favored nation status tariffs.

Ebrard said that “normally” more than half of “our trade” occurs under the rules of the USMCA.

However, he asserted that “a very significant number” of the companies that have chosen to export goods to the United States in accordance with most favored nation status rather than under the USMCA can “easily or without major difficulty” comply with the rules of the North American free trade pact and thus avoid tariffs, at least until April 2.

“We estimate that [goods exported under USMCA] will increase to more or less 85% [to] 90% of foreign trade from Mexico to the United States,” Ebrard said.

Workers at a General Motors assembly plant in Mexico
Companies in the automotive sector could struggle to comply with USMCA guidelines, especially regulations for the origin of parts and materials. Those that can’t comply face immediate tariffs. (General Motors México)

He estimated that around 10-12% of exporters in Mexico, mainly in the automotive sector adjacent industries, will not be able to comply with USMCA rules and will thus face 25% tariffs on their exports to the U.S.

“We have to work with them … [during] the next three weeks,” Ebrard said.

‘What’s going to happen in April?’

Ebrard, referring to the April 2 conclusion of the tariff suspension agreement, posed that question during his remarks to reporters at Sheinbaum’s Friday press conference.

The economy minister noted that the United States intends to impose reciprocal tariffs on its trade partners starting April 2.

He said that Mexico will find out in early April what tariffs the United States will impose on imports from its southern neighbor and “all the countries of the world.”

This month, the Mexican government will “be negotiating and presenting the arguments of Mexico” to avoid the imposition of tariffs on Mexican goods next month, Ebrard said.

A construction worker lays down steel rebar, like that which could be subject to tariffs in Mexico
Whether the US will implement tariffs at the end of April and whether Mexico can avoid steel tariffs on March 12 are open questions. (Ricardo Gómez Ángel/Unsplash)

Sheinbaum emphasized on Thursday that because Mexico doesn’t impose tariffs on imports from the United States, a “reciprocal relationship” with the U.S. would be one in which “they don’t charge us tariffs either.”

In that context, she expressed optimism that tariffs won’t be imposed on Mexican goods when the United States places reciprocal tariffs on imports from other countries next month.

The president, Ebrard and other Mexican officials have repeatedly stressed that tariffs on Mexican goods will have an adverse impact on the United States economy and increase prices for U.S. consumers.

Sheinbaum said Tuesday that Mexico doesn’t want to enter into “an economic or trade confrontation” with the U.S., saying that such a situation is the “opposite” of what the North American region “should be doing.”

The countries of North America, she said, should be “integrating our economies more to strengthen our region in the face of the economic and trade progress of other regions.”

‘We have to reach an agreement on steel and aluminum’

Ebrard noted that the United States still intends to impose 25% tariffs on its steel and aluminum imports, including those from Mexico, on March 12.

The economy minister said he has been asked whether Trump’s suspension of tariffs on imports covered by the USMCA would apply to steel and aluminum. He indicated the answer is no.

“We have to reach an agreement on steel and aluminum,” Ebrard said before reiterating that the United States has a surplus with Mexico on the trade of those metals.

He said that Mexico is in talks with the United States on the issue “because a tariff on [Mexican] aluminum and steel is not justified.”

Ebrard said last month that tariffs on Mexican steel and aluminum are illogical and a “bad idea” due to the United States’ surplus with Mexico on the trade of the metals and the integration of the U.S., Mexican and Canadian economies.

Mexico News Daily 

Mercado Libre announces plan to invest US $3.4B in Mexico this year

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A yellow Mercado Libre airplane takes off from a runway
Economy Minister Marcelo Ebrard said the continued arrival of investments is a sign of Mexico’s strong economic prospects. (Laredo International Airport/Facebook)

Latin American e-commerce giant Mercado Libre announced it will invest US $3.4 billion in Mexico this year, a 38% increase over investment plans announced last year.

The announcement came during President Claudia Sheinbaum’s Friday press conference a day after U.S. President Donald Trump granted a tariff reprieve to Mexico, following what Sheinbaum described as an “excellent and respectful” phone chat between the two presidents.

The investment will focus on tech products and financial services, a Mercado Libre executive said while standing alongside Sheinbaum. The company plans to hire 10,000 more people this year to work in logistics, financial technology, administration and other areas.

“We have decided to privilege Mexico, which today is our second largest market in the entire region,” David Geisen, Mercado Libre’s country manager for Mexico, said.

With the investment, Mercado Libre will have invested a total of US $35 billion in Mexico in the last five years, Geisen said, adding that with the new hires the company’s total workforce in Mexico will reach 35,000.

Geisen explained that the resources aim to boost the company’s innovation with technology and artificial intelligence. This will include improvements to its e-commerce platform and financial solutions, as well as in the expansion of the company’s logistics capacity.

A white man in a suit stands at a podium in front of a screen reading "3.400 millones de dolares de inversion anual en 2025" as Mexican President Claudia Sheinbaum looks on
Mercado Libre’s country manager for Mexico, David Geisen, announced the investment plan at President Sheinbaum’s Friday morning press conference. (Presidencia)

The announcement comes just two months after Mexico imposed a 19% tax on imports via courier services from countries with which it does not have a free-trade agreement. This tax will impact Mercado Libre’s Chinese competitors, such as Temu and Shein.

This week’s investment announcement by Mercado Libre — Mexico’s largest online retailer with a 15.4% market share in 2023 — surpasses by nearly US $1 billion the 2024 investment plans the company had announced in November.

Economy Minister Marcelo Ebrard lauded the continued arrival of investments in Mexico in the midst of the uncertainty posed by the latent threat of U.S. tariffs, calling it a sign of Mexico’s good economic prospects, despite Trump’s protectionist offensive.

As if to illustrate this, energy infrastructure company Sempra confirmed at the same press conference that it is developing two new projects in Baja California at a cost of US $3.5 billion.

Sempra president Tania Ortiz said the ongoing projects — an expansion at a liquid gas terminal in Ensenada and a wind farm in Tecate, both of which are expected to be operational in 2026 — have resulted in nearly 19,000 new jobs.

Over the past 28 years, Sempra has invested US $13.6 billion in energy infrastructure in Mexico, Ortiz said.

With reports from El Universal, Mexico Now and Reuters

UN celebrates a milestone for Mexico refugee program

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Makendy, un refugiado haitiano en México, trabaja en su turno en Exedy Dynax, una empresa japonesa que fabrica autopartes en Aguascalientes, México, después de haber participado en el Programa de Integración Local.
Makendy, a Haitian refugee who participated in the Local Integration Program, at work in an Aguascalientes auto parts factory. (Jeoffrey Guillemard/UNHCR)

Mexico was singled out for its dignified treatment of refugees this week, with the United Nations describing a joint Mexico-U.N. resettlement program as “an example of assimilation and solidarity” toward emigrants.

Mexico has supported more than 50,000 refugees and asylum-seekers since establishing its Local Integration Program in 2016, according to the United Nations High Commissioner for Refugees (UNHCR).

Giovanni Lepri — the UNHCR representative in Mexico — said on the social platform X that the program’s work demonstrates that “with the right tools, there is great potential to fully integrate [refugees who then can] contribute to their host communities.”

Lepri’s post came in response to a UNHCR social media post that praised Mexico for surpassing a significant milestone and demonstrating that “integration strengthens the entire society.”

“50,000 refugees and asylum seekers have found stability and opportunities to rebuild their lives,” the UNHCR wrote.

In a UNHCR press release on the topic, Lepri said Mexico’s asylum system and its legal framework allow asylum-seekers and refugees to assimilate in a practical and efficient manner.

About a dozen black and brown women sit in a classroom, applying nails to
Women who have received asylum in Mexico attend a vocational training course in Tapachula, Chiapas, part of a collaboration between Mexico’s Education Ministry and the UNHCR. (Damián Sánchez/Cuartoscuro)

“Mexico has become a nation where people forced to flee [from their homes] can find the stability they need to restart their lives with dignity,” Lepri said.

The acclaim for Mexico’s treatment of migrants contrasts with the policies being enacted in the U.S. by the Trump administration. It also is at variance with some activists’ claims of deceptive practices by Mexican immigration authorities.

The news agency Reuters reported on Thursday that U.S. President Donald Trump has said he would soon decide whether to revoke temporary legal status for some 240,000 Ukrainians who fled the conflict with Russia.

And earlier in the week, according to the International Refugee Assistance Project’s website, a U.S. federal judge questioned the U.S. government’s termination of resettlement agencies’ contracts last week only 24 hours after the court stopped the government from implementing a refugee ban.

Mexico’s program proves to be win-win situation

UNHCR data indicates there are 20.3 million displaced persons in the Americas, the majority of whom are located in Latin America and the Caribbean.

In Mexico, the Local Integration Program has relocated refugees to industrial cities with government assistance, both local and federal, and contributions from the private sector.

The UNHCR noted that these refugees “have achieved stability and successful assimilation thanks to access to formal employment, health care, education and housing,” as well as being provided with a pathway to citizenship.

As a result, 94% of participants in the Local Integration Program find a formal job in the first month, 88% of refugee children are enrolled in schools and 60% of families that arrive in a state of poverty rise above that within a year.

“Thanks to the active participation of 650 companies, refugees [in Mexico] can contribute with their talents and experience to strengthen the economy,” and they generate US $15 million for the nation’s GDP each year, according to the UNHCR press release.

The UNHCR points out that the Local Integration Program was modified this year so as to assist Mexican citizens, those deported from other countries as well as women fleeing violence in their own communities.

With reports from La Jornada, Proceso and Relief Web

Inflation creeps up as Banxico considers its next interest rate cut

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A server holds a payment terminal next to a restaurant table, while a diner signs their bill
Services were 4.64% more expensive in February compared to last year. (Shutterstock)

Mexico’s annual headline inflation rate increased in February compared to January, ending a three-month streak of declines.

The annual headline rate was 3.77% last month, up from 3.59% in January, according to the national statistics agency INEGI. Month-over-month inflation was 0.28%.

The uptick in annual inflation was expected: The 3.77% rate is on par with the consensus forecast of analysts surveyed by Reuters.

Despite the increase, headline inflation is still within the Bank of Mexico’s target range of 3% give or take one percentage point. An interest rate cut following the central bank’s next monetary policy meeting on March 27 — even a 50-basis-point one — remains a distinct possibility. The Bank of Mexico’s benchmark rate is currently set at 9.50% after a 50-basis-point cut on Feb. 6.

Gabriela Siller, director of economic analysis at Banco Base, said on X on Friday morning that the Bank of Mexico is expected to continue cutting its key interest rate in 2025 “to close the year at 8.5%.”

INEGI also reported on Friday that Mexico’s annual core inflation rate, which excludes volatile food and energy prices, was 3.65% in February, just below the 3.66% reading in January.

The uptick in annual headline inflation in February represented the first increase since October. When inflation declined for a third consecutive month in January, the annual headline rate fell to its lowest level in four years.

The latest inflation data comes a day after United States President Donald Trump announced he was suspending 25% tariffs on imports from Mexico covered by the USMCA free trade pact until at least early April. The U.S. government imposed the tariffs on Tuesday, prompting the Mexican government to prepare retaliatory tariff and non-tariff measures that President Claudia Sheinbaum would have announced this Sunday.

Inflation data in detail 

INEGI reported that services were 4.64% more expensive in February than a year earlier, while prices for processed food, beverages and tobacco rose 3.78% annually.

Non-food goods were 1.75% pricier compared to February 2024, while energy prices, including those for electricity and gasoline, increased 3.57% annually.

A carnicería displays meat cuts and prices
Meat prices increased over 10% since last year. (Graciela López/Cuartoscuro)

The highest annual inflation rate for any individual category was that for meat. Consumers paid 10.53% more for beef, pork, chicken and other meat in February compared to the same month a year earlier.

In contrast, fruit and vegetable prices were 5.54% cheaper on a year-over-year basis.

An increase in prices for agricultural products (meat, fruit, vegetables) in recent years — in large part due to adverse climatic conditions including drought — has been a major contributor to high inflation in Mexico. Inflation reached 8.7% in August 2022, its highest level in more than two decades.

Other need-to-know economic data for Mexico

With reports from El Economista 

Foreign investment in Mexico’s tourism sector has more than doubled since 2019

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A view of the Los Cabos marina, surrounded by palm trees with condos in the background
Thanks to destinations like Los Cabos, the state of Baja California Sur attracted more foreign tourism investment than any other Mexican state in 2024. (Shutterstock)

Foreign direct investment (FDI) in tourism reached US $2.9 billion in 2024, up 130% compared to 2019, according to the Tourism Ministry (Sectur).

The figure shows a slight increase from the US $2.9 billion Mexico captured the previous year, Tourism Minster Josefina Rodríguez Zamora said.

“Foreign capital investment is an unequivocal sign of the confidence that international investors have in Mexico,” a government press release reads. “It also facilitates creating modern and sustainable infrastructure in the tourism industry, which in turn promotes new jobs that improve the quality of life of Mexicans.”

Three beach destinations attracted the greatest flow of tourism FDI — two along Mexico’s Pacific coast and one in the Riviera Maya.

Coming in first, Baja California Sur attracted US $1 billion, amounting to 36% of foreign investment in tourism. Next was Quintana Roo with US $786.9 million (close to 25% of the total) followed by Nayarit with US $330 million (12%).

Rodríguez said that most of the investment went towards furnished apartments and houses with hotel services, reaching US $1.9 billion. Hotels with other integrated services captured US $798.3 million.

A well-lit sun room with French doors, an exposed-beam ceiling, plush leather furniture, large potted plants and artistic wall hangings
The lion’s share of foreign tourism investment went toward furnished apartments and houses that offer hotel services. (Airbnb México)

Overall, these two sectors accounted for 96% of the total tourism FDI in Mexico during 2024.

Finally, Rodríguez explained that Mexico’s foreign investment in tourism accounted for 8% of the total FDI attracted by the country in 2024. In contrast, tourism FDI between 1999 and 2024 amounted to US $35.5 billion, just under 5% of FDI at the time.

Sectur’s figures follow a report released earlier this year by the National Institute of Statistics and Geography (INEGI), announcing that economic revenue from international tourism reached US $30.2 billion, up 6% compared to 2023.

The report also highlighted that Mexico welcomed 45.03 million international tourists in 2024 — an increase of more than 7% over 2023.

According to the World Tourism Organization and Mexican government, these figures made Mexico the sixth most-visited country in the world in 2024.

With reports from Swiss Info

A short history of boxing in Mexico

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Rubén "El Púas" Olivares (left) and Raúl "El Ratón" Macías (right) are just two of Mexico's great early champions. (Canva)

Few Mexican athletes have enjoyed the global success of the country’s boxers. Since almost the first instant of prizefighters lacing up gloves and commencing battle south of the Río Bravo, Mexican pugilists have experienced significant periods of supremacy on the international stage.

The sport has profoundly affected Mexican society. Over the course of the 20th century, boxing inspired movies, songs and specific notions of Mexican identity. It became a source of civic pride for downtrodden communities, a propaganda tool for politicians and a national obsession.

Boxing holds a special place in Mexican culture, as shown by massive boxing classes promoted by the government of Mexico City in recent years. (Indeporte CDMX)

In part one of our series on the history of boxing in Mexico, we’ll trace the sport from the moment of its arrival, through its first golden age to the eve of Mexican boxing’s second glorious era.

Boxing arrives in Mexico

Ritualistic boxing in Mexico dates back to Mesoamerican civilizations including the Olmec and Zapotec. But the version of the sport practiced here today, based upon the now-ubiquitous Marquess of Queensberry Rules, originates in 19th-century England. Though it was hoped that rule changes such as the introduction of standardized gloves and timed rounds would legitimize boxing and dampen growing calls for its prohibition, they failed to stem boxing’s declining popularity in Britain. And as the sport was pushed further underground, many of its practitioners sought new opportunities in the United States, and eventually Mexico.

According to historian Stephen Allen, boxing in Mexico dates back to at least 1887, when an illegal match was stopped by authorities who deemed it an expression of moral degradation. Nonetheless, it’s believed that illicit fights continued into the 1890s, often patronized by British and American expatriates. 

When dictator Porfirio Díaz gave boxing his approval in 1894, the sport gained an air of respectability. Though it was not until the 1910s, amidst the disarray of the Mexican Revolution, that its popularity surged. After the revolution, the Mexican government sought to use major sporting events to bolster its perceived stability on the world stage. Boxing featured heavily in this strategy, and major fights were held at Mexico City’s Frontón Nacional throughout the 1920s.

The Mexican government quickly moved to showcase boxing as a national pastime. (Gaceta UNAM)

Though most of these contests featured fighters from north of the border, the gymnasiums and rudimentary governing bodies established during this period laid the foundations for Mexico’s first generation of spectacular boxers. By the late 1920s, Mexico City was producing its own array of noteworthy talents, a number of whom would come to represent Mexico’s first golden age of boxing.

The first golden age of Mexican boxing

Mexico’s first golden age of boxing is widely regarded to have lasted from 1933 to 1936. While the improved caliber of Mexico’s best fighters meant that many plied their trade in the United States, this period also witnessed a large number of high-quality bouts — featuring both Mexican and international competitors — at Mexico City’s Arena Nacional. Domestic fans were able to watch the best fighters in the world, including their own compatriots, and crowds at the Arena frequently filled its 30,000 capacity.

Notable among Mexico’s heroes of the golden age is Luis Villanueva Páramo. Known affectionately as Kid Azteca, Páramo is credited with popularizing the infamous Mexican liver punch: a hook to the right side of an opponent’s body which, when landed properly, bludgeons the liver and incapacitates its sorry proprietor for the duration of the ten count. The shot remains a key component of the acclaimed Mexican style of boxing almost 100 years later.

The Champion without a Crown

Though perhaps the most fitting symbol of the first golden age is Rodolfo “El Chango” Casanova. Casanova moved to Mexico City with his family after his father, an officer in the military, was killed during the Mexican Revolution. They lived in the working-class neighborhood of La Lagunilla, where Casanova worked numerous jobs as a child before eventually discovering boxing.

Rodolfo “El Chango” Casanova. (Mexicanos en el boxeo/Facebook)

Casanova’s rise was phenomenal: within six months of his first professional bout he was beating established opponents before crowds of up to 20,000 people and impressing fans in both Mexico City and Los Angeles. But the excesses so often concomitant with success were to be his undoing. Newspapers soon bore tales of Casanova’s nocturnal habits, his excessive drinking, and an alleged romantic affair with Hollywood starlet Mae West. In spite of his prodigious talent, Casanova never became world champion. 

The allegorical appeal of Casanova’s rise to glory and subsequent fall from grace made it the subject of the 1945 film “Campeón sin corona.” Casanova sought remuneration from the film’s producer, Raúl de Anda, before embarking upon a 50-hour hunger strike outside the National Palace. The two never reached a settlement, and de Anda’s film enjoyed box office success and critical acclaim while Casanova lived out the rest of his life in poverty.

Mexican boxing’s interregnum

A final, symbolic footnote to the first golden age was written on the site of the Arena National. With the international success of Mexican fighters dwindling towards the end of 1936, the venue that had hosted some of their greatest accomplishments burned to the ground, in suspicious circumstances, in February of the following year.

However, the ensuing decades were not entirely devoid of ceremony. While the next era of Mexican boxing lacked the romance of those which enveloped it, it would not be without its own distinguished figures.

Barrio Bravo de Tepito continues to uphold a proud pugilist tradition to this day. (Rogelio Morales/Cuartoscuro)

The spiritual home of Mexican boxing could conceivably be pinpointed to a single square-kilometer block of the country: the Mexico City neighborhood of Tepito. The ”barrio bravo” is renowned for its combative residents and unforgiving boxing gyms that have produced a number of world-class fighters.

Today, the symbol for the Tepito metro station is a boxing glove. In the early twentieth century, when Mexico City’s political and social elites condemned the neighborhood as a bastion of crime, illiteracy and moral degeneracy, its champion fighters provided a valuable counterpoint for Tepito’s proud and defiant community.

The Tepiteño fighters and a history of Mexican boxing legends

Tepito’s list of famous sons includes names like Rubén “El Púas” Olivares, Carlos “El Cañas” Zarate and the aforementioned Kid Azteca. But its most loved is arguably Raúl “El Ratón” Macías. His 1954 fight against the American Nate Brooks drew over 50,000 spectators to Mexico City’s Ciudad de Deportes to watch him claim the North American bantamweight title. Many of the city’s higher-ranking professionals are said to have sent employees to stand in line for tickets at the box office a week ahead of the fight.

Contemporaneous press reports from the fight stress the wide cross-section of Mexican society that turned out to support a young man from the city’s so-called slum. Though Macías earned the affections of the entire nation, he never shirked his role as Tepito’s unofficial ambassador.

Kid Azteca drew tens of thousands to his fights in Mexico City. (Wikipedia)

In stark contrast to the popularity of Macías was the public perception of fellow great Vincente Saldívar. Another Mexico City native, Saldívar claimed the world featherweight title in September 1964 and defended it eight times before his first retirement in 1967. One such defense, made in London against the Welshman Howard Winstone, was televised as part of the first satellite broadcast in Mexican history. Yet Saldívar’s apparent lack of warmth, and his public assertions that he fought for himself and not the Mexican nation, meant he never received the adulation enjoyed by compatriots such as Macías.

Saldívar did, however, earn the widespread approval of the nation’s politicians. While the practice of using boxers’ successes to promote the government was not new, Saldívar’s reputation as an ascetic endeared him to presidents Adolfo López Mateos and Gustavo Díaz Ordaz, both of whom made public displays of their support for the champion.

For elites who had long used athletes to project acceptable forms of Mexican identity and morality, Saldívar’s talent and probity made him the ideal poster boy for national progress. But it would be the next generation of fighters who captured the hearts of the Mexican people.

Though perhaps simplistic, it could be argued that the first golden age of boxing in Mexico lent itself to romanticism, while subsequent decades contained genuine examples of pure sporting achievement. The second golden age would do both.

Ajay Smith is a freelance journalist and ghostwriter from Manchester, England, now based in Mexico City. His areas of specialization include boxing, soccer, political history, and current affairs. Samples of his work can be found at ajaysmith.com/portfolio.