The states with the highest number of confirmed cases of whooping cough in 2025 are: Nuevo León, Mexico City and Aguascalientes. (Graciela López/Cuartoscuro)
Cases of whooping cough have risen in Mexico in recent months, according to an epidemiological alert issued by the National Committee for Epidemiological Surveillance (Conave) on Feb. 26.
The number of cases rose from 153 in 2023 to approximately 443 in 2025, marking a 190% increase. During the first seven weeks of 2025, there were 120 confirmed cases and 460 suspected cases of the disease across 21 states.
Brazil, the United States and Peru have also recorded cases of whooping cough above the typical yearly average.
What is whooping cough?
Whooping cough is a highly contagious acute respiratory infection caused by the Bordetella pertussis bacteria. It can take between seven and 10 days for the patient to show symptoms, which can then last up to six to eight weeks.
During the first phase, patients typically experience cold-like symptoms such as a runny nose, nasal congestion, red eyes, fever and a cough.
Patients may later experience more severe symptoms such as vomiting, extreme fatigue, violent and rapid coughing and blueing of the lips and tongue.
In Mexico, the acellular pentavalent vaccine protects children against whooping cough, diphtheria, tetanus, polio and influenza type B.(Graciela López/Cuartoscuro)
While adolescents and adults generally recover from whooping cough without any complication, the infection can affect babies more severely, particularly those under six months, restricting their breathing.
How to prevent whooping cough?
Vaccines remain the main preventive measure against whooping cough. In Mexico, the acellular pentavalent vaccine is administered in four doses at two, four, six and 18 months of age. It also protects children against diphtheria, tetanus, polio and influenza type B.
Conave recommends several measures to avoid the spreading of the disease, including frequent hand washing; avoiding touching your face with unwashed hands; avoiding close contact with people showing signs of sickness; not sharing personal items and covering your mouth and nose when coughing or sneezing.
The organization recommends self-isolating in the case of infection.
Cases of whooping cough in Mexico by state
According to Mexico’s Health Ministry, the states with the highest number of confirmed cases in 2025 are:
Nuevo León: 24 cases
Mexico City: 13 cases
Aguascalientes: 11 cases
Oaxaca: 10 cases
México state: 8 cases
Other states with reported cases include:
Chihuahua: 7 cases
Campeche, Hidalgo and Coahuila: 6 cases each
Querétaro: 5 cases
Morelos, Tamaulipas, Guanajuato and Jalisco: 3 cases each
Durango, Yucatán, San Luis Potosí, Baja California and Veracruz: 2 cases each
Guerrero and Sonora: 1 case each
To date, 11 states have zero confirmed cases of whooping cough, including Colima, Chiapas, Michoacán, Nayarit, Puebla, Quintana Roo, Sinaloa, Tabasco, Tlaxcala and Zacatecas.
The average price per kilo of a whole chicken in a public market rose from 52.60 pesos (US $2.57) in February 2024, to 75.20 (US $3.57) in February 2025. (Victoria Valtierra/Cuartoscuro)
Poultry prices are on the rise in Mexico as a pathogenic avian influenza outbreak continues in the United States.
#Inflación 🚨Diversos alimentos centrales en la dieta de los mexicanos se muestran al alza.
🟣El precio del pollo registra un incremento anual de 10.76%.
🟣El precio de la carne de res registra un incremento anual de 6.72%. https://t.co/x5o4uLX2WApic.twitter.com/KeGxzkImwJ
Approximately one-fifth (21-22%) of Mexico’s chicken supply is imported from the U.S. and Brazil (with Brazil accounting for only 16% of annual chicken imports). In the past year, chicken prices have risen as much as 43% in some areas while egg prices have increased up to 27%, according to data from the National Union of Poultry Farmers.
For Mexican households, this means that the average price per kilo of a whole chicken in a public market rose from 52.60 pesos (US $2.57) in February 2024, to 75.20 (US $3.57) in February 2025.
Meanwhile, white eggs — the most popular variety of eggs in Mexico — went from 51.20 pesos per kilo (US $2.50) in supermarkets in February 2024, to 59.50 (US $2.90) in February 2025.
In the northern city of Monterrey, Nuevo León, the price of poultry increased by an average of 18.84% in the first half of February. Data from the National Institute of Geography and Statistics (INEGI), published by the newspaper Reforma, revealed that this rise follows five consecutive months of rising poultry prices.
Chicken and eggs are staple ingredients in Mexico. (Cuartoscuro)
Reforma also said this is the highest price rise recorded by INEGI for any two-week period since June 2021.
“It’s a luxury to eat chicken,” Doña Micaela, a housewife in Mexico City who has also reduced her intake of eggs, told the news outlet Crónica, “I’m now cooking one egg on two tortillas, and sometimes even three [tortillas] so that they are filling.”
The rise in prices is hitting Mexican families hard, as Mexico is the largest consumer of eggs in the world. According to the Agricultural Markets Consulting Group (GCMA), Mexicans eat an average of 23 kilos of eggs per capita each year. That means that overall, more than 130 million eggs are eaten per day in Mexico.
As for chicken, Mexico is the fifth largest consumer of pollo in the world, averaging 33.5 kilos per person per year. That means Mexicans eat 5 million tonnes of chicken every year.
Analysts consulted by Citi Mexico expect inflation to close February at 3.81%, and to reach 3.83% by the end of the year. So far, analysts blame higher inflation levels on the rise in prices of livestock products, including egg (15.17%), poultry (13.03%) and pork (12.42%).
Chicken and eggs are part of Mexico’s so-called Package Against Inflation and Expenditure (PACIC), an initiative established in 2022 between the federal government, producers, distributors and marketers to reduce costs and control prices of 24 essential commodities.
The pace of deportations from the United States to Mexico has not increased significantly since President Trump took office on Jan. 20. (Damián Sánchez/Cuartoscuro)
President Claudia Sheinbaum said Monday that Mexico has received almost 20,000 deportees from the United States since President Donald Trump took office.
#EnLaMañanera | La presidenta Claudia Sheinbaum informó que desde el pasado 20 de enero, con el inicio de la administración de Donald Trump, han sido deportados 19 mil 663 migrantes de Estados Unidos hacia México. pic.twitter.com/7Y5dgZJfmZ
She said that 15,611 of the deportees — almost 80% of the total — are Mexican, while the remaining 4,052 are foreigners.
On Sunday, just 313 people were deported to Mexico from the United States, Sheinbaum said.
Based on the statistics the president provided, an average of 468 people per day were deported to Mexico from the United States between Jan. 20 and March 2.
Before he took office, Trump pledged to carry out “the largest deportation operation in American history.”
Sheinbaum has expressed her opposition to Trump’s mass deportation plan on repeated occasions. She and other Mexican officials have frequently highlighted the importance of Mexican workers to the United States economy.
President Sheinbaum and other Mexican officials have frequently highlighted the importance of Mexican workers to the United States economy.
On Monday, Sheinbaum reiterated that 80% of Mexicans’ earnings in the United States remain in the U.S. via “the payment of taxes, savings and consumption.”
“The truth is they’ve received few people,” she told reporters.
Sheinbaum highlighted that the government also provides access to temporary accommodation and the broader “México te abraza” program to deportees who arrive by air at different airports including the Felipe Ángeles International Airport north of Mexico city, the Tapachula airport and the Villahermosa airport.
Reception centers will remain in place “while repatriations continue,” she said, adding that at the end of March the government will evaluate whether it’s necessary to maintain the 10 on the northern border or whether “fewer” than that number are required.
Located in the central highlands, Tlaxcala is bordered by Hidalgo, México state and Puebla. In 2017 when then-governor Marco Mena announced the inauguration of the state’s first-ever electric escalator, many on social media began to joke that they didn’t know Tlaxcala even existed in the first place.
The historic center of Tlaxcala boasts thousands of years of history. (Wikimedia Commons)
Now, for a variety of reasons, the spotlight is firmly on the tiny state, in no small part as the rest of the country has come to celebrate its historical richness. Tlaxacala first came to prominence during the Spanish conquest, when the nativeTlaxcalans allied with the Spanish to fight against the Mexica, their historical enemies, which significantly aided the conquerors.
Today, Tlaxcala boasts 1,143 historical monuments, 55 architectural sites and 87 culturally significant properties on the National Institute of Anthropology and History’s (INAH) Catalogue of Historic Monuments. It is also home to two Unesco World Heritage sites, as well as major archaeological digs at Cacaxtla-Xochitécatl, Ocotlan, Tizatlán, and Zultépec-Tecoaque.
A significant portion of these historic buildings and archeological sites are located in the municipalities of Huamantla, Tlaxcala city, Ixtacuixtla, Calpulalpan, Apetatitlán and Tlaxco, all of which are beautiful towns. The beauty and wealth of this state are also linked to its natural heritage: Tlaxcala features stunning forested areas, particularly in La Malinche Matlalcuéyatl National Park, which houses the La Malinche Volcano, standing at a towering 4,462 meters.
Tlaxcala is on the rise
Hiking the La Malinche volcano. (Erick Carrillo/Unsplash)
The presence and investment of prestigious companies like Mercedes-Benz and Enel Green Power are indicators of the security and stability of this small state. According to Governor Cuéllar, in the lastthree years, 29 new companies have been established, and another 23 have expanded, with a total investment of 15 billion pesos (US $731 million).
Other factors have also contributed to the growth of tourism in Tlaxcala. The state has invested in tourism promotion that has apparently borne fruit: tourism — almost entirely domestic — jumped 42% from 2022 to 2023, and won the Tourism Innovation award at the Fitur 2024 Excellence Awards in Madrid, Spain.
Tlaxcala has also hosted various high-profile sporting events, including the World Archery Championships and the World Beach Volleyball Championships. The boom in tourism has led to the opening of at least 22 major hotels in the last three years. The industry’s importance is such that tourism is now Tlaxcala’s second most important source of income.
Today, there is also a public strategy to transform the city of Tlaxcala into a cultural hub for students in Mexico. Institutions such as the National Institute of Fine Arts and Literature (Inbal), the Tlaxcala School of Art (Edart) and School of Music (EMET) and the state’s Ministry of Culture offer bachelor’s degrees in visual arts, plastic arts, music and textiles.
Hacienda San Francisco Soltepec in Huamantla, one of Tlaxcala’s most historic towns. (Roberto Carlos Roman/Unsplash)
Tlaxcala locations you need to experience
Huamantla: This beautiful town is renowned for its gastronomy, tradition, and natural beauty. Its annual festival, the Huamantlada, is famous for the floral carpets crafted overnight during “the night when no one sleeps,” when families of artisans create colorful sawdust and flower carpets that cover more than six kilometers of streets in honor of the Virgin of Guadalupe.
Santuario de las Luciérnagas: Located in the highest region of the state, known as the spur of the Sierra Nevada, this incredible pine, oak and oyamel forest is world-famous for its firefly sightings from June through August.
La Malinche: The La Malinche volcano is situated in one of the country’s most stunning natural parks and is considered the fifth-highest mountain in Mexico. It offers opportunities for hiking and mountain biking and is regarded as one of the most beautiful natural formations in the country.
Tlaxcala is undeniably on the rise. Its rich history, cultural heritage, natural beauty, gastronomy and safety make this state one of the most promising destinations for tourism, living and investment.
Ana Paula de la Torre is a Mexican journalist and collaborator for various outlets including Milenio, Animal Político, Vice, Newsweek en Español, Televisa and Mexico News Daily.
See a godly snake descend from the heavens, or taken in a world-famous DJ set. It's all happening in the Rivieria Maya this month. (Inika Art)
Carnaval is king in March throughout the Riviera Maya and Yucatan! Beads and bling, feathers and festivities will be dancing through the streets in all major towns.
From Isla Mujeres to Merida, Playa del Carmen or across the strait to Cozumel, join the fun and catch some candies or beaded necklaces. Later in the month watch the Mayan phenomenon of the feathered serpent descending the great pyramid and toe-tapping concerts.
Carnaval crowns it’s King and Queen
(Bel Woodhouse)
The biggest event of the year takes place throughout the first week of March, as Cozumel Carnaval 2025 crowns its Queen. Huge colorful floats covered in sequined dancers will be parading down Cozumel’s Malecon. The costume competition means the very finest feathered headdresses and gorgeous gowns will be on display during the parades that get things started.
Date: March 1-5 Location: Cozumel for the biggest, best, and oldest Carnaval tradition in the region. Isla Mujeres, Cancun, Playa del Carmen, Merida for great carnaval parties as well. Cost: Free
Bend your brain in a trivia challenge.
(Hotel Akumal Caribe)
Fun for all ages, the whole family is invited to test their knowledge at a trivia challenge. Groups of 4 compete. Swim with the sea turtles in the morning then enjoy free pizza lunch and a trivia challenge to relax your body while engaging your brain. Proceeds help a local library so it’s for a good cause. Tickets are limited so be sure to grab them quick.
Date: March 4, 2-4 p.m. Location: Lol-Ha Restaurant, Hotel Akumal Caribe, Akumal Cost: 500 pesos
Poker run
(Poker Run/Facebook)
A fun way to see the area around Puerto Morelos. Play poker at each stop during this all-day motorcycle ride to three different locations. There’s food and drink at all the stops and beautiful scenery along the way. Plus, enjoy great BBQ in Playa del Carmen before riding back to Puerto Morelos to enjoy live music and a happy hour.
Date: Saturday 8 March, 9:30 a.m. Location: meet at Xolox Puerto Morelos Kitchen, Puerto Morelos. Cost: poker 250 pesos a hand.
Experience Mayan ayahuasca
(Shutterstock)
Said to be a sacred voyage of self-discovery and spiritual awakening, the ancient medicine of Tepezcohuite is also known as the “Mayan Ayahuasca.” Those looking for an enlightening experience can expect: emotional healing, physical rejuvenation, creative inspiration and a connection to nature. Held in a safe, natural seaside environment it’ll open your mind and your chakras.
Date: 12 March, 11 a.m. – 10 p.m. (runs regularly so you have other date options). Location: Ek Lum Tulum, Tulum. Cost: 1,400 pesos, $ 68 US.
Ironman Campeche
(Ironman)
Nestled right next door and bordering both Quintana Roo and Yucatan is the often overlooked state of Campeche. Its capital of the same name is a gorgeous Spanish colonial walled city hosting an Ironman that sells out fast. With a flat run and ride, and a beautiful Gulf of Mexico swim, it’s a perfect course for first-time competitors or those looking to beat a personal best. Ride the rails and catch the new Maya Train over for added fun, while relaxing and watching the scenery.
Watch the feathered serpent descend at Chichen Itza
(Bel Woodhouse)
March is a special time at Chichen Itza. The Spring Equinox puts on a dazzling display as the equinox’s unique light shows the serpent descending the stairs of El Castillo Pyramid. The great pyramid of Kulkulcán. The shadow effect created by the Mayans shows a 120-foot snake creeping down the stairs to meet the head of the snake at the base. The effect only lasts about 45 minutes so be sure to book in advance and not miss it.
Tickets are selling out fast for this Pendulum beach party. DJ Steve Lawler is an internationally beloved musician and producer, known as one of the most respected and world’s premier talents. Playing major venues like London and Ibiza, he’s coming to Tulum for one night so be sure to grab tickets before they sell out.
Bel Woodhouse, Mexico Correspondent for International Living, is an experienced writer, author, photographer and videographer with more than 500 articles published both in print and across digital platforms. Having lived in the Mexican Caribbean for over seven years now, she’s in love with Mexico and has no plans to go anywhere anytime soon.
During a call with analysts in early February, COO of Honda Shinji Aoyama said a 25% tariff on imports to the U.S. could cause an impact of over US $132.7 million. (Shutterstock)
Honda will not be building its next-generation Civic hybrid in Mexico as originally planned, according to the news agency Reuters.
Sources cited by Reuters say the Japanese automaker was influenced by the threat of tariffs from United States President Trump on goods from Mexico and has decided to manufacture the Civic — one of its top-selling models — in the U.S. state of Indiana.
Future models of the Honda Civic will be produced in Indiana, not Mexico, according to company sources. (Honda)
Honda had initially planned to manufacture the new Civic model in the Mexican state of Guanajuato, Reuters reported, adding that “production was slated to start from November 2027.”
One source told Reuters that Mexico had been chosen “because rising costs were making it tough to produce the [Civic] in Indiana and Canada.”
U.S. sales of the popular Civic, which is appreciated for its affordability, rose 21% year-on-year last year, according to Honda. Reuters reported that the company “sold more than 240,000 Civics, both gasoline and gasoline-electric hybrid models” in the U.S. in 2024.
Is Honda the first domino to topple on the tariff game board?
Several companies in the automotive sector — including Nissan and Nemak, a leading auto parts manufacturer — have said they are considering relocating production if faced with new duties, but Honda’s move to the U.S. would be the first large operational readjustment in the industry.
Nissan currently operates two factories in Aguascalientes and one in Morelos, Mexico. (Nissan de México)
Honda has not officially commented on the reports about the next-generation Civic, saying it will continue to consider “optimal production and allocation globally,” in addition to demand and the business environment.
The company has been weighing its options in the face of new tariffs since November 2024.
Shinji Aoyama, Honda’s Chief Operating Officer, said then that Honda would have to think about shifting production if the U.S. were to place a levy on imported vehicles. During a call with analysts in early February, Aoyama said a 25% tariff on imports to the U.S. could cause an impact of over US $132.7 million on the company, according to the industry publication Automotive Dive.
The tariff blade could cut both ways. If Mexico or Canada introduce retaliatory tariffs, Honda could face additional cost increases since it exports around 60,000 cars made in the U.S. to Mexico and Canada.
Roughly 80% of the 200,000 vehicles Honda produces in Mexico are shipped to the U.S. and nearly 40% of all Hondas sold in the U.S. are produced in Mexico and Canada.
Reuters reported that Honda’s case highlights the potential for disruption “in industries that cannot drastically alter production plans in the short term given the investment and different production lines in use for different markets.”
At her morning press conference on Monday, Sheinbaum said that Mexican officials had "very good" meetings with U.S. officials last week. (Gustavo Alberto/Cuartoscuro)
United States Commerce Secretary Howard Lutnick said Sunday that the U.S. will impose tariffs on Mexican and Canadian imports starting Tuesday, but President Claudia Sheinbaum indicated on Monday morning that there was still a possibility Mexico could avoid the duties.
Lutnick told the Fox News program “Sunday Morning Futures” that both Mexico and Canada “have done a reasonable job on the border,” highlighting that “we’ve had the lowest crossings ever [of migrants] under Donald Trump because of his ability to negotiate with Canada and Mexico.”
February was the lowest month in recorded history for encounters at our border. The world is hearing our message: do not come to our country illegally. If you do, we will find you, arrest you, and send you back.
“But the fentanyl continues to come into this country and continues to murder our people. The ingredients are made in China, they’re sent to Mexico and Canada and then they come and attack our country and that’s got to end,” he added.
“… There are going to be tariffs on Tuesday on Mexico and Canada. Exactly what they are, we’re going to leave that for the president and his team to negotiate,” Lutnick said, suggesting that the duties could be imposed at a different level than the proposed 25%.
“… He’s going to think about it, he’s going to put them into place on Tuesday,” said the commerce secretary, who described the situation as “fluid.”
Trump himself said last Thursday that “drugs are still pouring into our Country from Mexico and Canada at very high and unacceptable levels” and consequently “the proposed TARIFFS scheduled to go into effect on MARCH FOURTH will, indeed, go into effect, as scheduled.”
Sheinbaum said last November that Mexico would retaliate with its own reciprocal tariffs on U.S. goods if duties were imposed on Mexican exports, while Canada has made it clear it would hit back at its southern neighbor.
On Sunday, Lutnick questioned the wisdom of Mexico and Canada retaliating against the United States with their own tariffs.
“This is not a battle we’re ever going to lose,” Trump’s Commerce Secretary Howard Lutnick said on Sunday. (X)
“If they think they’re going to retaliate, remember they have so much more that they sell to us than we sell to them. It’s not even close. … This is not a battle we’re ever going to lose,” he said.
“The president knows it. He does have the cards and he is going to protect Americans,” Lutnick said.
Mexican officials including Economy Minister Marcelo Ebrard have engaged in negotiations with U.S. officials as they seek to extend a one-month suspension of the proposed tariffs.
Sheinbaum reached a deal with Trump in early February that postponed the tariffs until March 4. As part of the agreement, Mexico deployed 10,000 National Guard troops to its northern border.
Ebrard has said that the United States would be shooting itself in the foot if it imposes a 25% tariff on Mexican exports, asserting that 400,000 U.S. jobs would be lost and prices would rise for U.S. consumers.
The imposition of U.S. tariffs on Mexican and Canadian imports would violate the terms of the USMCA, the North American free trade pact that superseded NAFTA in 2020.
‘Everything is possible’
At her morning press conference on Monday, Sheinbaum said that Mexican officials had “very good” meetings with U.S. officials last week.
“We’re going to see what happens [with regard to tariffs],” she told reporters before laughing and smiling broadly.
“In this, we have to have mettle, calmness and patience,” Sheinbaum said.
“And we have plan A, plan B, plan C, plan D,” she said, indicating that her government is prepared for any eventuality.
Asked whether she could speak to Trump about tariffs before they are scheduled to take effect at midnight Tuesday, Sheinbaum said that “everything is possible.”
“Calmness and patience,” she reiterated.
“… It’s a decision that depends on the United States government. This is very important. On our side, we’ve been in communication [with the Trump administration], we’ve reached agreements and carried out the necessary coordination,” Sheinbaum said four days after her government sent 29 drug cartel figures to the United States.
“But it’s a decision that depends on the United States government, the United States president,” she said.
Quiet Punta Pérula, on the remote and beautiful Costalegre, could be where you dreams are made if you journey to find it. (Mexico.Travel)
There are beach towns, and then there’s Punta Pérula — a quiet, unassuming stretch of Pacific coastline that feels like it exists in a parallel universe where time slows, margaritas flow, and everyone knows everyone. No major resorts, no thumping nightclubs, no hordes of tourists. Just golden sand, a shimmering bay, and a tight-knit community that welcomes visitors like long-lost friends. If you ask me, Punta Pérula is the dream.
But this dream was nearly wiped off the map in 2015 when Hurricane Patricia, one of the strongest storms ever recorded, roared ashore and left the town in ruins. Instead of giving up, the residents — both Mexican locals and foreign expats — banded together, rebuilding homes, businesses, and the community itself. Today, Punta Pérula is stronger than ever, a testament to resilience, grit, and an unwavering love for this hidden slice of paradise.
Tucked away from mainstream development, Punta Pérula offers a slice of heaven for those who search for it. (Playas de Mexico)
A dusty little beach town with a big heart
Punta Pérula isn’t the kind of place that announces itself. If you weren’t looking for it, you might miss it entirely. The town’s main drag is a dusty, sunbaked road running about 10 or 12 blocks, with a handful of smaller side streets branching off like veins. Paved roads? You won’t find many. Flashy boutiques? Not a chance. Instead, you get charming beachfront restaurants, a couple of Oxxos, and mom-and-pop markets where you can stock up on fresh produce and cold cervezas. For anything more substantial, you’ll need to make a trip to a bigger town.
But what Punta Pérula lacks in urban conveniences, it more than makes up for in character. Here, community isn’t just a buzzword — it’s a way of life. Whether it’s roast pork night at Monica’s, where locals and visitors gather for a meal with a front-row seat to the sunset, or the weekly Tuesday music night at the community center, there’s always something bringing people together. It’s the kind of place where neighbors look out for one another, where a quick grocery run turns into a 30-minute chat, and where friendships are forged over tacos and tequila.
The love and support within this community are most evident in the town’s Facebook group, where residents share everything from lost pets to local events to offers of help for those in need. It’s the kind of place where everyone truly knows everyone by name, reinforcing the deep bonds that make Punta Pérula feel like home, whether you’re here for a week or a lifetime.
The beach that goes on forever
The simple, unspoiled beach is a huge part of Punta Pérula’s charm. (Viajeros Ocultos)
Then, of course, there’s the beach — the reason people first stumble upon Punta Pérula and the reason they never want to leave. The shoreline curves in a sweeping arch, stretching for miles, with soft golden sand that’s perfect for long, contemplative walks or early morning jogs. Unlike other Pacific beaches, the surf here is usually gentle enough for swimming, making it an ideal spot for families.
On weekdays, the beach is wonderfully serene, often feeling like your own private paradise. But come weekends and holidays, it transforms into a lively scene, with families setting up umbrellas, music drifting from portable speakers, and kids darting in and out of the waves. It’s the perfect balance — enough activity to remind you that life is happening, but never so much that you feel overwhelmed.
Where to eat (and why It’s delicious)
For such a small town, Punta Pérula has a surprising number of excellent places to eat. El Pirata is my go-to for fresh seafood and cold drinks. Right on the beach, it’s the kind of place where you can dig your toes into the sand while savoring some of the best garlic shrimp you’ve ever had.
El Pirata is an ideal stop for fresh seafood and cold drinks. (TripAdvisor)
Jazz Café is a charming spot with a laid-back vibe, good burgers, and one of the only places in town where you’ll find a wine list. It’s the perfect place to meet a friend, bring a book, or sit and listen to the music.
And then there’s the food truck on the square — owned by Eddie — who opens Thursday-Sunday to dish out overstuffed burritos, enchiladas, quesadillas, and tacos.
A commitment to conservation
Beyond its stunning beaches and warm community, Punta Pérula is also home to the Red Carey Jalisco-Nayarit turtle center, where volunteers work tirelessly to protect endangered sea turtles. Depending on the season, visitors can take part in releasing baby turtles into the ocean — a humbling experience that underscores the town’s deep respect for nature. It’s yet another reason to love this remarkable little place.
The Red Carey Jalisco-Nayarit center works to protect Mexico’s endangered turtles. (Red Carey Jalisco-Nayarit)
No rush, No fuss, No problem
Punta Pérula’s charm lies in its simplicity. It’s a place where the biggest decision of the day is whether to have another beer or switch to a margarita, where plans are loose suggestions rather than strict itineraries, and where people still stop to chat instead of rushing from one place to another.
There are no five-star resorts or luxury spas, no massive grocery stores or designer shops. But that’s the magic of it. Punta Pérula isn’t trying to be anything other than what it is — a humble, beautiful, fiercely loved beach town where the sunsets are spectacular, the people are kind, and life is best enjoyed at a slow, steady pace.
So if you’re looking for all-inclusive buffets and infinity pools, you might want to look elsewhere. But if you crave a place where life feels simple, where community matters, and where the biggest thrill of the day might just be spotting a dolphin in the bay, then welcome to Punta Pérula. You might never want to leave.
Meagan Drillinger is a New York native who has spent the past 15 years traveling around and writing about Mexico. While she’s on the road for assignments most of the time, Puerto Vallarta is her home base. Follow her travels on Instagram at @drillinjourneys or through her blog at drillinjourneys.com
The racewalking technique developed by Jerzy Hauseleber made Mexico a powerhouse in the sport. (Comité Olímpico Mexicano)
Early in 1966, with the Olympics just under three years away, General José de Jesus Clark Flores, President of the Mexican Olympic Committee, oversaw a program to attract international coaches to work with Mexico’s most promising athletes. The Mexican team had returned from the last two Olympics with a single bronze medal on each occasion, and they expected to do better on home soil. After all, the reason for staging these games was to project an image of Mexico as a modern nation.
More than anything else, General Flores wanted a medal in one of the glamor events on the track. It would be tough, as these are among the most competitive events in the Olympic program. There was, perhaps, one opening: the walking races.
The opening ceremony of the 1968 Olympics. (Sergio V. Rodriguez/Wikimedia)
In 1966, this branch of the sport had a very small following outside of Europe, and its popularity was declining in the West. The great walkers now all came from Eastern Europe, particularly the USSR. In theory, that meant there were only nine or ten men standing between Mexico and a medal. In addition, these were long distance races, staged over 20 and 50 kilometers, where Mexico City’s altitude would give home athletes an advantage.
Coach Hausleber and Sergeant Pedraza
When the foreign coaches arrived, the Polish Jerzy Hausleber was assigned to the walkers. 36 years old at the time and brought up in the tough neighborhoods around the Gdansk shipworks, it is uncertain if Hausleber had been a competitive walker himself; his main sport was actually boxing. One advantage of his tenure was that he came free of charge, part of an exchange with the Polish government. Hausleber was given just six athletes to work with. Fortunately, one of them was army sergeant José Pedraza Zúñiga.
Pedraza had been raised on a Michoacán ranch where running had been a fact of life. With little prospect of finding work, he joined the army, where he was allowed to play sports. The Mechanized Brigade’s basketball team played in one of the major leagues, and the young José Pedraza was good enough to be selected for a few games. He could dribble and score points on a break, but was too small to have any great impact on a sport where height ruled.
Instead, Pedraza started to concentrate on athletics. He came close to making the Olympic team in 1960 and 1964, but at 27, that dream seemed over. There was still promise in Pedraza, however: he had just won the first ever Mexican walking championship. Within weeks of Jerzy Hausleber’s arrival, Pedraza also won the Central American and Caribbean Games title.
Jerzy Hausleber later in life. (Gobierno de México)
The significance of this win should not be overestimated: Pedraza’s race was staged over 10 kilometers, half the Olympic distance, and none of the countries in the region had a walking tradition. However, winning was a confidence booster and it whetted the squad’s appetite for more and greater success. Hausleber and “El Sargento” Pedraza buckled down to work.
“La Marcha” is born
Hausleber identified a problem. Walkers at the time tended to take long strides, keeping their heads and shoulders stiff. This style that favored taller men, but most of the Mexican squad was short and stocky. If Hausleber couldn’t make his walkers taller, he would find a technique more suited to their build. And so “la marcha” was developed.
Traditionally, racewalking was just a faster version of normal walking, with the feet moving in parallel, the width of the athlete’s hips apart. In “la marcha,” the athlete places one foot directly in front of the other to move along a narrower line. Every time we take a normal walking step, we twist our hips about four degrees. Modern racewalkers, using Hausleber’s gait, twist closer to 20 degrees. In addition, instead of keeping the trunk and head in the rigid posture of the Europeans, Mexican racewalkers became far more flamboyant, throwing their head, shoulders and trunk around. In other words, the new technique made walking more fun to take part in and more exciting to watch. Still, it was not an easy adjustment, and Hausleber developed a whole series of exercises and training routines for his walkers. These are still used around the world today and are known as the Mexican Drills.
The new style was fast, and it suited the Mexican team, but it also created a potential problem with judges. Walking is defined as having one foot in contact with the ground at any one moment. If both feet lift off the ground simultaneously, it is considered running. The term used in racewalking is ‘flight time’; if noticed by the judges who are spread around the course, it earns a warning. Three warnings means disqualification. However, the sport’s rules stipulate that flight time has to be visible to the human eye. It is estimated that “la marcha” squeezed in about 40 milliseconds of flight time on each step: too fast for the human eye to spot. There was some uncertainty if the new style would be accepted, or the rules changed to outlaw it.
The Mexican team was targeting their home games in 1968. (IOC)
The speed of the Mexican team’s progress was remarkable. Within a year of Hausleber’s arrival, the Mexicans were recording world-class times. In 1967 they made their debut on the European circuit, where they held their own against — and sometimes beat — some of the best walkers in the world. After competing in the USSR, the team traveled to Winnipeg, Canada, for the 1967 Pan American Games. Here Pedraza moved into the big leagues with a silver medal.
Mexico City, 1968
Fast-forward to Oct. 14, 1968, the second day of the track and field program at the Mexico City Olympics. The walkers completed a half lap of the stadium and, with Russian champion Vladimir Golubnichiy already in the lead, headed out for the surrounding roads. Some 90 minutes later the leaders returned, still led by Golubnichiy, who had a narrow lead over teammate Nikolai Smaga. Then there was a cheer from the crowd, for in third place was José Pedraza.
Pedraza looked safe for the bronze medal but seemed too far behind the Russians to make any headway over the last three quarter laps of the track. The Mexican had other ideas: with the crowd calling his name, he raced past Smaga. Golubnichiy was the finest walker of his generation and managed to hold out, beating Pedraza to the line by a second.
It was probably just as well. As the British magazine Athletic Weekly said in a review of Olympic walking, “in the views of most experts, Pedraza was not walking legally but there seemed little chance he would be disqualified as he closed up on Golubnichiy with officials fearing a riot.” Russia had no wish to deprive the host nation of a medal, so they settled for gold and bronze. Had José Pedraza passed Holubnychy and won the gold, there would almost certainly have been an appeal which would have likely turned into a major diplomatic incident.
José Pedraza comes up behind Vladimir Golubnichiy. (INEHRM)
The Mexican racewalking revolution
A silver medal, won in such dramatic fashion, laid the groundwork for a walking revolution in Mexico. Hausleber was invited to stay on as coach, and money was found to fund a long-term program. Walking slowly became one of Mexico’s national sports, but it did so primarily as a spectator sport, with big street races drawing large crowds and television cameras.
Munich in 1972 brought steady, if unspectacular, progress, but it wasn’t until the kids who had watched the drama of the 1968 race were coming through the system that the golden age of Mexican walking arrived. This cohort’s highlight was Daniel Bautista winning the Olympic title in Montreal in 1976.
Walking is about more than just the Olympics, however. Every two years the best walkers in the world gathered for the Lugano Cup, a team world championship which Mexico won in 1977 and 1979. And the nation’s impact goes beyond mere medals. The Mexican style of walking was adopted around the world and the best international walkers came to Mexico to train. This was partly for the altitude, but there was also the feeling that Mexico was now the center of the sport. Visiting athletes spoke in awe of both the hospitality and the tough training schedules the Mexican walkers were putting themselves through.
The 1984 Olympics brought even more success, with Daniel Bautista winning the 20 km gold and Raul González securing the 50 km gold and 20 km silver. Perhaps the greatest athlete of them all was Ernesto Canto, who openly acknowledged the inspiration of José Pedraza and the coaching of Hausleber. A wonderful technique and hard work brought Canto Olympic, World and Pan-American titles.
Canto might be considered the last of the Golden Generation, and after he retired Mexican dominance started to fade. To be sure, Mexico still produces world-class walkers, such as Daniel García Córdova and Lupita González. However, there have been no Olympic titles since 1984. This decline was partly because Jerzy Hausleber was losing energy. With heart and knee problems, he increasingly restricted himself to coaching coaches and promoting the sport with motivational speeches. Although he was always diplomatic, he hinted that, in his opinion, many young Mexican walkers no longer had the work ethic that had taken athletes like Canto to the very top of their sport.
As for Jerzy Hausleber, he became a Mexican citizen in 1993 and died in 2014 at the age of 83. He is still remembered both as an extraordinary coach who guided Mexican walkers to 118 medals in major championships and, in the words of Canto, as “a great person and extraordinary human being.” José Pedraza Zúñiga, Hausleber’s greatest pupil, stayed in the army, reaching the rank of captain and continuing to coach young walkers. He died in 1998, at the age of 61.
Bob Pateman is a Mexico-based historian, librarian and a life term hasher. He is editor of On On Magazine, the international history magazine of hashing.
Like so much of the state, Jalisco's cuisine is drenched in history — and flavor. (Tortas Ahogadas El Güerito)
The state of Jalisco has made incalculable contributions to Mexico’s culture and food. It’s hard to imagine life in the country without tequila or mariachis, for instance, so interwoven are they within the fabric of national life. Iconic regional dishes like birria and the torta ahogada — both born in Jalisco — aren’t quite so ubiquitous, but both have transcended the state’s borders to become treasured nationwide.
How birria originated
Sopa de birria. (Unsplash)
Like tequila, which originated in the eponymous town, birria, and tortas ahogadas are each associated with particular places. In the former’s case, it’s Cocula. In the 16th century, as the story goes, the colonizing Spanish introduced livestock like cows, pigs, and yes, goats, to Mexico. However, in Cocula, goat numbers got a little out of control, to the extent the animals were devastating local crops.
The solution, a natural one, was to cull the goat population via the creation of a delicious goat-based stew: birria. Over time, the stew would accommodate many other meaty additions, from beef and pork to lamb, rabbit, and even catfish. But in the beginning, it was purely goat-based, and since goat meat tended to be a bit gamey and virtually every part and organ of it was used, many herbs and spices were added to harmonize the flavors.
For example, at least one chile was always added — ancho, chilacate, guajillo, or pasilla — along with aromatic bay leaf, cumin, cloves, garlic, ginger, oregano, pineapple vinegar, and other ingredients.
The legendary creation of the torta ahogada
The view from the original El Güero in Guadalajara, where the torta ahogada was born. (Guadalajara Antigua)
Despite birria’s enduring popularity, there seems little question now that the torta ahogada has become the state’s signature dish. There are over 1,150 purveyors of the “drowned sandwich” in and around the capital city, Guadalajara alone (its birthplace), and 1,300 statewide. This, even though it’s a rather recent addition to the region’s gastronomy.
The torta ahogada was invented in the 1920s by tapatío extraordinaire Luis de la Torre, better known as “El Güero” for his distinctive red hair. The original location was on the corner of Calles 16 de Septiembre and Miguel Blanco in the Jardín de San Francisco (across from Cantina Alemana and Hotel Bohnstedt) and the sandwich arose, like so many iconic Mexican dishes, from a happy accident. A customer ordered a more typical torta and when El Güero accidentally dropped the entire thing in a pot of spicy salsa, a legend was born.
To this day, it’s virtually the only torta known by that name regionally. In Jalisco, sandwiches are typically referred to as lonches.
The importance of and background behind each ingredient
Birotes salados in Jalisco. (Ron Mader/Wikimedia Commons)
There are three essential elements to a torta ahogada — the bread (birote salado), the meat (pork carnitas), and the spicy salsa (based around Yahaulica chiles) — and each is steeped in the history of Jalisco cuisine.
The birote, like the bolillo, was introduced to Mexico during the Second French Intervention period when Belgian baker Camille Pirotte accompanied Emperor Maximilian and his consort Carlota during the ill-fated and short-lived takeover. Pirotte originated the salty, crusty-on-the-outside, soft-on-the-inside birote in Guadalajara circa 1864, an essential step for the eventual torta ahogada since no other Mexican bread — neither bolillo nor telera and certainly not Bimbo — will hold together after being dipped in the spicy salsa.
Carnitas, or pork cooked in its fat, are synonymous with Michoacán, but other Mexican states, including Jalisco, Estado de México, Hidalgo, and Querétaro, claim to have invented them first. Such claims are probably not true. However, it merits mentioning that Jalisco has a long history with the dish, as evidenced in innumerable tortas ahogadas and the iconic restaurants associated with the dish; notably Carnitas Jaime’s in Arandas. In Guadalajara, the carnitas are chopped by skilled torteros on cutting boards before being added to the birote for tortas ahogadas.
The Yahualica chile, the original chile de árbol, is one of only two chiles in Mexico to have been granted a denomination of origin (the other is the habanero). It can only be legally grown in its native highlands in Los Altos, Jalisco, or two municipalities in the neighboring state of Zacatecas.
Jalisco’s regional food remains a stalwart of local food stalls. (Fernando Carranza García/Cuartoscuro)
How to order and eat a torta ahogada
Common sense would dictate care when eating any dish accompanied by the adjective “drowned.” But there is also a linguistic element of torta ahogada etiquette, specifically the difference between the ordering terms mitad and media as an answering query to the tortero. The former refers to portion size (as in slicing the sandwich in two parts), the latter to spiciness level. Media means some chile but not a complete submersion, or drowning, in spicy Yahualica chile, vinegar, and salt, followed by another dipping in a tomato sauce.
I would not recommend the gross method of mashing up the torta ahogada inside a plastic bag, then snipping off a corner and drinking it. But some enjoy it. For a more traditional torta ahogada experience, visit El Güerito, the landmark Guadalajaran restaurant founded by Luis de la Torre protégé Ignacio “Nacho” Saldaña, and enjoy the delicious sandwich as it was meant to be eaten: on a plate with room for the drowning salsas to pool and for onions and lime on the side.
Don’t forget: tequila is also a food
Tequila may legally be distilled from blue Weber agave (Agave tequilana) in five Mexican states (Guanajuato, Jalisco, Michoacán, Nayarit, and Tamaulipas). However, approximately 90% of the popular spirit is still made in Jalisco, with the trade centered around its birthplace town of Tequila, where the Cuervo family has been making the namesake product since 1758, and the Sauza family since 1873.
It’s a big business now, of course, with the tequila market valued at over 18 billion dollars in 2024, and expected to reach 45 billion by 2033. It’s worth noting, though, that in Jalisco tequila is not simply a liquid treasure to be sipped in traditional cabillitos but also a prized food ingredient.
Everyone will have heard of tequila shrimp, where tequila is added to the pan before burning off the tasty crustacean but leaving its trademark flavor behind. It’s also used to season beef, stuff turkeys (via injection), and as a potent ingredient in the gelatina candies known as borrachitos, or “little drunks”.
Chris Sands is the Cabo San Lucas local expert for the USA Today travel website 10 Best, writer of Fodor’s Los Cabos travel guidebook and a contributor to numerous websites and publications, including Tasting Table, Marriott Bonvoy Traveler, Forbes Travel Guide, Porthole Cruise, Cabo Living and Mexico News Daily. His specialty is travel-related content and lifestyle features focused on food, wine and golf.