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The hunt for Mexico’s rarest bird — that might not even exist

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Imperial woodpecker
Hope still remains that Imperial woodpecker has not yet gone extinct in Mexico, but a decades long hunt remains tantalisingly without success. (Audubon Society)

For the dedicated ornithologist, there are a few types of holy grail sightings that would crown any bird-watcher’s career, and one of these is waiting to be found here in Mexico: the imperial woodpecker, or Campephilus imperialis, which we will get to in a moment. 

These three types of sightings would get any ornithologist into the history books: 

Banda Myzomela
To achieve the holy grail of bird watching, all you have to do is discover a new species, like the ones of Banda Myzomela recently discovered in Indonesia. (James Eaton/Wikimedia Commons)
  1. Sighting a species previously unknown to science. Even in our modern world, there might still be small, isolated populations of a never-before documented bird species in some thick mountain forest or on a remote island. A good example is the Banda Myzomela (Myzomela boiei), a small, beautiful bird with a bright-red head found across Indonesia’s Banda Islands, discovered in 2025 to consist of three separate species. 
  2. Finding the fossil of a previously undiscovered bird species. The existence, for example, of the Baminornis zhenghensis a pigeon-sized bird from the Jurassic Period —  was discovered only this year. It might change our whole understanding of bird evolution.
  3. Bringing a bird back from the dead. This means spotting a bird previously thought by science to be extinct. This does very occasionally happen: The night parrot, a brilliantly colored nocturnal bird once common in Australia, was until recently believed extinct — a victim of humans and the feral, predatory animals that hitched a ride with them. The bird’s existence was confirmed, however, in 2013 — after 23 years without a sighting — when a ranger discovered a night parrot egg.

A sighting of Mexico’s imperial woodpecker — which hasn’t been provably documented since 1956 — would fall into this third category.

The imperial woodpecker: A tragic tale of human-driven extinction? 

The imperial was — and hopefully still is — a remarkable bird,  bright-red and black, and the biggest of all the 241 species of woodpeckers found worldwide. 

It is officially listed as “critically endangered (possibly extinct)” by both the IUCN and BirdLife International because there has not been a confirmed sighting of the imperial woodpecker since 1956, and the weight of evidence edges towards extinction. The story of this bird’s discovery — and its demise — is both a fascinating and tragic tale.

Mounted specimens of Imperial woodpeckers, female (left) and male, are displayed in the Wiesbaden Museum in Germany. (Fritz Geller-Grimm/Wikimedia Commons)

The imperial woodpecker was once widespread throughout the Sierra Madre Occidental, that mountain range that runs through much of northern and central Mexico. It fed on the forest region’s insect larvae, which it found under the bark of dead pine trees. 

A healthy forest has only a few dead and rotting trees at any one time, so specialist eaters such as the woodpeckers require a large area to search for food. As a result, the imperial woodpecker population was never numerous, and, even in happier times, its mountain home probably only supported a few thousand individuals. 

The imperial woodpecker’s discovery

Although obviously known to locals, the bird didn’t come to academic attention until 1832, when John Gould presented some dead specimens to the Zoological Society of London. He had not collected these himself and was vague about where they originated, believing them to come from somewhere near Southern California, and details about the woodpecker species would remain a mystery for several more decades. It was 1892 before Edward Nelson and his young assistant, Edward Goldman, became the first outsiders to see living examples. 

Unusually for woodpeckers, the imperial species was often reported flying in small flocks — most likely because they tended to gather on the same dead trees to feed. This fact made them vulnerable to hunters, as the Edwards showed by dropping several out of the sky with a single shotgun blast. Adding to their vulnerability was the fact that — despite being hunted for their plumage, for medical properties and sometimes just because their loud noise upset people — the birds weren’t scared of humans. 

In the first half of the 20th century, as loggers opened more paths in the region, more guns arrived in the villages, and the imperial woodpecker’s numbers declined. When ornithologist Arthur Allen and his wife hiked through these forests in 1946, they only found a solitary female. William Rhein, a dentist by trade and a bird-watcher by passion, made three expeditions into the region in the 1950s and saw only a few. The region was still a wild and at times dangerous area, and foreign visitors remained rare. When James Tanner and his son came to Durango in 1964, they sought a bird not spotted by an outsider for a decade.

Tanner was a woodpecker expert who earned his PhD studying the ivory woodpecker in the United States. He interviewed locals — who knew of the bird by its Mexican name, pitoreal — but even they had not seen one for four or five years. Villagers, however, did know of a remote area they said might still be untouched. 

Imperial woodpecker
If you can get a photo of the Imperial woodpecker shown in this illustration, you’ll be a bird-watching legend. (Public Domain)

Despite warnings that bandits made the area dangerous, the Tanners employed a local guide and headed there, but there was no sign of the elusive bird. Tanner did collect new information about the species, however, noting that the young nestlings were considered a local delicacy — probably another reason for their dwindling numbers. 

While the ivory woodpecker had suffered primarily from the loss of habitat in the U.S, Tanner noted that, by contrast, forests of the Sierra Madre had not yet been stripped bare. He believed that hunting had taken a higher toll on the imperial woodpecker than had habitat loss.

A renewed search 

A handful of unconfirmed sightings continued between 1965 and 1995, but nothing definitive enough to convince scientists that the imperial woodpecker was still alive. Then, in 1995, Dutch woodpecker expert Maurits Lammertink was in Cornell University’s archives going through old letters exchanged between Tanner and Rhein. In these letters, he found reference to filmed footage of the bird. 

Lammertink visited Rhein in Pennsylvania and viewed the footage shot by Rhein in 1956. A few seconds of the grainy film included distant but clear views of the imperial woodpecker, presenting new information on the bird’s flight pattern: It had, for example, a fast wing flap rate compared to other woodpeckers. Lammertink also documented information on the bird’s favorite perches.  

The footage inspired Lammertink to enter Sierra Madre Occidental in 2010 with wildlife photographer and author Tim Gallagher. Gallagher had become a birding legend in 2004 by documenting an ivory-billed woodpecker in Arkansas — a living example of the species had not been seen in the U.S. since 1944. Lammertink and Gallagher retraced Rhein’s route through the Sierra Madre Occidental, heading for the area where Rhein had shot his footage.  

Back in the 1950s, this region still consisted of old-growth forest with abundant large and dead trees. Since then, the area had been regularly logged, and locals told the pair that logging firms in the 1950s had encouraged rampant poisoning of woodpeckers. Despite Lammertink and Gallagher’s best efforts — which included trying to attract birds with a small device that mimicked the characteristic double-knock drum of many woodpeckers — no imperials were spotted, and the interviews of locals suggested that the bird had become extinct around 1960.

Imperial Woodpecker 1

Could the imperial woodpecker still be alive?

It seems unlikely — but it’s not impossible — that this bird still survives in the mountains of the Sierra Madre Occidental. While it hasn’t been provably sighted since 1956, the area today is a center of the criminal drug trade, so scientists and ornithologists seldom venture there. As Gallagher wrote, “Why would anyone go looking in such a terrifyingly dangerous place for a bird that might not even exist?”

While logging in Mexico continues to take its toll on the region’s forests, it is possible that enough patches of old forest survive today to form a last refuge for the imperial — or that the birds have been able to adapt to life in a secondary growth habitat. But while rediscovering an extinct bird might bring headlines, it doesn’t guarantee a happy ending: When a bird is spotted after such a long gap, it generally means that too few have survived to maintain a breeding population. 

Even if a living example is found one day, it is probably too late at this point to save the imperial woodpecker. But Mexico has nearly 100 other endemic birds considered endangered. Perhaps there is still time to learn from the imperial woodpecker’s story — and to spare other Mexican species from a similar fate.

Bob Pateman is a Mexico-based historian, librarian and a life-term hasher. He is editor of On On Magazine, the international history magazine of hashing.

Mexico’s last Surrealist: Inside the fantastical world of the legendary Pedro Friedeberg

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A black-and-white portrait of a young artist Pedro Friedeberg, wearing a dark suit and polka-dot tie, standing inside an immersive room covered entirely in geometric Op Art patterns and surrealist symbols.
Mexican artist Pedro Friedeberg in the 1960s. (Paulina Lavista/Pedro Friedeberg)

You may not have heard of Mexican artist Pedro Friedeberg: The 89-year-old artist has kept a relatively low profile compared to many of his art-world colleagues over the last several decades.

Yet Friedeberg’s work is held in the permanent collections of over 50 museums, including the Museum of Modern Art, the Musée du Louvre, and the Smithsonian American Art Museum. He has participated in over 100 exhibitions and continues to collaborate with brands like Montblanc, Jose Cuervo and Corona. 

A close-up of artist Pedro Friedeberg working in his studio, using a ruler to sketch intricate geometric patterns and surrealist designs on a large sheet of drafting paper. Behind him is a large bookshelf with glass doors. It is feilled with old hardover books.
Friedeberg is still active today, creating new art and giving interviews. (Pedro Friedeberg/Facebook)

Despite this institutional recognition and commercial success, however, he remains relatively “under-the-radar” compared to his contemporaries who garnered more fame, like Salvador Dalí. But this distinction seems to suit him just fine.

Friedeberg’s biography: European roots

Born in Florence in 1936 to Jewish parents fleeing Mussolini and escaping the Holocaust, Friedeberg arrived in Mexico City as a 3-year-old. His grandmother, who had settled in Mexico years earlier in 1911, introduced him to art books, featuring works such as Arnold Böcklin’s “The Isle of the Dead.”

These early influences — including Renaissance architecture, Gothic forms and, later, the Aztec codices he discovered in his adopted homeland — would create the visual vocabulary and symbology that permeate his work.

In 1957, Friedeberg enrolled in architecture school at Universidad Iberoamericana but resisted his professors’ insistence on strict symmetry and conventional forms; instead, he leaned toward his imaginative impulses. 

He began drawing fantastical, impossible architectural designs: houses with artichoke roofs, and buildings that appeared to twist and fold in on themselves. These sketches caught the attention of Mathias Goeritz, a renowned painter and sculptor who encouraged Friedeberg to leave his architectural studies to pursue art.

A surrealist artwork by Mexican artist Friedeberg features a room with forced perspective, a black and white checkerboard floor, and walls densely covered in grids of symbols, geometric patterns, and illustrations including an elephant, a red bird, and stylized faces. The alphabet runs along the top headers and down the right side, while a central cluster of floor tiles displays Hebrew-style lettering leading to a double door with a sun-and-moon motif.
Friedberg’s often eye-popping work is a mix of architectural precision, optical illusion and straight-up whimsy. (Pedro Friedeberg)

Through family connections, he met surrealist artists like Remedios Varo and Leonora Carrington, becoming part of Los Hartos (The Fed-Up Ones), an irreverent collective that rejected the political and social realism dominant in postwar Mexican art, in favor of art for art’s sake.

The romantic tumult of his personal life — four marriages, including one to Polish countess Wanda Zamoyska that he described as surreal, as a circus and as crazy, but tiring — eventually melted into a quieter domestic rhythm.

With his last wife, Carmen Gutiérrez, whom he described as “a very serious woman,” he raised two children. Fatherhood changed him, curtailing the nights of drinking and worldwide travel that had characterized his earlier years. 

Practical yet absurd

Friedeberg is most famous for his work “Hand Chair” of 1962. The piece is both furniture and sculpture, practical and absurd: a giant wooden hand inviting you to sit in its palm, using the fingers as backrest and armrests. 

The chair exemplifies Friedeberg’s philosophy of useless beauty, transforming a functional object into something delightfully impractical. Today, giant Hand Chairs sit atop prominent buildings in Mexico City, while authorized and unauthorized reproductions are carried in design showrooms and flea markets around the world.

A monumental reddish-brown Hand Chair sculpture by Mexican artist Pedro Friedeberg sits atop a black stepped pedestal in the Alameda Central park of Mexico City, framed by green trees and historic architecture.
Pedro Friedeberg’s famous “Hand Chair” sculpture sits in Alameda Central park in Mexico City. (Eduardo Ruiz Mondragon/Wikimedia Commons)

But to focus only on “Hand Chair” would be to miss the breadth of Friedeberg’s prolific practice. His work spans a wide variety of ideas and influences: paintings filled with optical illusions and hybrid symbols, intricate prints drawing on everything from the Torah to Einstein’s Theory of Relativity, furniture that appears to sprout human appendages, psychedelic album covers and montages where impossible architecture incorporates symbols from Catholicism, Hinduism and the occult.

Each piece is produced with detailed technical precision. Friedeberg works entirely with traditional media, using rulers, pencils, erasers and protractors, like the craftsmen of another time. 

“I admire everything that is useless, frivolous and whimsical,” Friedeberg once said, and this philosophy extends to his opinions on contemporary art. He hates minimalism with a passion, calling it “a hoax,” and insists that art should not be reduced to the abstract. 

This stance put him at odds with figures like Luis Barragán, whose colorful, simple modernist architecture Friedeberg has openly disdained. 

Friedeberg wouldn’t call himself a surrealist, per se. It’s a typical response from an artist who has spent his career humbly resisting categorization, even as the label “the last living Surrealist” follows him. But perhaps the resistance to classification makes sense: Friedeberg’s work — with its geometric precision, architectural impossibilities and almost psychedelic imagery — feels like the meticulous constructions of a trained architect who simply refuses to acknowledge the laws of physics.

What makes Friedeberg so fascinating is this contradiction: He’s an artist of incredible technical skill who dismisses meaning and symbolism in his own work, a surrealist who rejects the label, a creator of impossible architectures who never completed his architecture degree, a maker of useful objects designed to be useless. 

Mexican artist Pedro Friedeberg sits in a velvet armchair in an elegant room with antique brick walls, and an oriental rug on the floor. He is holding a limited edition bottle of tequila for Jose Cuervo that he designed with his signature surrealist artwork. The custom packaging for the bottle is displayed on a side table next to one of his artworks.
Friedeberg posing with his tequila bottle design for Jose Cuervo. (Jose Cuervo)

In an art world often dominated by conceptual gestures and theoretical abstractions, Friedeberg offers something increasingly rare: pure craft in service of pure whimsy, meticulously rendered worlds where nothing makes sense — and that’s the point.

A 2022 Netflix documentary simply titled “Pedro,” tells the tale of how filmmaker Liora Spilk Bialostozky spent a decade documenting the artist’s life, capturing both his public persona and the more tender, private self. The film offers an intimate portrait of a man who describes his work as “a commentary on other people’s art,” even as his technical genius and originality remain undisputed. 

It’s worth watching for anyone interested in one of the last true intellectuals of our time, an artist who consults the I-Ching daily and maintains a collection of saints despite identifying as an atheist, who creates art that references centuries of visual culture while remaining stubbornly, unmistakably his own.

Still building impossible worlds

At 89, Friedeberg shows no signs of slowing down, still granting interviews and maintaining his rigorous studio practice, while his work continues to be displayed in new gallery showings. Friedeberg lives in the same Colonia Roma home where he works in Mexico City, a maximalist sanctuary he once jokingly called “un museo de basura” (a museum of garbage) filled with art by Man Ray, José Luis Cuevas and Rufino Tamayo alongside his own creations and collected curiosities.

A candid shot of artist Pedro Friedeberg, wearing a beige fedora and light blue blazer, traveling via water taxi in Venice, Italy, while a female companion rests her head affectionately on his shoulder.
A 2022 Friedeberg biography for Netflix told the story of Friedeberg’s life and art. For a decade, filmmaker Liora Spilk Bialostozky captured intimate moments with the Mexican artist. (Calouma Films)

It seems Friedeberg will keep doing what he’s always done: creating his fantastical worlds, one impossible structure, one absurd hybrid creature, one useless beautiful object at a time. For an artist who insists that art is dead and nothing new is being produced, he seems committed to proving himself wrong.

Monica Belot is a writer, researcher, strategist and adjunct professor at Parsons School of Design in New York City, where she teaches in the Strategic Design & Management Program. Splitting her time between NYC and Mexico City, where she resides with her naughty silver labrador puppy Atlas, Monica writes about topics spanning everything from the human experience to travel and design research. Follow her varied scribbles on Medium at medium.com/@monicabelot.

How to celebrate the holidays in Puerto Vallarta

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Puerto Vallarta
There's no such thing as a bad time to visit Puerto Vallara, and that includes during the holiday season. (Gobierno de Mexico)

December is one of the most energetic times of year to visit Puerto Vallarta — when the city melds longstanding cultural traditions with large-scale public celebrations that bring together residents, seasonal homeowners and travelers from around the world. Equally memorable, New Year’s Eve here is one of the largest and most electric citywide celebrations in Mexico, where the entire waterfront becomes a communal party.

Here is a guide to celebrating the holidays in PV. You won’t get snow here, but you will get blazing red and orange sunsets over Banderas Bay, fireworks over the Pacific and plenty of chances to observe traditional celebrations.

Fiestas Guadalupanas: A major cultural tradition

Fiestas Guadalupanas in Puerto Vallarta
Fiestas Guadalupanas in honor of the Virgin of Guadalupe are a major seasonal celebration in Puerto Vallarta. (Visit Puerto Vallarta)

The holiday season officially begins with the Fiestas Guadalupanas, held in Puerto Vallarta from December 1–12, and which honor the Virgin of Guadalupe, Mexico’s patron saint. The celebration is one of the most significant cultural events in the region and has been declared Intangible Cultural Heritage of the State of Jalisco.

For 12 consecutive days, downtown Puerto Vallarta becomes a center of movement and sound: More than 400 processions pass through the historic district toward the Parish of Our Lady of Guadalupe, the city’s most recognizable landmark, with its crown-shaped tower overlooking the bay. The processions feature families, schools, civic groups, businesses and neighborhood organizations, often accompanied by folkloric dancers, mariachi musicians and decorated floats. Fireworks punctuate the nights, and plazas fill with vendors preparing seasonal foods — from tamales and pozole to churros, buñuelos and roasted corn.

The most important event, La Peregrinación de los Favorecidos, takes place December 12, drawing up to 20,000 participants. For observers, it is an opportunity to witness a meaningful public expression of identity and faith grounded in the local community. It offers travelers a rare chance to engage with local tradition directly yet respectfully.

Christmas in Puerto Vallarta

Christmas is observed here with religious and social customs, ranging from church gatherings and posadas to celebratory dining experiences that spill out onto the beaches and waterfront. 

Posadas — processions reenacting Mary and Joseph’s search for shelter before the birth of Jesus — are private community events that take place in neighborhoods across the city in the week leading up to Christmas Eve. Your neighborhood might be having one. They often conclude with neighborhood gatherings that feature music, warm fruit punch for everyone and piñatas for the children.

For a more public, commercial experience, many restaurants offer special menus on Christmas Eve and Christmas Day, making dining out a central part of the experience for both locals and visitors. Popular options include La Palapa, El Dorado, Mar y Vino, Daiquiri Dick’s, River Café, La Madalena, NOROC, Casa Prime, Cristina Vallarta, Pinocchio, Sapphire Ocean Club, The Blue Shrimp and Le Bistro. 

Posadas in Puerto Vallarta
Posadas, or reenactments of Mary and Joseph’s search for shelter to give birth to he baby Jesus, are common during the run-up to Christmas in Puerto Vallarta. (Villa del Palmar)

Reservations fill quickly — particularly for beachfront seating — so planning ahead is essential.

Holiday dining on the Malecón or directly on the sand is especially fun: Vendors sell street snacks, live musicians perform along the waterfront and the boardwalk’s public art installations are illuminated for nighttime strolls.

New Year’s Eve in Puerto Vallarta

Puerto Vallarta is one of the country’s top destinations for New Year’s Eve, drawing large crowds to the waterfront and hosting a range of celebrations, from informal beach gatherings to organized ticketed events.

The Malecón boardwalk is the epicenter of activity, where thousands gather to enjoy street performances, live music, dancing and the large fireworks display at midnight over the bay. The event is public, free and open to all ages. 

Another major gathering site is Holi Beach, where festivities take on a more grassroots style. Families arrive early to set up small camp-style areas with tables, grills, coolers, string lights and portable speakers, giving the beach a pop-up festival environment. 

The celebration often continues well past sunrise, with people swimming, dancing and watching the first light of the new year over the bay.

New Year's Eve in Puerto Vallarta
Fireworks displays are part of any New Year’s Eve celebration in Puerto Vallarta. (Visit Puerto Vallarta)

Across the city, hotels, villas and private boats offer their own celebrations, ranging from gala dinners to DJ-driven parties. Major events take place throughout Marina, Centro, the Romantic Zone and Cinco de Diciembre. Keep your eye out for website and social media announcements about these events, and for signs at local hotels and on the street to find out where these events will take place.

Local traditions and large public celebrations coexist

What distinguishes Puerto Vallarta from other coastal destinations during December is the coexistence of authentic local traditions and large public celebrations that remain open to everyone. Travelers can participate in the Fiestas Guadalupanas, share a Christmas meal on the beach and then join thousands along the waterfront to welcome the new year in one of the most magnetic atmospheres along the Pacific. If celebrating the winter holidays in short sleeves sounds good to you, there’s no better place to do it than Puerto Vallarta. 

Meagan Drillinger is a New York native who has spent the past 15 years traveling around and writing about Mexico. While she’s on the road for assignments most of the time, Puerto Vallarta is her home base. Follow her travels on Instagram at @drillinjourneys or through her blog at drillinjourneys.com.

Mexico’s week in review: Nationwide blockades and a federal leadership shake-up

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A farmer sits on a blue tractor in front of a Corona beer factory
As part of the national farmer and trucker protests, Zacatecas farmers blocked the entrance to the Calera, Zacatecas, Corona beer factory, a major water-using operation in the region. (Adolfo Vladimir / Cuartoscuro.com)

Truckers and farmers teamed up this week to block highways and ports of entry across Mexico, paralyzing transportation nationwide to protest highway insecurity, crop prices and a proposed water law. Their pressure yielded fruit: By the end of the week, they were able to come to an agreement with the government, but not before costing billions of pesos (hundreds of millions of US dollars) in economic damage.

The protests wrapped up just as news broke about a major leadership shake-up: Mexico’s controversial attorney general unexpectedly left the job, with an ally of the president stepping in in the interim.

Attorney General Alejandro Gertz Manero stands at a podium giving a report on the Jalisco extermination camp case, next to a Mexican flag as reporters raise their hands in the foreground
Rumors of Attorney General Gertz’s resignation flew throughout the day Thursday, leading up to his official exit Thursday night. (Galo Cañas/Cuartoscuro)

Midweek, the central bank cut Mexico’s already meager 2025 growth forecast after a tough third quarter, and construction sector showed continued losses. But not all was doom and gloom: Major business investment announcements continue to roll in, and new data shows growth in cultural tourism.

Mexico continues to prepare for next year’s FIFA World Cup, which is expected to deliver a much-needed economic boost. As part of the preparations, Sheinbaum is considering traveling to Washington next week for the final World Cup draw. With U.S. President Donald Trump and Canadian Prime Minister Mark Carney planning to attend, it could be the first meeting of the three North American leaders, and Sheinbaum’s first face-to-face with Trump.

Didn’t have time to read this week’s top stories? Here’s what you missed.

‘Mega-blockades’ pressure politicians to act

Truckers and farmers orchestrated major blockades starting Monday, eventually affecting more than 20 states and extending through Thursday, with closures reported at more than 50 locations by Wednesday. The protesting truckers demanded action to improve highway insecurity — with up to 70 truck robberies occurring daily — while farmers opposed proposed National Water Law reforms while seeking higher guaranteed crop prices.

In Ciudad Juárez, farmers occupied the customs facility at the Córdova-Las Americas International Bridge for over 24 hours, stranding approximately 1,500 U.S.-bound tractor-trailers. Business groups estimated accumulated losses between 3 billion and 6 billion pesos, with the transportation confederation reporting daily losses exceeding 100 million pesos from fuel waste and contractual penalties.

At Tuesday’s press conference, President Sheinbaum presented statistics showing a 54% decline in reported violent truck robberies compared to 2018, arguing that ongoing dialogue made the protests unnecessary. On Wednesday, she defended the proposed water legislation, explaining it aims to prevent water hoarding while maintaining farmers’ rights to bequeath concessions to their children, though she acknowledged the government cannot afford farmers’ demand for 7,200 pesos per tonne for corn.

After marathon negotiations lasting 13 hours Thursday, Interior Minister Rosa Icela Rodríguez announced agreements establishing permanent working groups on security, water and agricultural issues. The government committed to modifying the water law to differentiate agricultural use from industrial purposes, installing highway security cameras, creating specialized prosecutors’ offices for highway crimes, and releasing outstanding wheat and corn payments. Truckers and farmers began lifting blockades, though leaders warned they would resume protests if commitments aren’t fulfilled.

Amid the blockades, another set of protesters took to the streets in cities around the country on Nov. 25, International Day for the Elimination of violence against Women. In honor of the day, the Sheinbaum administration launched a “16 Days of Activism Against Violence Toward Women” campaign as female victimization rates climbed 7.5% in 2025.

Attorney general exits under the shadow of leaks, corruption allegations

The week ended with a bombshell as 86-year-old Attorney General Alejandro Gertz Manero resigned Thursday evening after nearly seven scandal-filled years. The Senate approved his resignation 74-22 despite opposition senators arguing accepting an ambassadorship to Germany doesn’t constitute the “serious cause” required by the Constitution. Critics accused Sheinbaum of orchestrating a power grab, while Morena senators claimed Gertz violated constitutional reporting requirements.

At Friday’s press conference, Sheinbaum called for the Federal Attorney General’s Office to undergo “a transformation for the good of Mexico,” emphasizing the need for greater transparency and coordination. Ernestina Godoy, Sheinbaum’s former legal adviser and Mexico City attorney general, was appointed interim prosecutor and is considered the favorite for permanent appointment. Sheinbaum praised Godoy as “an extraordinary woman” of “principles” and “many convictions,” noting her proven results in Mexico City.

Investment continues despite economic headwinds

Mexico’s economic picture darkened as the Bank of Mexico slashed its 2025 growth forecast from 0.6% to just 0.3%, citing a third-quarter contraction greater than anticipated. Governor Victoria Rodríguez Ceja attributed the weakness to deterioration in the secondary sector and international trade uncertainty. However, Banxico projects recovery in 2026 with 1.1% growth and 2% in 2027, assuming the USMCA remains intact through its formal review.

Inflation accelerated to 3.61% in early November, with electricity prices surging 20.7% after subsidy eliminations. The construction industry’s 17-month decline intensified, with September output falling 15.4% year-over-year. Industry leaders pleaded for doubled public investment ahead of the 2026 World Cup. However, nine states are bucking the trend, with Baja California Sur leading at 26.9% growth from tourism and real estate. World Cup hosts Mexico City, Monterrey and Guadalajara showed positive growth from stadium renovations and infrastructure upgrades.

As Mexico’s construction sector declines, these states are bucking the trend with positive results

Several major investments signaled continued confidence. Chinese truck manufacturer Foton announced Us $65 million across three facilities, including a $40 million Jalisco plant opening January 2026 to produce 1,000 pickup trucks monthly with 60-70% local content. Microsoft partnered with Powertrust to develop 270 megawatts of distributed solar projects across Mexico and Brazil, addressing concerns about its Querétaro data center’s reliance on gas generators.

Tourism ups and downs

The toll that under-managed tourism can take was evident in several top destinations. Travel guide Fodor’s placed Mexico City on its “No List” for 2026, recommending that travelers reconsider visiting the city as it faces gentrification and displacement concerns. In Tulum, authorities temporarily shut down more than a dozen businesses for price gouging, suspending four hotels and seven restaurants for failing to display prices clearly.

On a positive note, Mexico experienced historic cultural tourism growth, with 15.9 million visitors to museums and archaeological sites in the first nine months — a banner year positioning Mexico as a dynamic global destination. Chichén Itzá topped the list with 1.7 million visitors, followed by Teotihuacán with 1.2 million and Tulum with 809,000. Overall, Mexico received 71 million visitors through September, a 13.9% increase year-over-year.

Whale-watching season, another tourism draw, began along Mexico’s southwestern coast, with humpbacks arriving in Oaxaca’s waters through April. Oaxaca announced Ballena Fest 2025 for Dec. 5-7 to promote sustainable tourism.

Political developments and international diplomacy

President Sheinbaum traveled to Oaxaca early this week to announce continued investment under the Lázaro Cárdenas Plan, pledging 6.2 billion pesos for infrastructure in one of Mexico’s poorest regions. The initiative has delivered 1,100 kilometers of highway construction and micro-loans to more than 3,800 women artisans. However, teachers disrupted the visit, demanding pension reform fulfillment.

The same day, Sheinbaum revealed that she had met with actress Salma Hayek for nearly two hours in Veracruz the day before, discussing film production incentives.

Sheinbaum met with Honduran President Xiomara Castro on Tuesday, and the leaders recomitted to expanding Mexico’s Sowing Life and Youths Building the Future employment programs in Honduras, where they’ve benefited over 20,000 people so far.

At Thursday’s press conference, Sheinbaum indicated she’s considering attending the 2026 World Cup draw in Washington D.C. on Dec. 5, potentially meeting President Trump alongside Canadian Prime Minister Mark Carney. She stressed she hasn’t decided but would explore meeting possibilities if she attends. The president also confirmed two federal agents had disappeared in Jalisco while conducting intelligence work, with their vehicle found abandoned in Zapopan.

Will Sheinbaum meet Trump at next week’s World Cup draw? Thursday’s mañanera recapped

Mexico-US relations and security

The newly opened U.S. Embassy in Mexico City officially began operations Nov. 24. Built at nearly $1 billion, the world’s largest U.S. government building outside American territory houses 1,550 employees across 40 agencies and can process 4,000 daily visa applications.

Water tensions escalated as the U.S. blamed Mexico’s missed deliveries for contributing to hundreds of millions in Texas crop losses. Mexico concluded the 2020-25 cycle owing over 865,000 acre-feet, having delivered barely 50% of its obligation. The Trump administration pressed for maximum deliveries during meetings this week. Positively, Mexico’s National Autonomous University and a U.S. water organization agreed to create a joint bilingual geoportal for managing shared water resources.

The investigation into Uruapan Mayor Carlos Manzo’s assassination, a crime that put a global spotlight on Mexico’s security challenges, progressed. Seven of his eight bodyguards — all municipal police officers — were arrested for negligence. The eighth officer remains a fugitive.

Looking ahead

Next week could be an important one for President Sheinbaum as she considers taking her first presidential trip to the United States to attend the 2026 FIFA World Cup draw — and possibly meet with the U.S. president whose policies have been a constant subject of discussion in Mexico during her first year as president. The potential meeting comes at a key moment, as Mexico prepares for next year’s USMCA trade review. Greater trade certainty would be a boon to struggling industries as Mexico faces sluggish economic growth.

Ernestina Godoy, a close ally of the president, will step into the role of interim attorney general as politicians haggle over the future of the autonomous office. The Senate has already begun proceedings to confirm one of Sheinbaum’s three proposed candidates for the role. Whether the transparency and “transformation” that the president has called materializes remains to be seen.

With the 2026 World Cup approaching and cultural tourism breaking records, Mexico must balance infrastructure development, security improvements and economic pressures while maintaining international partnerships that will define the administration’s trajectory in crucial months ahead.


This story contains summaries of original Mexico News Daily articles. The summaries were generated by Claude, then revised and fact-checked by a Mexico News Daily staff editor.

A few words about the new MND Merch and MND culture: A perspective from our CEO

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Travis Bembenek sits at a desk recording a podcast while wearing a Mexico News Daily T-shirt
MND Merch started with a single shirt, ordered for the recording of MND's Confidently Wrong podcast. (Travis Bembenek)

If you’ve ever felt a deep connection to a cause, a song, or a story that made you say, “These are my people,” then you will already understand what MND Merch is really about.

I will be the first to admit that I have never been a big fan of corporate merch. A previous employer of mine had an unspoken rule that leadership HAD TO wear a company pin on our sports coats. Despite working there for years and getting scorned by many, I just couldn’t bring myself to do it. I felt like doing so would make me a lemming. I joked that I would rather leave than wear that damn pin. I strongly believe that there’s a big difference between being forced to wear a logo and choosing to wear something representing a mission you believe in.

When I left the corporate world, my thinking changed a bit. It first happened when a friend of mine gave me a T-shirt from his company with the company logo along with the phrase “Outwork Everyone.” I liked that saying — it resonated with me. I have been asked many times in my career for advice and I always end up saying something along the lines of “just work damn hard and good things will happen to you.” Perhaps it is old fashioned advice, but it has always served me well. My wife follows a similar mantra, and that is an important part of the MND culture. Work hard. Keep improving. Never be satisfied.

But over time, an additional important element of our culture began to emerge. As my wife and I reflected on our working lives and what kind of culture we wanted to build at MND, we realized that we also wanted to “do cool sh*t with great people.” We both felt that at different times of our career, we had done really cool stuff. And at other times of our career, we were working with great people. But to be able to do both at the same time — now that really resonated with us as something we wanted to foster and build. We had already worked so hard for so many years that now, we wanted to build a culture that had great people doing cool stuff. We realized that — when that is achieved — work becomes fun and the impact you can have becomes greater.

In other words, MND isn’t just a news site focused on elevating the profile of Mexico; it’s also a community of people who work hard and are passionate about Mexico. “Do cool sh*t with great people” has truly become our mantra in this chapter of our lives — very much like how certain artists have built movements around belonging and shared values versus just products.

Getting back to merch, we had never made anything until recently. When we first started our “Confidently Wrong” podcast, my wife said to me, “You have to wear an MND T-shirt,” and so we had a few printed up. It wasn’t until after we aired that first podcast — and had many subscribers reaching out asking where to get their own MND T-shirt — that we even thought of creating an MND Merch line. That’s when it clicked: Our readers weren’t just asking for merch — they were asking for a way to wear the mission, to signal that they’re part of this slightly crazy, deeply optimistic crowd that believes Mexico matters and that good journalism still matters too.

Three people pose wearing Mexico News Daily T-shirts
When MND decided to print up more shirts, Digital Marketing Director María Ruiz, left, and Operations Manager Guadalupe Rodríguez, right, were first in line to try them on.

And so we bring you our first few products of the MND Merch line. We are proud of the content we produce day in and day out, proud of our team, and extremely flattered that some of you expressed interest in MND Merch. We have zero interest in making any money on this initiative (and might actually lose a little depending on the exchange rate and shipping rates) but we wanted to start small with a limited line of options and have some fun with this initiative. As you know, our mission to raise the profile of Mexico isn’t just for adults. Our recent launch of MND Kids proves that we are just as committed to inspiring the next generation to be curious, informed and proud of their heritage — helping them move beyond stereotypes through better news and information about Mexico.

You will see that shipping is included in the pricing if shipping within Mexico (we don’t want to overcomplicate this yet by shipping internationally). And if you want to just pick up your items in our office in Centro San Miguel de Allende, we will obviously waive the shipping costs of about US $10. So when you throw on an MND shirt or hoodie, it’s not just about fashion — it’s saying “I stand with this mission, and with helping shape the narrative of Mexico,” and joining a group of people who feel the same way.

The holidays are coming, so why not give your loved one (or dog!) the gift of some MND Merch! You can see the options and find ordering information at this link.

Two photos, one of a man in a blue Mexico News Daily hoodie and another of a MND Kids onsie
Mexico News Daily has printed up several merch options so readers, kids and even pets can now rep MND in style and comfort.

Welcome to the MND tribe. Rest assured that we are doing the MND Merch initiative purely for fun, not for profit. Thank you for supporting our team and our work by being a subscriber!

Travis Bembenek is the CEO of Mexico News Daily and has been living, working or playing in Mexico for nearly 30 years.

MND Tutor | Colores

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Welcome to MND Tutor! This interactive learning tool is designed to help you improve your Spanish by exploring real news articles from Mexico News Daily. Instead of just memorizing vocabulary lists or grammar rules, you’ll dive into authentic stories about Mexican culture, current events, and daily life… What better way to learn Spanish?

If there’s one thing that everyone knows about Mexico, it’s that colors are everywhere. Red, blue, yellow, green, purple and orange in every hue, there’s a feast for the eyes at every turn. The stories behind these colors are just as rich and interesting as the colors themselves, and Mexico News Daily’s Bethany Platanella took a look at some of the most fascinating.

Join us on our language learning journey, and educate, inform, delight and learn (and maybe even speak some Spanish) along the way.



Let us know how you did!

How Guadalajara became a global city

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Guadalajara
Guadalajara is a global city and has been for nearly 500 years. (Unsplash/Sergio Rodríguez)

The opening gong for the age of international trade was struck in 1522 when Juan Sebastián Elcano succeeded in sailing around the world. Elcano’s coat of arms bears a talking globe which says, in Latin, “you were the first to encircle me.”

Elcano’s achievement encouraged Spanish navigators to try to reach the Far East starting from Mexico’s Pacific coast.

Coat of arms of Juan Sebastián Elcano
“You were the first to encircle me,” reads the Latin inscription onJuan Sebastián Elcano’s coat of arms. (Public Domain)

The birth of the Far East trade

On November 21, 1564, a convoy of boats sailed from the port of Barra de Navidad, Jalisco, with the aim of reaching the Philippines, and then somehow finding their way back, a serious challenge due to unfavorable winds.

“Five boats started out from Barra de Navidad,” says Guadalajara’s award-winning historian, Padre Tomás de Hijar Ornelas, “but the first one of them to make it to the Philippines and back was a patache, a little sailboat named the San Lucas, piloted by Alonso de Arrellano. The San Lucas got separated from the convoy but made it to the Philippines, discovered several islands and then sailed back to Mexico, following a route plotted by Andrés de Urdaneta, which involved sailing northeast from Manila to Japan to catch the favorable Westerlies that brought the San Lucas to the shores of northern California, after which it followed the coast back down to Barra de Navidad.

The grueling voyage

For the next 250 years, the Manila galleon followed this route, making a round trip from Acapulco once a year. The grueling return typically lasted five or six months, and dozens of crew members would succumb to scurvy, dehydration, starvation or heat stroke.

Despite all this, the tornaviaje, as it was soon called, proved very profitable. 

America was now linked, by trade, both to Europe and to the Far East. Globalization had become a reality. 

Silver, vanilla and cacao for China

“The Manila Galleon was more popularly known as the Nao de China,” de Hijar told me. “From the new world it carried silver coins minted in Mexico City — it was the first dollar in the world! Then there was vanilla, cacao, tobacco and cochineal (carmine dye), which is made from insects found on the pads of prickly pear cacti.

Manila Galleons
In the 18th Century, Mexico was the center of a vast and powerful global trade network. (Elephango)

“One more important item was henequen. In seawater, the fibers would last ten times longer than hemp. So, henequen rope was invaluable for marine use. Believe me, if you were a Malay pirate, you had to have rigging made of henequen!”

Silk and spices to Mexico

To Mexico, the Nao de China brought the most prized goods of the Far East: silk, spices, porcelain, carved ivory and Asian lacquerware.

As far as spices go, a cursory examination of dishes popular in Guadalajara shows how radically Mexican cuisine was influenced by contact with the Far East.

Birria, mole and ponche

Birria, for example, is a rich, spiced meat stew that originated in Jalisco. While its base is Mexican, it includes:

  • Cinnamon – From Ceylon (now Sri Lanka), it adds a sweet-spicy undertone. 
  • Cloves – Native to Indonesia and used in the marinade for their pungency. 
  • Black Pepper – Now ubiquitous, it originated in India and is common in the spice rub. 
  • Cumin – Though often associated with Middle Eastern cuisine, it was traded through Asia and adds earthy warmth. 

Mole is a very Mexican sauce made with several spices that trace their origins to Asia. Like birria, it contains cloves, black pepper and cinnamon. Some regional variations also use star anise (from South China), which adds licorice-like sweetness.

Mexican mole
Mole belongs to Mexico, but some of its ingredients come from places very far away. (Shutterstock)

Ponche, Christmas punch, is as Mexican as can be, but again borrows from Asian spice traditions. In it, you’ll find cloves, which give it spicy warmth, and Ceylon cinnamon sticks. For tang, ponche has tamarind, now very popular in Mexico, but originally from tropical Africa and widely cultivated in India and Southeast Asia. Sometimes Mexicans add ginger to their ponche to give it a zesty kick. Ginger started out in Southern China and eventually spread all over Asia.

Guadalajara, the cultural sponge

The galleon created a culinary mestizaje — a fusion of Asian, indigenous and Spanish traditions that still flavors Mexican cuisine today.

Guadalajara became a cultural sponge, absorbing Asian aesthetics and flavors and blending them into its own vibrant identity. The great galleon — which could carry up to 2,000 tons of cargo plus a crew of over 400 — brought not only goods, but ideas and technology. It brought new techniques for weaving, for making lacquer and ceramics, for navigation, and for printing with woodblocks.

From coconut spirit to tequila

One example of a technique that revolutionized Mexico was the introduction of the Filipino alambique (still) to the Pacific coast of Colima to turn the fermented sweet sap of the coconut palm (tubâ) into a liquor known as lambanóg (palm spirit). This was so successful that the Spanish crown ordered all the coconut palms cut down. 

Instead of buying Spanish brandy, the Colima Filipinos applied their alambiques to distilling the sweet juice of cooked agave fibers, giving birth to mezcal and tequila.

Note that neither Filipinos nor coconuts are native to Mexico, and probably reached Colima when the Manila galleon stopped off in Manzanillo.

Guadalajara, the global city as it looks today. (Unsplash/Roman Lopez)

“How did Guadalajara become a global city?” I asked de Hijar, when the destination of the Manila Galleon was Acapulco?”

Global, thanks to contraband

“In a word: contraband,”  replied the padre. “Most of the cargo was bought and paid for in advance and ended up in Mexico City, but before reaching Acapulco, the Nao de China would stop off in San Blas and Manzanillo, where the crew did wonderful business. And from both of these ports there was a Camino Real, leading, of course, to the capital of New Galicia, Guadalajara.”

So, when you are next in Guadalajara and are served a very Mexican café con canela for breakfast, please note that the café came from Ethiopia and the canela from Ceylon. Welcome to the global city!

John Pint has lived near Guadalajara, Jalisco, for more than 30 years and is the author of “A Guide to West Mexico’s Guachimontones and Surrounding Area” and co-author of “Outdoors in Western Mexico.” More of his writing can be found on his website.

The MND News Quiz of the Week: November 29th

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News quiz
(Mexico News Daily)

What's been going on in the news this week? Our weekly quiz is here to keep you on top of what’s happening in Mexico.

Get informed, stay smart.

Are you ready?  Let’s see where you rank vs. our expert community!

The new U.S. embassy opened in Mexico City this week. What is notable about it?

Heineken's Baja California brewery has become Mexico's first 'water neutral' plant. What beer does it brew?

U.S. border agents intercepted US $10 million of methamphetamine hidden in what?

Farmer in the state of Chihuahua occupied a Ciudad Juárez customs facility. What were they protesting?

Mexico's glaciers are in a sorry state. By how much have they declined since the 1960s?

A new Mexican migration initiative is set to target workers from which country?

The Fodor's travel guide has warned against travel to which Mexican city, citing issues with increased gentrification?

Chinese manufacturer Foton is set to open a new plant in Jalisco state. What do they manufacture?

Which sports star has just been voted "Mexican Sportsman of the Year"

Which archeological site has been voted Mexico's top tourist attraction?

Looting at Land’s End: The history of pirates in Los Cabos

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Piracy in Los Cabos
Chilean navy ships like these, under Lord Thomas Cochrane, would attack San José del Cabo in 1822. (Public Domain)

In early 1565, five ships commanded by Miguel López de Legazpi and navigated along a course plotted by Andrés de Urdaneta reached the Philippines after a three-month journey from Barra de Navidad, Jalisco. The tornaviaje, or return route, was even more difficult, since due to prevailing winds and currents, their previous route was impossible. Instead, they opted to head north towards Japan to make use of what would later be termed the Kuroshio Current, and by this means sail across to California, and thence down the coast to Mexico. 

It was an amazing feat of seamanship and set the stage for what would become the first global trade route, one made possible by the Manila-Acapulco Galleon Trade, which, for 250 years, saw Asian silks, spices, gems and porcelain traded for Mexican silver. These yearly galleon ships, or Nao de China as they were known in Mexico, were laden with rich cargo and thus were immensely important to the Spanish imperial economy. Of course, they were also highly attractive to English pirates, or, as they were known during times of war, privateers.

Cabo San Lucas, a haven for pirate attacks

Land's End in Cabo San Lucas
The half-mile headland at Land’s End in Cabo San Lucas provided perfect cover for pirates waiting to attack Spanish galleons bound from Manila to Acapulco. (Pueblo Bonito Resorts)

Amazingly, two of the four successful pirate attacks against Manila Galleons during the centuries-long trade occurred in Cabo San Lucas. Amazing, because there were no permanent settlements anywhere on the Baja California peninsula when the trade began during the 16th century. Only Indigenous populations. So, why here? 

The route from Manila to Acapulco took longer, so crews suffered from scurvy and often ran low on water when their stores ran out and they couldn’t collect enough rainwater. The solution to both maladies was a stop at San José del Cabo, to replenish water at the freshwater estuary, and feast on local fare. Indeed, for nearly the entirety of the 250-year galleon trade, what is now known as Los Cabos was a stop-off point. The battles with pirates or privateers took place in Cabo San Lucas Bay because the half-mile Land’s End headland provided perfect cover for them to lie in wait, and a handy hill (the 500-foot Cerro del Vigía) on which to post a lookout.

Cavendish takes an epic prize

The galleon Santa Ana was four months out of Manila when she was sighted by English privateers led by Thomas Cavendish aboard two vessels, Her Majesty’s Ships (HMS) Desire and Content, in November 1587. The battle that would follow in Cabo San Lucas Bay was an epic one, lasting nearly six hours. The galleon was much larger — in the range of 600 tons, as compared to the 80-ton Content and the 120-ton Desire — but the smaller ships were more maneuverable, and during hand-to-hand fighting with swords and bucklers, the English discovered they had another advantage. During a previous visit to Acapulco, Santa Ana’s cannons had been commandeered to protect the fort. 

Santa Ana was thus defenseless for the bombardment that followed, as the English stood off and pounded the ship and her crew of 160, with a barrage of cannonfire. Once the Santa Ana was compromised and began to sink, Captain Tomás de Alzola surrendered her and the treasure was offloaded into the holds of the two English ships. It was an immense haul, 122,000 pesos in gold and booty worth nearly two million pesos in total. To put this amount in perspective in modern terms is impossible, except to say that it amounted to approximately 10% of the annual Spanish imperial budget for itself and its far-flung colonies. 

If sending ships this valuable on long sea voyages seemed an enormous gamble, understand, writes Arturo Giraldez in “The Age of Trade: The Manila Galleon and the Dawn of the Global Economy,” that trade during this era was highly speculative and highly volatile, and that a “single ship was capable of making a difference in the value of goods or altering the price of bullion in a particular market.” 

Cavendish, meanwhile, sailed back to England aboard Desire to be knighted by Queen Elizabeth. Content, which was separated from Desire immediately after leaving Cabo San Lucas, was never seen again and has been the source of more than 400 years of lost treasure rumors in Los Cabos.

Woodes Rogers and Robinson Crusoe capture another galleon

Pirates in Los Cabos
An illustration of a British ship under Captain Woodes Rogers attacking a Spanish galleon in Cabo San Lucas Bay in 1709. (Public Domain)

Over 120 years would separate the first successful capture of a Manila Galleon and the second. What these two attacks had in common, of course, was that both took place in Cabo San Lucas Bay and were instigated by English belligerents. The difference was that Woodes Rogers, captain of the British ships Duke, Duchess and Marquis that would attack the Manila galleons in 1709 — yes, there were two that year — was a pirate, not a privateer, as Spain and England were, for a change, not at war at that time.

Rogers had plenty of time to get ready, as after rescuing Alexander Selkirk, the inspiration for Robinson Crusoe, from a remote Pacific island, he and his crew spent two months in Cabo San Lucas waiting and getting to know the Indigenous Pericú. Finally, in December, they sighted the Nuestra Señora de la Encarnación y Desengaño, which had been separated from her sister ship en route, and whose guns had been placed in the hold to make room for more cargo. It was thus easy pickings for the pirates, who helped themselves to the immense treasure (170,000 English pounds worth) after a brief engagement during which 20 Spanish sailors and nine British were killed. 

Rogers took a musket ball to the jaw during the fighting, and when the sister ship Begoña arrived days later, fully armed and ready for combat, he was injured again in an unsuccessful attempt to capture her, too. Still, it was a successful mission and a well-heeled crew who returned to England with the Nuestra Señora de la Encarnación y Desengaño, renamed the Bachelor, in tow. 

Buccaneer days in old Los Cabos

Those weren’t the only attempts made by English sailors to capture the Nao de China, nor was England the only country hell-bent on loosening Spain’s colonial grip in the Americas by harassing Spanish ships, including those transiting via Los Cabos. French pirates also made raids in what is now Baja California Sur during the 17th century, and Dutch sailors were seen in the vicinity during the following century, although there is no evidence of them engaging in piracy.

Not that this more legal approach paid very good dividends. The Dutch ship Hervating famously anchored in 1746 off San José del Cabo, in its San Bernabé Bay, with hopes of trading with the Jesuit missionaries who had been there for over a decade. The Jesuits were game, writes author Harry W. Crosby in “Antigua California,” despite the Spanish ban on such trade. However, when the padres sent an emissary to the mainland to smooth the way for further trade, he was tortured and the Dutch ship that had followed in his wake was turned away, with its landing parties beaten back by force.

Thus, in the pirate annals of Los Cabos, while it wasn’t always the British who opposed the Spanish, it was they who proved the most enduring and obdurate foes. The last example of this occurred in 1822 and was somewhat unusual since it happened one year after Mexico had gained its independence from Spain, and the British commanders were serving a different nation than their native one.

Lord Cochrane’s fleet sacks San José del Cabo

Lord Thomas Cochrane
Lord Admiral Thomas Cochrane, commander of the Chilean navy when two of its ships attacked San José del Cabo in 1822. (Public Domain)

Lord Thomas Cochrane, the dashing British aristocrat and naval hero who inspired literary creations like Horatio Hornblower and Jack Aubry, was finishing up a stint as vice admiral of the Chilean navy in its fight for independence from Spain in 1822 and seeking to sweep the Pacific clean of any remaining Spanish ships when he arrived with his fleet in Acapulco in February 1822.

That same month, two British captains under his command, William Wilkinson aboard the Independencia and Robert Simpson on the Araucano, sacked and looted the now Dominican mission at San José del Cabo, on the pretext that it still flew the Spanish flag. The Baja California peninsula was so remote at this point that it’s possible the friars didn’t know the war had ended five months earlier. In any case, there was no excuse for the banditry and destruction that followed, first at San José del Cabo, then later at Todos Santos and Loreto. Except that such depredations are the calling cards of pirates everywhere, even those who fly the flags of nations instead of a skull and crossbones. 

The good news for Los Cabos, although no one knew it then, was that after nearly three centuries of piratical incursions, there would be no more, save a few scattered filibustering attempts later in the 19th century. Now, in the 21st century, the only pirate ships in local waters are those operated by tour companies, and the simulated sword fights are merely entertainment between cocktails and helpings at the buffet.

Chris Sands is the Cabo San Lucas local expert for the USA Today travel website 10 Best, writer of Fodor’s Los Cabos travel guidebook and a contributor to numerous websites and publications, including Tasting Table, Marriott Bonvoy Traveler, Forbes Travel Guide, Porthole Cruise, Cabo Living and Mexico News Daily.

How Montse González is redefining tequila

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Montse González
Montse González, co-founder of Leyenda 1925 tequila. (Leyenda 1925)

Beneath Mexico’s sprawling agave fields, where the plants sway gently in the breeze and golden light filters through, lies a story of passion, resilience and purpose; a story centered around Montse González. It’s a compelling narrative of how one woman’s unwavering dedication can reshape an industry deeply rooted in tradition and craft.

As a pioneering figure in the male-dominated tequila sector, González embodies leadership that’s authentic and committed to making a meaningful impact. Her brand, Leyenda 1925, reflects not only her love for craftsmanship and cultural heritage but also her conviction that true success surpasses mere profit. It’s about creating ripples of change that extend beyond the bottle.

Leyenda 1925 tequila bottle
Leyenda 1925 is elegant in the bottle, or on one’s palate. (Leyenda 1925)

Montse González’s journey compels us to reflect on how purpose and heart can shape a future where tradition and innovation coexist, inspiring others to pursue paths of integrity and empowerment.

Leyenda 1925, a story waiting to be told

Her entry into the tequila industry stemmed from a deep respect for the land and its traditions. 

“I’ve always felt that tequila is much more than a drink,” she says. “It’s a story infused with identity, patience and reverence for the land. My vision was to honor the craftsmanship and integrity behind authentic tequila; it’s not just another label or brand, but a story waiting to be told.”

And what a story it is. 

To González, tequila embodies “time, family and agave. It’s about the soul that embodies patience, land and legacy.” She perceives tequila not just as a beverage but as a living testament to cultural heritage and the craftsmanship passed through generations. Each sip tells a story that deserves to be shared with authenticity and respect.

Staking out a space in a male-dominated industry

Navigating the predominantly male tequila industry has tested her resilience and leadership. Her approach is anchored in empathy and genuine connection, which helps her carve out her space in a field often lacking diversity. 

Montse González
Montse González, with her two cousins, Juan and Julio, with whom she founded the tequila brand Leyenda 1925. (Leyenda 1925)

“It’s been challenging, but I believe leadership isn’t defined by gender but by direction,” she asserts. “When it’s about collaboration instead of competition, I find strength in infusing a more human quality into my work.”

For González, purpose is woven into every facet of Leyenda 1925, which she co-founded earlier this year with cousins Julio and Juan González.

 “A brand without purpose lacks a real legacy,” she states. “From the start, I believed that success is measured not just in sales, but in what we give back. I didn’t want to redefine anything, but I aimed to create a bridge. Ensuring that each bottle contributes to building futures is vital to me.”

A commitment to change and supporting communities

Her commitment to social impact is a hallmark of her leadership. Every decision and every bottle is crafted with awareness and to support communities. She holds the belief that a brand’s true legacy lies in the positive change it fosters.

Beyond her work in spirits, González passionately advocates for women’s education in Mexico through her involvement with Jaltepec, an educational institution that equips young women from underserved, rural backgrounds with the skills required to forge their paths. 

“The first time I witnessed the transformation education brings not just to individuals but also to families was unforgettable,” she recalls. “I saw young women dreaming bigger than their circumstances. Educating women strengthens families, as educated women raise responsible citizens and inspire others. That ripple effect can change entire communities, and it addresses root challenges in Mexican society.”

Agave fields near Tequila, Jalisco
Rural women in places like Tequila, Jalisco, often face insurmountable barriers when it comes to succeeding as leaders in business. (Wikimedia Commons/ Thomassin Mickaël)

Empowering women to break barriers

Her commitment to empowering women arises from a core belief that when women receive opportunities to learn and lead, entire communities thrive.

Many women in rural and vulnerable communities across Mexico face seemingly insurmountable barriers. Limited resources, societal expectations and cultural norms often deter them from aspiring to leadership or entrepreneurship. 

“Many women in rural areas grow up believing that opportunities are scarce,” González explains. “Leadership and business seem out of reach, not just due to economic constraints, but also a lack of access. Jaltepec provides women with a sense of belonging and the ability to realize their potential. It alters their mindsets and attitudes by teaching them to discover their self-worth.”

Supporting Jaltepec and women in leadership positions

As the Jaltepec International Affairs Coordinator, she witnesses these transformations firsthand. 

“It creates a multiplier effect,” she notes. “People observe these young women succeeding both personally and professionally, which allows them to see themselves as capable of achieving the same.”

Supporting Jaltepec is integral to González’s vision, and she engages with it sincerely and dedicatedly. 

Jaltepec Jalisco
Jaltepec is an educational institution in Jalisco whose mission is to help women succeed in business and as entrepreneurs. (Jaltepec)

“I am actively involved in these educational centers,” she emphasizes. “I know the organization from within. Together with Leyenda 1925, we support entrepreneurial projects that ensure students translate their learning into real-world impacts, creating lasting change for themselves, their families and their communities. We commit long-term, viewing these women as assets and future leaders. We fund their education, mentor them, and ensure they are not just trained, but fully equipped to succeed. It’s all about building resilience and confidence so they can shape their futures and uplift those around them.”

It’s about more than just tequila

González’s work exemplifies how entrepreneurship, cultural tradition, and female empowerment intertwine to create meaningful change. Her vision for Leyenda 1925 goes beyond producing exceptional tequila; it serves as a beacon of purpose-driven leadership.

She hopes her example inspires young women across Mexico to recognize that leadership can be rooted in compassion, strength, and authenticity. Her message to them is simple yet profound.

“You already have what it takes; you just need to believe in it long enough to make it real. Often, you don’t realize your potential until you take the time to know yourself. Remember, your background doesn’t define you, your choices do.”

Montse González’s journey is larger than just tequila. It’s about crafting a future where women lead with integrity, where tradition and innovation coexist, and where the spirit of the land fuels a movement of empowerment, destined to change lives and reshape perceptions. 

Her story serves as a powerful reminder that when leadership is grounded in purpose and driven by the heart, it has the potential to transform industries, communities, and lives in profound ways.

What Leyenda 1925 encapsulates, celebrates and honors

Leyenda 1925
Leyenda 1925 tequila that’s being bottled in Jalisco. (Leyenda 1925)

Each bottle of Leyenda 1925 encapsulates the essence of the land, family, and resilience, embodying the steadfast belief that purpose and authenticity can forge a lasting legacy. 

Every drop of Leyenda 1925 celebrates the spirit of the land, the stories of those who cultivate it, and the resilience of communities striving for brighter futures. 

Each sip honors a legacy of authenticity, compassion, and purpose, weaving a narrative that connects generations and fosters a sense of pride and responsibility.

Montse González stands as a testament to the powerful intersection of heritage, empowerment and innovation, illustrating how one woman’s vision can illuminate a path for many. 

As we raise a glass to Montse and the ethos behind her brand, let us all be reminded that true greatness resides not only in success but also in the impact we have on the lives of others.

May her message and legacy inspire generations to come and encourage a collective effort toward a more equitable future.

Charlotte Smith is a writer and journalist based in Mexico. Her work focuses on travel, politics, and community. You can follow along with her travel stories at www.salsaandserendipity.com.